Milestone1, IMC and branding..
3.4K views | +7 today
Milestone1, IMC and branding..
what does integrated marketing communication mean
Curated by Wincy Cai
Your new post is loading...
Your new post is loading...
Scooped by Wincy Cai!

Integrated Marketing Communication Tools

Integrated Marketing Communication Tools | Milestone1, IMC and branding.. |
The article discusses about the various integrated marketing communication tools, like - advertising, sales promotion, direct marketing, personal selling, etc.
Wincy Cai's insight:

I agree that “to implement integrated marketing communication, it is essential for the organizations to communicate effectively with the clients.” Your organization can have the best or most innovative products or services, but if your internal and external communications are weak, you are fail to achieve your goal.

There are five basic tools of integrated marketing communication.


- Advertising: it can get your messages to audiences efficiently through such avenues as TV, Magazines and Internet, etc.

- Sales Promotion: It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying.

- Public Relations: initiated through public appearances, to build trust and goodwill

- Direct Marketing: utilized email, mail and TV, etc, in order to reach targeted audiences to increase sales

- Personal Selling: to reach your customers and strengthen your relationship with your clients. 

Bk Chin's comment, March 21, 2013 6:30 AM
I agree that all organizations are being aware of these basic tools of IMC. Companies that optimize their integrated marketing strategies and focus on interacting/communicating with consumers can achieve a substantial competitive advantage.
Leon Thomason's comment, March 21, 2013 7:12 PM
Integrated Marketing Communication is a concept that recognizes that the consumer is everything to your business and without them your business would be non existent. Therefore it is very important for a brand to be able to successfully communicate with clients. Advertising, sales promotion, public relations, direct marketing and personal selling are all good ways of communicating and if done correctly should build customer relationships and grow brand equity.
StephIsemonger's curator insight, March 13, 2014 9:27 PM

This article helped me to better understand the concept of Integrated Marketing Communications, and how it can be used to promote a brand more effectively. It explains how important it is to effectively communicate with both potential and existing customers in order to get ahead of competitors, and ensure that they are fully aware of product features and benefits. 

It describes five main tools that can be used in IMC: Advertising, Online promotions, Direct marketing, Banners, PR activities, and Internet and emails. By using a range of these tools, companies can effectively increase consumers awareness and involvement, and hopefully encourage two way communication with them. This is important as it helps customers develop a sense of involvement in a brand, and allows for improvement through feedback. 

Scooped by Wincy Cai!

Integrated Marketing Communications - Meaning and its Components

Integrated Marketing Communications - Meaning and its Components | Milestone1, IMC and branding.. |
Integrated Marketing Communication (IMC) refers to integrating all the methods of brand promotion. Lets discuss the various components of integrated marketing communication in detail.
Wincy Cai's insight:

After reading this article, we should have a better understanding of what does integrated marketing communication mean and the various components of IMC.


Integrated marketing communication is is an approach to brand communications and also is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, which in turn increased sales and maximizes cost effectiveness.


There are seven various components of Integrated Marketing Communication such as Foundation, Corporate Culture, Brand Focus, Consumer Experience, Consumer Experience, Promotional Tools and Integration Tools. Integrated Marketing Communications also represents the Promotion P of the four P's. It encompasses a variety of communication disciplines - general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media - in combination to provide clarity, consistency, and maximum communicative impact...

Stella Gao's comment, March 20, 2013 8:48 PM
IMC is a kind of business tool for brand promoting by integrating all methods of brand promotion, and making products and services popular among the users. It is essential and important to promote a particular product or services among target customers. This is a good article to help us getting basic understanding of IMC.
Bk Chin's comment, March 21, 2013 7:39 AM
As stella has mentioned above, IMC is a kind of business tool that company use to achieve to integrate its marketing effort. This article illustrates the effectiveness of IMC as well as giving us a better understanding of its various components, and how it approaches to brand communication
Scooped by Wincy Cai!

The Role of IMC in Branding

One of the major reasons for the growing importance of integrated marketing communications over the past decade is that it plays a major role in the process of developing and sustaining brand ident...
Wincy Cai's insight:

As with all marketing activities, the goal of IMC is to build brand equity and sustain brand identity. To contribute brand equity, consumers need to know the brand’s identification markers, such as logo, name and smell, and then connect those markers with a memory of a message about the brand.


I do agree that brand identity will help to impact consumer choice.  When I do shopping, I always buy things that I have remembered it in mind or it is a well-known brand.The fact that I remember the brand name and have positive associations with that brand makes my product selection easier.


To use the various IMC tools to make such contacts and deliver the branding message effectively, markets need to identify the benefits that best represent the value of the product or service, and then make sure the brand's message is clear to consumer. In addition, they also need to make sure that nothing can be misconstrued. One more thing is marketers should look at their product and its relevance to the customer's lifestyle. The more apparent a connection between the brand and the consumer's daily activities, the greater the chance they have for a sale. 

Daniel Gate's curator insight, May 14, 2014 5:21 AM

Integrated marketing communications is becoming an increasingly important aspect when it comes to branding, as it helps with a brands identity. Typically those brands that are well established and have an already strong customer base present have an advantage within the market. With brand identity including a variety of different elements there needs to be a consistent and  common message shown between them, otherwise it may result in confusion for consumers. If consumers receiving all these different message, that are potentially contradicting one another there will be confusion and it will be unknown what the brand is trying to achieve or what its stance is. It is important to keep each of these elements surrounding brand identity integrated and portraying a common message.

Samantha Brown's curator insight, August 11, 2014 8:56 PM

Due to the many different modern opportunities and methods to provide information to consumers and the target audience, there is a need to know and understand how and when to use the many communication tools to the best advantage for the organisation. To express the message effectively and efficiently,marketers need to find the right combination of tools and techniques, and the way/extent to which they be used to succeed. A solid understanding of IMC tools is necessary to do this. 

Kailee.Zimmerman's curator insight, September 28, 2014 10:38 PM

Branding:Branding has always been in important part of any company, but imc creates different ways in which this can be achieved