Hotel management, marketing and sales
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Hotel management, marketing and sales
Collection of hand-picked news from the world of hospitality and travel. Industry trends, technology innovations, marketing tips and revenue optimisation techniques for hotels and modern hoteliers.  #hospitalitynews #hotelmanagement #hoteltechnology #hotelmarketing
Curated by Clock Software
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How Cloud Hotel Software Changed the DNA of Guest Services

With the rise of cloud based property management systems hotels have the chance to take guest experience to new heights and monetize it
Clock Software's insight:
Cloud PMS software made it possible for hotels to significantly improve the service range they offer and to deliver those services in new modern ways. This improves the customer experience and the likelihood to build strong long-lasting relationships with guests and increase the revenue.
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The Importance of Hotel Guests' Digital Experience: Part Two

As travellers increasingly rely on mobile to research and book hotels, they prefer the same channel for other digital services like check-in, checkout and more
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Hotel Software Of The Future: Focus on the Guest Experience

Traditional hotel software gradually is dying out replaced by modern PMS systems with new priorities: digital guest services, mobility and improved productivity
Clock Software's insight:
Next generation PMS systems come to automate operations and tasks across departments and functions and allow for modern digital guest services. It's time to finally see hoteliers return to their core duty and competence - providing excellent guest service.
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Humanless Reception: The Next Step or Sheer Lunacy?

Can hotel apps and hotel kiosks replace staff at the reception desk and will this affect your revenues and guest satisfaction?
Clock Software's insight:
"And all this hotel self-service technology doesn't necessarily replace the manned front desk. On the contrary, it can supplement it."
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Marriott's next battle: the Expedia war

Marriott's next battle: the Expedia war | Hotel management, marketing and sales | Scoop.it
Marriott, now the world's biggest hotel operator, has to figure out how to use its new edge in the long-simmering battle against online travel agents like Expedia and Priceline Group, whose commissions eat up 10 percent or more of what someone pays for a room.
Clock Software's insight:
"Marriott wants to reduce the middlemen's influence, because bookings that flow through them deprive hotels of information about guest habits and spending patterns."
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Google Analytics for Hotels: Best Practices for Hotel Website Analytics

Google Analytics for Hotels: Best Practices for Hotel Website Analytics | Hotel management, marketing and sales | Scoop.it
We put together this guide to how to use Google Analytics for a hotel, including detailed examples of UTM tagging, e-commerce setup, and a free reference doc!
Clock Software's insight:
Very useful for hotels to go beyond tracking of clicks and site visits but get a more detailed picture of what sells rooms, which campaigns work, what revenue the booking engine has produced and more. 
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Holiday Inn - Why Kid (Full)

REVEALED! The answers to some of life's trickiest questions. Such as: Why doesn't glue stick to the inside of the bottle? Why don't birds get zapped b
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The hotel tech Trojan horse - Tnooz

The hotel tech Trojan horse - Tnooz | Hotel management, marketing and sales | Scoop.it
Oh yes, a horse is on its way to Troy as you read this. Or, has it arrived? Specialist hotel tech providers need big aware of the big OTAs.
Clock Software's insight:
This article is an absolute must-read for all hoteliers. What stays behind OTAs move towards B2B technology and what consequences might hoteliers face if they fall for the "free" tools offer. 
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Hotels and the dirty battle of distribution 

Hotels and the dirty battle of distribution  | Hotel management, marketing and sales | Scoop.it
From point-of-sale shenanigans to wholesaler tactics and the rise of club rates, hotels of all shapes and sizes are fighting back and it’s not over yet, writes Pamela Whitby

The battle for direct bookings in the hotel space is hardly new. However, an interesting recent turn has been the decision of a number of big chains to introduce highly preferential club rates to loyal members. Bouyed up by its recent marriage with Starwood, Marriott may have been the first to move but Hilton, Hyatt and IHG did not waste any time following.

