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Infographic On The Safety and Security of a WordPress Blog

Infographic On The Safety and Security of a WordPress Blog | Modern Marketing Revolution | Scoop.it

WordPress is one of the most popular content management system (CMS) in use and around 17% of the websites that are present on the internet these days are powered by this CMS. With the growing use of WordPress its security and safety has also become one of the major issues to deal with. In the year 2011 more than 144,000 word press sites were hacked and this number reached to 170,000 in the year 2012.


Via Marie Ennis-O'Connor
Art Jones's insight:

Security for anything living in the cloud is important and as this article states, Wordpress isn't immune to threats.

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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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Google's mobile-first indexing has set sail. Are you on board? 5 SEO essentials

Google's mobile-first indexing has set sail. Are you on board? 5 SEO essentials | Modern Marketing Revolution | Scoop.it
We've been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.
Art Jones's insight:

SEO Best Practices

The mobile first ships have sailed, but it's not too late to get onboard.

 

Excerpt:

There has been a lot of speculation about this seismic shift since the initial announcement, but we are past the point of conjecture now. Search marketers need to be at their most vigilant to ensure their sites are optimized for mobile and in prime position to benefit from this development.

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How To Create Visual Content That Builds Empathy With Your Brand

How To Create Visual Content That Builds Empathy With Your Brand | Modern Marketing Revolution | Scoop.it
Visual marketing is no longer a choice. You can't build an online presence without it. The right visuals build empathy between your brand and your customers
Art Jones's insight:

The best way to rise above the noise made by your competitors in the marketplace is to do the work to truly understand what makes your ideal prospects tick. Then share the story of how you add value to their lives and/or business by creating compelling visual stories. 

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Product is the Future of Growth - Here's Why —

Product is the Future of Growth - Here's Why — | Modern Marketing Revolution | Scoop.it

The future of growth belongs to product driven companies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could. 

Art Jones's insight:

Excerpt:

Because it’s scalable and cheaper, product driven growth is how the biggest products have grown so large so quickly. It’s also how new products will win in the future.

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Content - Content Creators: 12 Tips to Help You Win Over Impatient Readers : MarketingProfs Article

Content - Content Creators: 12 Tips to Help You Win Over Impatient Readers : MarketingProfs Article | Modern Marketing Revolution | Scoop.it
Four out of five readers won't get past the first sentence of an online article. See how you can counter the skimming habits of distracted and impatient readers with these 12 writing tips.
Art Jones's insight:

Find a Unique Style

 

There are 12 compelling suggestions for content creators within this article.  Time is precious, so when you think you can not find time to implement all 12 suggestions, focus on nurturing #8. 

 

Excerpt:

8. Find a unique style and tone of voice

As a brand or content owner, the way your articles are written should be unique to you. If you're writing for consumers, your tone should probably be more informal and light-hearted than if you're writing to a B2B audience. Make sure the way you write is appropriate for your readers.

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Marketing Guru Bonin Bough Embraces Consumer Promiscuity

Marketing Guru Bonin Bough Embraces Consumer Promiscuity | Modern Marketing Revolution | Scoop.it
Too many executives, the Sundial CMO says, are failing to adapt to increasingly fickle consumer habits.
Art Jones's insight:

Excerpt:

 

“I was talking to a cosmetics executive who said, ‘Our consumers used to be loyal. Now they are promiscuous. How do we get them to be loyal again?’ It’s not going to happen. What you should be doing is thinking about how to create a model for promiscuous consumers.

 

“[Companies that] are winning are all about discovery. They are Disney World for promiscuous consumers. Why wouldn’t retailers that sell only one brand [also] feature emerging brands? Why aren’t they showcasing brands built by influencers? Retailers are missing the mark about where the customer is.”

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A Data-Driven Approach To Maximizing Your Content Reach on LinkedIn

A Data-Driven Approach To Maximizing Your Content Reach on LinkedIn | Modern Marketing Revolution | Scoop.it
Looking to maximise your reach on LinkedIn? You probably need to look at how you're sharing content as well as the type of content you're putting up.

Via massimo facchinetti
Art Jones's insight:

This article provides data for how the post of 4 influential users on the LinkedIn platform performed and why some post performed better than others. 

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The State of Video in 2018 – Video Strategist

The State of Video in 2018 – Video Strategist | Modern Marketing Revolution | Scoop.it
As consumers become oversaturated with content and grow wary (and weary) of fake news, it’s more important than ever for brands and media companies to tell authentic, meaningful stories. It’s not…
Art Jones's insight:

The convergence of easy to use social & mobile media tools for creating visual stories makes 2018, the year video content becomes the dominant way people and brands reach, engage and nurture conversations with the people in the markets they serve.

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Social Selling with Brynne Tillman (Interview)

Social Selling with Brynne Tillman (Interview) | Modern Marketing Revolution | Scoop.it
So, you need to know how to implement an effective social selling business plan? Who are you gonna call? Brynne Tillman & Art Jones!
Art Jones's insight:

Social Selling

Listen in to my interview with Brynne Tillman, Best Selling author of The LinkedIn Sales Playbook and Chief Learning Officer of Vengreso a modern sales and marketing knowledge center.

