Meida Consulting
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Leaving a Positive Leadership Legacy Is Really About Living Your Values Now

Leaving a Positive Leadership Legacy Is Really About Living Your Values Now | Meida Consulting | Scoop.it
How you will be remembered when you career is done is based entirely on who you help and what you build.
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10 Email subject lines that will end with you losing money | Gadgets Now

10 Email subject lines that will end with you losing money | Gadgets Now | Meida Consulting | Scoop.it

Email attacks are one of the common method used by hackers and cybercriminals to steal your money as well as data. Most of these messages have an urgent note which trick users to enter credentials, update account information, change details or verify accounts. This information is then used to by scammers.

Here are 10 most dangerous subject lines based upon research done research firm KnowBe4.
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Influencer Measurement: The Good, The Bad And The Totally Fake

Influencer Measurement: The Good, The Bad And The Totally Fake | Meida Consulting | Scoop.it
Measuring influencer marketing is complex, even without misleading industry jargon (that some “partners” don’t expect you to understand). As the founder of an influencer marketing agency and someone who’s worked in the space for 15 years, I’ve seen how measurement buzzwords confuse clients. Clients have different KPIs, and agencies offer different measurement options. What does all this mean? Here we reveal the truth about measurement at three levels of the purchase funnel: awareness, interest and action. Phase 1: Awareness “Potential Impressions” What it sounds like: The number of eyeballs likely to see content — for example, we have the potential to reach these impressions. What it really means: The maximum number of times content could be viewed if every possible eyeball sees it; the aggregate reach of each influencer on each channel, multiplied by the number of times content is posted on that channel. For example, if an influencer with 25,000 Instagram followers posts three times, that’s 75,000 potential impressions. If they also post once on Facebook, where they have 100,000 followers, that would total 175,000 potential impressions. Potential impressions are a great way to compare how far-reaching one program will be versus another. “Actual Impressions”
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3 Ways to Immediately Get More ROI From Your Instagram Marketing

3 Ways to Immediately Get More ROI From Your Instagram Marketing | Meida Consulting | Scoop.it
Don't just put up a post or an ad and call it a day.
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Why Invest in Influencer Marketing | Traackr

Why Invest in Influencer Marketing | Traackr | Meida Consulting | Scoop.it
Marketing spending and impact are out of sync. Discover the reasons why you should invest in Influencer marketing. Click here to view the infographic.
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Storytelling: How To Create Brand Relevance

Storytelling: How To Create Brand Relevance | Meida Consulting | Scoop.it
For all the change that is happening in consumer behavior and media, and for all the devices, choices and complexity of the world we're in, storytelling remains the device most effective for connecting with others.
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Visual Content: The Future Of Storytelling

Visual Content: The Future Of Storytelling | Meida Consulting | Scoop.it
Visual content can make a noticeable impact on every major business goal.
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How Brick-And-Mortar Retailers Can Use Storytelling To Go Beyond The Store

How Brick-And-Mortar Retailers Can Use Storytelling To Go Beyond The Store | Meida Consulting | Scoop.it
Brick-and-mortar retailers are realizing the benefits of using storytelling as a means to engage consumers both in-person and online.
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5 Things You Need to Know Before a Marketing Campaign Launch

5 Things You Need to Know Before a Marketing Campaign Launch | Meida Consulting | Scoop.it
Marketing Campaign is nothing but the promotion of a product through different platforms like internet, television, radio, print advertisement etc. Marketing Campaigns over the Web is called Digital Marketing and over other channels is Direct Marketing.
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4 Influencer Tools to Find and Vet YouTube Influencers

4 Influencer Tools to Find and Vet YouTube Influencers | Meida Consulting | Scoop.it
Discover four tools to help you find and connect with YouTube influencers for marketing campaigns.
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Brand values and engagement key to Frugi's acquisition by True

Brand values and engagement key to Frugi's acquisition by True | Meida Consulting | Scoop.it
Private equity company True has bought organic children’s clothing maker Frugi, and says that its brand values and brand engagement were a key attraction. ...
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EDITORIAL How do you drive a brand engagement strategy in a mobile-first world?

