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Collaborative Curation and Personalization The Future of Museums: A Study Report

Collaborative Curation and Personalization  The Future of Museums: A Study Report | how_transmedia | Scoop.it

This report highlights a number of key trends that will have a significant impact on the user experience and design of future collections and museums.


Via Robin Good
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Jennifer Ryan's curator insight, November 10, 2013 5:04 PM

This is right up my alley. Looking forward to reading about trends and impacts.

Erica Bilder's curator insight, November 15, 2013 7:11 AM

I have nothing to add to Robin Good's terrific insights:

 Robin Good's insight:

 

 

Picture these scenarios:
 

The Victoria & Albert Museum, its collections depleted by massive repatriation, becomes a travel & tourism guide and international affairs ambassador in an increasingly globalized community
 The Freud Museum, in the spirit of its namesake, becomes a provider of mental retreat and therapy (I wonder if the docents will be licensed psychoanalysis?)

These, according to the 40-page report “Museums in a Digital Age” from Arups, may actually be some of the likely new profiles of prestigious museums 25 years from now.  

 

The report projects that:

 

"...future museums will see personalised content, new levels of sustainability and a visitor experience extended beyond present expectations of time and space."

 

A rising desire among audiences to shape their own cultural experiences (“Collaborative Curation”)
 The opportunity for museum to become “curators of experiences” that extend beyond the boundaries of traditional exhibits or programs, or beyond the walls of the museum itself.

 

Source: http://futureofmuseums.blogspot.it/2013/11/museums-in-future-view-from-across-pond.html ;

 The idea of "collaborative curation" of museum collections by the actual users-visitors, is particularly fascinating.  "Just as current consumer trends shift towards collaborative consumption, in the future, museums may employ new patterns of collaborative curation,allowing for individually curated experiences and giving the public greater control over both content and experience.
Increased visitor participation will allow people themselves to reinvent the museum experience, enabling content that can adapt to the preferences of users in real-time." 

 

My comment: If you are a curator and are interested in exploring and understanding what the future of large collections and museums may look like and which forces are going to be driving such changes, this is a good report to read.

 

Insightful. Inspiring 8/10



Original Report: Museums in the Digital Age: 
http://www.arup.com/Publications/Museums_in_the_Digital_Age.aspx ;

 

PDF: http://www.arup.com/~/media/Files/PDF/Publications/Research_and_whitepapers/2013_Arup_FRI_MuseumsintheDigitalAge_final_web.ashx 

 

Amanda Gregorio's curator insight, October 10, 2014 4:36 PM

Interesting notion

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5Rs of Mobile in Transmedia Storytelling

5Rs of Mobile in Transmedia Storytelling | how_transmedia | Scoop.it
When considering mobile as platform for transmedia storytelling, it's useful to imagine it as a window into the imagination. The mobile device provides an opportunity to reinterpret the real world and make the mundane part of a storyworld and vic...

Via Simon Staffans
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Claudio Gentile's curator insight, June 5, 2013 4:31 AM

#mobile for #transmedia #storytelling

Juliana Loh's curator insight, June 5, 2013 1:35 PM

Rob Pratten visits the world of mobile offering thoughts on conceptual models and providing pointed analysis.

@FernandoCarrion's curator insight, June 16, 2013 4:53 AM

5Rs of Mobile in Transmedia Storytelling | By Robert Pratten 

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About - Level 26

디지-소설을 표방한 <레벨26>이라는 소설은 종이책과 온라인을 결합하여 잘 설계했다는 크로스 미디어 사례인데요, 작가가 '책'을 넘어서는 플랫폼을 만들고자 이것을 디자인했다고 합니다. (종이)책을 온라인 웹사이트와 연동시켜서, 새로운 체험을 가능케했다는 평가를 받고 있습니다. 저도 여기까지만 알고 있었는데, 방금 웹사이트를 찾아가 보니... 사이버 암호를 넣어야 다음 이야기를 볼 수 있게 해 놓은 거 같아요. 그리고 그 암호는 (종이)책을 구입해야만 알 수 있나봐요~ (어, 친구들이 가르쳐 주면 어떡하지?? ) 페이스북 팬페이지도 있고, 트위터 계정도 있고... 2009년에 나온 책인데, 나름 소셜하게 디자인을 해 둔 것 같습니다. 저도 좀더 찾아볼께요. 아시는 분들 계시면 좀 알려주세요~ ^^

Level26.com is an interactive extension of the book series...