Via Roland Schegg
Clock Software's insight:
This is an excellent exhaustive research on some less-discussed traps for hotels coming from third- and fourth-party players in the "cutthroat world of hotel distribution" by Pamela Whitby of Eyefortravel
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Experts Talk the Future of Hotel Marketing—The Challenges and Best Practices for Staying Competitive

Experts Talk the Future of Hotel Marketing—The Challenges and Best Practices for Staying Competitive | Hotel management, marketing and sales | Scoop.it
Clock Software's insight:
Some no non-sense and actionable advice on what's working best in hotel marketing in the era of digital always connected travellers. 
"How do you think about mobile as a hotelier? Daniel: Adapt or die. "
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Land Your Guests: Grow Direct Bookings With Landing Pages - Net Affinity Blog

Land Your Guests: Grow Direct Bookings With Landing Pages - Net Affinity Blog | Hotel management, marketing and sales | Scoop.it
Landing pages are an essential part of a targeted, compelling book direct strategy.

So, you’ve got your hotel website up. You’ve done all the hard work that goes into getting visitors to your site. You’ve spent time and money on SEO, paid ads and even content marketing to show off your hotel’s amazing offers and specials.

With all these new visitors to your hotel website, you expect to see a corresponding rise in direct bookings. You’re not, though. There’s a slight rise, but the numbers are nothing like what you were hoping for when you poured time and money into a revitalized marketing strategy.

Via Roland Schegg
Clock Software's insight:
One thing to add - with landing pages for a specific offer, do shorten the booking process as much as possible. When a well-targeted customer lands on your dedicated page, reduce the distraction that could occur on the way to booking completion. It's a feature of your booking engine and if you use Clock PMS, you can generate predefined search results to keep the booker on focus with what they've been attracted by. 
Find out more here: https://www.clock-hotel-software.com/software/clock-pms
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Skift CMO Interviews: How Hilton is Convincing Travelers to Book Direct

When Hilton decided to merge its marketing and digital departments last year, and focus on driving direct bookings, that resulted in the company’s largest marketing campaign ever.

Via Roland Schegg
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Digital state of the travel nation

Digital state of the travel nation | Hotel management, marketing and sales | Scoop.it
Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing marketers and ecommerce execs in travel.
Clock Software's insight:
Some very, very interesting findings in this report. More and more hotels are turning to digital, mobile and guest-facing technology, have or plan to implement mobile strategy and enhance the customer experience, guest retention and loyalty through advanced disruptive marketing and tech. It's good to see those results, showing that the industry is in a state of urgency for innovation.   
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Five trendy purposes of a modern hostel management software

What modern features in a hostel management system can help hostel owners to win the hearts of millennials and grow the business successfully?
Clock Software's insight:
Equipped with a backpack, smartphone, camera and/or laptop, they travel the world to explore new destinations, build new relationships, live actively and never miss an opportunity to add new experiences to their dynamic lifestyle. They often work on the go which allows them to spend more time travelling. Citizens of the world, digital nomads, millennials, whatever you choose to call them, a new generation of travellers will become a majority soon and is already bringing new demands to the hospitality industry. As budget accommodations are their preferred places to stay, we are witnessing a boom in the hostel industry with investors constantly looking for interesting locations to develop into modern hostels or hybrid properties. What should hostel managers know about what software features they need to manage and grow the business successfully?
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The Importance of Hotel Guests' Digital Experience: Part One

Travellers care for experiences more than amenities today. Is your hotel prepared to meet and exceed the expectations of your guests by digital engagement?
Clock Software's insight:
In the last 25 years, since the dawn of Internet, we have witnessed technology innovations that seemed unthinkable. They have changed our lives for good and the last generations can't even imagine living without Internet and Mobile. Like millennials who are the new majority of travellers, if not today, then for sure by 2019. The question is, are hotels ready to meet the challenge of "mobile first" online travel shopping.
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5 Reasons Your Hotel Should Have Self Check-In

5 Reasons Your Hotel Should Have Self Check-In | Hotel management, marketing and sales | Scoop.it
Clock Software discuss how hoteliers can improve both their own operations and the customer experience using hotel self-service and check-in kiosks.
Clock Software's insight:
Self-service kiosks and hotel apps are changing the way hotels operate and take care of their guests today. And when incorporated into the hotel PMS system, guest-facing software features and devices are a true game-changer.
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Google Trips is a killer travel app for the modern tourist