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From the Pros: 18 Visual Storytelling Predictions for 2018

From the Pros: 18 Visual Storytelling Predictions for 2018 | Modern Marketing Revolution | Scoop.it

With just a few days left in 2017, it's time to plan for the year ahead. We know brands will continue to focus on visual content in 2018, but which visual storytelling trends will take off in the new year? 

Art Jones's insight:

The new year is just days away.

 

What visual storytelling strategies will you implement in the new year? 

 

 

 

 

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The Top 20 Elements That Add Credibility to Your Website - QuickSprout

The Top 20 Elements That Add Credibility to Your Website - QuickSprout | Modern Marketing Revolution | Scoop.it
Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle to get more customers and increase conversions. Plus, credibility shows you’re trustworthy.

If you’re offering something without a trusted name or brand behind it, people will be hesitant to buy what you’re selling. Why? Well, with so many other options available on the market, it’s too easy for people to find what they’re looking for somewhere else. This goes for ecommerce stores, blogs, or any business that has a website. If a visitor sees a red flag on your website, they will leave. 

Via Joe Rizzo, massimo facchinetti
Art Jones's insight:

As we wrap up 2017 and begin prepping for having an amazing new year, now is the perfect time for your DIY website evaluation.

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Joe Rizzo's curator insight, December 12, 2017 10:57 AM

The Top 20 Elements That Add Credibility to Your Website - QuickSprout

 

Pls click through for the complete list of elements.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Think AI Is Years Off? Think Again

Think AI Is Years Off? Think Again | Modern Marketing Revolution | Scoop.it
AI has already made inroads across the marketing profession, from media buying to targeting, writes Hannah Mirza, global head of partnerships at MediaCom.
Art Jones's insight:

You work as a marketer and think AI will be the Futureshock felt many years into the future? Well, now is the time to reassess your strategic thinking.

 

Excerpt:

Marketers need to think about investing in their AI capabilities before they get desperate. The World Federation of Advertisers recently reported that 73% of marketers at major multinationals predict a future skills gap in AI, and Google is already sourcing experts from China.

 

The talent drought may be multiplicative, even, as academic scientists lured away by companies like Facebook, Amazon and Apple will be unavailable to teach the next generation of students.

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Why young marketers are taking a different route to the top

Why young marketers are taking a different route to the top | Modern Marketing Revolution | Scoop.it
While young marketers are still upbeat about their chances to advance their careers, the route to the top is increasingly unclear.
Art Jones's insight:

Excerpt:

Shrinking appetite for the CMO position

The CMO role is perhaps not as coveted as it once was among young marketers, who feel it isn’t possible to have a family and do the role justice, or maintain a healthy work/life balance. Others believe marketers would rather move into general management roles instead.

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Top 10 Most Beautiful Movies of All Time - YouTube

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Art Jones's insight:

All marketers want the attention of their ideal prospect, yet we compete with all of our competitors to acquire that attention.

 

Pablo Picasso is widely quoted as having said “good artists borrow, great artists steal.” 

 

Want more attention for your brand, then create more compelling visual stories. Watch the attached videos, incorporate what you believe your ideal prospects will respond to, then create your own visual stories to grab their attention. 

 

The American Marketing Association says:

 

Studies show that the average consumer is exposed to up to 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is growing rapidly.

 

Consumers switch between screens up to 21 times an hour according to a British study, which correlates with Microsoft’s claim that the average person’s attention span is now just eight seconds.

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5 Storytelling Secrets to Improve Your Visual Marketing 

5 Storytelling Secrets to Improve Your Visual Marketing  | Modern Marketing Revolution | Scoop.it
Storytellers have long known the power of visuals to evoke emotions and sway audiences. Learn 5 visual storytelling secrets for better marketing images.
Art Jones's insight:

Excerpt:

With the modern influx of input, we have trained ourselves to make up our minds based on first impressions. When meeting someone face-to-face, it takes us 7 seconds to make a first impression.

 

Online we are much faster: it takes us just .05 seconds to decide if we like a website or page or product.

 

With such little time to make an impact, make sure you cover all your bases, have the best pictures in place, and connect meaningfully with your shoppers.

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The Old Content Marketing Playbook Doesn’t Work Anymore

At one point in time, each was the customer acquisition channel du jour — now, it’s oversaturated, expensive, and increasingly ineffective. Lots of ink has already been spilled about content…
Art Jones's insight:

Excerpt:

Content marketing certainly isn’t dead, but it’s matured and changed pretty drastically compared to five years ago. And who knows what it’ll look like even a year from now. Depending on how technology, media, and human behavior change, how we think about marketing as a whole could be vastly different. I can’t wait to see how it unfolds — and how early startups take advantage of what’s next.

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Why brand building is dead  

Why brand building is dead   | Modern Marketing Revolution | Scoop.it
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Art Jones's insight:

Excerpt:

 

We have reached a crossroads. While marketers have made strides in figuring out the "how" and the "where" to target an audience, they continue to struggle with delivering the "what" that impacts the most important advertising metric — sales. 

