How to market to the Federal Government
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Twitter Marketing: The Complete Guide to Your Content Strategy

Twitter Marketing: The Complete Guide to Your Content Strategy | How to market to the Federal Government | Scoop.it
Twitter marketing can be a powerhouse for your content strategy, helping with everything from idea creation to promotion. And this guide covers it all.
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Daniel Watson's curator insight, September 6, 2017 10:50 PM

 

Twitter is a powerful platform in the social media space, but is perhaps not used as effectively as it can be, by businesses who have embraced content marketing. If generating leads for your business via content marketing, is of importance to you, then utilising Twitter as part of your strategy is well worth considering. This article introduces eight steps you can take to incorporate Twitter into your content marketing strategy.

Holly Picano's curator insight, September 7, 2017 2:41 PM
Generate More Leads with Twitter.
nicoleta susanu's curator insight, September 10, 2017 5:37 AM

Tips:

  • Build Twitter lists for different segments of your target audience
  • Find out when your audience is online and time your tweets around that
  • Twitter is one of the easiest ways to spy on your competitors – use it
  • Share a variety of content on Twitter – not just text tweets
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A 10-Step Process to Writing Effective B2B Blog Posts

A 10-Step Process to Writing Effective B2B Blog Posts | How to market to the Federal Government | Scoop.it
Whatever debate there may be about the efficacy of content marketing for some B2C brands, publishing online has been an undoubted boon for B2B.

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Daniel Watson's curator insight, July 26, 2017 10:59 PM

 

If your business model involves marketing your products or services to other businesses, then being able to effectively write a B2B blog post, is a highly desirable skill to develop. Your blog is a great marketing tool, and the more regular you post content that resonates with your B2B audience, the more new customers you will attract. This article outlines an easy to follow, 10 step process that you can use, to improve the quality and effectiveness of  your blog posts.

Craig Boddington's curator insight, July 27, 2017 5:04 PM
Nice article 
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15 Ways To Increase Engagement Without Being Too Self-Promotional

15 Ways To Increase Engagement Without Being Too Self-Promotional | How to market to the Federal Government | Scoop.it
Create value for your customers.

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Daniel Watson's curator insight, June 20, 2017 3:35 AM

 

Many businesses promoting their products or services online, make the common mistake of over-promoting themselves and their offerings, and wonder why they do not get the engagement they expect from their target audience. The evergreen 80/20 rule applies in this situation as everywhere else; 80% of published content not about you, and no more than 20% promotional content spruiking yourself or your products or services. This tip is just one of 15 provided in this article, that should prove useful to any business not receiving the engagement they expect, from their content marketing endeavours.

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Why Your Small Business Must Start a Blog

Why Your Small Business Must Start a Blog | How to market to the Federal Government | Scoop.it

A blog is a marketing tool that gives you the opportunity to provide your customer with information and position value.

 

With the government cracking down on travel.  Many federal buyer have taken to the internet for sources and additional information on a company.

 

In this article you will get info like;

6 Strategies for Launching a Successful Blog

 

 more and more people are turning to the Internet to get

 

information and make purchases

 

 The Do's and Don'ts of Writing a Blog

 

Check out the article as well as the links above.  And you decide if you should start a blog or update your current one.

 

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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | How to market to the Federal Government | Scoop.it
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to ...
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Five ways to better engage your employees

Five ways to better engage your employees | How to market to the Federal Government | Scoop.it

Outrage sparked from unions and staff last month after monitors were placed under workers' desks at Britain's Daily Telegraph. The wireless motion detectors sense whether an employee is using their desk or not.

At my business we monitor a number of factors that measure human performance, including stress and recovery levels (autonomic nervous system) and bio age and cortisol (stress hormones). But I would never, ever consider introducing a machine like OccupEye.


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These proven methods will help your team build success in 2016.

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Stephanie Chappell Disbrow's curator insight, February 22, 2016 7:06 AM

Stephanie Chappell Disbrow

Stephanie Chappell Disbrow's curator insight, February 22, 2016 7:10 AM

Stephanie Chappell Disbrow

Sam Dickson's curator insight, March 21, 2016 9:55 AM

These proven methods will help your team build success in 2016.

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Obama's Trillion Dollar Small Business Fraud | Interview with Lloyd Chapman - YouTube

Abby Martin speaks with president and founder of the Small Business League, Lloyd Chapman, about trillions of dollars in federal contracts that went to fortu...

