Modern Marketing Revolution
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TV Foresees Its Future. Netflix Is There.

TV Foresees Its Future. Netflix Is There. | Modern Marketing Revolution | Scoop.it

'Netflix has given a good shaking to the settled world of television: it has provided its own series, streamed them over the Internet and made them available all at once everywhere...

 

...Netflix has earned its place in that future. It won some victories on the programming side by financing creators and staying out of their hair, an approach invented and perfected by HBO. Given that HBO pulled in 108 Emmy nominations last week, Netflix has a long way to go. But David Bianculli, a professor at Rowan University in New Jersey who blogs at TV Worth Watching, suggests another view.

 

“It took HBO 25 years to get its first Emmy nomination; it took Netflix six months,” he said. In that sense, Netflix is more like Pixar than Hulu, showing that a Silicon Valley company could produce creative, successful programming.

 

Ted Sarandos, Netflix’s chief content officer, told The New York Times last week that the Emmy nominations solidified the idea that “television is television, no matter what pipe brings it to the screen.”...

 


Via siobhan-o-flynn
Art Jones's insight:

Ted Sarandos, Netflix’s chief content officer, told The New York Times last week that the Emmy nominations solidified the idea that “television is television, no matter what pipe brings it to the screen.”...

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Modern Marketing Revolution
Begin with empathy, provide a compelling experience and make meaning in the world
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Ferrari: Where Customers Become Family –

The relationship between Ferrari and their customer base is just as treasured as their cutting-edge designs, luxury, and high-performance. It’s a brand driven by loyalty. The life-long bond between…
Art Jones's insight:

Relationship Marketing & Customer Loyalty

 

Excerpt:  Ferrari takes pride in offering these clients opportunities to select cars from their most exclusive fleets. The most loyal get to choose from the one-of-a-kind, collector editions. The reward and personal thank you from Ferrari to their passionate clients.

 

As far as those with the money and prestige leapfrogging this protocol, ask Bill Gates. When the tech mogul inquired about purchasing one of these priceless models, Ferrari denied his request.

 

To Ferrari, ‘Bill from Seattle’ never forged a relationship with the company. In other words, Get in line, prove your loyalty, and wait to hear from us(Bill opted for a tricked-out Porsche that he later crashed. All’s well, but that’s another story).

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands] | Modern Marketing Revolution | Scoop.it
Reap the benefits of a podcast in your content marketing mix. Be inspired and learn from these brand success stories – Content Marketing Institute
Art Jones's insight:

How to Grow Your Podcast Audience

 

Excerpt:  Be your inimitable (brand) self: 

As this Entrepreneur article reminds us, just because this growing medium is expanding the parameters of branded storytelling doesn’t mean that brands should abandon their existing identities or depart from their overarching content missions. Branded podcasts work best when they perfectly align the story with a familiar brand voice and tone.

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Why Marketing Tech Spending Will Keep Growing

Why Marketing Tech Spending Will Keep Growing | Modern Marketing Revolution | Scoop.it
Investment in data, ad tech and marketing automation continues to accelerate as programmatic budgets keep growing.

Via massimo facchinetti
Art Jones's insight:

Excerpt: The subdivisions of marketing tech that are likely to see the biggest growth in investment are data, ad tech and marketing automation, each of which has an anticipated compound annual growth rate (CAGR) of about 10%, according to Forrester.

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Brands continue to embrace power of film as a storytelling platform | PR Week

Brands continue to embrace power of film as a storytelling platform | PR Week | Modern Marketing Revolution | Scoop.it
Brands continue to embrace power of film as a storytelling platform. From PR Week
Art Jones's insight:

Excerpt: As the landscape of content continues to get cluttered, the importance of good storytelling and good characters is more important than ever.

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'Data doesn't need to be big or creepy to shed light on consumer psychology'

'Data doesn't need to be big or creepy to shed light on consumer psychology' | Modern Marketing Revolution | Scoop.it
In a post-GDPR world, there will be little value in large behavioural and demographic databases when just a few contextual psychological insights are more effective.
Art Jones's insight:

Excerpt: Embracing context-specific and psychologically-focused data, and committing to only gathering data that actionably delivers customer value, is a positive way forward. It is better for the customer and more effective for the brand. 

