How Companies Use Social Media
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87 More Vital Social Media Marketing Facts and Stats for 2012 | B2B Marketing Blog | Webbiquity

87 More Vital Social Media Marketing Facts and Stats for 2012 | B2B Marketing Blog | Webbiquity | How Companies Use Social Media | Scoop.it
87 social media and online marketing statistics covering everything from how executives and large companies are using social media to mobile marketing trends.
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Rescooped by Alison Hosko from Social Media Tips for business
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Social media presents opportunities, dilemmas for retailers

Social media presents opportunities, dilemmas for retailers | How Companies Use Social Media | Scoop.it
Companies are using social media to promote products and handle customer relations.

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How To Look Like a Recruitment Rockstar

How To Look Like a Recruitment Rockstar | How Companies Use Social Media | Scoop.it

According to Jobvite and its annual Social Recruiting Survey, social recruiting has become an essential HR practice with 92% of U.S. companies using social media to find new talent.

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Social Media for Corporations

Social Media for Corporations | How Companies Use Social Media | Scoop.it
Orlando Marketing Agency, Chatter Buzz Media, examines how larger companies are using social media and now some have utilized it by listening to their consumers.

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Big Companies Aren't Using Social Media For Customer Service - Forbes

Big Companies Aren't Using Social Media For Customer Service - Forbes | How Companies Use Social Media | Scoop.it

Big Companies Aren't Using Social Media For Customer ServiceForbesNew research from customer service company Genesys finds that when it comes to reaching out to their customers online, over half of consumer-facing Fortune 500 companies are “socially...


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Companies using social media are making more money, says McKinsey | The Wall Blog

Companies using social media are making more money, says McKinsey | The Wall Blog | How Companies Use Social Media | Scoop.it

Interesting research from McKinsey suggests that companies using social media  or collaborative Web 2.0 technologies are achievingt higher profits. This (RT @JenDempsie McKinsey report today- companies who use social media make more money and have empowered staff: http://tinyurl.com/2f2f82j)


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How are companies using social media to inform and support customer experience initiatives?

How are companies using social media to inform and support customer experience initiatives? | How Companies Use Social Media | Scoop.it
How are companies using social media to inform and support customer experience initiatives? (RT @Focus: Great Q on @Focus: 'How are companies using #socialmedia to inform and support customer experience initiatives?
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Social Screening: How Companies Are Using Social Media To Hire & Fire Employees | Mindflash

Social Screening: How Companies Are Using Social Media To Hire & Fire Employees | Mindflash | How Companies Use Social Media | Scoop.it
Ever wonder how companies are using social media profiles to screen their employees? We've found the answers.

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How Are Companies Using Social Media For Customer Relations Management? [INFOGRAPHIC] - AllTwitter

How Are Companies Using Social Media For Customer Relations Management? [INFOGRAPHIC] - AllTwitter | How Companies Use Social Media | Scoop.it

How Are Companies Using Social Media For Customer Relations Management?


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What Works in Social Media Marketing?

What Works in Social Media Marketing? | How Companies Use Social Media | Scoop.it
Curious as to why companies are using social media and just how effective are their strategies? We were too.

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Fortune 500 Companies Active in Social Media in 2013 - Corporate Eye

Fortune 500 Companies Active in Social Media in 2013 - Corporate Eye | How Companies Use Social Media | Scoop.it
Learn how many Fortune 500 companies are using social media and which tools are most popular for Corporate America.

 


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Social Media for Corporations

Social Media for Corporations | How Companies Use Social Media | Scoop.it
Orlando Marketing Agency, Chatter Buzz Media, examines how larger companies are using social media and now some have utilized it by listening to their consumers.

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Social Media Statistics For Fortune 500 Companies

Social Media Statistics For Fortune 500 Companies | How Companies Use Social Media | Scoop.it

Search engines include social media as a metric for rankings. So how are Fortune 500 Companies using social media. 


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Rescooped by Alison Hosko from The Social Media Learning Lab
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Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog

Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog | How Companies Use Social Media | Scoop.it

Jeff Bullas spent a bit more time reviewing this Social Media report than he had planned, finding the "revelations compelling."  Those uses of the "R" word got my attention: Research & Revelation:

 

The study was focused on social media utilization – not on adoption.  It's how people and companies are using social media in a work context today.Companies judge social media success by:Website traffic increase 61%Engagement with prospects 57%Brand awareness 54%Engagement with customers 50%Revenue 42%  (ROI is NOT the top spot)Brand reputation 42%Prospect lead volume 36%Prospect lead quality 33%Useful product feedback 23%46% of US adults now participate in social networks, and a quarter do so weekly, make it increasingly difficult to pigeon-hole social media as something relevant to only specific demographic groups or personal vs. work lives.

 

It's a juicy, hefty post.  But here's the surprise.  It was written in 2009!

 

A more current report:

 

10 Things You Must Know about the State of Social Media in 2011

features these factoids:

 

Social Networks “were” Superficial but are Now Serious Business

 

Social networking sites reach 82% of the world’s online user population.

In 2011, social networking accounts for 19% of all time spent online.In 2007 it was only 6%

The global reach of social networking

China – 53%

USA – 98%

Australia – 96%

 

Growth & Platforms

One in every 7 minutes spent online is on FacebookTwitter now reaches 1 in 10 Internet users. and is a significant real time news platform whenever a major news item breaksUsers aged 55 and older is the fastest growing segment in social networking usage.Google+ became the fastest growing social network in history and reached 25 million users in less than 30 days.  (Facebook took 36 months & Twitter 33 months to reach that number.)
Via Deb Nystrom, REVELN
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How companies using social media to take entry in new markets - Economic Times

How companies using social media to take entry in new markets - Economic Times | How Companies Use Social Media | Scoop.it
Economic Times How companies using social media to take entry in new markets Economic Times Merely being present on social media is no longer sufficient for some of the world's largest corporations, who are turning to young technology ventures in...

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Social Screening: How Companies Are Using Social Media To Hire & Fire Employees | Mindflash

Social Screening: How Companies Are Using Social Media To Hire & Fire Employees | Mindflash | How Companies Use Social Media | Scoop.it
Ever wonder how companies are using social media profiles to screen their employees? We've found the answers.

Via Megan Black
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Rescooped by Alison Hosko from AtDotCom Social media
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How Are Companies Using Social Media For Customer Relations Management?

How Are Companies Using Social Media For Customer Relations Management? | How Companies Use Social Media | Scoop.it
How Are Companies Using Social Media For Customer Relations Management?

 


Via Chiraag, John van den Brink
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