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Content Marketing, how to use content for strategie goals
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17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | how to.. use content | Scoop.it
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...
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5 types of social media content your audience really wants

Fennande van der Meulen's insight:

weer eens een andere invalshoek voor soorten content! interessant

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8 Questions To Help You Define Your Content Strategy - B2B Marketing Insider

8 Questions To Help You Define Your Content Strategy - B2B Marketing Insider | how to.. use content | Scoop.it
Are you looking to define your content strategy. Here's 8 questions you need to answer before you can get started.
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The Ultimate Content Marketing Guide to Instagram Success

The Ultimate Content Marketing Guide to Instagram Success | how to.. use content | Scoop.it

The first step in establishing your Instagram presence is creating your brand or organizations profile.


Via Stefano Principato
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Stefano Principato's curator insight, June 11, 2013 3:07 AM

These tips and tricks will help you in the planning stage but constantly push yourself to be innovative and think different. Aspire to create content and decline the concept of accepting what others have done as best practice. 

malek's curator insight, June 11, 2013 8:46 AM

It’s important to identify and analyze your overarching digital plan and determine whether or not instagram is a good fit for your audienc

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | how to.. use content | Scoop.it
Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains...
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Content infographics

Content infographics | how to.. use content | Scoop.it
A brief History of Content Marketing [infographic]
Fennande van der Meulen's insight:

Pinterest pagina met de beste infographics, verzameld door Frankwatching. Cool.. 

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Thought Leadership Marketing Blog | Thought Leadership Marketing

Thought Leadership Marketing Blog | Thought Leadership Marketing | how to.. use content | Scoop.it
We help our clients build their thought leadership marketing capability to build awareness, generate leads, nurture leads, and foster customer loyalty.
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Step-by-Step Templates for Mapping your B2B Content | Social Media Content Curation | Scoop.it

Step-by-Step Templates for Mapping your B2B Content | Social Media Content Curation | Scoop.it | how to.. use content | Scoop.it

A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process.


Via Sam Wee
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How to: Mapping Content to the Buyer’s Journey

How to: Mapping Content to the Buyer’s Journey | how to.. use content | Scoop.it
Eloqua's @Jchernov and @ellehwoulfe explain how to map content marketing to the buyer's journey in this @JESS3 designed presentation (How to: Mapping Content to the Buyer’s Journey - http://t.co/VlzlTsMb...

Via Sam Wee
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | how to.. use content | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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Oud-topman C1000: 'Retail moet drastisch anders'

Oud-topman C1000: 'Retail moet drastisch anders' | how to.. use content | Scoop.it
Fennande van der Meulen's insight:

retailers spelen kluitjesvoetbal. Riep PLUS drie jaar geleden al. t Moet echt anders

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How to create Content to increase user engagement and information retention

How to create Content to increase user engagement and information retention | how to.. use content | Scoop.it
Here's how you can use Interactive Content to increase engagement and information retention. The Must Read ultimate guide to creating better engaging Presentations and communicate better with your audience.

Via Stefano Principato
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Stefano Principato's curator insight, June 9, 2013 6:43 AM

Integrate  visual components to support your content  to increase engagement and information retention.

 
Michael Allenberg's curator insight, June 11, 2013 7:32 PM

Not UX per se, but very interesting and quite applicable!

Rescooped by Fennande van der Meulen from Interactive Media Lounge (by IM Lounge)
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9 technieken voor een contentstrategie #congresfb

9 technieken voor een contentstrategie #congresfb | how to.. use content | Scoop.it
Global marketing professor Rohit Bhargava deelde tijdens het Congres Facebook Marketing 9 technieken voor een contentstrategie. Tussen de regels door is de missie van Rohit Bhargava duidelijk: meer menselijkheid terugbrengen in het bedrijfsleven.

Via IM Lounge
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Mythe: “Online kan ik wél de effectiviteit van mijn media budget bepalen”

Mythe: “Online kan ik wél de effectiviteit van mijn media budget bepalen” | how to.. use content | Scoop.it

Veel traditionele retailers beginnen het bepalen van hun online marketing budget met de aanname dat het heel duidelijk inzichtelijk wordt welke bijdrage dit...


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B2B content marketing meets demand generation in Eloqua deck — It's All About Revenue: The Revenue Marketing Blog

B2B content marketing meets demand generation in Eloqua deck — It's All About Revenue: The Revenue Marketing Blog | how to.. use content | Scoop.it
Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “From Content to Customer” and it focuses on the nexus of B2B content marketing and demand generation.
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Step-by-Step Templates for Mapping Your B2B Content | Content Marketing Institute

Step-by-Step Templates for Mapping Your B2B Content | Content Marketing Institute | how to.. use content | Scoop.it

Is your content supporting your company's sales effort? If you're not sure (and even if you are), you should map your existing content against the buyer questions that arise during each phase of the sales process. Then if content gaps appear, develop new resources to plug them. If you do nothing else this year (unlikely scenario), do this analysis! My thanks to Barbra Gago of LefBrain DGA and the Content Marketing Institute, where this post originally appeared.


Via Harry J. Lew, paulo oliveira
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Verleidt Pinterest tot aankoop?

Verleidt Pinterest tot aankoop? | how to.. use content | Scoop.it
Is Pinterest “the place to be” met de feestdagen in aantocht? Leidt dit daadwerkelijk tot aankopen? Onderzoek geeft antwoord: ja! Lees hier meer!
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