How To Package Yourself for Professional Speaking
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How To Package Yourself for Professional Speaking
The way you package yourself can enhance your chances of getting invitations to be a guest speaker -- and the packaging doesn't need require you to use inflated facts or imaginary degrees. Packaging yourself in a way that allows a team of perfect strangers to find out what you are all about will increase the chances you will find speaking engagements that match your talents and audiences who will love to have you.
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Golden Gate Bridge Jumper Falls into Professional Speaking on Suicide Prevention

Golden Gate Bridge Jumper Falls into Professional Speaking on Suicide Prevention | How To Package Yourself for Professional Speaking | Scoop.it
Kevin Hines, whose story of surviving a suicide attempt off the Golden Gate Bridge in 2000 has been well publicized over the years, is back in the news as he's become a mental health advocate.
Rob Carsello's insight:

Kevin Hines followed a standard formula for becoming a professional speaker: Go a little crazy, jump off a bridge, survive miraculously, stop being crazy, write a book. 

 

www.speakerresource.com

 

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ProTrack webinar | Caps Toronto

learn from the experts at CAPS

10 ways to use professional speaking to grow your business

Are you curious about the field of professional speaking? Ever wondered if speaking in your area of expertise will help make your business more successful?

 

10 ways that speaking can help build your business. You’ll learn what professional speaking actually is, what activities fall under the professional speaking umbrella (you may already be a professional speaker, and not realize it!), and how to use professional speaking to increase your reach, reputation and revenue.

Rob Carsello's insight:

Speaking "CAN" help grow your business, but few people make the effort to package themselves properly. 

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Coachean Life: Forensics: In which we adapt to our audience

Public speaking, per se, requires knowledge of your audience. I’ve seen this over and over again at my DJ. People who are making a presentation who understand their audiences and present accordingly, win. People who talk over their audiences’ heads, or under them, lose. That’s core. On top of that, making your audience feel smart—which, I hasten to point out, is inevitably true, even if they don’t necessarily know what the speaker happens to be talking about—is a worthy approach. “Here: let me tell you about this thing that I happen to know about that I think you’ll be interested in.” It’s about what you’re saying and not about you, which is why there are modes of dress (boring business attire) that make your message clearer. (There may be exceptions to this latter principle, but not that many.) Knowing what you’re talking about is important because, otherwise, why exactly am I spending time listening you if I know more than you do? In debate, I would suggest that you should always believe your judge knows more than you do; it will probably be true in most cases (unless you’re being judged by another high school student) and it will undoubtedly be prudent in all cases.

Et cetera.

In the movement of LD away from public speaking, we do lose something. To be realistic, LD was never about the public speaking per se, and there have always been muttermouths who have been brilliant and successful debaters. But today, that skill of becoming a good speaker, in the real sense of the word, is all but tossed aside. This is neither good nor bad (it’s been replaced by other skills), but it is unfortunate for those of us who happen to value public speaking highly. In any case, no matter how parochial a debater may be in terms of style within a round, no truly good debater doesn’t have the ability to adjust as necessary.
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Amazon.com: The 7 Principles of Public Speaking: Proven Methods from a PR Professional: Richard Zeoli: Books

The 7 Principles of Public Speaking: Proven Methods from a PR Professional

~ Richard Zeoli (author) More about this product
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Amazon.com: The 7 Principles of Public Speaking: Proven Methods from a PR Professional: Richard Zeoli: Books (The 7 Principles of Public Speaking: Proven Methods from a PR Professional: Frequently cited as the number one f...)...
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We are sending you a check....

People get paid to speak for a few main reasons.

 

1. they have unique experiences that can motivate and inspire others

2. they are entertaining

3. they are masters in their Subject Matter and are asked to share that expertise

 

They might even be all three at the same time.

 

If you’re not providing value (entertaining, subject matter expertise and experiences), then you’re not going to get paid over and over again to speak in front of audiences.

 

Seek out an event that has a budget AND that needs the value you provide.

 

Start by answering these questions (don’t worry if you struggle—these may take time!):

What is your unique experience?

What do you do best?  Better than anyone else?

Which parts of your experience are valuable, and to whom?

Why are those the valuable bits?

What’s the benefit to the potential audience?

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If you want to do more speaking, you need to do more blogging....

