Modern Marketing Revolution
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Smarty Ring project on Indiegogo

Smarty Ring project on Indiegogo | Modern Marketing Revolution | Scoop.it
Smarty Ring to control your Smart phone. Forget tapping phone screen, get instant alerts right on your finger.Be part of the tech revolution.

Via Olivier Janin
Art Jones's insight:

#Mobilemedia

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Olivier Janin's curator insight, December 11, 2013 6:54 AM

The heart icon is confusing as there is no HeartRate sensing feature embedded.

Release planned for April 2014

Karl Steinmeyer's curator insight, January 11, 2014 7:20 AM

Wearable tech = geeky sexy.

Modern Marketing Revolution
Begin with empathy, provide a compelling experience and make meaning in the world
Curated by Art Jones
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Child of the 90s | Internet Explorer

You grew up. So did we. Reconnect with the new Internet Explorer. Visit http://www.browseryoulovedtohate.com for more. #childofthe90s
Art Jones's insight:

Taking your customers on a walk down memory lane can be good for your brand.

 

Brands have been using nostalgia marketing to reach and engage with their audiences for quite some time, here is one excellent example of nostalgia marketing from Microsoft.

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VIDEO | You Have to See This thin crust Chicago pizza

VIDEO | You Have to See This thin crust Chicago pizza | Modern Marketing Revolution | Scoop.it
Mark Wilson schools his New York crew on what Chicago-style pizza really is at Aurelio’s Pizza.
Art Jones's insight:

In marketing, imitation is not a great strategy

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Instagram could challenge YouTube with videos up to an hour long

Instagram could challenge YouTube with videos up to an hour long | Modern Marketing Revolution | Scoop.it
Instagram is readying a new feature that would let users post videos up to an hour long, according to a new report in The Wall Street Journal.
Art Jones's insight:

Ready to Rumble

 

Instagram Videos vs. Youtube

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6 Income Streams You Can Create in the Corporate Consulting Space

6 Income Streams You Can Create in the Corporate Consulting Space | Modern Marketing Revolution | Scoop.it
Corporations have billions budgeted for consultants.
Art Jones's insight:

Who is your ideal client?

 

The average business/life coach earns not more than $30,000 each year.  Consultants who focus exclusively on providing onsite training, executive coaching to corporations earn six figure incomes. 

 

This article describes the corporate consulting landscape and shares the skill areas high earning consultants focused their efforts in.

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Ferrari: Where Customers Become Family –

The relationship between Ferrari and their customer base is just as treasured as their cutting-edge designs, luxury, and high-performance. It’s a brand driven by loyalty. The life-long bond between…
Art Jones's insight:

Relationship Marketing & Customer Loyalty

 

Excerpt:  Ferrari takes pride in offering these clients opportunities to select cars from their most exclusive fleets. The most loyal get to choose from the one-of-a-kind, collector editions. The reward and personal thank you from Ferrari to their passionate clients.

 

As far as those with the money and prestige leapfrogging this protocol, ask Bill Gates. When the tech mogul inquired about purchasing one of these priceless models, Ferrari denied his request.

 

To Ferrari, ‘Bill from Seattle’ never forged a relationship with the company. In other words, Get in line, prove your loyalty, and wait to hear from us(Bill opted for a tricked-out Porsche that he later crashed. All’s well, but that’s another story).

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands] | Modern Marketing Revolution | Scoop.it
Reap the benefits of a podcast in your content marketing mix. Be inspired and learn from these brand success stories – Content Marketing Institute
Art Jones's insight:

How to Grow Your Podcast Audience

 

Excerpt:  Be your inimitable (brand) self: 

As this Entrepreneur article reminds us, just because this growing medium is expanding the parameters of branded storytelling doesn’t mean that brands should abandon their existing identities or depart from their overarching content missions. Branded podcasts work best when they perfectly align the story with a familiar brand voice and tone.

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Why Marketing Tech Spending Will Keep Growing

Why Marketing Tech Spending Will Keep Growing | Modern Marketing Revolution | Scoop.it
Investment in data, ad tech and marketing automation continues to accelerate as programmatic budgets keep growing.

Via massimo facchinetti
Art Jones's insight:

Excerpt: The subdivisions of marketing tech that are likely to see the biggest growth in investment are data, ad tech and marketing automation, each of which has an anticipated compound annual growth rate (CAGR) of about 10%, according to Forrester.

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Brands continue to embrace power of film as a storytelling platform | PR Week

Brands continue to embrace power of film as a storytelling platform | PR Week | Modern Marketing Revolution | Scoop.it
Brands continue to embrace power of film as a storytelling platform. From PR Week
Art Jones's insight:

Excerpt: As the landscape of content continues to get cluttered, the importance of good storytelling and good characters is more important than ever.

