Modern Marketing Revolution
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Modern Marketing Revolution
Begin with empathy, provide a compelling experience and make meaning in the world
Curated by Art Jones
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How to Use Psychology to Make Persuasive Video

How to Use Psychology to Make Persuasive Video | Modern Marketing Revolution | Scoop.it
Unlike images or copy, video (and audio) set the pace at which a story or message is delivered. Although it is true that people can stop watching whenever they choose, the analytics tools built into video hosting platforms are making it easier than ever before to assess when people are bouncing away. This means that you can track exactly how far individuals get through a piece of content before they stop consuming it, which may help infer why the video isn’t engaging its viewers as expected. This can then inform the process by which you optimise your media, making video one of the most trackable forms of web content, as well as one of the most emotive.
Art Jones's insight:

The Psychology of Online Persuasion

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Branding is not a marketing problem; it is a business problem: CEO, Brands of Desire

Branding is not a marketing problem; it is a business problem: CEO, Brands of Desire | Modern Marketing Revolution | Scoop.it
Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.
Art Jones's insight:

Branding is an inside job!

Because branding is not a marketing problem; it is a business problem.

 

Brand strategy is not simply broadcasting a compelling message to the world. Brand strategy begins with what happens inside the business long before the first campaign is launched.

 

Excerpt: “Branding is not a marketing problem, it is not a design problem, it is an organizational and business problem,” says Uboweja. According to him, traditional creative agencies, brand management firms and PR firms have given a very different meaning to branding. 

“To them, it is a pure outreach, image management kind of an exercise. The brand must also be built from the inside with the capabilities to deliver the promises it makes,” he says.

 

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How to Create a Better Brand Experience: Move Beyond the Customer Journey

How to Create a Better Brand Experience: Move Beyond the Customer Journey | Modern Marketing Revolution | Scoop.it
Companies that want to reach their full potential now need to understand the importance of maintaining a permanent presence in the lives of customers, an endless relationship not confined to separate episodes of actively considering a purchase.
Art Jones's insight:

Ten years ago the inbound marketing mantra was produce a consistent stream of great content. After a while the innovators and early adopters saw a majority of marketers producing content on the regular.

 

So, in order to stay ahead of the pack and rise above all of the noise made by competitors the thought leaders embraced the next phase of content marketing, producing content for your audience using just the right context. Content in just the right context to reach and engage your ideal customer was clearly a marketing best practice of the previous decade.

 

Now everyone produces content and much of that content is visual and we know visual is engaging, so what's let to do to rise above the noise, easy curate the perfect brand experience designed to engage and keep your ideal customers coming back for more. 

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Michael Jordan 'Banned' Commercial

Air Jordan 1
Art Jones's insight:

Scarcity Sells

 

Scarcity forces action. You can’t sit on the fence, undecided. You have to make a decision before time runs out.

 

This post illustrates how Nike presented it's first Air Jordan sneaker as banned by the NBA.

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Context is everything – Steve Spence on transmedia, creativity in advertising

Context is everything. Exposing the linguistics, science and behavioural psychology behind video advertising. Steve Spence, course leader in Advertising a
Art Jones's insight:

There are a multitude of platforms where your ideal prospect may already be connected, engaged and seeking answers to the challenges they face. In order for your marketing messages to reach and engage your ideal prospect, you have to create  messages in the proper context then place your message on the right platform.

 

How do you assure your placing the right message on the right platform, you have to do the work to understand your ideal prospects narrative and strive to know it almost as well as they do. 

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Know How AI and Machine Learning are Shaping the Digital Marketing Industry

Digital marketing is an umbrella term that covers all the facets of online marketing including content marketing, video marketing, email marketing, search engine marketing (SEM), and other digital…
Art Jones's insight:

# 3 - Leverage the Power of AI to Generate Personalized Content for Marketing

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Someone has been selling Hot Dog Water for £21 to prove people will buy anything | Metro News

Someone has been selling Hot Dog Water for £21 to prove people will buy anything | Metro News | Modern Marketing Revolution | Scoop.it
Imagine turning up to a festival and finding that someone was selling something called Hot Dog Water for over £20 a bottle. If you had any sense, you'd jo
Art Jones's insight:

Hot Dog Water, Get Ya Hot Dog Water, Get It Here!

Hot Dog water is the perfect refresher when your experiencing an electrolyte imbalance.

