How to Handle Agency New Business
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Rescooped by John Heenan from Public Relations & Social Marketing Insight
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Copyblogger's 2014 State of Native Advertising Report

Copyblogger's 2014 State of Native Advertising Report | How to Handle Agency New Business | Scoop.it

Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations.

 

Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things You Didn’t Know About 15 Captains, Commanders And Conquerors article in particular.

 

First off, the theme of the article matches the brand’s values: Captain Morgan was a real live pirate who thrived on adventure and raw conquest — a theme not too foreign to BuzzFeed readers.

 

Moreover, the article matches the editorial standards of BuzzFeed: a list with big images and short, quirky copy — a format their audience expects....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 8, 2014 2:23 AM

No matter what you call it, native advertising is here to stay. The big question is can marketers make it work?

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6 Email Prospecting Tools Every Inside Sales Rep Should Be Using - Business 2 Community

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using - Business 2 Community | How to Handle Agency New Business | Scoop.it
6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
Business 2 Community
As an inside sales rep, your call plans most likely include effective email prospecting strategies.
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