 

What all these upstarts have in common is the ability to connect at a deeper, emotional level, many times leveraging video, sight, sound, motion, and emotion. 

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Once You Align the Analytical Stars, What’s Next?

Once You Align the Analytical Stars, What’s Next? | Modern Marketing Revolution | Scoop.it
What do you do when you’ve got an unending stream of quality data, and processes in place for analytics… but you’re not sure what to do with it all?
Art Jones's insight:

Excerpt:

Many organizations are providing guidance to data scientists on how to make results easier for managers to digest: storytelling, for example, is now becoming a standard part of analytics training curricula. At the same time, data scientists are using increasingly complex and sophisticated techniques. The net effect is that efforts to make analytical results easier to use is not keeping pace with the growing complexity of analytics.

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Need to Get Your Message Across? 13 Essential Reasons to Use Visuals

Need to Get Your Message Across? 13 Essential Reasons to Use Visuals | Modern Marketing Revolution | Scoop.it
Stop writing and start showing what you mean
Art Jones's insight:

Excerpt:

 

"Visuals are growing in importance. From advertising to entertainment, from highway signs to retail store displays, visuals dominate. As Paul Martin Lester, Ph.D., professor at California State University at Fullerton, writes, "Images . . . fill our newspapers, magazines, books, clothing, billboards, computer monitors and television screens as never before in the history of mass communications." As a result, "We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through reading words, but by reading images."

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3 Ways Marketers Can Rise Above the Facebook Noise

3 Ways Marketers Can Rise Above the Facebook Noise | Modern Marketing Revolution | Scoop.it

More than 60 million brands have Facebook pages. These were created for marketers to connect directly with millions of current or would-be customers. But it’s getting harder and harder to be successful through brand pages.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
Art Jones's insight:

Want to stand out on Facebook, do these 3 things well.

 

Test Everything

 

Don't Be:

  • An early adopter of the next shiny FaceBook tool
  • Boring
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Google's CEO Doesn't Use Bullet Points and Neither Should You

Google's CEO Doesn't Use Bullet Points and Neither Should You | Modern Marketing Revolution | Scoop.it
Google's Sundar Pichai gives a master class for creating simple, engaging presentations.
Art Jones's insight:

Now is a good time to rethink how you present when using powerpoint. The first rule of presenting is to remember - data tells and stories sell.

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Chart: Ranking the World's Most Valuable Brands

Chart: Ranking the World's Most Valuable Brands | Modern Marketing Revolution | Scoop.it
Tech titans like Google and Apple now dominate the list of the most valuable brands in the world. See how much all of these brands are worth in this chart.
Art Jones's insight:

Brand Value & Tech Ascendancy 

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2018 Marketing Predictions From The C-Suite

2018 Marketing Predictions From The C-Suite | Modern Marketing Revolution | Scoop.it
In this article, I asked CEOs, CMOs, authors, executive recruiters, and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media, this year's predictions will not disappoint.
Art Jones's insight:

This forbes article aggregates ideas from many sources including the "C" suite (CEO, CMO). These thought leaders share their ideas on what the new year has in store.

 

Many of the answers are pretty vanilla, because they do not provide any revelatory ideas. Then there are some ideas which make you raise an eyebrow and put an index finger on your temple as you think, hmmmm, very interesting.

 

Excerpt:

2018 Will Be The Year Of AI: Actual Intelligence, Not Artificial Intelligence (yet). Mike Marcellin, Chief Marketing Officer, Juniper Networks

A Salesforce survey reported that Artificial Intelligence use among marketers will grow more than 50% in the next two years. While AI holds promise for marketing, I think we’re a few years away from AI having material impact on marketing outcomes. In 2018, we’ll see Actual Intelligence – enabled by analytics and automation – take the place of guesswork and allow marketers to be more targeted and quickly pivot as they identify tactics that move the needle.

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17 Creative Examples of Bottom-of-the-Funnel Marketing

17 Creative Examples of Bottom-of-the-Funnel Marketing | Modern Marketing Revolution | Scoop.it
Bottom of the funnel marketing helps convert potential customers into actual customers.   It does so by helping the potential buyer overcome his or her objections so the conversion happens. This type of marketing can range from case studies and videos to trials and interactive materials – they’re all aimed at closing that final gap before purchase.  

Via Stefano Principato, massimo facchinetti
Art Jones's insight:

#1. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. - MarketingSherpa

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Livestreaming is key to building authenticity

Livestreaming is key to building authenticity | Modern Marketing Revolution | Scoop.it
Livestreamed events, such as Nike's recent #Breaking2 record attempt, represent a big opportunity for brands looking to be seen as authentic.
Art Jones's insight:

Definition of authentic

1  Worthy of acceptance or belief as conforming to or based on fact 
2Not false or imitation real, actual 
 
3 True to one's own personality, spirit, or character 
  • is sincere and authentic with no pretensions
 

How are you projecting authenticity into your campaigns?

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(2) TweetReality - The First AR Client for Twitter - YouTube

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Art Jones's insight:

Are you ready to embrace augmented reality? Well get ready because #AR is here for the Twitter platform. Meet #TweetReality in the App Store

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