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Content Curation for Lead Nurturing

Content Curation for Lead Nurturing | Digital Marketing | Scoop.it
Why marketers can and should use content curation as an effective, easy way to nurture leads.

Via Guillaume Decugis
Thorsten Strauss's insight:

Content marketing is not only for lead generation but also nurturing. Article has good example. 

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Brian Yanish - MarketingHits.com's curator insight, July 23, 2013 12:49 PM

Some marketers may never get it. When they make the brands content all about them, it can turn readers/ buyers off. 

Stephanie Trembath's curator insight, July 30, 2013 4:33 PM

Who says marketing directors aren't artists? 

Peg Corwin's curator insight, August 17, 2013 10:22 AM

Two examples show how sharing relevant content with clients in emails can nurture leads.

Digital Marketing
Tips, strategic guidance and operational how-to. Follow to catch all updates. Not all is distributed out.
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Welcome to digital best practice

Welcome to digital best practice | Digital Marketing | Scoop.it

Here you find everything that I consider worth knowing or as a reference good to have.

 

My focus lies on best practice, overviews, how-to's and reference.

Everything that I use or share with my team, clients or students. 

 

This board is more about digital marketing. For more general marketing topics from executive, consultant or lecturer perspectives look at my other board here: http://www.scoop.it/t/3-world-marketing-mix-executive-consultant-lecturer

Thorsten Strauss's insight:

Dear Subscribers and Casual Readers. 

 

First of all thank you for your interest. 
Marketing is my passion and profession.  
Sharing it is pure happiness. 

 

Yours, 
Thorsten

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Digital Marketing in 2017: Trends and Predictions [Infographic]

Digital Marketing in 2017: Trends and Predictions [Infographic] | Digital Marketing | Scoop.it
From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of th
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Top 10 Digital Marketing Trends That Will Dominate 2017

Some of the most reliable digital marketing trends for the year 2017 that should be your focus in order to formulate effective digital marketing strategies.
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5 Key Digital Marketing Trends for Organizations in 2017

5 Key Digital Marketing Trends for Organizations in 2017 page of the Digital Marketing Institute, the global certification standard in digital marketing education.
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2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch - Brand Driven Digital

2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch - Brand Driven Digital | Digital Marketing | Scoop.it
Brand Driven Digital helps you build a better brand online with social media and digital marketing through our mix of strategic consulting, coaching, creative services, live learning events, and training and workshop opportunities.
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11 Digital Marketing Trends for 2017 - Brandwatch

11 Digital Marketing Trends for 2017 - Brandwatch | Digital Marketing | Scoop.it
Understanding the future will help you decide what areas to focus on now. We've used our best methods to discover digital marketing trends for 2017.
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7 Online Marketing Trends That Will Dominate 2017

7 Online Marketing Trends That Will Dominate 2017 | Digital Marketing | Scoop.it
We haven't quite hit the end of the year, but it’s time to start thinking about how the industry’s going to change in 2017—and how you can prepare accordingly.
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10 Ways to Use Hello Bar to Increase Your Sales

10 Ways to Use Hello Bar to Increase Your Sales | Digital Marketing | Scoop.it
Hello Bar is perhaps one of the quickest ways to increase your sales. We'll show you how to install it, and techniques to use to maximize conversions.
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Buffer vs. Hootsuite: Which Tool is Right for Your Brand?

Buffer vs. Hootsuite: Which Tool is Right for Your Brand? | Digital Marketing | Scoop.it
We compare Buffer and Hootsuite and look at 5 categories: Supported networks, publishing and scheduling, analytics, teamwork and security and integrations.
Thorsten Strauss's insight:
best practice: the best comparison between Buffer and Hootsuite I have ever read
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Content Marketing Tools: The Ultimate List | Content Marketing Forum

We've updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.
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Best practice: content marketing tools
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | Digital Marketing | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
Thorsten Strauss's insight:

best practice: social media scheduling 

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7 Social Media Monitoring Tools to Track Your Brand

7 Social Media Monitoring Tools to Track Your Brand | Digital Marketing | Scoop.it
“Creating a strong online follower base is a must for companies who want to effectively position their brand. Social media helps you engage and interact with fans and customers, building your brand’…”
Via Stefano Principato
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Marco Favero's curator insight, October 22, 2015 11:21 AM

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Cream Creambath's curator insight, October 22, 2015 8:22 PM

Great tools for digital agency to make sure all campaign are working.

Braden O'Neill's curator insight, October 27, 2015 8:07 PM

Nobody can do it alone. In order to stop wasting your time with online marketing, you'll need to rely on a handful of tools to do some of the work for you. Here are some super helpful tools to add to your toolkit. 

