How to Self-Publish Your Book
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An Online Millionaire Plan - Blog

An Online Millionaire Plan - Blog | How to Self-Publish Your Book | Scoop.it
Tips and Secrets Revealed - how to make money online through marketing...
Robert C. Worstell's insight:

Pew Internet Study is revealing, but not so very much, actually. What they don't emphasize (smartphones being more and more used as ereaders and replacement for computers) means savvy indie authors can craft their own works to be smartphone friendly and serve their fan base better.

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Read This! A Self-Publishing Plan | Brit Blaise

Read This! A Self-Publishing Plan | Brit Blaise | How to Self-Publish Your Book | Scoop.it
Read This! A Self-Publishing Plan http://t.co/ZLUX7qRu via @Brit_Blaise
Robert C. Worstell's insight:

His plan in short: 

 

1. Decide what books to publish:


2. Purchase covers. (I have about 5 covers right now, and I think I’ll talk about covers in depth next. Self-Publishing When is it TIME to Buy Your Covers -The How Why What When and Where of Covers. (And, yes I know there should be commas, but commas mess with URLs)(Will a dash mess with it too?)


3. Purchase ISBNs (I’ll blog about that when I do it.) To ISBN or Not to ISBN a Self-Publishing Debate


4. Do I edit my existing books? These are the three books that have already been published and are ready to go if I let them. However, I’m mega-paranoid about having typo’s and errors in manuscripts. This is going to be the point where I drive myself and everyone in my life crazy.

 

5. The DREADED formatting for all of the various sources; Kindle US, Kindle Kindle UK, B&N Nook, Sony, Smashwords, Diesel, Baker & Taylor Blio, &Kobo. Did I forget any? And the BIG question: Self-Publishing: Do I do it myself or hire someone? 


I can foresee this being the hardest step of all. I’ve already spoken to someone who I can hire to help, but I haven’t made the ultimate decision. That will come after I complete step 4. 


6. Always read the posts at WG’2E! This is one of best resources for self-publishing I’ve come across. DD Scott’s Bootscootin’ Blahniks is where I got the idea to give Monkey Business away. Right now she’s ending her second year with her own personal PLAN. 


I don’t know how fast I’ll be able to institute the plan I’m describing here, so I’m not going to start my count until my first book goes live. 


7. Make a marketing plan and institute it.


8. Write more books. 


9. To be filled in when someone tells me what I’ve forgotten.


10. To be filled in when I screw something up. 

 

What he doesn't get is that your marketing plan (with market research) determines what book you are going to write. 

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DEALTALK-Slow growth offline, fear of Amazon drives retail deals - Reuters

DEALTALK-Slow growth offline, fear of Amazon drives retail deals Reuters Dec 21 (Reuters) - Bricks and mortar retailers like Nordstrom Inc and Walgreens have found a way to deal with growing pressure from Amazon, by joining forces with small...
Robert C. Worstell's insight:

Interestingly, if you cross-compare this data with Koboo's growth in the U.S. among small bookstores and chains, you'll see that answering Amazon's domination is moving along smartly by going "the road less travelled."

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5 Ways Ereaders Are Still Better Than Tablets

5 Ways Ereaders Are Still Better Than Tablets | How to Self-Publish Your Book | Scoop.it
The Age of the Ereader is drawing to an close. That's the drumbeat this week, after iSuppli pegged the year-over-year decline of reader sales at a staggering36 percent.
Robert C. Worstell's insight:

It's now a pricing war. Note from the graph on this page that ereaders are now on the downside of the curve, where they've become a commodity. Kobo releasing their under-$50 reader this Christmas season was a shot across Amazon's bow. 

 

"The Age of the Ereader is drawing to a close. That's the drumbeat this week, after iSuppli pegged the year-over-year decline of reader sales at a staggering 36 percent. It makes sense; why get a fuddy little Kobo when there are cheap Kindle Fires aplenty to be had?

Turns out, plenty of reasons. Tablets are great, sure. But ereaders—in so many ways—are even better. Here's why.

They're cheap.

Okay, sure, you can get an $80 tablet from Walgreens. But you'll hate it, and hate yourself for buying it. Entry price for a serviceable 7-inch tablet is $200, which—unless you've got very deep pockets—isn't exactly pocket change.

For just $70 bucks, though, you can get a very serviceable Kindle. Or an adorably tiny Kobo Mini for $50. You can pay more than that for an oil change."

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ReadWrite – Guy Kawasaki On Self-Publishing In The 21st Century ...

ReadWrite – Guy Kawasaki On Self-Publishing In The 21st Century ... | How to Self-Publish Your Book | Scoop.it
The author, publisher and entrepreneur discusses his unique writing process and how to leverage social media for promotion.
Robert C. Worstell's insight:

While Kawasaki's writing process isn't all that unique to anyone who's already been publishing books online, he does set the bar in terms of promoting quality book production for anyone. 

 

His advantage is already being a social media "celebrity" (or "influencer" as they are known) and so being able to leverage all his followers to create an "overnight bestseller" which he admits took him 30 years to get to this point. 

 

Nevertheless, it's a good handbook for starting. 

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Promoting your free Kindle Indie Book - for maximum sales...

