How IMC contributes too brand management
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How IMC contributes too brand management
How IMC contributes too brand management
Curated by Taryn Patrix
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7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | How IMC contributes too brand management | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....
Taryn Patrix's insight:

This article is a really good guide line for getting your IMC on the move and keep it successful. It outlines the & "golden rules to a sucessful IMC plan.

 

1.    Get senior management involved. it is suggested that when management understand the full benifits of what a good IMC plan can be for a busniess things are likely to run smoother.

2.    Use different management levels. This will encourage all of the different areasof the busness to work together as a team and have the opprtunity to see how each area contrbutes towards creating and emplementing a great IMC process. As the artcle states it is important to realise that this process takes careful communication planning, so regular cooperation will be necessary.

3.    Use a guide – such as a brand book or design manual. This is done to keep a standard visual appearence of the process and to make sure that each area is not side tracking.

4.    Concentrate on message clarity. The more complex a message is the less likely it is to be listened to looked at. Thus making the messgae clear and concise clients and consumers get to know the value of the brand or the impression of the business.

5.    Start from scratch and work your way up. by doing this clinets and consumers are more likely to differnciate you from your competitors and competitors cannot say you have stolen their ideas. An example of this would be an advertisment from the latest BNZ advertisements going around. The "BE wise with your money" scheme is been said to have been taken from an idea that an Austrialian bank. However good this add is it is still associated with a competitor and this is what you do not want for your brand

6.    Always remember that the customer comes first. Get to know your customer, their background and preferncess.

7.    Build relationships. the stronger your relationships are the more likely you are to reatin repeat customers. It is said that it costs more to get in customers than to meeet the needs of those existing consumers. Build relationships through loyalty systems and constant communications to clients and consumers.


This article suggats that once all these rules are in place your process it is important that we keep all process felible for changes with in clints need wants and circumstances. Allowing your IMC plan this flexibility allows you to better adress and communicate future ideas.

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Amy Davidson's comment, August 22, 2013 6:21 AM
The article covers important 7 rules of successful integrated marketing communications and with insight into public relations which is an important internal and external communication within businesses. I agree with Reuben that marketers need to use IMC to succeed in society.
Tiffany Tang's comment, August 22, 2013 10:17 AM
This is an useful article. This article talk about how the 7 golden rules applied with Integrated marketing. While this two thing co-operate with each other will help the business to success. I agree with Didia that communication is very important in a business. Through communication we can understand our needs and expectation from our consumers. If apply those rule into the business then the business will stand out in the competitive market.
Candace Pritchard's comment, August 22, 2013 11:51 PM
This article explains why IMC is important in business and gives 7 rules for business when using IMC. Rueben has given great insights tio what he has understood in the article. I agree with Rueben when he has stated that using IMC helps toi engage with consumers better compared to using marketing stratrgues individually.
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How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications?

How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications? | How IMC contributes too brand management | Scoop.it
Introduction Over the couple of previous decades, research on IMC (Integrated Marketing Communication) has generated immense discussion leading to interesting contribution to the evolution of IMC a...

Via Angelina Singh
Taryn Patrix's insight:

This article suggests that IMC, if used correctly, has become a very stratgic yet successful way in which to create and control brand management and loyalties.

 

The article backs this notion up by stating that according to Schults and Schults (1998) IMC is a stagtigic business process which allows firms to map out , develop, impelement and evaluate a structured method to develop a successful brand management programme.

 

One atibute that this article focuses on is brand communications related marketing. Once a firm has impelmented their "strategic business" process it allows their brand to have less negative reactions to repetive advertisements and are able to better withstand interference of competitors advertisements.

I watched a Pak 'n Save Add the other day that tagergeted the price differneces between them and Countdown. The Add suggested that you will save around $23 if you shop at Pak'NSave. Countdowns brand communictions marketing programme allows them to over come this as they have created Loyalty programmes and also make a point of maikng constant contact with those part of their loyalty system.

 

By creating  winning communications marketing activities brands are also more likely to be able to command higher prices for the same product as competitors thus becoming immune to competition prices.

 

 

 

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Kristoffer Erdal Klemetsdal's curator insight, May 10, 2014 10:14 PM

Imc is not just considered a marketing concept but also as a whole strategic business process. 

Its importante to have strategical focused Imc process that can drive the business to develop not only powerful but also attractive brand and brand equity as factors for the success of the organizations

MinhThanh_Ha's curator insight, September 29, 2014 8:44 AM

Integrated Marketing Communication is seen as the key of the success of brands. Based on that, brand can build strong relationships with its targeted consumers and attract/create new potential consumers.

IMC also helps marketers to notify, convince and remind consumers directly or indirectly of the brand's image and message. IMC brings a lot of benefits to most business. Integrated marketing communication can drive business to develop powerful and attractive brand and brand equity as dominant factor for the success of organisations.

It builds brand equity by establishing the brand in memory by applying some marketing communications: advertising, public relation, personal selling, etc.

Rachel Chen's curator insight, October 2, 2014 11:29 PM

The success of the brand relies on the foundation created through their brand management programme. Brand management programmes should be match up with the fast pace of technology and must be well aware of introducing their brand to the right consumers at the right time and right place. Brand management programmes should be match up with the fast pace of technology and must be well aware of introducing their brand to the right consumers at the right time and right place. Build strong relationships with its targeted consumers and attract/create new potential consumers. IMC also helps marketers to notify, convince and remind consumers directly or indirectly of the brand's image and message. IMC brings a lot of benefits to most business.

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Integrated Marketing Communications - Meaning and its Components

Integrated Marketing Communications - Meaning and its Components | How IMC contributes too brand management | Scoop.it
Integrated Marketing Communication (IMC) refers to integrating all the methods of brand promotion. Lets discuss the various components of integrated marketing communication in detail.

Via Hannah Merceanu
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Liwei Zhou's comment, April 5, 2013 6:12 AM
This article just generally introduce what components brand communication and IMC have.Actually, we need further information to discuss what they mean to us. For example, in my point of view, "the fundation stage" probably is the most important among the process of IMC. demand and supply are the two key elements within the word "market" anyway, author need more information to support his or her statemnt.
Jieyi Situ's comment, April 9, 2013 6:45 PM
Very good and easy understand article. It provides a very clear idea that what Integrated Marketing Communication is. It's about branding promotion and promote products among target markets. And the article covers seven components of IMC that are very good for our learning.
Autumn Valido's curator insight, March 17, 2014 12:34 AM

This is very helpful to understand what Integrated Marketing Communications exactly is and the perfect sentence to describe it is said as "integrating all the methods of brand promotion to promote a particular product or service among target customers". 

This article discusses 7 specific  components of IMC for marketers to focus on especially promoting a product or service effectively to create better brand awareness to customers, increase sales and create a longer lasting relationship with customers and lastly .