Modern Marketing Revolution
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Modern Marketing Revolution
Begin with empathy, provide a compelling experience and make meaning in the world
Curated by Art Jones
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Drawing Is the Fastest, Most Effective Way to Learn, According to New Research

Drawing Is the Fastest, Most Effective Way to Learn, According to New Research | Modern Marketing Revolution | Scoop.it
You are probably not using the most effective, research-backed study technique.
Art Jones's insight:

The next time you are sitting in a meeting trying to get your head around a new breakthrough idea, draw what the persentor is describing and retain and remember what was said more efficiently. 

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How Lead Generation Fits Into a Larger Content Marketing Strategy

How Lead Generation Fits Into a Larger Content Marketing Strategy | Modern Marketing Revolution | Scoop.it
Lead generation should not be separated from your content marketing strategy. Here’s how you can boost your lead generation in 2019 through content!
Art Jones's insight:

Salespeople vs. Compelling Content?

Excerpt: Ask any person and they will tell you that they don’t like an uninvited pushy salesperson. Salespeople are usually perceived as annoying, and according to a study by Sales For Life, only 18% of people trust and respect salespeople.

 

If you still think that traditional sale strategies will work more efficiently than content, welcome to the 21st century where the Internet is our loyal companion. Sure, traditional sales techniques may still work, but when it comes to cost-efficiency and ROI, they can’t even closely match the results that content can bring you if you equip it with all of those elements that will make it a lead generation beast.

 

The reason why content can be the thing that provides leads generation in 2019 for your business is our general purchasing habits. People nowadays do their research online before making a purchasing decision. Remember the informational keywords we mentioned earlier? They are the secret behind turning your content into your main salesperson through customer engagement. That’s why creating high-quality content can’t be overstated enough.

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The Facebook-Driven Video Push May Have Cost 483 Journalists Their Jobs

The Facebook-Driven Video Push May Have Cost 483 Journalists Their Jobs | Modern Marketing Revolution | Scoop.it
As media companies tried to divine the desires of the world’s biggest platform, they fired writers and lost their way.
Art Jones's insight:

The migration of journalist from print media to inbound journalism for brands began long before Facebook decided to push into sharing News on their platform. 

 

I was working in New York City in 2008. During my  few years in NYC, I experienced first hand how journalist were being jettisoned from their employers payrolls. 

 

The technology savvy journalist with a eye on the evolution or devolution of their industry, became content creators for inbound marketing agencies and brands keen to create thoughtful, insightful and compelling content. 

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At John Lewis, smartphones are now the most popular way to shop online

Mobile accounted for 42% of website visits in 2018; however, people still prefer to make bigger, more considered purchases on desktop.
Art Jones's insight:

Is your website mobile friendly? If you answered no or you are not sure, there is still time to update your site to be mobile shopper ready.

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Brands Often Overlook This Superhero of Storytelling

Brands Often Overlook This Superhero of Storytelling | Modern Marketing Revolution | Scoop.it
Comics aren’t just WHAM and KAPOW! They’re a storytelling superpower tapped by brands from pharmaceuticals to airlines – Content Marketing Institute
Art Jones's insight:

Comics transcends cultures & time & can really get that CTA you’re looking for. @BuddyScalera

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Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab

Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab | Modern Marketing Revolution | Scoop.it
Publishers' "pivot to video" was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real.
Art Jones's insight:

The Trouble with using Video Ads on Facebook

 

Excerpt: 

Even as Facebook executives were insisting publicly that video consumption was skyrocketing, it was becoming clear that some of the metrics the company had used to calculate time spent on videos were wrong.

 

The Wall Street Journal reported in September 2016, three months after the Fortune panel, that Facebook had “vastly overestimated average viewing time for video ads on its platform for two years” by as much as “60 to 80 percent.”

 

The company apologized in a blog post: “As soon as we discovered the discrepancy, we fixed it.”

