Hotel Marketing Solution
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Hotel Marketing Solution
Hotel Marketing - The Digital Marketing Solution by Pam Carvell www.hotel-marketing.co.uk and www.digital-marketing-solution.co.uk
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New ad campaign invites Tube passengers to visit eBay

New ad campaign invites Tube passengers to visit eBay when they use new wifi service on London Underground





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Major Brand Labels Facebook 'Too Big to Ignore' - Marketing Pilgrim

Major Brand Labels Facebook 'Too Big to Ignore' - Marketing Pilgrim | Hotel Marketing Solution | Scoop.it
AllFacebookMajor Brand Labels Facebook 'Too Big to Ignore'Marketing PilgrimIn a recent interview, Erich Marx, Nissan's director-interactive and social-media marketing said,.
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What is the Best Day to Launch a Social Media Campaign? Not the ...

What is the Best Day to Launch a Social Media Campaign? Not the ... | Hotel Marketing Solution | Scoop.it
P Carvell comment : some interesting facts to digest......According to a new report by Yesmail Interactive, Friday is the most popular deployment day for social media marketing campaigns. ...
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19 Revelations from a Social Media Marketing Blogger - Jeff Bullas

19 Revelations from a Social Media Marketing Blogger - Jeff Bullas | Hotel Marketing Solution | Scoop.it
P Carvell comment: a great interview, that asks some of the questions we all ask ourselves about Social media- but he's anexpert who has the answers. Read on....When I discovered social media and saw its ...
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An Opportunity to Build Your Brand With Social Media Marketing ...

P Carvell comment on article: I have followed brands on Twitter and Facebook and much of the content is boring and meaningless, with little thought for the reader, but just some junior trying to achieve so many posts per day, and saying 'good night' so we don't expect them to reply to us til the next day. Read on.....The latest social media stats to be released could easily be seen as a negative for marketers, though I am taking a glass half-full approach.
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5 reasons not to do Social Marketing

From the eMarketing Association:

Subject: 5 Reasons Not to Do Social Marketing

#1 - You have the writing skills of a coffee table. If you can't provide relevant content (or hire someone to provide it), you probably won't do well in the social arena. Engagement is a product of interesting, timely and relevant writing.

#2 - You don't have any time. Social marketing takes time and effort, if you can't invest the time it won't work. It doesn't have to be your time but it has to take SOMBODY'S time.

#3 - Your website hasn't been updated since 2002. Social marketing comes last. If you don’t have a good site, good products and a business plan, you need to focus on the basics before implementing a social marketing program.

#4 - You don't know how to use social sites. If you don't have a Linkedin profile and a Facebook profile, and think twitter is something kids do after school, you probably need to get online and start using social. Before you set up a social marketing program learn how to use social media personally.

#5 - You actually believe there is no value in social media. One million plus groups on Linkedin, over 835,000,000 users worldwide on Facebook, millions of companies engaged on twitter and other social platforms, they could all be wrong. A passing fad, well most marketers don't think so.

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Social media marketing must complement not replace traditional marketing - MyCustomer.com

Social media marketing must complement not replace traditional marketing - MyCustomer.com | Hotel Marketing Solution | Scoop.it
Social media marketing must complement not replace traditional marketingMyCustomer.comPart of the problem is, of course, that many of the statistics are published by social media marketing companies wishing to sell you their services, and very few...
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Top 30 UK Hotels on Twitter #Top30UKHotels | Marketing Times for ...

Top 30 UK Hotels on Twitter #Top30UKHotels | Marketing Times for ... | Hotel Marketing Solution | Scoop.it
Marketing Times - For the Hotel & Travel Industry · NetAffinity · Home · Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation · Social Media / Web 2.0 · Travel 2.0. William ...
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The Maritz Institute Publishes Social Marketing Article in strategy+ ... - MarketWatch (press release)

The Maritz Institute Publishes Social Marketing Article in strategy+ ... - MarketWatch (press release) | Hotel Marketing Solution | Scoop.it
The Maritz Institute Publishes Social Marketing Article in strategy+ ...MarketWatch (press release)"Successful brands take a holistic approach, leveraging the power of digital and social media marketing to tap into customer motivation and deliver ...
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Top 10 most important SEO & social media marketing tactics of 2012 ...

Top 10 most important SEO & social media marketing tactics of 2012 ... | Hotel Marketing Solution | Scoop.it
Unlike a few years ago, the line between SEO and social media is starting to blur. Google and Bing are using social signals more than ever in their ranking algorithms; and they're not only monitoring what's happening off your ...
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Hotel Marketing Strategies Largely Influenced by Women Travelers - Tourism Review

Tourism ReviewHotel Marketing Strategies Largely Influenced by Women TravelersTourism ReviewHotel Marketing Strategies Largely Influenced by Women Travelers because despite of a busy schedule of all women, they still plan family vacations.
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Pinterest is the Fastest Rising Social Icon and Other Interesting Facts - Marketing Pilgrim

Some  interesting stats in this article:Pinterest is the Fastest Rising Social Icon and Other Interesting Facts. The report details the off-line, online, mobile and social media marketing efforts of the 100 hottest retailers.

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Hotel Marketing - Professional Photos Make A Difference | How To ...

Hotel Marketing - Professional Photos Make A Difference | How To ... | Hotel Marketing Solution | Scoop.it
Photographer for Hotels - why good photos trump bad ones.
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Social Media for Hotel Marketing | How Facebook Credits Work in ...

Social Media for Hotel Marketing | How Facebook Credits Work in ... | Hotel Marketing Solution | Scoop.it
With many travelers ready to return to the travel they gave up during the recession, Facebook Credits can help socially savvy hotels get ahead of the competition.
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