How to Create Revenue
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Why Curious People Are Destined for the C-Suite

Why Curious People Are Destined for the C-Suite | How to Create Revenue | Scoop.it
Curiosity and open-mindedness are getting their due.
Mike Grabham's insight:

If you not the curious type then add those types around you. If you are the curious type add people who are curious but also ask why.

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Six Myths about Data-Driven Design

Six Myths about Data-Driven Design | How to Create Revenue | Scoop.it
There is a lot of buzz about data-driven design, but very little agreement about what data-driven design really means, check out UX Magazine's article now.
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Becoming a Data-Driven Customer Success Team

What do Bob Hayes, Chad Horenfeldt, Lincoln Murphy, Nichole DeMeré, Todd Eby, and Tom Krackeler all have in common? If you guessed that they are all Frontleaf 50 to Follow honorees… you're right! But that's not all. They were also the Customer Success industry experts that Frontleaf brought together earlier this month when we hosted the first-ever CustomerSuccessChat on Twitter.
Mike Grabham's insight:

customer support is also customer sales

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Mike Grabham's curator insight, January 1, 2015 6:13 PM

customer support is also customer sales

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26 Pricing Page Examples and Best Practices

26 Pricing Page Examples and Best Practices | How to Create Revenue | Scoop.it
Building a pricing page? Learn how to create pricing pages with these 26 pricing page examples
Mike Grabham's insight:

this is a great read for the UX and designers creating pricing pages

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What Maslow’s Hierarchy Won’t Tell You About Motivation

What Maslow’s Hierarchy Won’t Tell You About Motivation | How to Create Revenue | Scoop.it
Leaders need to focus on three basic psychological needs.
Mike Grabham's insight:

Helps to understand your customers motivations

 

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21 Digital Marketing Trends & Predictions for 2015

21 Digital Marketing Trends & Predictions for 2015 | How to Create Revenue | Scoop.it
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for
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Gaining Competitive Intelligence from Product Development Job Ads - WANTED Technologies

Gaining Competitive Intelligence from Product Development Job Ads - WANTED Technologies | How to Create Revenue | Scoop.it

You can gain a lot of competitive intelligence by looking at other companies' job ads. Not only can you see your industry-specific competition, but you can see all companies that may be looking to hire talent. This is especially true for product development jobs. Below are the 5 employers currently hiring for the most product development jobs. Since Ford currently has the greatest demand for Product Developers, we looked at their hiring as an example of how you could gain competitive intelligence through job ads. You may think that this only applies to you if you're in the automotive manufacturing industry, but read on and we'll show how this affects more industries.

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55 Questions to Ask When Developing Buyer Personas

55 Questions to Ask When Developing Buyer Personas | How to Create Revenue | Scoop.it
Although questions may change from industry to industry, the 55 interview questions below should help guide your conversations:
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What fish can teach you about consumer behaviour | Marketing ...

What fish can teach you about consumer behaviour | Marketing ... | How to Create Revenue | Scoop.it
Predicting and influencing the consumer behaviour of visitors is difficult because websites aren't linear, so trying to measure your customers in a linear manner isn't indicative of reality. Instead, think of your visitors like fish in a ...
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Why "Full Stack" Marketers Are The Future of Digital Branding

Why "Full Stack" Marketers Are The Future of Digital Branding | How to Create Revenue | Scoop.it
The archetype of the indispensable, jack-of-all-trades startup employee doesn't just apply to engineers anymore.

Via CYDigital
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CYDigital's curator insight, December 2, 2013 8:43 PM

This is a far better descriptor than growth hacker, and absolutely applicable to what every company needs to fully exploit marketing technology and convert the marketing function over to a data-driven environment.


I love it.

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Notablist - Search and Monitor Email Newsletters

Search millions of newsletter campaigns from hundreds of thousands of brands.
Mike Grabham's insight:

designers or web marketing people.. you will need this at some pont

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Marketers Should Worry About Math Education In The US | AdExchanger

Marketers Should Worry About Math Education In The US | AdExchanger | How to Create Revenue | Scoop.it
Marketers should worry about the state of math education in the US and its long-term impact on hiring qualified candidates for data and analytics positions.
Mike Grabham's insight:

As a math degree graduate, I couldn't agree more with this

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Becoming a Data-Driven Customer Success Team

What do Bob Hayes, Chad Horenfeldt, Lincoln Murphy, Nichole DeMeré, Todd Eby, and Tom Krackeler all have in common? If you guessed that they are all Frontleaf 50 to Follow honorees… you're right! But that's not all. They were also the Customer Success industry experts that Frontleaf brought together earlier this month when we hosted the first-ever CustomerSuccessChat on Twitter.
Mike Grabham's insight:

customer support is also customer sales

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Mike Grabham's curator insight, July 31, 2015 11:06 AM

customer support is also customer sales

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How Headlines Change the Way We Think - The New Yorker

How Headlines Change the Way We Think - The New Yorker | How to Create Revenue | Scoop.it
First impressions matter—what we experience in our first encounter with something colors how we process the rest of it. Articles are no exception.
Mike Grabham's insight:

Write headlines that describe the article not a headline that tries to get people to read the headline. EX: a Shocker headline that has very little connection to the article is not worth it.

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3 Ways to Use Data for Successful Marketing in 2015

3 Ways to Use Data for Successful Marketing in 2015 | How to Create Revenue | Scoop.it
How can you leverage the data you have today for effective marketing next year? Read these 3 ways to use data for successful marketing in 2015.

Via CYDigital
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CYDigital's curator insight, November 18, 2014 9:42 PM

MIA: using the data to segment your DB by persona, and crafting your content, offers, messages, etc. accordingly.

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1,400 marketing tech vendors! How to select technology without ...

1,400 marketing tech vendors! How to select technology without ... | How to Create Revenue | Scoop.it
With 1400 marketing-tech vendors touting solutions that can drive ROI, increase visitors, and raise revenue, even the most experienced, up-to-date marketer gets overwhelmed. And companies offer no assurance of ...
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How Experts Craft Their Social Media Persona [Study]

How Experts Craft Their Social Media Persona [Study] | How to Create Revenue | Scoop.it
Recently, Leadtail and PureMatter collaborated on a Social Insights report titled \
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Hispanic Consumers Have Distinct Pattern of Online Social Behaviors

Hispanic Consumers Have Distinct Pattern of Online Social Behaviors | How to Create Revenue | Scoop.it
Analysis of online social behavior of Hispanic Consumers. Understanding how engage content across devices & social compared to the general population.
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