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From Human History: 5 Fab Biz Storytelling Lessons

From Human History: 5 Fab Biz Storytelling Lessons | The Portuguese Diet | Scoop.it

"Storytelling has been one of our defining human characteristic, even before we developed oral languages. Signs, marks on the skin, drawings on the sand, were common ways to communicate achievements, the location of water, or the whereabouts of dangerous enemies waiting to ambush their prey. With time, we have developed sophisticated ways of transforming information into narratives, relaying messages, and conveying images."

 

Read the full article to see examples and find out how to make stories memorable using these 5 storytelling lessons from history:

The Lascaux & Chauvet caves in France - the caveman lesson:   Use familiar images. Pick visuals that your audience can relate to, and pair them with your message. Your audience will understand it and remember it vividly.

Hieroglyphics... Infographics? -  the mummy lesson:  Present your hard data using infographics while threading a compelling story. Combine this with the Caveman Lesson: use familiar images and your audience will understand and relate to your message, and most importantly, remember it.

The Bible, Coran, Talmud, Vedas - the God almighty lesson:  Build narratives around things that you know and use shared and common examples so your audience can relate. Use repetition when you cannot use images and do so in subtle ways, introducing slight variations each time. Then re-write, re-write, and re-write once again…

Aesop's Fables and the moral of the story - the fabulist lesson:  Be concise. Make your story self-explanatory, and don’t give all the answers. Never underestimate your audience’s intelligence: provide value, guide them, and let them come to their own conclusions.

 

Reason & emotion: The stories of William Shakespeare - the bard's lesson:  Plan your story and give it a clear plot with a well defined arc — it will keep your audience engaged. Know your audience and make sure your story uses the right voice, style and language.


Via Kim Zinke (aka Gimli Goose), Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, December 29, 2014 2:21 PM

Thanks go to fellow curator Kim Zinke ("How to find and tell your story") for finding and sharing this post. Great article recap Kim!


I really like this article because it shows -- despite all the hype about storytelling -- how long we've been successfully telling stories. What I like even more is that the author, Reinaldo Calcano, offers a tip from each example he uses -- a tip that you can use to craft your own biz stories. Yeah!


At the end you will even find something rarer -- a list of real references with hyperlinks. Thank heavens. It's always great to know the sources used in the wild west of the Internet.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Twitter, Facebook, Google+, Pinterest: Sensible Social Media Marketing Checklist for Business [INFOGRAPHIC]

Twitter, Facebook, Google+, Pinterest: Sensible Social Media Marketing Checklist for Business [INFOGRAPHIC] | The Portuguese Diet | Scoop.it

Are you wondering how to target the right audience on social media, every time? And how to create interesting content for them and to engage with them? Then wonder no more!

The infographic below, designed by TheWholeBrainGroup, is loaded with easy-to-follow suggestions and tips that will help you create a consistent social media presence on multiple channels (including Facebook, Twitter, Pinterest, LinkeIn, GooglePlus, YouTube, and SlideShare).

It is a great resource for businesses of all sizes who have heard great things about social media marketing but don't know where to start.

A key tip to remember is this: keep analyzing the impact of your work so you understand what strategies are and are not working!

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The Future of Social Media: 25 Experts Share Their 2015 Predictions

The Future of Social Media: 25 Experts Share Their 2015 Predictions | The Portuguese Diet | Scoop.it
Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high value on it and are wanting to master social tactics that effectively engage their au…

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The Design Thinking School

The Design Thinking School | The Portuguese Diet | Scoop.it

"After five years of working amongst technology startups and creative industries, I spotted a similarity in the processes of the most successful firms with whom I worked, a process that is also visible in some of the learning environments we most admire. The five-stage design thinking process provides a useful set of tools for co-designing a curriculum with students, parents, colleagues and even the wider community. We’re now working with schools across Australia, Europe and the Far East on changing practice systemically with this transformative process." | via No Tosh

 


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6 Digital Storytelling Tips from BuzzFeed and Other Expert Storytellers at Social Media Club NYC

6 Digital Storytelling Tips from BuzzFeed and Other Expert Storytellers at Social Media Club NYC | The Portuguese Diet | Scoop.it
For eight months, the content tracking company BuzzSumo kept an eye on the social shares of more than 100 million articles. It was hoping to answer some questions about what makes content go viral....

Via Cindy Rudy
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B2B Digital Marketing

Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests: ·The most significant mark...

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The 7 Deadly Don’ts of Email Marketing - GetResponse Blog - Email Marketing Tips

The 7 Deadly Don’ts of Email Marketing - GetResponse Blog - Email Marketing Tips | The Portuguese Diet | Scoop.it
Email Marketing doesn't have to be a hassle if you are making the right choices. Are you making any mistakes in your campaign? See the 7 deadly email sins.

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