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'Data doesn't need to be big or creepy to shed light on consumer psychology'

'Data doesn't need to be big or creepy to shed light on consumer psychology' | Modern Marketing Revolution | Scoop.it
In a post-GDPR world, there will be little value in large behavioural and demographic databases when just a few contextual psychological insights are more effective.
Art Jones's insight:

Excerpt: Embracing context-specific and psychologically-focused data, and committing to only gathering data that actionably delivers customer value, is a positive way forward. It is better for the customer and more effective for the brand. 

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Why you do NOT need to know your ‘purpose.’ –

Why you do NOT need to know your ‘purpose.’ – | Modern Marketing Revolution | Scoop.it
Many times I have worried that I’m not doing work that answers a ‘purpose.’ To do work that is ‘my calling.’ To create things that will change the world for the better. To do work that is ‘meaningf…
Art Jones's insight:

Simon Sinek says people don't by what you do or how you do it, they buy WHY you do it. Do you know you why? 

 

Stop searching for your why and your purpose in life. Create momentum for yourself by doing something, throwing yourself into the process of creating something, and your purpose just might find you. 

 

If you answered no, and thought to you self, what on earth will I do now without a laser focused sense of my why? Well this article has an possible answer for you.

 

Here is an excerpt summarizing what you should do: Lose yourself in the momentum that comes with a positive fascination in something, and your ‘purpose’ might just reveal itself to you.

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How to build your career on your true, core strength

How to build your career on your true, core strength | Modern Marketing Revolution | Scoop.it
To succeed in your career, you have to realize everyone brings a core strength as a marketing leader. What is your strength? Running a business, marketing execution, strategic thinking or passion for people.

Via Stefano Principato, massimo facchinetti
Art Jones's insight:

This career assessment tool really makes you think about where your strengths are, how to leverage those strengths,  and where to what type of industry/business to apply them in.

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How the acceleration of AI will drive digital transformation: Automation and personalization

How the acceleration of AI will drive digital transformation: Automation and personalization | Modern Marketing Revolution | Scoop.it
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.
Art Jones's insight:

When will you begin implementing AI capable technologies to enhance your marketing and business development efforts?

 

Excerpt: Artificial intelligence and digital transformation go hand-in-hand, but a concerted effort is required to maximize the potential of this symbiotic relationship. Digital transformation needs new structures, new technologies and most of all, a new mindset in relation to the customer.

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Why B2B Video Marketing Strategies Are Evolving in 2018

Why B2B Video Marketing Strategies Are Evolving in 2018 | Modern Marketing Revolution | Scoop.it
B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and …
Art Jones's insight:

Excerpt:

Emerging technology isn’t just making video cheaper, it’s also making it more effective with advanced targeting. Improved accuracy, enhanced audience targeting and contextual video placement will all boost video marketing’s potential ROI.

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MedMen is making marijuana mainstream | Changing The Game

The cannabis retailer has shops open in three states--including one on Manhattan's 5th Avenue. As legalized weed continues to grow in popularity, th
Art Jones's insight:
MedMen is taking marijuana mainstream with a shop on New York's iconic 5th Ave.
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Alibaba Cainaio Box: home smart locker for deliveries

Alibaba Cainaio Box: home smart locker for deliveries | Modern Marketing Revolution | Scoop.it
Alibaba developed a concept smart locker called the Cainiao Box. It allows packages to be delivered when someone isn't home to receive them, keep food deliveries warm or cool and can expand to accommodate large packages.
Art Jones's insight:

Advances in Home Delivery

 

Amazon has proposed delivering your packages, when you are not around, by placing them inside your home or the truck of your car. Alibaba has developed a smart locker that is affixed to an exterior wall of your home, where packages can be delivered, stored at temperature controlled by you remotely via mobile device. Perhaps the coolest feature of the Alibaba storage locker is the security feature where the locker opens via eye scan technology.  

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How to Write Content Marketing Plan for Your Business

How to Write Content Marketing Plan for Your Business | Modern Marketing Revolution | Scoop.it
Whether you’re new to content marketing or have been using the same approach, there is no foul whatsoever when it comes to revising your plan.
Art Jones's insight:

Great tips for building a content marketing plan & calendar

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Discover 20 Websites To Download Free Stock Video Resources

Discover 20 Websites To Download Free Stock Video Resources | Modern Marketing Revolution | Scoop.it
The video content is great, but the thing is that it takes time, effort and skills to create something you are proud of and your audience finds valuable. Luckily, there’s a solution. Use free stock videos.
Art Jones's insight:

Want more eyeballs paying attention to your brand?  Then always include high quality visual content with each post.

 

In a world where everyone is scrambling to win the attention of their ideal customers, sharing interesting, high quality, visual content is the surest way to rise above the noise.

 

This article provides a list of 20 online platforms where you will find eye catching videos for no fee.

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The Illusion of Living Brands – Zaid Al Kazemi –

Stories are “the currency of human relationships” and the building blocks of our memory. When our brain can’t process stories, we literally lose our sense of self in a disorder called dysnarrativia…
Art Jones's insight:

I enjoyed this article because it begins with this insightful line: 

 

Stories are the building blocks of our memory.