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Charles Appleton's insight:

Get Rid of SBA??????

 

This is a very interesting interview; it should be read by anyone who currently markets to the Federal Government and anyone who is thinking this Billion Dollar Market! Or is it?

 

 

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Alan Koenigsberg's curator insight, May 4, 2015 4:57 PM

Stay in-the-know regarding the big business / small business disparity in the awarding of federal contracts. The Small Business Act of 1953 is still in effect and states small businesses should receive a fair portion of the total value of all prime contracts -- 23 percent -- as mandated by the Small Business Act of 1953.

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How to Easily Create Quality Social Media Images : Social Media Examiner

How to Easily Create Quality Social Media Images : Social Media Examiner | How to market to the Federal Government | Scoop.it

Are you looking for an easier way to create strong visual content? Discover how to create a variety of social media images quickly and affordably.


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Why Content Marketing is the Most Successful Marketing Tool

Why Content Marketing is the Most Successful Marketing Tool | How to market to the Federal Government | Scoop.it
Content marketing has huge potential for businesses and is currently being practiced by many companies. If you are wondering what the ultimate benefits are for your company, read why content marketing is the most successful marketing tool on SavvySME

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Daniel Watson's curator insight, August 16, 2017 7:15 AM

 

Unless you have been hiding under a rock, you will be well aware of the rapidly growing success of content marketing, in attracting qualified leads to business websites. What you may not know, is how widespread the use of content marketing has become, and how cost effective it is versus outbound marketing endeavours. This article includes a great infographic, which provides the evidence you may need, to convince you to embrace content marketing and cost effectively grow your business.

donhornsby's curator insight, August 16, 2017 7:18 AM
There are many ways that content marketing can benefit a company if used correctly, and it is looking like that it will continue to be a popular form of marketing for a very long time. Many companies have already noticed the importance of different types of content marketing along with their success rate, which only proves that you should jump on board too.
 
Helen Parker's curator insight, August 17, 2017 6:00 AM

Why Content Marketing is the Most Successful Marketing Tool

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A Truckload of Resources to Help Master Email Marketing 

A Truckload of Resources to Help Master Email Marketing  | How to market to the Federal Government | Scoop.it
Email marketing best practices are important for building an effective email marketing strategy. These resources will answer all of your email questions.

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Daniel Watson's curator insight, July 13, 2017 8:16 AM

 

Email marketing is one of the best ways to market your products or services at minimal cost. Unfortunately, success as an email marketer, is not something the average business owner can achieve without fully understanding the subject. This article provides a wealth of information regarding email marketing best practices, and it enhances this offering with 125 links to resources that you can use to learn what you need to know, to succeed as an email marketer.

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10 Social Media Marketing Mistakes And How to Avoid Making Them

10 Social Media Marketing Mistakes And How to Avoid Making Them | How to market to the Federal Government | Scoop.it
We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

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Daniel Watson's curator insight, July 12, 2017 2:57 AM

 

As more small businesses embrace digital marketing, greater awareness of the costs of making mistakes, especially when marketing via social media, is becoming evident. To those new to marketing on social media, being aware of the mistakes made by professionals in this area, can prevent a lot of time and money wastage. This article identifies 10 mistakes that you can studiously avoid making, as you roll out your social media marketing, on your favourite platforms.

Gust MEES's curator insight, July 13, 2017 9:48 AM
We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

 

 

Let’s get started…

 

Learn from These 10 Social Media Mistakes We’ve Made

Here’s a quick overview of the social media mistakes we’ve been making until recently:

  1. Focusing on quantity over quality
  2. Being on all social media platforms
  3. Posting the same content across platforms
  4. Using only landscape images and videos
  5. Sharing only our own content
  6. Not curating user-generated content
  7. Not uploading videos to social media platforms
  8. Not targeting specific audience for our content
  9. Not boosting the right posts
  10. Not replying to questions on social (fast enough)

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

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11 Free Social Media and Marketing eBooks and Reports

11 Free Social Media and Marketing eBooks and Reports | How to market to the Federal Government | Scoop.it
Social media ebooks: list of ebooks and reports, B2C and B2B social media marketing. Links point to the location where you can download PDFs or register

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Lots of Free Info!
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8 Ways to Get More Website Traffic via Social Media

8 Ways to Get More Website Traffic via Social Media | How to market to the Federal Government | Scoop.it

Everyone needs more website traffic. But should you use social media to drive the traffic to your website. Find out in this article.