Google Trips is a killer travel app for the modern tourist | Hotel management, marketing and sales | Scoop.it
Google today announced Trips, a new app that serves as a trip planner and travel guide for anyone who is exploring a new place. The free app, which is available on Android and iOS, wil
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Kalibri Labs points hotels toward the true cost of guest acquisition - Tnooz

Kalibri Labs points hotels toward the true cost of guest acquisition - Tnooz | Hotel management, marketing and sales | Scoop.it
Kalibri Labs, a data analytics firm, has created software to help hotel owners understand how much it costs to acquire guests through various channels.
Clock Software's insight:
As strange as it is, booking acquisition costs appear to be a low-profile topic. However, this interview unveils the importance of knowing the real cost of each channel and optimise your hotel distribution strategy. 
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This Is How Hotels Could Win the Direct Booking Wars

This Is How Hotels Could Win the Direct Booking Wars | Hotel management, marketing and sales | Scoop.it
Can hotels win the direct booking wars? Or are the online travel agencies (OTAs) like Booking.com and Expedia just too big to fail? Those are two questions
Via Roland Schegg
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Why hotels should fight back against online mirror marketing

Why hotels should fight back against online mirror marketing | Hotel management, marketing and sales | Scoop.it

Read the small print and challenge those clauses in the contract. Maybe it is time we all stepped up and were brave enough to be counted.

Clock Software's insight:
A great article by Adrienne Hanna of RightRevenue about the need for all hoteliers to be brave and smart and challenge OTAs on more favourable contract terms. If OTAs require hotels to sign rate parity clauses, how come hotels are allowing them to outbid for branded keywords like the very own hotel name, for example. 
A lot of great and insightful comments below as well.
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The Direct Booking War - Do Independents Fit in?

It's a good time to catch the wave of the direct booking push and change the mood of hotel room bookers towards making business with hotel brands directly
Clock Software's insight:
The existence of OTAs itself is not the problem. The big trouble of hotels is that they have left the job of online distribution to intermediaries for too long. But now there is a chance to see a new, balanced world of online travel bookings. But only if more hotels, small or big, join the battle and take control of their entire distribution mix.
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CRS for all | Book a Demo Today

CRS for all | Book a Demo Today | Hotel management, marketing and sales | Scoop.it
Clock Hotel Software now offers a Central Reservation System A central reservation system for hotels used to be a domain of the large chain/brands and were an expensive luxury.  This was probably the
Clock Software's insight:
"There are many consultants who advise hotels that these legacy service providers are the only game in town, but the industry is changing. New, innovative solution providers are beginning to emerge, challenging the established order and old ways of doing things and bringing genuine ROI for the independent sector."
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By all means, pursue direct but learn to milk those distribution partnerships - WIT

By all means, pursue direct but learn to milk those distribution partnerships - WIT | Hotel management, marketing and sales | Scoop.it
No hotel is an island, especially in distribution, the wisest approach to take is to then find the right distributors who can give you the most value.
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Most Travelers Use Search Engines When Planning a Trip - eMarketer

Most Travelers Use Search Engines When Planning a Trip - eMarketer | Hotel management, marketing and sales | Scoop.it
Americans may not mind booking accommodations and airfare on small screens, but search engines are where many leisure travelers in North America turn to when beginning to research a trip, according to Q1 2016 research.

Via Roland Schegg
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Booking.com boss is clicking annoyed - Tnooz

Booking.com boss is clicking annoyed - Tnooz | Hotel management, marketing and sales | Scoop.it
Today Booking.com CEO Darren Huston was interviewed by Philip Wolf at ITB Berlin 2016, and he had choice words about direct booking efforts by hotels.
Clock Software's insight:
This is pathetic... Annoyed by the "book directly" campaigns of Hilton and Marriott, Priceline's CEO says that...  hotels can't tell Internet users what to do on the Internet.  
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