 

Nope, that story is just pushing hog wash, or hot dog wash nonsense. This is a stunt presented as an example of what happens when the story about a product or service is what marketing focuses on even when the product is underwhelming.

 

The moral of this exercise is, we should all strive to make better products. Make the best products then deliver it to the marketplace and let your customers sing it's praises is the way to grow.

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Doing It For The Culture: How Brands Can Leverage Creativity As A Cultural Catalyst

Doing It For The Culture: How Brands Can Leverage Creativity As A Cultural Catalyst | Modern Marketing Revolution | Scoop.it
The first mover advantage, brands who lead culture are more successful than those who follow.
Art Jones's insight:

Marketers all adhere to cornerstone principles of providing great content in just the right context for the audience they serve. There is another even more enlightened principle that says we must  be certain to wrap our content in the most amazing experience you can imagine, and that is how you break through the noise. 

 

This article says our greatest marketing opportunities reside in the ability to be thoroughly aligned with and if possible, be a forerunner driving the culture and zeitgeist of the day.

 

Excerpt: 

Culture is the combination of Beliefs, Artifacts, Rituals and Language. In practice, our culture is our identity. Often, we use brands as shortcuts to, or badges of, our identity.

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Matthew Luhn - How Big Data Shapes Storytelling

https://www.bigspeak.com/speakers/matthew-luhn/ Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 2
Art Jones's insight:

A data scientist, psychologist and storyteller walk into a bar, they discover when they work together they make thoughtful, insightful and engaging stories. 

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Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past – Adweek

Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past – Adweek | Modern Marketing Revolution | Scoop.it
Meet Shudu Gram and Miquela Sousa.
Art Jones's insight:

The Power of Visual Storytelling

 

Excerpt: Meet Shudu Gram and Miquela Sousa. Shudu is billed as the world’s first digital supermodel while Miquela, also known as Lil Miquela, is a virtual influencer. As unreal as Max Headroom, they are merely online personas fashioned out of the imaginations of artists. Shudu was invented by a photographer, and Miquela’s creators are cloaked in secrecy.

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IGTV, Instagram's new long-form video hub, takes on YouTube

IGTV, Instagram's new long-form video hub, takes on YouTube | Modern Marketing Revolution | Scoop.it
Facebook-owned Instagram announced IGTV, a long-form, mobile-first video platform, at a press event on Wednesday.
Art Jones's insight:

The fight for who will dominate the future of user generated video?

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Child of the 90s | Internet Explorer

You grew up. So did we. Reconnect with the new Internet Explorer. Visit http://www.browseryoulovedtohate.com for more. #childofthe90s
Art Jones's insight:

Taking your customers on a walk down memory lane can be good for your brand.

 

Brands have been using nostalgia marketing to reach and engage with their audiences for quite some time, here is one excellent example of nostalgia marketing from Microsoft.

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VIDEO | You Have to See This thin crust Chicago pizza

VIDEO | You Have to See This thin crust Chicago pizza | Modern Marketing Revolution | Scoop.it
Mark Wilson schools his New York crew on what Chicago-style pizza really is at Aurelio’s Pizza.
Art Jones's insight:

In marketing, imitation is not a great strategy

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What Is a Content Audit and Why Do You Need One?

What Is a Content Audit and Why Do You Need One? | Modern Marketing Revolution | Scoop.it
Few activities in B2B marketing yield immediate results. But there is one task that can help your efficiency and consistency right away: a content audit.
Art Jones's insight:

Consistently create content in the context that is meaningful to your ideal prospects, analyze engagement, perform content audit, purge underperforming post, repeat on a regular schedule.

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A look back at the best tech ads of the last 35 years

A look back at the best tech ads of the last 35 years | Modern Marketing Revolution | Scoop.it
Last week the Association of Independent Commercial Producers announced the winners of its annual awards honoring the best moving image marketing of the year and Apple’s “Welcome Home” ad took home the prize for Advertising Excellence in the single commercial category. Directed by Spike Jonze, the …
Art Jones's insight:

Brand Storytelling & Creativity

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Infographic: How Storytelling Is Helping Brands Sell More Products – Adweek

Infographic: How Storytelling Is Helping Brands Sell More Products – Adweek | Modern Marketing Revolution | Scoop.it
It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of popular demand for good stories, if binge-watching, binge-listening, and binge-reading statistics are an indicator," explained Ilya Vedrashko, svp and director of research at Hill Holliday's consumer research arm, Origin.
Art Jones's insight:

 "Stories move not only people, but they also move product."