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「비스킷」 영화 '헝거게임'의 소셜미디어 캠페인

「비스킷」 영화 '헝거게임'의 소셜미디어 캠페인 | how_transmedia | Scoop.it

몰입형 스토리텔링 전략, 팬들이 스스로 퍼뜨리게 만드는 소셜한 구조까지! 헐리우드의 트랜스미디어 전략을 보여주는 사례

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소셜미디어 트렌드와 운영 전략, 캠페인 등 소셜미디어 관련 정보...

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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


Via Martin Gysler, Haewon Kim
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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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Recommended Transmedia Reading 2/15/12

A selection of good reads from the past few weeks in transmedia storytelling, digital marketing, social TV and brand extension.

Mark of the Spider-Man: Recap - Mentorless

Sony is making a big...

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Neuroscience Makes Strong Case for Engagement, Personalization in Marketing

Neuroscience Makes Strong Case for Engagement, Personalization in Marketing | how_transmedia | Scoop.it
Read what science has uncovered about how consumers interact with your site, and how marketers can change their website design based on the findings.

 

Recently, Facebook sponsored a study run by NeuroFocus -- found via Search Engine Land-- intended to quantitatively determine how people respond to websites and website ads. The results had some interesting findings for marketers who are wondering how their site structure and ad campaigns affect how users react to their website. Let's just dive right in to those results and see what marketers can learn from their experiments.

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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


Via Martin Gysler
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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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몰입도냐 시청률이냐?

닐슨의 자회사 IAG가 방송 프로그램이 광고주에게 갖는 새로운 가치 척도로서 시청률이 아닌 몰입도를 제시.  IAG에 따르면 <로스트>, <히어로즈>, <위기의 주부들> 같은 컬트 히트작들은 월등히 많은 시청자들을 확보한 <아메리칸 아이돌>이나 <댄싱 위드 더 스타> 등의 프로그램 보다 더 효과적으로 관심을 사로잡는다. 

 

<<애드버타이징 에이지>> 에 의하면 관심을 기울이는 시청자들이 프로그램을 주시할 가능성이 높고, 그런 프로그램을 후원하는 광고에 대한 관심 또한 높아질 수 있다는 논리 ( 268 쪽) 

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Confessions of an Aca/Fan: Archives: Back to School Special 2: Syllabus for my Transmedia Entertainment Class

Confessions of an Aca/Fan: Archives: Back to School Special 2: Syllabus for my Transmedia Entertainment Class | how_transmedia | Scoop.it

헨리 젠킨스 교수의 <트랜스 미디어 엔터테인먼트>수업 강의계획서  

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트랜스 미디어 스토리텔링

이젠 완결성있는 스토리를 만들어 잘 만들어진 (well-made) 콘텐츠를 감상하게 하는 일 그 이상을 해야 한다. 오히려 영화만 보고서는 해결되지 않는 궁금증들이 있어, '검색'하고픈 욕구를 불러일으켜야 하고, 팬들이 집단지성의 힘으로 풀어볼 수 있는 '미해결 과제들'을 숨겨놓기도 하고(게임), 찾아볼수록 더 많은 정보를 얻을 수 있도록 더욱 깊이있는 세계를 구축해야 한다. (마치 반지의 제왕에 구축된 세계나 아바타의 판도라 같은 세계)

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Become a Storymaker

Become a Storymaker | how_transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, November 12, 2013 2:56 PM


Tracey Halvorsen:  "[...]experiencing “stories” is a core human desire, not only for entertainment, but touching upon our basic survival instincts. By experiencing other people’s stories, we seek to have a wider perspective on life and how to traverse it."

Stacey Py Flynn's curator insight, November 17, 2013 8:26 AM

Become a better storymaker. 

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The Renegade Rider of 1894: interactive transmedia journalism piece on Narrative.ly

The Renegade Rider of 1894: interactive transmedia journalism piece on Narrative.ly | how_transmedia | Scoop.it
Armed with only a revolver, a change of undergarments and a bicycle, Annie Londonderry embarks on an epic around-the-world adventure in 1894, with New York City as her first taste of freedom.

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siobhan-o-flynn's curator insight, May 22, 2013 7:18 AM

very cool - building out a film project with text & audio - very interesting...