If you want to do more speaking, you need to do more blogging.... | How To Package Yourself for Professional Speaking | Scoop.it


Jeff Dyson, in his spare time, plays host of the Internet Marketing Radio Show. Each week Jeff interviews somebody - not sure how he finds them. The string that ties this all together? online marketing.  Here's a recent post from Jeff.

"More opportunities — You are likely to get more offers for speaking gigs, joint ventures and co-authoring opportunities once you're a published author. Stand out from the crowd..."

"Why book publishing makes sense for bloggers

Here’s what you’ve been missing: you don’t have to be Amanda Hocking or Joe Konrath or John Locke (all of whom have sold a ton of ebook fiction) to get major, potentially life-changing results from book publishing.

This is the dirty little secret behind self-publishing that we’ve been hiding from the big publishers for years:

If you’re a writer with ready access to a niche audience, you’re probably much better off financially publishing your own book.

If you blog on a niche topic and know how to reach the people in that field, why give 85% of your profits to a big publisher in New York?

(If you’re Chris Brogan or Tim Ferriss writing for a mass consumer or mass business market, you might be better off with that big publisher. But if that’s not you, read on.)"

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Attorney Finds Public Speaking Brings In Clients

When it comes to further enhancing her reputation, Keefe said she hits the speaking circuit and tries to “put herself out there” as a credible source to help potential clients navigate an ever-shifting landscape.

Margaret Gatti, a powerhouse attorney who focuses her practice on international transactions and regulatory affairs, has built up her already substantial client base by conducting regular webinars. Gatti, who regularly lectures and publishes on issues like export controls, landed her first client, an aspiring exporter of log cabins, after giving a talk on international commercial terms. The evolution of the Web has allowed her to package and deliver that expertise more broadly to her entire client base, including the log cabin folks, and even beyond.

It is beyond dispute. Technological innovations have made staying in touch as easy as the click of a mouse. Instead of catching up with old friends every five years at high school reunions, Facebook, Twitter and email allow people to feel connected all of the time. Though nothing replaces face-to-face contact, the Internet is a useful tool to keep connections fresh. Everyone agrees that relationships are vital to establishing business. The Internet makes maintenance that much easier. So catch up with old friends and make new friends. Join LinkedIn, send out that E-Alert and start blogging.
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The Gettysburg Approach to Writing & Speaking Like a Professional

Amazon.com: The Gettysburg Approach to Writing & Speaking Like a Professional 

"Readers will find the chapter on oral presentations just as succinct and principle driven as the one on writing. I strongly recommend the information on using PowerPoint slides. I would just add that speakers should NEVER have a slide with only text. PowerPoint slides are a visual medium. Images and iconography should be used to a. help you reduce the amount of text and b. to provide a visual symbol to reinforce the concepts of your text.

 

In sum, Yaffe has collected some useful principles to help writers and speakers communicate briefly and clearly. Despite its business and journalism focus, it is still useful for students in academic settings." 

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Secrets of the political speaking circuit.

Paid speech can mean big bucks for some of the country’s in-demand speakers. Epstein says his lineup can command anywhere from $7,500 to hundreds of thousands of dollars per speech.

But ex-lawmakers dreaming of cash registers ringing when they open their mouths probably shouldn’t get their hopes up. Epstein says, “We turn down probably about 99 percent of the people who come to us.”

For those who make the cut, Epstein contends a successful speaker can’t just do some tired shtick at the podium. The first thing the colleges and associations that book Greater Talent Network tell Epstein is, “We don’t want a canned speech. We don’t want a speech that has been delivered like a stump speech.” Epstein says the trend in public speaking these days is to do a Q-and-A format or a discussion between people with different views on issues.
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Golden Dog Training Announces New Service Line: Professional Keynote Speaking

Golden Dog Training Announces New Service Line: Professional Keynote Speaking | How To Package Yourself for Professional Speaking | Scoop.it

So here's the headline in the Providence Business News 

Golden Dog Training Announces New Service Line:
Professional Keynote Speaking

Crazy the first time you look at it. But after all, dog trainers should be able to help people learn to be keynote speakers, Right?  

Of course, nothing that exciting is going on, but I'd like to see him try.

 

It's just a case of a dog trainer BECOMING a keynote speaker. 