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HubSpot acquires Motion.ai to launch marketing bot platform

HubSpot acquires Motion.ai to launch marketing bot platform | Modern Marketing Revolution | Scoop.it
Marketing and sales company HubSpot today announced it has acquired bot creation platform Motion.ai. Terms of the deal were not disclosed. The acquisition will bring bots to HubSpot’s more than 34,000 customers for the first time.

Via massimo facchinetti
Art Jones's insight:

This acquisition enables Hubspot to remain in the lead pack of solution providers aggressively embracing marketing bot technology. 

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‘There’s a myth that data kills creativity’: CMOs on technology, diversity and creativity

‘There’s a myth that data kills creativity’: CMOs on technology, diversity and creativity | Modern Marketing Revolution | Scoop.it
The confluence of technology, data and creativity and its impact on the work is a topic that continues to polarize. There are myths, realities and everything in-between and was part of the discussion at the 3% Movement Minicon, held at Deutsch’s new Steelhead space in Los Angeles, focusing on how technology intersects with diversity and creativity.
Art Jones's insight:

 “Creativity in the age of technology is gorgeous storytelling.” Lisa Stone @ Ellevest

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Why brands need to bring their purpose to life internally, not just externally

Why brands need to bring their purpose to life internally, not just externally | Modern Marketing Revolution | Scoop.it
Having a brand purpose is all very well, but if consumers are going to be believe it is genuine brands must communicate the values internally first.
Art Jones's insight:

Your founding story, customer story, products story and evolution story become the foundation your corporate culture grow on.  

 

Your brand stories become your brands strategies. 

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Is Your Organization Customer Centric?

Is Your Organization Customer Centric? | Modern Marketing Revolution | Scoop.it
Business and IT leaders supporting customer experience need to improve their ability to listen to customers, analyze feedback and act on customer needs.
Art Jones's insight:

Do you begin everything your brand does by thinking how will this decision impact our customers? If you answered yes, you are doing the right thing, those that answer no to customer-centric thinking, do so at their own peril.

 

 

Excerpt:

Customer-centric organizations understand the unique problems and expectations of their customers as well as the context of those needs. They then consistently deliver products and services that meet those expectations.

 

“You must win at every interaction the customer has with your organization”

 

The pace of technology innovation has accelerated and is empowering people. Customers, users, and employees expect more, complain more, are more willing to switch suppliers or employers — and share far more about their experiences.

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Meaning Powers A New Era Of Brand Strategy

Meaning Powers A New Era Of Brand Strategy | Modern Marketing Revolution | Scoop.it
Embracing Meaning = Embracing Humanity.

Meaning is the driving force of all human creation, including creativity, and therefore fundamental to how brands and businesses create, capture and project value. People will always crave meaning, it’s how our human cognition works. The meaning of life lies in the pursuit of meaning itself. Putting meaning at the core of brands means respecting humans and how they relate to the world they live in.
Art Jones's insight:

For marketers finding ways for the brand to making meaning in the life of the customer, is not just another thing to track, it's the only thing. 

 

Excerpt: 

Embracing Meaning = Embracing Humanity.

Meaning is the driving force of all human creation, including creativity, and therefore fundamental to how brands and businesses create, capture and project value. People will always crave meaning, it’s how our human cognition works. The meaning of life lies in the pursuit of meaning itself. Putting meaning at the core of brands means respecting humans and how they relate to the world they live in.

 

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How to Be a Modern Thought Leader Brand Like Nat Geo

How to Be a Modern Thought Leader Brand Like Nat Geo | Modern Marketing Revolution | Scoop.it
Brendan Ripp (EVP, Sales & Partnerships) took the SMWNYC stage to share how the brand has elevated itself to be the leader in social.
Art Jones's insight:

Want to thrive online, be like Nat Geo

Nat Geo isn't focused on growing followers and gaining more likes. Nat Geo knows being committed to it's mission to make meaning in the world comes first. How does Nat Geo envision it's mission, they want to save the planet. 

 

Excerpt:  Citing Nat Geo’s CEO, Gary Knell, Ripp summarized the brand’s long-standing mission stating, “We are in the business of saving planet Earth.” Chiefly, its main value proposition is to use storytelling to fundamentally shape how we understand our planet and our role in it by dominating the global conversation on topics that matter. This precise mission is infused in everything the brand does. In particular, 27 percent of every dollar generated by National Geographic is reinvested in the nonprofit National Geographic Society. This money directly funds the research, science, conversation, and exploration, which ultimately become the stories we see on social and the impetus for making a positive change in the world.

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Simon Sinek Says 'Start With Why,' But Sales Experts Disagree

Simon Sinek Says 'Start With Why,' But Sales Experts Disagree | Modern Marketing Revolution | Scoop.it
Great salespeople always start with Who. Then they move to Why, What, and How. And then eventually to When, and How Much. They know that far more important than what you say is getting to the right person to say it. If you don’t get to the person with authority (with proper decision-making power [...]
Art Jones's insight:

Excerpt: Far more important than what you say is getting to the right person to say it.

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