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About - Level 26

디지-소설을 표방한 <레벨26>이라는 소설은 종이책과 온라인을 결합하여 잘 설계했다는 크로스 미디어 사례인데요, 작가가 '책'을 넘어서는 플랫폼을 만들고자 이것을 디자인했다고 합니다. (종이)책을 온라인 웹사이트와 연동시켜서, 새로운 체험을 가능케했다는 평가를 받고 있습니다. 저도 여기까지만 알고 있었는데, 방금 웹사이트를 찾아가 보니... 사이버 암호를 넣어야 다음 이야기를 볼 수 있게 해 놓은 거 같아요. 그리고 그 암호는 (종이)책을 구입해야만 알 수 있나봐요~ (어, 친구들이 가르쳐 주면 어떡하지?? ) 페이스북 팬페이지도 있고, 트위터 계정도 있고... 2009년에 나온 책인데, 나름 소셜하게 디자인을 해 둔 것 같습니다. 저도 좀더 찾아볼께요. 아시는 분들 계시면 좀 알려주세요~ ^^

Level26.com is an interactive extension of the book series...

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Seth Priebatsch: The game layer on top of the world | Video on TED.com

Seth Priebatsch: The game layer on top of the world | Video on TED.com | how_transmedia | Scoop.it
TED Talks By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world.
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ICTlogy » ICT4D Bibliography » Work » An anthropological introduction to YouTube

ICTlogy » ICT4D Bibliography » Work » An anthropological introduction to YouTube | how_transmedia | Scoop.it

Research on the Information Society, the Digital Divide and Information and Communication Technologies for development..."

 

Wesch, M. (2008). An anthropological introduction to YouTube. [online]: YouTube. Retrieved October 15, 2009 from http://www.youtube.com/watch?v=TPAO-lZ4_hU

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2011년 국내 소셜 무비 총결산 – 국내 인터렉티브 비디오 트렌드는?

2011년 국내 소셜 무비 총결산 – 국내 인터렉티브 비디오 트렌드는? | how_transmedia | Scoop.it

인터랙티브 광고 사례들

 

미래를 그린 영화 ‘마이너리티 리포트’의 인트로 장면을 기억하시나요? 주인공 탐크루즈 옆으로 늘어선 광고 스크린 속의 모델이 마치 주인공을 아는 사람인냥 말을 걸며 제품에 대해 설명합니다. 탐 크루즈에게 말을 걸었던 광고들은 망막스캔을 통해 소비자의 정보를 활용하여 진행한 맞춤광고 형태 입니다. (영화 ‘마이너리티 리포트’에서는 망막스캔이 흔하게 활용되는데요.

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Group Storytelling: 5 Best-In-Class Examples

Group Storytelling: 5 Best-In-Class Examples | how_transmedia | Scoop.it

Storytellers are mixing communities to create narratives across mediums. This process often involves sharing with a group or co-creating stories together. This is manifesting itself in film, online and on TV. Below PSFK shares five examples of how, where and by whom group storytelling and crowdsourcing is being used.

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The Art of Immersion - Henry Jenkins interviews Frank Rose

The Art of Immersion - Henry Jenkins interviews Frank Rose | how_transmedia | Scoop.it

The Art of Immersion에 관한 H. Jenkins의 인터뷰

 

Frank Rose's The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories...

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Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)

Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices...

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Aristotle's Storytelling Framework for the Web

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage custom...

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의 트랜스미디어 사례

"다른 플랫폼의 도움 없이 텔레비전이 회생하는 기적은 벌어지지 않을 겁니다. 한 시간짜리 방송은 단지 다른 기기에서 내러티브를 이어가기 위한 출발점에 불과합니다. "

 

 인터넷 뿐 아니라 컴퓨터, 게임콘솔, 스마트폰 등 드라마에 접근할 수 있는 기기들이 확산되면서 그런 몰입 기회가 가능했다는 것.  "기술은 인간의 행태적 욕구를 충족시켜줍니다. 더 깊이 빠져들려는 욕구가 있지요. 바로 참여하고 싶은 욕구 말입니다" 

 

디지-소설 (digi- novel) : 웹을 사용하는 종이와 동영상의 혼합물로 장마다 중간중간 스토리를 이어주는 사이버 가교 역할을 한다.<레벨26: 어둠의 기원> 이라는 범죄 스릴러를 책으로 만듬. --->그리고 레벨 26의 웹사이트를 만듬 (사용자 포럼, 사진과 팬 팩션을 올릴 수 있는 개인 프로필 페이지, 현실 세계 과학 수사대 수사관은 물론 주이커 자신과도 소통이 가능한 커뮤니티 기능까지 추가) .  2010. 10. CBS는 페이스북에 <CSI과학수사대> 게임을 발표함. 

 

 

<CSI과학수사대> 시리즈를 기획한 앤서니 주이커

 

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