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Why you do NOT need to know your ‘purpose.’ –

Why you do NOT need to know your ‘purpose.’ – | Modern Marketing Revolution | Scoop.it
Many times I have worried that I’m not doing work that answers a ‘purpose.’ To do work that is ‘my calling.’ To create things that will change the world for the better. To do work that is ‘meaningf…
Art Jones's insight:

Simon Sinek says people don't by what you do or how you do it, they buy WHY you do it. Do you know you why? 

 

Stop searching for your why and your purpose in life. Create momentum for yourself by doing something, throwing yourself into the process of creating something, and your purpose just might find you. 

 

If you answered no, and thought to you self, what on earth will I do now without a laser focused sense of my why? Well this article has an possible answer for you.

 

Here is an excerpt summarizing what you should do: Lose yourself in the momentum that comes with a positive fascination in something, and your ‘purpose’ might just reveal itself to you.

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How to build your career on your true, core strength

How to build your career on your true, core strength | Modern Marketing Revolution | Scoop.it
To succeed in your career, you have to realize everyone brings a core strength as a marketing leader. What is your strength? Running a business, marketing execution, strategic thinking or passion for people.

Via Stefano Principato, massimo facchinetti
Art Jones's insight:

This career assessment tool really makes you think about where your strengths are, how to leverage those strengths,  and where to what type of industry/business to apply them in.

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How the acceleration of AI will drive digital transformation: Automation and personalization

How the acceleration of AI will drive digital transformation: Automation and personalization | Modern Marketing Revolution | Scoop.it
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.
Art Jones's insight:

When will you begin implementing AI capable technologies to enhance your marketing and business development efforts?

 

Excerpt: Artificial intelligence and digital transformation go hand-in-hand, but a concerted effort is required to maximize the potential of this symbiotic relationship. Digital transformation needs new structures, new technologies and most of all, a new mindset in relation to the customer.

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Why B2B Video Marketing Strategies Are Evolving in 2018

Why B2B Video Marketing Strategies Are Evolving in 2018 | Modern Marketing Revolution | Scoop.it
B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and …
Art Jones's insight:

Excerpt:

Emerging technology isn’t just making video cheaper, it’s also making it more effective with advanced targeting. Improved accuracy, enhanced audience targeting and contextual video placement will all boost video marketing’s potential ROI.

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5 Storytelling Secrets to Improve Your Visual Marketing 

5 Storytelling Secrets to Improve Your Visual Marketing  | Modern Marketing Revolution | Scoop.it
Storytellers have long known the power of visuals to evoke emotions and sway audiences. Learn 5 visual storytelling secrets for better marketing images.
Art Jones's insight:

Excerpt:

With the modern influx of input, we have trained ourselves to make up our minds based on first impressions. When meeting someone face-to-face, it takes us 7 seconds to make a first impression.

 

Online we are much faster: it takes us just .05 seconds to decide if we like a website or page or product.

 

With such little time to make an impact, make sure you cover all your bases, have the best pictures in place, and connect meaningfully with your shoppers.

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The Old Content Marketing Playbook Doesn’t Work Anymore

At one point in time, each was the customer acquisition channel du jour — now, it’s oversaturated, expensive, and increasingly ineffective. Lots of ink has already been spilled about content…
Art Jones's insight:

Excerpt:

Content marketing certainly isn’t dead, but it’s matured and changed pretty drastically compared to five years ago. And who knows what it’ll look like even a year from now. Depending on how technology, media, and human behavior change, how we think about marketing as a whole could be vastly different. I can’t wait to see how it unfolds — and how early startups take advantage of what’s next.

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Why brand building is dead  

Why brand building is dead   | Modern Marketing Revolution | Scoop.it
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Art Jones's insight:

Excerpt:

 

We have reached a crossroads. While marketers have made strides in figuring out the "how" and the "where" to target an audience, they continue to struggle with delivering the "what" that impacts the most important advertising metric — sales. 

 

What all these upstarts have in common is the ability to connect at a deeper, emotional level, many times leveraging video, sight, sound, motion, and emotion. 