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The 150 Most Powerful Marketing & Sales Tools

Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today. In the list you…
Via Stefano Principato
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Marco Favero's curator insight, October 20, 2015 10:33 AM

aggiungere la vostra comprensione ...

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How To Write Awesome Headlines That Your Audience Will Love

How To Write Awesome Headlines That Your Audience Will Love | Digital Marketing | Scoop.it
Pop quiz: What's the first thing you read when you see a piece of content on social media? The headline. Here's how to write 'em better for social media.
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20+ Social Media Hacks and Tips From the Pros : Social Media Examiner

20+ Social Media Hacks and Tips From the Pros : Social Media Examiner | Digital Marketing | Scoop.it
Are you looking for the newest social media tips and techniques? Discover more than 20 ways to improve your marketing and save time.
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Digital Marketing in 2017: Trends and Predictions [Infographic]

Digital Marketing in 2017: Trends and Predictions [Infographic] | Digital Marketing | Scoop.it
From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of th
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8 Experts Predict The Digital Marketing Trends For 2017

8 Experts Predict The Digital Marketing Trends For 2017 | Digital Marketing | Scoop.it
The steady rise of social web has given birth to several new channels and formats to reach out to the target audience.
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2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch - Brand Driven Digital

2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch - Brand Driven Digital | Digital Marketing | Scoop.it
Brand Driven Digital helps you build a better brand online with social media and digital marketing through our mix of strategic consulting, coaching, creative services, live learning events, and training and workshop opportunities.
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6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers | Digital Marketing | Scoop.it
In 2016, we've seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we're going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together.
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Digital Marketing Trends for 2017 - Smart Insights Digital Marketing Advice

Digital Marketing Trends for 2017 - Smart Insights Digital Marketing Advice | Digital Marketing | Scoop.it
The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers In this article, I'll take an in-depth look at what I see as the. Marketing topic(s):Marketing innovation. Advice by Dave Chaffey.
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21 Video Marketing Ideas for Small-Business Budgets [Infographic]

21 Video Marketing Ideas for Small-Business Budgets [Infographic] | Digital Marketing | Scoop.it
Content - Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
Thorsten Strauss's insight:
video practice: video marketing (use www.moovly.com - the best online animation software giving you the most value at any option plan. Disclaimer I work for moovly.com. Still nobody lets you upload own content on free plan like we do) 
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Should You Outsource Or Do Your Own Digital Marketing?

Should You Outsource Or Do Your Own Digital Marketing? | Digital Marketing | Scoop.it
Businesses outsource web hosting and development, accounting, and even customer service. Why not digital marketing? Where do you draw the line?
Via Rami Kantari
Thorsten Strauss's insight:
Best practice: Digital marketing. For me the answer is clear. Digital marketing conceptual understanding has become business critical because it is a business model enabling factor. 

Strategic competence must be Inhouse or at very least conceptual understanding while Dee execution knowledge can be outsourced. 
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2DiFore Marketing Solutions's curator insight, March 9, 2016 6:38 AM

So often our team hears that "I can hire a marketing person to do my digital marketing because I can't afford them but I am afraid to outsource that service so I do it myself when I can".....are you that business owner? In this blog post there are some good pros and cons to consider, each agency has a specific niche that they excel at do your homework, ask the questions often times they may not be the right fit for you but they know a fellow professional that is! Make it a great day out there!

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29 Places to Get Free Stock Images to Boost Your Content Marketing

29 Places to Get Free Stock Images to Boost Your Content Marketing | Digital Marketing | Scoop.it
Great images can do a lot to boost your content marketing. They get attention when people get to your blog or website and they really help your content in social media (with the right combination of
Thorsten Strauss's insight:

best practice: free stock pictures 

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How to Easily Double Your Traffic from Social Media

How to Easily Double Your Traffic from Social Media | Digital Marketing | Scoop.it
One great way to do this is to share your content on social media more than once.
Thorsten Strauss's insight:

best practice: social media scheduling of posts

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12 Tools To Unlock The Power Of GIFs In Your Content Marketing

12 Tools To Unlock The Power Of GIFs In Your Content Marketing | Digital Marketing | Scoop.it
“Not only are GIFs fun and funny, but for content marketing they are surprisingly functional. To help you better incorporate the animations into your content marketing strategy here are a dozen awesom…”
Via Stefano Principato
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Marco Favero's curator insight, October 22, 2015 10:49 AM

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25 Types Of Content That Make Your Blog Irresistible

25 Types Of Content That Make Your Blog Irresistible | Digital Marketing | Scoop.it
“If you run a business in the 21st century, you will have to venture online. In order to run a successful business, you will have to get people to notice you and your brand with a strong social...”
Via Stefano Principato
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