Sure Amazon is trying to get everyone over the barrel. And people grouse about KDP Select controlling your ebook for 90 days - but there are ways to use their system to jumpstart your book income.
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My Thoughts on Self-Publishing, Traditional Publishing, and Pricing

My Thoughts on Self-Publishing, Traditional Publishing, and Pricing | How to Self-Publish Your Book | Scoop.it
I’ve been doing a lot of thinking since I came back from the writer’s conference a couple weeks ago, and I’ve also listened to a couple of CDs from the workshops that I was unable...
Robert C. Worstell's insight:

Here's the short version of this author's insight: 

 

1.  Self-publishing ensures the author’s vision is intact.

 

Every once in a while, I start thinking that a traditional publisher, especially a small one, might be the way to go to build credibility among those who say those who can traditionally publish at least once, those who can’t self-publish all the time.   I’ve never been traditionally published, and looking back I’m very glad for it.  Why?  Because I never had someone from a publishing house come in and influence my voice, my characters, and my story.  Everything is 100% the way it was meant to be.  Yes, I realize that some publishers are good about sticking true to the author’s vision, but as soon as you hand over your work to a publisher, it gets tweaked on somehow.

 

2.  I still believe you stand a better chance of making money through self-publishing.

 

I guess it depends on how big your name is, how big of a following you have, and what a publisher will do to promote you.  But what I’m talking about is the ordinary Joe on the street.  I consider myself to be one of those Joe’s.  I’m not a mega-blockbuster author.  You won’t find my name alongside Amanda Hocking or JA Konrath.  There are authors who outsell me by leaps and bounds.  I’m mid-list.  Lots of people have no idea who I am.  Based on how few people ever buy my books when I’m right there ready to sign them in person, I can honestly say that a lot of people don’t care to read my books.  And you know what?  I still make money.

 

3. Traditional publishing isn’t a quick method to get established.

 

Publishers have their expenses, and not all of the books they publish will break even (meaning they will get back their investment on paying the editor, cover artist, etc).  So even publishers lose money on publishing some of the books they accept.  One publisher said the best marketing tool in her belt was to get more books out there.  The more books you can get out there, the better your chances are of finding the book that will take off.  That’s the heart of what I took away from the conference.  Of course, this does not mean you sacrifice quality for quantity.  You’ll never make money if you don’t produce quality books, and this publisher does produce quality books.  But the face remains, there are no shortcuts, so having a publisher isn’t necessarily a shortcut.  You will still need to market.  You will still need to write the best book possible.  

 

4. Knowing what the market will bear helps make better pricing decisions.

 

A lot of people (and I mean a lot) hate my pricing strategy.  I’m fine with that.  I don’t think we all have to have the same opinion.  After all, some authors raise their prices and their sales go up.  I can’t argue with their experience.  What I know is that a higher price doesn’t work for me.  You have to price your book at what the market will bear, which means if you can sell enough copies where you are happy at a certain price, then that price is ideal for you.




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Theresa Cramer: 5 Tips For Self Publishing | The People Behind the Paper.lis

Theresa Cramer: 5 Tips For Self Publishing | The People Behind the Paper.lis | How to Self-Publish Your Book | Scoop.it
RT @SmallRivers: Friday Favorite! Theresa Cramer and 5 Tips For Self Publishing http://t.co/Vmf2sPPx @theresacramer
Robert C. Worstell's insight:

In short - these tips wind up at the bottom of the page: 

Target your audience! No matter what you’re publishing, from an ebook to a blog to a Paper.li, if you can hone in a specific audience, you’ll find success.Be engaged! Social media makes your life so much easier when it comes to marketing, but if you’re not engaged, and your heart isn’t in it, then everyone will know.Price matters! On the one hand you want to encourage readers to try your work, but lately there has been a lot of talk about not underselling yourself. It’s a difficult balance, but it’s worth paying attention to.Quality matters! If your book stinks, no one wants to read it. And if it’s riddled with errors, people will feel cheated. So do your best to put out a quality product.Don’t expect too much! Whether you’re self-publishing or you’ve got a book deal, the truth is, making a living as a book author is tough. Remember, slow and steady wins the race!

Overall, a nice interview precedes them, and you can see the story behind her success as a self-published author.

 

She leaks another tidbit for fiction authors: Genre Matters. This is Amanda Hocking's success formula, in short.

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Kindle app for Windows 8 updated with in-app store; Nook also updated

Kindle app for Windows 8 updated with in-app store; Nook also updated | How to Self-Publish Your Book | Scoop.it
Amazon has released a new update for their Kindle eReader app for Windows 8 and RT that finally adds an in-app store to purchase eBooks from the retailer, along with other improvements.
Robert C. Worstell's insight:

Let the Reader App games begin - 

 

"Amazon launched its dedicated Kindle app for Windows 8 and RT around the time of the launch of the new operating system. Indeed, Amazon got the app to be pre-installed on many new Windows 8 PCs, giving it an edge over other apps. However, the Kindle app for Microsoft's latest OS lacked a major feature; an in-app storefront.

 

"Today, that changed as a new update for the Kindle app was pushed out from the Windows Store. The new version finally allows its users to purchase eBooks from within the application itself; the app also has number of unnamed 'improvements to the reading and library experiences.'

 

"This puts the Kindle app on the same level as Barnes and Noble's Nook app for Windows 8. While it was released a few weeks after the Kindle app, the Nook app had an in-app store from the start."

 

All this means is that they are working to cut Google out of the pie - who dominates he Android market by pre-installing their own app on all Android devices (making every Android-powered tablet and smart phone a reader with in-app purchase point.)

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