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Once You Align the Analytical Stars, What’s Next?

Once You Align the Analytical Stars, What’s Next? | Modern Marketing Revolution | Scoop.it
What do you do when you’ve got an unending stream of quality data, and processes in place for analytics… but you’re not sure what to do with it all?
Art Jones's insight:

Excerpt:

Many organizations are providing guidance to data scientists on how to make results easier for managers to digest: storytelling, for example, is now becoming a standard part of analytics training curricula. At the same time, data scientists are using increasingly complex and sophisticated techniques. The net effect is that efforts to make analytical results easier to use is not keeping pace with the growing complexity of analytics.

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The Illusion of Living Brands – Zaid Al Kazemi –

Stories are “the currency of human relationships” and the building blocks of our memory. When our brain can’t process stories, we literally lose our sense of self in a disorder called dysnarrativia…
Art Jones's insight:

I enjoyed this article because it begins with this insightful line: 

 

Stories are the building blocks of our memory.

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HubSpot acquires Motion.ai to launch marketing bot platform

HubSpot acquires Motion.ai to launch marketing bot platform | Modern Marketing Revolution | Scoop.it
Marketing and sales company HubSpot today announced it has acquired bot creation platform Motion.ai. Terms of the deal were not disclosed. The acquisition will bring bots to HubSpot’s more than 34,000 customers for the first time.

Via massimo facchinetti
Art Jones's insight:

This acquisition enables Hubspot to remain in the lead pack of solution providers aggressively embracing marketing bot technology. 

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‘There’s a myth that data kills creativity’: CMOs on technology, diversity and creativity

‘There’s a myth that data kills creativity’: CMOs on technology, diversity and creativity | Modern Marketing Revolution | Scoop.it
The confluence of technology, data and creativity and its impact on the work is a topic that continues to polarize. There are myths, realities and everything in-between and was part of the discussion at the 3% Movement Minicon, held at Deutsch’s new Steelhead space in Los Angeles, focusing on how technology intersects with diversity and creativity.
Art Jones's insight:

 “Creativity in the age of technology is gorgeous storytelling.” Lisa Stone @ Ellevest

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Why brands need to bring their purpose to life internally, not just externally

Why brands need to bring their purpose to life internally, not just externally | Modern Marketing Revolution | Scoop.it
Having a brand purpose is all very well, but if consumers are going to be believe it is genuine brands must communicate the values internally first.
Art Jones's insight:

Your founding story, customer story, products story and evolution story become the foundation your corporate culture grow on.  

 

Your brand stories become your brands strategies. 

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Is Your Organization Customer Centric?

Is Your Organization Customer Centric? | Modern Marketing Revolution | Scoop.it
Business and IT leaders supporting customer experience need to improve their ability to listen to customers, analyze feedback and act on customer needs.
Art Jones's insight:

Do you begin everything your brand does by thinking how will this decision impact our customers? If you answered yes, you are doing the right thing, those that answer no to customer-centric thinking, do so at their own peril.

 

 

Excerpt:

Customer-centric organizations understand the unique problems and expectations of their customers as well as the context of those needs. They then consistently deliver products and services that meet those expectations.

 

“You must win at every interaction the customer has with your organization”

 

The pace of technology innovation has accelerated and is empowering people. Customers, users, and employees expect more, complain more, are more willing to switch suppliers or employers — and share far more about their experiences.

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Meaning Powers A New Era Of Brand Strategy

Meaning Powers A New Era Of Brand Strategy | Modern Marketing Revolution | Scoop.it
Embracing Meaning = Embracing Humanity.

Meaning is the driving force of all human creation, including creativity, and therefore fundamental to how brands and businesses create, capture and project value. People will always crave meaning, it’s how our human cognition works. The meaning of life lies in the pursuit of meaning itself. Putting meaning at the core of brands means respecting humans and how they relate to the world they live in.
Art Jones's insight:

For marketers finding ways for the brand to making meaning in the life of the customer, is not just another thing to track, it's the only thing. 

 

Excerpt: 

Embracing Meaning = Embracing Humanity.

