How Social Media is Changing the Fashion Industry
10 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Vanessa Chua
Scoop.it!

5 Reasons Social Media Is Fashion’s Best Friend - Everywhere Agency

5 Reasons Social Media Is Fashion’s Best Friend - Everywhere Agency | How Social Media is Changing the Fashion Industry | Scoop.it
Social media is one of the most important tools that businesses can use. Here's 5 reasons why it and the fashion industry go hand in hand.
Vanessa Chua's insight:

This talks about how social media can be useful to the fashion industry. The 5 main points are connectivity, visual content, rapid updates, connection to the consumer and interactivity. It highlights the good points of social media and its effects on fashion. However, this also means that it is biased as it doesn't talk about the negative consequences of social media.

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

Tom Ford Confirms That Rihanna's Instagram Is the Most Important Thing in Fashion

Tom Ford Confirms That Rihanna's Instagram Is the Most Important Thing in Fashion | How Social Media is Changing the Fashion Industry | Scoop.it
R.I.P., @badgirlriri.
Vanessa Chua's insight:

This is interesting as a famous designer, Tom Ford, actually proclaimed that Rihanna's Instagram is the best thing in fashion. Not Chanel, not Vogue, but Rihanna.
Celebrities' Instagram accounts has more influence on consumers' purchasing habits than reviews by editors and prestigious magazines like style.com. When one photo posted by Rihanna can garner thousands of likes, it's hard to ignore the fact that a celeb's Insta endorsement is indeed a powerful thing.

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

How the Fashion Industry Is Embracing Social Media

How the Fashion Industry Is Embracing Social Media | How Social Media is Changing the Fashion Industry | Scoop.it

"It’s impossible to deny the power of social media. Facebook, Twitter, YouTube and even Tumblr and Instagram have all transformed the way our entire society functions, bringing forth new ways to interact with our family and friends."

Vanessa Chua's insight:

This talks about the power of using social media to boost fashion brands and make it more accessible to the consumers. Brands like Victoria's Secret is especially successful as it has "17 million likes on Facebook and is currently engaging over 250K users at any given time." 
Also, it does not only talk about how social media has help such brands. Style bloggers and fashion communities such as lookbook.nu, has also been embracing social media by humanising the way it reaches its audience. 

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

The Cut’s 50 Fashion Social Media Voices to Follow

The Cut’s 50 Fashion Social Media Voices to Follow | How Social Media is Changing the Fashion Industry | Scoop.it
Our favorite accounts of the moment.
Vanessa Chua's insight:

When we talk about social media, what's important is the people running the accounts. With thousands and thousands of fashion insiders, brands and editors Instagram and Twitter accounts, this website has helped to narrow the list to 50 fashion social media voices to follow. 

This is very helpful as it can help people to get started by following these influential social media voices.

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

How Social Media Is Making Over the Fashion Industry

How Social Media Is Making Over the Fashion Industry | How Social Media is Changing the Fashion Industry | Scoop.it
Check out this infographic on how social media influences the fashion industry.
Vanessa Chua's insight:

This provides an useful info graphic on how social media is changing the fashion industry. Its visual content helps people to better understand the effects social media has and the stats shown on the info graphics are also compelling evidence as to how using social media can help change the fashion industry for the better.

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

Fashion in the Age of Instagram

Fashion in the Age of Instagram | How Social Media is Changing the Fashion Industry | Scoop.it
The photo-sharing app has changed the way fashion is made, seen and shared.
Vanessa Chua's insight:

Sociall media is changing the way clothes are presented and even the way they are designed. It has also changed the way fashion is reported, consumed and shared.

It also talks about how these changes come with some downsides, for example overexposure and copycatting. 
This article is especially worth curating as it offers both view points of how social media affects the fashion industry and doesn't provide biased views regarding this issue. 

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

Op-Ed | Are Camera Phones Killing Fashion? - BoF - The Business of Fashion

Op-Ed | Are Camera Phones Killing Fashion? - BoF - The Business of Fashion | How Social Media is Changing the Fashion Industry | Scoop.it

"In the iPhone Age, fashion week has become one glorified, ridiculous, narcissistic, nauseating selfie."