Golden Dog Training is excited to announce a new service line – professional keynote speaking services. Bob Midwood is an outstanding speaker whose expertise and passion for dog behavior is difficult to match. Bob’s most recent presentation was at the 19th Annual Rhode Island Pet Show, which was held at the Rhode Island Convention Center on March 3-4. 

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How to Get More Speaking, Workshop and Art Show Gigs

How to Get More Speaking, Workshop and Art Show Gigs | How To Package Yourself for Professional Speaking | Scoop.it


This could work for you, if you put in a little effort.......


"HERE’S THE PROBLEM:

There are many colleges, churches, businesses or other organizations that are used to bringing in guest speakers and paying them a speaker’s fee or honorarium. In today’s economy, those same organizations have severely limited budgets and most can not pay for you to come speak, teach, paint, etc. They would love to have you, but it’s just not in the budget.

HERE IS AN IDEA THAT CAN HELP:

Joint Ventures: Position yourself as a source of revenue rather than a revenue expense."

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Former Norwich City soccer star Leon McKenzie pledges to bounce back from prison ... - Norwich Evening News

Former Norwich City soccer star Leon McKenzie pledges to bounce back from prison ... - Norwich Evening News | How To Package Yourself for Professional Speaking | Scoop.it

Norwich Evening NewsFormer Norwich City star Leon McKenzie pledges to bounce back from prison ...Norwich Evening NewsThe ex-footballer, who used to let his feet do the talking, will be also be turning his hand to public speaking ...

Former Norwich City striker Leon McKenzie who is currently serving a six month jail sentence after admitting perverting the course of justice over a speeding ticket scam has vowed to use his experience to help others battling depression.

McKenzie is currently starting to write his autobiography and has his first music single, a collaboration with So Solid Crew rapper MC Harvey. 

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San Antonia Latinas! New business group for Spanish-speaking Latinas

San Antonia Latinas! New business group for Spanish-speaking Latinas | How To Package Yourself for Professional Speaking | Scoop.it
SA gets business group for Spanish-speaking LatinasSan Antonio ExpressIn English, the nonprofit could be translated as the Business and Professional Women's Association, but it won't be called that often.
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How to Find High-Paying (and Rewarding) Public-Speaking Gigs - NBC Chicago (blog)

How to Find High-Paying (and Rewarding) Public-Speaking Gigs - NBC Chicago (blog) | How To Package Yourself for Professional Speaking | Scoop.it

David Wolinsky  quotes Michael Soon Lee and Sheree Franklin and the elusive Hill.



"...finding a topic they can speak on knowledgeably but is unique enough that people would want to pay to hear it,” said Michael Soon Lee. He also says do it for free for the practice at first... you can try the Rotary Clubs or the “animal circuit,” a.k.a. the Moose, Lion and Elks Clubs.


Sheree Franklin says “the key is to constantly cast a wide net of discussing speaking needs with those in your network.”

“Also, there is the ongoing need to attend networking where you can very subtly sell yourself,” explained Hill. “Ask for recommendations on LinkedIn and also get testimonials for your website. Having a current bio and a great headshot always helps to sell you.”


Rob Carsello's insight:

So find the right topic, practice free speeches, network, get testimonials. a headshot and a bio. Oh, and he also points out writing a book.

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AGAIN! Jim Cathcart picked for Sales and Marketing Hall of Fame

AGAIN!  Jim Cathcart picked for Sales and Marketing Hall of Fame | How To Package Yourself for Professional Speaking | Scoop.it
Rob Carsello's insight:

If you ask 13,000 people who the top 5 Sales and Service Speakers are, they come up with Jim Cathcart three years in a row.

On the Musical front,Jim Cathcart is also a singer and songwriter and had the opportunity to perform with John Oates of Hall and Oates at a recording studio event in Nashville, TN and did an impromptu duet with Glen Campbell at the Thousand Oaks Arts Festival where Jim was a featured performer.

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Are You a “Circumstance Cindy?”

Are You a “Circumstance Cindy?” | How To Package Yourself for Professional Speaking | Scoop.it
So you are all geared up to start booking your speaking gigs. You make your first call – they are booked until next January and they need you to send a speakers reel. Well, how are you supposed to have that- you just started?

This shows up in her business in several ways.