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Charles Appleton's insight:

 

Attracting website visitors to ensure a good return on the investment made in building and promoting your website needs to be a priority for  business owners. One of the best means to attract website visitors is via utilising the various social media platforms that now abound. Clear advice on how to do this is not always easy to find, but this article goes a long way towards providing good guidance on the subject.

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Anmol Kashyap's curator insight, March 28, 2016 8:33 AM

You Totally nailed it.

www.webliquids.com/digital-marketing-course-in-chandigarh

tarini123's curator insight, April 1, 2016 3:50 AM

You Totally nailed it.

www.webliquids.com/digital-marketing-course-in-chandigarh

Antonio Ormachea's curator insight, April 1, 2016 12:30 PM


Attracting website visitors to ensure a good return on the investment made in building and promoting your website needs to be a priority for  business owners. One of the best means to attract website visitors is via utilising the various social media platforms that now abound. Clear advice on how to do this is not always easy to find, but this article goes a long way towards providing good guidance on the subject.

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Tomorrow's digital workforce: traditional office to become thing of the past

Tomorrow's digital workforce: traditional office to become thing of the past | How to market to the Federal Government | Scoop.it

Shared office spaces will double in number and the traditional office will become a thing of the past as workers become more mobile and independent, a report predicts.

The report, Tomorrow's Digitally Enabled Workforce, to be launched by Employment Minister Michaelia Cash on Friday, says the number of independent contractors in Australia will continue rising above 1 million people. This is despite challenges including a lack of stable income and difficulties finding work.

While freelancing has not yet taken hold in Australia, it is a large (and growing) employment model in other countries," the report says.

"Companies may opt for staffing models which include a smaller number of core staff, with many other roles provided by the freelancer.

"Jobs of the future are likely to be more flexible, agile, networked and connected."


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Shared office spaces will double in number and the traditional office will become a thing of the past as workers become more mobile and independent.

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The Learning Factor's curator insight, February 28, 2016 10:26 PM

Shared office spaces will double in number and the traditional office will become a thing of the past as workers become more mobile and independent.

Carolina Gorosito's curator insight, February 29, 2016 11:25 AM

Bye bye offices!

Andrew Ravelo's curator insight, February 29, 2016 11:36 AM

Mobility is the strategy of the future!

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Why You Need Social Media Advertising in a Mobile-First World

Why You Need Social Media Advertising in a Mobile-First World | How to market to the Federal Government | Scoop.it

There are two things you can be sure of in today’s mobile world: Social media is booming, and most people use more than one device to browse the web.


Via Daniel Watson
Charles Appleton's insight:

 

Those who are yet to be sold on social media advertising need to know that social networks are booming, and that for the majority of networks, those accessing their social media accounts via mobile devices, far outweigh those using desktop computers. The sheers numbers of those accessing social media platforms means that business owners who avoid social media advertising are missing out on a high proportion of their potential customers. If you need to be further convinced then this article is for you.

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QUENUM's curator insight, March 6, 2016 5:56 PM

 

Those who are yet to be sold on social media advertising need to know that social networks are booming, and that for the majority of networks, those accessing their social media accounts via mobile devices, far outweigh those using desktop computers. The sheers numbers of those accessing social media platforms means that business owners who avoid social media advertising are missing out on a high proportion of their potential customers. If you need to be further convinced then this article is for you.

ismokuhanen's curator insight, March 27, 2016 6:47 AM

 

Those who are yet to be sold on social media advertising need to know that social networks are booming, and that for the majority of networks, those accessing their social media accounts via mobile devices, far outweigh those using desktop computers. The sheers numbers of those accessing social media platforms means that business owners who avoid social media advertising are missing out on a high proportion of their potential customers. If you need to be further convinced then this article is for you.

Antonio Ormachea's curator insight, April 1, 2016 12:28 PM

 

Those who are yet to be sold on social media advertising need to know that social networks are booming, and that for the majority of networks, those accessing their social media accounts via mobile devices, far outweigh those using desktop computers. The sheers numbers of those accessing social media platforms means that business owners who avoid social media advertising are missing out on a high proportion of their potential customers. If you need to be further convinced then this article is for you.