 

A lawsuit filed by a group of small advertisers in California, however, argues that Facebook had known about the discrepancy for at least a year — and behaved fraudulently by failing to disclose it.

 

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Millennials vs. Gen-X vs. Baby Boomers: The Next Generation of B2B

Millennials vs. Gen-X vs. Baby Boomers: The Next Generation of B2B | Modern Marketing Revolution | Scoop.it
Traditional B2B selling needs to meet the changing buying expectations of Millennials, Gen-X, and Baby Boomers. Learn how their expectations compare.
Art Jones's insight:

Customer expectations about how they prefer engaging with brands differ with age.

#customer #experience

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YouTube Versus Facebook: Understanding Different Video Distribution Strategies

YouTube Versus Facebook: Understanding Different Video Distribution Strategies | Modern Marketing Revolution | Scoop.it
YouTube and Facebook dominate video content distribution—but your approach to each platform should be very different.
Art Jones's insight:

Content Darwinism

 Adapt to Video or Perish

 

Excerpt from: Cisco Visual Networking Index Predictions

Video will continue to dominate IP traffic and overall Internet traffic growth—representing 80 percent of all Internet traffic by 2021, up from 67 percent in 2016. Globally, there will be nearly 1.9 billion Internet video users (excluding mobile-only) by 2021, up from 1.4 billion in 2016. The world will reach three trillion Internet video minutes per month by 2021, which is five million years of video per month, or about one million video minutes every second.

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Go Behind the Scenes of Coca-Cola’s Storytelling

Go Behind the Scenes of Coca-Cola’s Storytelling | Modern Marketing Revolution | Scoop.it
Coca-Cola Co. willingly shares its marketing approach. Look behind the scenes with its integrated marketing content manager – Content Marketing Institute
Art Jones's insight:

Fans Produce 80% of Coca-Cola's Content

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It’s Time for Sales and Marketing to Put Aside Their Differences and Find Common Ground – Adweek

It’s Time for Sales and Marketing to Put Aside Their Differences and Find Common Ground – Adweek | Modern Marketing Revolution | Scoop.it
They’re both in this together for the long haul, after all.
Art Jones's insight:

The best business development executives are 55% marketer and 45% sales.

 

Why?

 

To achieve success modern marketing & sales teams are required to attract, engage and delight their ideal prospects, by producing great content in the right context. 

 

The ability to create content (long form text, audio, video or visual) is becoming more and more important for success among the ranks of business development executives. 

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Best Practices for Getting Your Sales Emails Opened (and Read)

Best Practices for Getting Your Sales Emails Opened (and Read) | Modern Marketing Revolution | Scoop.it
Cold emailing is a critical tool for prospecting. If you want your prospects to actually open your email—and better yet, read and respond to it— try following these tips
Art Jones's insight:

Here are several instant fixes to lagging email open rates.

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The Power of "New"

The Power of "New" | Modern Marketing Revolution | Scoop.it
Marketers know there are potent words in advertising, like “Free” and “New.” Neuroscientists have now determined that the appeal of “new” is hard-wired into our brains. Novelty activates our brain’s reward center, which may have been an evolutionary advantage to our ancestors as they encountered new food sources or other elements of survival. Today, we [...]
Art Jones's insight:

The Power of the word NEW 

 

People are wired to explore and investigate offers that are NEW and IMPROVED over selecting the usual and customary stuff.

 

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Buyer Personas: Inbound Marketing’s Own Criminal Minds

Buyer Personas: Inbound Marketing’s Own Criminal Minds | Modern Marketing Revolution | Scoop.it
Creating a buyer persona that will help you more effectively market your company’s products/services to your target audience can be surprisingly like being one of the FBI profilers from Criminal Minds!


Via Peg Corwin, massimo facchinetti
Art Jones's insight:

When you decide to market and sell anything define your buyer profiles first.

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Peg Corwin's curator insight, August 17, 2:38 PM

Create buyer personas like a detective develops a criminal profile.  Fun to read and helpful post.