EDITORIAL How do you drive a brand engagement strategy in a mobile-first world? | Meida Consulting | Scoop.it
In today’s InternetRetailing newsletter we report that more than a half of customers buy as a result of a purchase-related in-app advertisement, while 75% of UK adult consumers move to competitor sites as slow-loading pages silently kill conversion rates.
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5 Brand Engagement Questions Answered [Research Report]

5 Brand Engagement Questions Answered [Research Report] | Meida Consulting | Scoop.it
It’s the question at the heart of almost everything a marketer does: How do I increase engagement with my content and my brand? In an effort to answer this crucial question, we recently surveyed over 400 people on issues of brand engagement.
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'She's My Adult Spirit Animal,' Says This Social Entrepreneur About Her Mentor

'She's My Adult Spirit Animal,' Says This Social Entrepreneur About Her Mentor | Meida Consulting | Scoop.it
Just Speak founder Brittni Kellom has no shortage of passion for her organization's mission, but she looks to her mentor for wisdom and guidance.
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Five reasons to be enthusiastic about the future of social media marketing

Five reasons to be enthusiastic about the future of social media marketing | Meida Consulting | Scoop.it
There is a lot of negative news on the social media scene but examining the big picture reveals an optimistic view of the possibilities of social media marketing.
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Social Media Marketing: How to Survive the Social Media Midlife Crisis

Social Media Marketing: How to Survive the Social Media Midlife Crisis | Meida Consulting | Scoop.it
Social media marketing is getting more challenging. People are losing trust in platforms, spending less time in public and more on private chat applications. Here’s how social media marketers can meet the challenge.
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What IGTV Can Offer Brands

What IGTV Can Offer Brands | Meida Consulting | Scoop.it
After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube's video throne.
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How Entrepreneurs Can Improve Their Influencer Marketing

How Entrepreneurs Can Improve Their Influencer Marketing | Meida Consulting | Scoop.it
Letters of introduction may have gone out of fashion a century ago, but having someone vouch for you is still a thing.
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13 Tips For Developing Your Brand's Initial Content Strategy

Every brand needs a solid content marketing strategy to reach consumers, including a plan for multiple content types across multiple platforms.
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How to Create Emotional Content That Engages and Resonates With Your Audience

How to Create Emotional Content That Engages and Resonates With Your Audience | Meida Consulting | Scoop.it
The creator and CEO of Taylor Cut Films chats with David Meltzer about his philosophy on content, and the role that perception, ego and energy play in storytelling and life.
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Develop A Professional LinkedIn Profile That Boosts Your Brand

Develop A Professional LinkedIn Profile That Boosts Your Brand | Meida Consulting | Scoop.it
Creating your professional LinkedIn profile isn’t hard. Viveka von Rosen explains how and shares her expert tips to building your personal brand on LinkedIn.
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7 Ways to Maximize Digital PR

7 Ways to Maximize Digital PR | Meida Consulting | Scoop.it
Part of the job requirement of a modern PR pro is figuring out how to maximize digital PR for our brand and clients.
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The State of Digital Customer Care in 2018

The State of Digital Customer Care in 2018 | Meida Consulting | Scoop.it
The customer service landscape has radically altered over the past year. This report addresses the key consumer behaviours and trends impacting the state of digital customer service in 2018 and provides recommendations for businesses wanting to deliver successful digital resolution.
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50 Social Media Engagement Campaigns

50 Social Media Engagement Campaigns | Meida Consulting | Scoop.it
Engagement Campaigns - Brand engagement campaigns go a long way in establishing a healthy relationship between the provider and the consumer. Seeing that society is curre...
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Four more tried and tested approaches to brand engagement

Four more tried and tested approaches to brand engagement | Meida Consulting | Scoop.it
Top500 retailers appeal to customers’ values, and take new and imaginative approaches to loyalty as they work to engage them, says Penelope Ody...
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