Vanessa Chua's insight:

Live social media reports and updates are killing the fashion industry, especially during fashion week. People are attending fashion shows to "show off" that they are invited to such prestigious events instead of being genuinely interested in the designer and the garments produced. The author has also argued that poor quality of a smartphone image is disrespectful - "when an atelier has spent weeks on a single garment, should its first global exposure be blown out and blurred?"".
This article talks about the negative consequences of social media but also weighs against its merits. However its juxtaposition of these effects offers a skewed view of social media and readers might think that social media is actually not a good thing for the fashion industry.

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

Social Media Scandals: Blackface and #Photoshop

Social Media Scandals: Blackface and #Photoshop | How Social Media is Changing the Fashion Industry | Scoop.it
We’re all just an autocorrect away from high-profile disaster.
Vanessa Chua's insight:

This gives examples of how social media can cause scandals and ruin brands/people's image. For example, Vogue Italia editor, Anna dello Russo and her compatriots faced racial backlash when they posted images of people with their faces painted black. 

This shows that in the advent of social media, people in the fashion industry should be careful of what they share on their sites in case of committing digital faux pas. 
It also shows another side of the effects of social media as not many people will think of such consequences.

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

How Instagram took over New York Fashion Week

How Instagram took over New York Fashion Week | How Social Media is Changing the Fashion Industry | Scoop.it
Fashion Week was once the sole purview of the elite. Celebrities, socialites, and editors of powerful magazines like Vogue would descend on New York to get first-looks at what designers had in...
Vanessa Chua's insight:

What once was exclusive to the fashion elites has become accessible to many other people. Instagram has changed the way many people view fashion as they don't have to buy magazines or log on to online coverages to view fashion runway images. 

This article also shows some examples of how the industry is adjusting to the advent of social media, for example, Tommy Hilfiger did an "InstaMeet" with his own coterie of couture devotees so they could see his show from behind the scenes. 

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

Can Social-Media Shaming Diversify Fashion Week?

Can Social-Media Shaming Diversify Fashion Week? | How Social Media is Changing the Fashion Industry | Scoop.it
And what would that look like exactly?
Vanessa Chua's insight:

With social media as a relatively new platform to provide feedback, it has been used recently to call out casting directors, brands and designers who don't hire minorities in their shows. This has actually help to improve the situation and diversify fashion week as during the recent couture season, it seemed that some designers were listening. For example, Prada used bi-racial model Malika Firth in an ad campaign — the label's first black model in nineteen years. 
This shows how social media can be very useful in increasing awareness on the negative side of the fashion industry and how it can start conversations on such issues and implement changes. 

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

Snap, tag, post, repeat - how fashion became addicted to social media

Snap, tag, post, repeat - how fashion became addicted to social media | How Social Media is Changing the Fashion Industry | Scoop.it
You know the model agents of the world had to go for twice as many coffee-fuelled emergency chain-smoking breaks the day they realised just who had booked the new Marc by Marc Jacobs campaign in their place. Instagram: fashion’s favourite new international scouting ground and public enemy number one to the traditional system.
Vanessa Chua's insight:

Fashion designers like Marc Jacobs and Nicola Formicetti has taken to social media to cast new faces for their advertisement campaigns. This breaks the mould on the traditional system of hiring established models from agencies and shows that anyone can also be a model in this digital age.

However, it also leads to backlashes and some fashion insiders has also boycott social media by being anti it. 

more...
No comment yet.
Scooped by Vanessa Chua
Scoop.it!

The Digital Runway: How Social Media Is Changing Fashion

The Digital Runway: How Social Media Is Changing Fashion | How Social Media is Changing the Fashion Industry | Scoop.it
You no longer have to physically attend shows in Manhattan to see the New York Fashion Week collections being presented in real time
Vanessa Chua's insight:

Social media has changed the way people view fashion shows. With livestreams and live updates on social media sites, everyone can see the new Alexander Wang runway show live, and even what's happening backstage at the show.

It talks about the merits of using social media to reach out to its audience and how with the advent of fashion bloggers and writers for online publications, the rapid updates can inform consumers all over the world to know what's happening at New York Fashion Week.

more...
No comment yet.