Hotel & Tourism Marketing
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Hotel & Tourism Marketing
News, tips and advice on the best web marketing techniques for hotels and tourism businesses.
Curated by Elliot Walker
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Social Media Marketing para hostels #infografia #infographic #socialmedia #tourism

Social Media Marketing para hostels #infografia #infographic #socialmedia #tourism | Hotel & Tourism Marketing | Scoop.it
Hola: Una infografía sobre Social Media Marketing para hostels.
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5 proven tips to raise your TripAdvisor rank

5 proven tips to raise your TripAdvisor rank | Hotel & Tourism Marketing | Scoop.it

When the management team at Library Hotel Collection first began monitoring content on various distribution sites more than a decade ago, the goal was simply to make sure information was accurate and up-to-date.  And then they started noticing guest-generated content on a review site called TripAdvisor.  One of the group’s hotels was ranked No. 3 in the market. Another was much further down the list at No. 56. Read more...

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Survey Says Yelp The Most Influential Local Review Site

Survey Says Yelp The Most Influential Local Review Site | Hotel & Tourism Marketing | Scoop.it
Yelp says it’s the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company’s official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the following: Angie’s List Citysearch OpenTable TripAdvisor YP Zagat […]
Elliot Walker's insight:

We all know it's crucial to get good reviews on Google+ to support your local search ranking. But it's also important to nurture your reviews on other online review sites. This has the double impact of influencing potential buyers on these sites, and feeding through to the overall quality score of your Google+ Local listing.


Of all the many thousands of directories and review sites out there, Yelp has emerged as the pick of the bunch. While this claim is based on data published by Yelp itself, few will argue that it is the Big Cheese among internet review sites.


In this survey TripAdviser is named as second most influential and trustworthy review site. And as this article says, "it’s very hard to imagine Yelp beating TripAdvisor in the travel/hotels category".

Travel and tourism companies should embrace and nurture their reputation on TripAdvisor, Yelp and any other relevant review sites for online success.

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Elliot Walker's curator insight, July 10, 2014 4:28 AM

We all know it's crucial to get good reviews on Google+ to support your local search ranking. But it's also important to nurture your reviews on other online review sites. This has the double impact of influencing potential buyers on these sites, and feeding through to the overall quality score of your Google+ Local listing.


Of all the many thousands of directories and review sites out there, Yelp has emerged as the pick of the bunch. While this claim is based on data published by Yelp itself, few will argue that it is the Big Cheese among internet review sites.


In this survey TripAdviser is named as second most influential and trustworthy review site. And as this article says, "it’s very hard to imagine Yelp beating TripAdvisor in the travel/hotels category".


Travel and tourism companies should embrace and nurture their reputation on TripAdvisor, Yelp and any other relevant review sites for online success.

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Tourism Tofino Wins Prestigious Canadian eTourism Award for Best Innovative Use of Technology

Tourism Tofino Wins Prestigious Canadian eTourism Award for Best Innovative Use of Technology | Hotel & Tourism Marketing | Scoop.it
Tourism company uses digital marketing & innovative technology, wins award! http://t.co/FtkRNoz0pb http://t.co/WH4OSO88OZ #tourism #bc
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How to Collect Reviews for Your Tourism Business - Coast 360 Digital Marketing

How to Collect Reviews for Your Tourism Business - Coast 360 Digital Marketing | Hotel & Tourism Marketing | Scoop.it
Any seasoned traveller knows the value of customer reviews when planning the next trip. We know that the difference between a great holiday and the trip from hell can rest ...
Elliot Walker's insight:

Here are some simple tips on encouraging more visitors to leave positive reviews. Tope the of list: just ask!

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Google EU Antitrust Settlement Means Expedia, Booking.com and Yelp Get Equal Weight in Search

Google EU Antitrust Settlement Means Expedia, Booking.com and Yelp Get Equal Weight in Search | Hotel & Tourism Marketing | Scoop.it
Google's travel rivals in Europe won a landmark antitrust settlement as Google agreed to display the services of three rivals when it shows its own services.