FILMCORPORATE.FR's curator insight, August 28, 10:56 AM
Un article frais et léger au service d'un concept marketing clé
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How to Bring Narratives to Life: Insights on Storytelling and Strategy

How to Bring Narratives to Life: Insights on Storytelling and Strategy | Modern Marketing Revolution | Scoop.it
Any brand can tell great stories, but that’s not enough for successful content marketing. In order for your content marketing to be effective, you have to have a strategy, a purpose, and a plan. That was the overarching theme at one of the most popular panels at NewsCred’s ThinkContent New York 2018.
Art Jones's insight:

You've got to believe!

 

Excerpt: “Know your audience and be prepared to say it might not work. But believe in what you’re doing.”

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Emotion Is Your Most Strategic Marketing Tool – InnovaMap

Emotion Is Your Most Strategic Marketing Tool – InnovaMap | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

“Start with your clients emotional priorities then show how you can make their dreams come true.”

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Four Tips On How To Tell Your Brand Story Through Visual Content

Four Tips On How To Tell Your Brand Story Through Visual Content | Modern Marketing Revolution | Scoop.it
Sharing the story of your company -- what drives you, what you value, what you hope to achieve -- can help audiences feel more personally and emotionally invested in what you have to offer.
Art Jones's insight:

How many languages do you speak?  Mandarin, Spanish, Hindi, German, Farso or maybe French? Speaking multiple languages is great, but are you also good a communicating using Visual Language?

 

 

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10-minute workouts to improve your writing

10-minute workouts to improve your writing | Modern Marketing Revolution | Scoop.it
In just 10 minutes a day you can improve your creativity, clarity, and storytelling skills with these short writing exercises.
Art Jones's insight:

What's holding your content creation back? 

 

We think, dream and communicate using stories. Science tells us humans are wired to respond to thoughtful and compelling stories. So we should all become better storytellers.

 

Is storytelling the only skill we should hone, off course not. Once we have a compelling story to share we must write it down, thus writing and storytelling are like peanut butter and jelly they simply belong together. 

 

We write things down in order to share our stories. Yep, that is what we've all be trying to do on the regular. We write our stories down to share them. Creating thoughtful, insightful and compelling stories is what content marketing is right?

 

So why don't more people write on a consistent and regular basis? Why do those that do write create such banal output? Writing so we can share our ideas high and wide is hard for most of us, I know it's hard for me. Then there is the reality that just because we write it down someone will actually take the time to read it. Ha!

 

The post attached here shares a series of simple writing exercises accessible to anyone who can carve 10 minutes out of their day. Hmmm, so if i understand correctly, when I focus on writing for 10 minutes each day, that exercise will make me a better writer.

 

OK, I'm In.

 

 

 

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How To Build A Personal Brand In Three Steps

How To Build A Personal Brand In Three Steps | Modern Marketing Revolution | Scoop.it
Building a personal brand takes time, effort and a commitment to consistency.
Art Jones's insight:

If you decided to read this post because you were looking for a quick and easy way to build the brand of your dreams, sorry. Your brand building project can not be completed by placing your desires into a microwave and extracting your brand ready for public consumption in 3 quick and easy steps.

 

When you read this post the truth about the hard work required of brand builders is revealed. When you read the article you realize the clickbait title was used to encourage people to click, because almost everyone wants everything fast and easy.

 

Why has fast and easy become the expectation, no today fast and easy has become the standard?  We have grown accustomed to virtually anything and everything magically delivered to our doorstep by summoning it via Google Home or Alexa. Yup, most people (not all people) have sunk to a low attention span of a 9 seconds (that is the attention span of a goldfish).

 

The overarching theme of the post inn the Forbes article is this, when building a brand one must accept the responsibility to do the hard work required and commit to always be nurturing and working on it.