Sales: She’ll let the prospect lead the conversation about what they need, and will believe them when they share the reasons they can’t buy.
Marketing: She’ll be inconsistent because she’ll stop what she’s doing whenever something else comes in that gets her attention.
Point of View: It will be vague because she’s afraid to offend anybody. She’s a people pleaser at heart, who never truly feels as if she’s pleasing anybody. She’ll sell out on her real perspective in favor of the advice of someone she perceives to know better.
Support: Virtually non-existent. She tends to support everyone else and put your own dreams last, waiting for someone to approve of your ideas in order to act.
Energy: Scattered, busy, unfocused, hesitant, uncertain, helpful, pleasing.
If you recognize yourself in Cindy, I’ve got a couple of answers for you. 1) Get clear about what you are committed to, put it in writing, and follow through no matter what. Even if it is the “wrong” plan, knowing yourself as someone who says it and makes it happen will change everything about your level of personal power.
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Her best seller got her speaking gigs, but she had to retool

Her best seller got her speaking gigs, but she had to retool | How To Package Yourself for Professional Speaking | Scoop.it
I've been on the road for the most part of the last two years, doing book tours, major national and international television and radio, speaking engagements, teaching, workshops, book fairs. It's been quite a ride, not unlike ...

I needed to overhaul my entire relationship with my work, my mind, body, soul– and fast!  I don’t need to be sitting at my computer twenty-four seven answering emails, social networking, simultaneously writing a novel and another memoir, taking speaking gigs, running to the airport to catch planes to my next gig.  It’s my work and I love it, but I need to stop.  Breathe a little.  Just…be.  If even for a few hours a couple days a week.  I need to shed this “armor” and get back in my body again.
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How contact with a speaker before a stressful situation reduces stress

How contact with a speaker before a stressful situation reduces stress | How To Package Yourself for Professional Speaking | Scoop.it

The investigators used a tool they had previously developed to measure stress in public speaking engagements. The researchers examined the implications of this stressor for social behavior using specially designed social ...

One conclusion is also an point I use to persuade groups to have a speaker:

"“From previous studies in our laboratory, we already knew that positive social contact with a trusted individual before a stressful situation reduces the stress response. Apparently, this coping strategy is anchored so strongly that people can also change their stress responses during or immediately after the stress through positive social behavior.”


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Content Marketing in Highly Regulated Industries

Content Marketing in Highly Regulated Industries | How To Package Yourself for Professional Speaking | Scoop.it

david meerman scott comments on the convenient paranoia harbored by some people in regulated industries who feel social media comments are taboo.

 

 

 

On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC forbid them from creating valuable content on the Web or engaging in social media.

 

Nonsense!

 

This is just a fear-based excuse perpetuated by lawyers in the pharmaceutical, healthcare, and financial services industries who want to avoid risk at all cost.

 

 

Manage fear

I wanted to know how Chris has dealt with the whole "fear" thing. Why has he been successful in hiring journalists and creating content when so many other management teams and legal departments simply say: "no".

"Healthcare organizations typically are very conservative in how they market or communicate about their services," he says. The main concern of management was that a shift to content marketing would mean a shift away from what they thought were the key differentiators of Inova Health System in the market that attract the best physicians. "It took a long time for us to educate that the existing content is not being lost, we're just providing it to each audience in the appropriate places. There will be pages for consumers, pages for physicians that are looking to refer or be employed here. It took a while for them to be comfortable with that."

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Facebook versus Your Blog: even though we are glad to see you on Facebook, it doesn't replace your blog.

Facebook versus Your Blog: even though we are glad to see you on Facebook, it doesn't replace your blog. | How To Package Yourself for Professional Speaking | Scoop.it
I have had my blog since 2005, and I can't begin to describe all it has given back to me. My blog has helped me get jobs, get speaking gigs, make a little money, and so many other tangible and intangible things over the years.

Having a blog or website is like owning your own little piece of property on the web.  In my belief, it is the most powerful personal branding and marketing tool you can have.  While blogs can take a lot of work to feed and care for, having control over the experience you provide is something Facebook, Twitter and Google+ can't give you.  Those social sites are great ways to feed your blog, but in the end, should never replace your blog.
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Speaking or Death |

Speaking or Death | | How To Package Yourself for Professional Speaking | Scoop.it
It really isn’t a fear of speaking in public. It’s a fear that I won’t be ready, that I won’t have done my job to inform, entertain or enlighten my audience. But once I do find that hook I start to organize the presentation and can start to practice it. Then the nervousness dissipates and confidence that I can do it builds.