Via Alexandre Guapyassu
Elliot Walker's insight:

This EU settlement is especially relevant to hotels and tourism businesses which rely on web traffic to attract customers. Google told it must display alternative listings in its local results in the EU - this will mean that optimised profiles and positive reviews on Yelp, TripAdvisor and other local business directories will become more important than ever. Time to get your business citations up to scratch!

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Elliot Walker's curator insight, February 6, 2014 5:55 AM

Google told it must display alternative listings in its local results in the EU - this will mean that optimised profiles and positive reviews on Yelp, TripAdvisor and other local business directories will become more important than ever.

Amanda Groover's curator insight, February 7, 2014 9:35 AM

Even more proof that we are a global market!  Check out how these changes in Europe could impact you.

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Hotel Management are Turning from Traditional SEO Strategies to Social Media Marketing

Hotel Management are Turning from Traditional SEO Strategies to Social Media Marketing | Hotel & Tourism Marketing | Scoop.it
Search engine optimization continues to generate millions of dollars for self-styled experts who promise to put your business on the first page of search results based primarily on the keywords the...

Via Alan Horton
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Free SEO Checklist for your Hotel Website - Springnest Blog

Free SEO Checklist for your Hotel Website - Springnest Blog | Hotel & Tourism Marketing | Scoop.it
In this post we'll share two practical ways to improve your hotel website's search engine optimisation by following best practices: Optimize page titles and create shareable content.
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The New Cruise Ship That's Big Enough to Need Google Street View

The New Cruise Ship That's Big Enough to Need Google Street View | Hotel & Tourism Marketing | Scoop.it
Royal Caribbean launches Google Street View tour of its flagship, the Allure of the Seas

Via Alexandre Guapyassu
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New York Goes to War Against Airbnb for Disrupting Hotel Business

New York Goes to War Against Airbnb for Disrupting Hotel Business | Hotel & Tourism Marketing | Scoop.it
“Airbnb is a $10 billion business that the state of New York thinks is mostly illegal.”
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2014: Six Online Marketing Resolutions for travel businesses - Springnest Blog

2014: Six Online Marketing Resolutions for travel businesses - Springnest Blog | Hotel & Tourism Marketing | Scoop.it
2014 promises to be an exciting year for online travel marketing. However, to fully harvest the opportunities the year brings, you have to prepare properly and set attainable goals.
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Better content for niche destination marketing - Tourism Currents

Better content for niche destination marketing - Tourism Currents | Hotel & Tourism Marketing | Scoop.it

How to create online and social media content that supports your niche visitor marketing goals.

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14 Hotel Marketing Trends for 2014 – An Infographic By Net Affinity

14 Hotel Marketing Trends for 2014 – An Infographic By Net Affinity | Hotel & Tourism Marketing | Scoop.it
The marketing team at Net Affinity have put together 14 Hotel Marketing trends for 2014 to keep you up to date with developments in Digital Marketing to help you get ahead of the curve with your digital marketing strategy.
Elliot Walker's insight:

This is a great infographic with a concise selection of trends and tips for successful hotel and tourism marketing in 2014. The need for mobile or responsive websites is now a given but worth re-iterating as we approach a new season. Major digital marketing developments to look out for this year include :

  • greater emphasis on contextual content to drive searchers to your website;
  • meta search optimisation for reach across multiple platforms and travel sites;
  • growing importance of Google+ as the predominant social platform for essential promotional tools for tourism businesses;
  • huge opportunities to use geo targeting to attract, reach and retain potential visitors whether on mobile or desktop.
Check out the infographic for a visual presentation of the digital marketing opportunities for hotels and tourism businesses in 2014.
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The Accommodationer - The tourism marketing platform of the future

The Accommodationer - The tourism marketing platform of the future | Hotel & Tourism Marketing | Scoop.it
The Accommodationer - The tourism marketing platform of the future (@Accommodationer gives you marketing tools for market your local tourism experiences at no cost.
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