How do you get original content
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The Secrets of Effective Storytelling for Brands

The Secrets of Effective Storytelling for Brands | How do you get original content | Scoop.it
In this article, we'll discuss the secret of storytelling effect for your brands. Through storytelling, you can reflect any aspect of your “business identity” and represent it in any manner.

Via El Copy Canalla, Hans Heesterbeek, Fabrice, massimo facchinetti
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improve your social skills

 

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Mervi Rauhala's curator insight, April 29, 2013 2:28 AM

Contains some pretty good tips.

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Why Content Curation Is Here to Stay

Why Content Curation Is Here to Stay | How do you get original content | Scoop.it
Steve Rosenbaum is the CEO of Magnify.net, a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magni...
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Google Quality Content | Improve Search Engine Ranking SEO | Content Curation, LSI Keywords, Guest Blogging for Links | Blue Corona™

Google Quality Content | Improve Search Engine Ranking SEO | Content Curation, LSI Keywords, Guest Blogging for Links | Blue Corona™ | How do you get original content | Scoop.it
To improve your website's search engine rankings, you should be focusing on content curation, LSI keywords, and guest blogging. Click here to learn more.
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What Google Officially Thinks of Content Curation Practices in 2013

What Google Officially Thinks of Content Curation Practices in 2013 | How do you get original content | Scoop.it
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Content Curation: Definition and 6 Tool Options

Content Curation: Definition and 6 Tool Options | How do you get original content | Scoop.it
Blog post at Right Mix Marketing : My first experience with content curation was the creation of an
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In the World of Branded Content, Original Always Wins | Advertising Age

In the World of Branded Content, Original Always Wins | Advertising Age | How do you get original content | Scoop.it

Quick! Name a corporate brand that does amazing content aggregation! Hmm ... wait. I can't think of any, either. Okay, let's try this: Name a brand that creates amazing original content. I can think of a dozen. Red Bull, Gilt Groupe, GE, BirchBox ... the list of memorable branded content campaigns surely goes on. As the deluge of content that gushes from our screens intensifies, the odds of a brand standing out get dimmer all the time. Couple that with the storm of brands now starting to do content -- whether for native advertising, as owned media or for social-media flow -- and the noise is only going to get worse....


Via Jeff Domansky
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Jamie Snow's curator insight, September 24, 2014 10:29 PM

As clutter evades our screens, brands have become diluted. Whether you use traditional media such as the new yorker known for their trust and checking tbecoming authorities or low production using cleverness and voice gaining interest as others crave content. However they look at pushing themselves forward through payment and placement instead of creating the kind of content that will build a brand more effectively than forced advertising is the kind of content consumers will want to share with each other. Being original saves money and creates expression that those targeted will view and trust.

Payton Cox's curator insight, September 29, 2014 7:18 PM

As the fight for market share between brands increases so does the noise and clutter invading our lives. That is why it is important for brands to gain consumers attention. This article discusses the top of the spectrum in achieving this are media publications such as the New Zealand Herald who invest in high production-value content. However, I do not believe brands necessarily need to use this medium to get consumers attention, brands that have managed to achieve mind share are the ones who produce original content.

 

 

Mathew Weir's comment, October 1, 2014 8:06 PM
As the content of advertisement intensifies the odds of a brand standing out get dimmer all the time. This is why it is imperative for brands to gains consumers attention and brands like redbull are succeeded at this. This article states that the high end of the spectrum media like the New York times uses high-production-value content. Below that, individuals with powerful personal brands gain our respect, perhaps with a bit less weight than a large organization, and often by being published by those organizations.
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Content Curation: Bringing Order to Information Overload

Content Curation: Bringing Order to Information Overload | How do you get original content | Scoop.it
Content curation, or sharing relevant, thought-provoking online content, can establish individuals and companies as authorities, thought leaders.
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Content Curation: The Ultimate Guide - Content Strategy Hub

Content Curation: The Ultimate Guide - Content Strategy Hub | How do you get original content | Scoop.it
Content curation can be a vital part of your marketing mix...if you do it right! Here is the ultimate guide for curating content.
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3 Essential Content Curation Best Practices to Boost Content Marketing Performance

3 Essential Content Curation Best Practices to Boost Content Marketing Performance | How do you get original content | Scoop.it
Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that's an exception not the rule) it
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Content Curation Primer

Content Curation Primer | How do you get original content | Scoop.it
What is Content Curation?

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
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10 Must Have Resources to Teach about Copyright and Fair Use

10 Must Have Resources to Teach about Copyright and Fair Use | How do you get original content | Scoop.it
Teaching students about copyright and digital citizenship has never been as pressingly important as it is now.Undoubtedly Internet has become a major source of information for students but this pool...

Via Jon Samuelson, Dennis T OConnor, Christine Harris-Smyth
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Lourense Das's curator insight, April 2, 2013 3:22 AM

Good list of resources to teach about copyright and fair use

Christine Harris-Smyth's curator insight, April 2, 2013 5:25 AM

Good knowledge of copyright and fair use is a must-have for all commuinications professionals. You don't need to be an expert but you need a map of the neighbourhood.

Carey Leahy's curator insight, April 2, 2013 6:50 PM

Essential ethics!

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How Original Content Production Could Pay Off in the End for Online ...

How Original Content Production Could Pay Off in the End for Online ... | How do you get original content | Scoop.it
Last week's blog post and the news of Spotify's plans to potentially begin producing their own video content has inspired me to look into other businesses who have made the move to do the same. The example that comes to ...
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