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Joe Gebbia: How Airbnb designs for trust | TED Talk

Joe Gebbia: How Airbnb designs for trust | TED Talk | Modern Marketing Revolution | Scoop.it
Joe Gebbia, the co-founder of Airbnb, bet his whole company on the belief that people can trust each other enough to stay in one another's homes. How did he overcome the stranger-danger bias? Through good design. Now, 123 million hosted nights (and counting) later, Gebbia sets out his dream for a culture of sharing in which design helps foster community and connection instead of isolation and separation.
Art Jones's insight:

Designing For The Trust Economy

 

On April 24th in 2016 TechCrunch published an article titled The Future is the trust economy. There are books and lectures all dedicated to explaining how trust has always been and will always be integral to commerce.

 

Joe Gebbia the co-founder of Airbnb suggest in his TedTalk that we can design trust into our e-commence platforms. 

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Instagram Growth with Video is Easier than You Think

Instagram Growth with Video is Easier than You Think | Modern Marketing Revolution | Scoop.it
Now that Instagram is one of the fastest growing social networks, a great-looking video will attract more attention and engagement from viewers scrolling through a feed of static photos. There̵…
Art Jones's insight:

By learning how to do social video (and do it well) now, you’ll not only produce content that viewers are craving, but you’ll gain an advantage over companies that are slow to adapt and be well-positioned to adopt an advanced strategy when new video tools and products are released.

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How Blockchain Development Is Changing The Future Of Social Media Marketing?

How Blockchain Development Is Changing The Future Of Social Media Marketing? | Modern Marketing Revolution | Scoop.it
The world around us is rapidly shifting towards a truly digital economy. And, Blockchain technology is a great thing nowadays gaining the attention of the maximum people around the world. In fact, it…
Art Jones's insight:

The future of marketing will be powered by the blockchain.

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3 Ways Neuromarketing And Leadership Storytelling Help You Captivate Audiences

3 Ways Neuromarketing And Leadership Storytelling Help You Captivate Audiences | Modern Marketing Revolution | Scoop.it
Our brains are so wired for story that we respond far better to anecdotes than to cold, hard facts.
Art Jones's insight:

Our brains are so wired for story that we respond far better to anecdotes than to cold, hard facts. 

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Innovation Requires Competitive Intelligence

Innovation Requires Competitive Intelligence | Modern Marketing Revolution | Scoop.it
Competitive intelligence teams are an important part of successful companies. Learn why your company needs competitive intelligence to innovate efficiently.
Art Jones's insight:

Market Research & Competitive Analysis

 

Excerpt:  Markets are not stable - they’re fluid. Likewise, neither are competitors. There are new ones, old ones, evolving ones, emerging ones, accelerating ones, and unknown ones - recognizing and acknowledging that fact is the first step to getting ahead in your market. 

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'Authenticity means admitting you want to sell stuff'

Convincing consumers to buy inessential goods is crucial to our economy, and authenticity means embracing that in advertising, says DDB's Neil Simpson.
Art Jones's insight:

A tutorial on how to be authentic & unapologetically sell yo stuff!

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Tips for getting booked to speak at Tedx

Tips for getting booked to speak at Tedx | Modern Marketing Revolution | Scoop.it
Many people think you need a best-selling book, a thriving business enterprise, or a slew of advanced degrees in order to talk at a TEDx conference, but that is simply not the case.   You can talk at TEDx if you have a good pitch.
Art Jones's insight:

How to build your brand as a thought leader

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Why You Need to Sell a Lifestyle—Not a Product

Why You Need to Sell a Lifestyle—Not a Product | Modern Marketing Revolution | Scoop.it
Your client is telling you what they want. Sell it to them.
Art Jones's insight:

Can you answer this question: What do you sell?

 

 

Hey Coaches, Think about this, what does my ideal customer want? Do they want one on one coaching? Do they want to buy an online course. Do they want to participate in a mastermind group or workshop?

 

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MedMen is making marijuana mainstream | Changing The Game

The cannabis retailer has shops open in three states--including one on Manhattan's 5th Avenue. As legalized weed continues to grow in popularity, th
Art Jones's insight:
MedMen is taking marijuana mainstream with a shop on New York's iconic 5th Ave.
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