My first practices usually are before I am done, maybe just the first third. But the act of practicing it is often the activity that helps me discover the unifying series of words (the hooks) that will make the ideas and images have some logic and purpose behind them. It all starts to lead somewhere in other words.
 

A couple of days before the presentation I usually am starting to practice the whole thing, timing it and making changes in imagery and flow to make sure what I am saying is as clear as I can make it within the time allotted. In my last presentation I was practicing in my car in the parking garage an hour before I was due to be on stage. That last run-through made a big difference in my confidence."

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Know the anatomy of a good presentation - Bizjournals.com (blog)

Know the anatomy of a good presentation - Bizjournals.com (blog) | How To Package Yourself for Professional Speaking | Scoop.it
Rule of three

One of the oldest and most common techniques in public speaking is the rule of three. As it turns out, people are much more likely to remember something if you package it in a list of three. This technique has been used successfully throughout the ages, including Abraham Lincoln’s famous Gettysburg address: “… a government of the people, by the people, for the people.” The rule of three is also inherently persuasive, so always give your audience three reasons to believe any assertion you make.





When used correctly, however, PowerPoint can be a very effective tool, especially when showing figures or complex operations to a large audience.
When developing a PowerPoint presentation, especially for clients, investors or the media, who all have a notoriously short attention span, follow the 10-20-30 rule: 10 slides, 20 minutes, 30-point font. And keep in mind that images are always more powerful — and memorable — than words. 



Finally, a persuasive presentation always ends with a call to action. This is when you highlight what could be one last time, and close with what the audience can do to get to this new bliss. People tend to remember the last thing they hear, so make it count. 

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Expand Your Client Base Through Public Speaking

Expand Your Client Base Through Public Speaking | How To Package Yourself for Professional Speaking | Scoop.it

Fortunately, between being thrust onto the speaking circuit as Miss Junior America and dedicating years to sexual assault prevention and young women's empowerment — along with a LOT of training and self-development work — I successfully let go of my nearly paralyzing fear of public speaking. However, too many young entrepreneurs have had similar negative experiences early on, letting their memories and fears get in the way of strategically building their businesses."

 

Mention the evidence. Fill your speech with stories that show how your business has addressed problems and provided solutions for other clients. People yearn for evidence of how others, just like them, have benefited. When you share stories to show rather than tell what is that you do, you simultaneously entertain, inform and build an authentic trust within your audience. The more you demonstrate a keen understanding of a need, the more believable it is that you and what you offer can be the catalyst for their advantage.

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More Than Just Words: This Is What It Really Means to Talk Like a Lawyer - Magazine - ABA Journal

More Than Just Words: This Is What It Really Means to Talk Like a Lawyer - Magazine - ABA Journal | How To Package Yourself for Professional Speaking | Scoop.it

Like it or not, lawyers are professional speakers .....


"“A lawyer is a professional speaker. You talk for a living. Every time you say something as a lawyer, you are making a professional presentation. “It doesn’t matter whether you’re in trial, arguing to an appellate court, talking to a client or giving a CLE lecture. There are some basic rules for any kind of speech that you should follow if you’re going to be an effective advocate.”



"Even the simple “May it please the court” is an instinctive recognition that pleasing your audience is the key to persuading it."


"But the problem is that the rest of the world didn’t learn our new vocabulary with us, so sounding like a lawyer is usually a self-defeating effort. You should choose other ways to look like you know what you’re talking about.

One of the best ways is to make sure that what you say is true. Talk only about what you know. Whenever you try to fake it, little verbal and nonverbal clues will give you away."

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Internet launches humorist into spotlight- Jeanne Robertson

Internet launches humorist into spotlight-  Jeanne Robertson | How To Package Yourself for Professional Speaking | Scoop.it
Robertson became active in the National Speakers Association and began addressing audiences at events such as conventions and various chambers of commerce meetings.

“That is a world in which the only person that I need to know my name is the meeting planner for the groups,” she said. “It’s a totally different world. Essentially I am a noncelebrity professional speaker. Now things have changed.”

This change was brought about by YouTube clips of her performances going viral and daily broadcasts on two family channels on Sirius XM Radio. Although her regular speaking gigs were not open to the public, now the public was requesting her to perform.

 

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