Meaning is the driving force of all human creation, including creativity, and therefore fundamental to how brands and businesses create, capture and project value. People will always crave meaning, it’s how our human cognition works. The meaning of life lies in the pursuit of meaning itself. Putting meaning at the core of brands means respecting humans and how they relate to the world they live in.

 

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How to Be a Modern Thought Leader Brand Like Nat Geo

How to Be a Modern Thought Leader Brand Like Nat Geo | Modern Marketing Revolution | Scoop.it
Brendan Ripp (EVP, Sales & Partnerships) took the SMWNYC stage to share how the brand has elevated itself to be the leader in social.
Art Jones's insight:

Want to thrive online, be like Nat Geo

Nat Geo isn't focused on growing followers and gaining more likes. Nat Geo knows being committed to it's mission to make meaning in the world comes first. How does Nat Geo envision it's mission, they want to save the planet. 

 

Excerpt:  Citing Nat Geo’s CEO, Gary Knell, Ripp summarized the brand’s long-standing mission stating, “We are in the business of saving planet Earth.” Chiefly, its main value proposition is to use storytelling to fundamentally shape how we understand our planet and our role in it by dominating the global conversation on topics that matter. This precise mission is infused in everything the brand does. In particular, 27 percent of every dollar generated by National Geographic is reinvested in the nonprofit National Geographic Society. This money directly funds the research, science, conversation, and exploration, which ultimately become the stories we see on social and the impetus for making a positive change in the world.

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Simon Sinek Says 'Start With Why,' But Sales Experts Disagree

Simon Sinek Says 'Start With Why,' But Sales Experts Disagree | Modern Marketing Revolution | Scoop.it
Great salespeople always start with Who. Then they move to Why, What, and How. And then eventually to When, and How Much. They know that far more important than what you say is getting to the right person to say it. If you don’t get to the person with authority (with proper decision-making power [...]
Art Jones's insight:

Excerpt: Far more important than what you say is getting to the right person to say it.

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Google's mobile-first indexing has set sail. Are you on board? 5 SEO essentials

Google's mobile-first indexing has set sail. Are you on board? 5 SEO essentials | Modern Marketing Revolution | Scoop.it
We've been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.
Art Jones's insight:

SEO Best Practices

The mobile first ships have sailed, but it's not too late to get onboard.

 

Excerpt:

There has been a lot of speculation about this seismic shift since the initial announcement, but we are past the point of conjecture now. Search marketers need to be at their most vigilant to ensure their sites are optimized for mobile and in prime position to benefit from this development.

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How To Create Visual Content That Builds Empathy With Your Brand

How To Create Visual Content That Builds Empathy With Your Brand | Modern Marketing Revolution | Scoop.it
Visual marketing is no longer a choice. You can't build an online presence without it. The right visuals build empathy between your brand and your customers
Art Jones's insight:

The best way to rise above the noise made by your competitors in the marketplace is to do the work to truly understand what makes your ideal prospects tick. Then share the story of how you add value to their lives and/or business by creating compelling visual stories. 

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Product is the Future of Growth - Here's Why —

Product is the Future of Growth - Here's Why — | Modern Marketing Revolution | Scoop.it

The future of growth belongs to product driven companies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could. 

Art Jones's insight:

Excerpt:

Because it’s scalable and cheaper, product driven growth is how the biggest products have grown so large so quickly. It’s also how new products will win in the future.

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Content - Content Creators: 12 Tips to Help You Win Over Impatient Readers : MarketingProfs Article

Content - Content Creators: 12 Tips to Help You Win Over Impatient Readers : MarketingProfs Article | Modern Marketing Revolution | Scoop.it
Four out of five readers won't get past the first sentence of an online article. See how you can counter the skimming habits of distracted and impatient readers with these 12 writing tips.
Art Jones's insight:

Find a Unique Style

 

There are 12 compelling suggestions for content creators within this article.  Time is precious, so when you think you can not find time to implement all 12 suggestions, focus on nurturing #8. 

 

Excerpt:

8. Find a unique style and tone of voice

As a brand or content owner, the way your articles are written should be unique to you. If you're writing for consumers, your tone should probably be more informal and light-hearted than if you're writing to a B2B audience. Make sure the way you write is appropriate for your readers.

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