 

 

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Q4 2018 internet report: Almost 4.2 billion humans are online

Q4 2018 internet report: Almost 4.2 billion humans are online | Modern Marketing Revolution | Scoop.it
The data in Hootsuite and We Are Social’s new Q4 Global Digital Statshot report reveal that the ‘Next Billion’ is fast becoming a reality, as more and more people across the developing world connect to the internet. Millions of people across Africa and South Asia came online for the first time in the past three …
Art Jones's insight:

We are fast approaching a world where everyone is connected via social and or mobile platforms.

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The New Role of the Creative Director: Why Your Brand Should Treat Creativity as a Resource

The New Role of the Creative Director: Why Your Brand Should Treat Creativity as a Resource | Modern Marketing Revolution | Scoop.it
Traditionally, creative directors have been project overseers, but true creativity comes from coaching people to grow their own creative skills.
Art Jones's insight:

Excerpt:The idea of viewing creativity as a valuable and manageable resource may be a new concept for data-driven businesses, but it’s a critical area for brands that want to keep making unique, story-focused content.

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Why Live Streaming is Important to Your Content Strategy

Why Live Streaming is Important to Your Content Strategy | Modern Marketing Revolution | Scoop.it
If you have something interesting to share on a regular basis and the resources to stream online, then live streaming should be part of your strategy.

Via Rebecca Boschma, massimo facchinetti
Art Jones's insight:

Live Streaming

The fastest route to being known liked & trusted (KLT)

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Rebecca Boschma's curator insight, October 10, 1:38 PM

Ready to take your marketing content strategy to the next level?

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Here Is How To Make LinkedIn Part Of Your 2019 Success Plan

Here Is How To Make LinkedIn Part Of Your 2019 Success Plan | Modern Marketing Revolution | Scoop.it
Spread the loveAre you starting to put your game plan together for 2019? Is LinkedIn part of that plan? If...Continue Reading »

Via Peg Corwin, massimo facchinetti
Art Jones's insight:

Tips on how to prospect where business professionals gather.

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Peg Corwin's curator insight, October 7, 2:33 PM

Excellent proactive steps you can take in an hour a week to strategically build your LinkedIn relationships, staring now or in 2019.

EnCourage Realty's comment, October 16, 3:41 AM
this is why i love linked in
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Snapchat Originals use AR and reactions for user engagement

Snapchat Originals use AR and reactions for user engagement | Modern Marketing Revolution | Scoop.it
Today the company is announcing new original programming that puts users inside the story. Is it prestige TV, social storytelling, or a whole new medium?
Art Jones's insight:

Snapchat + Original Programming & AR

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The Big List With 172+ Power Words (+ Why They Trigger a Response)

The Big List With 172+ Power Words (+ Why They Trigger a Response) | Modern Marketing Revolution | Scoop.it

This is awesome! This is my first time reading a sales copy materials. This is indeed very powerful words.

This is also useful for inspiring others. I thinking to use these words in our leadership seminary this Sat.

Art Jones's insight:

Imagine how your business will grow when you learn the 6 new secrets revealed in this article by neuromarketing scientist. Follow the instructions in this article and instantly unlock the power of words, do it now because it's only free until...

 

Why do offers consistently use these words in their calls to action:

  • Imagine
  • New
  • Because
  • Instant
  • Free
  • How To

Neuroscientist in collaboration with economist share their research with us in this article.

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Many US Facebook users have changed privacy settings or taken a break

Many US Facebook users have changed privacy settings or taken a break | Modern Marketing Revolution | Scoop.it
Just over half of Facebook users have adjusted privacy settings in the past year. Around four-in-ten have taken a break from checking for several weeks or more.
Art Jones's insight:

Advertising & Marketing via Facebook

 

Are you spending less time on social platforms like Facebook?

 

If you answered yes, you are not alone. PEW Research says 4 out of every 10 people have taken a break from Facebook for several weeks and some for even longer stretches.

 

Will this data affect your Facebook marketing strategy?

 

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