Hotel internet marketing & hospitality strategy
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What is a Single Page Website?

What is a Single Page Website? | Hotel internet marketing & hospitality strategy | Scoop.it
Single Page websites are cool and appropriate for SOME websites, but not for most. When is a One Page site OK and when it can compromise your SEO.
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The age of Online Reviews - a new approach to Hotel Revenue Management

The age of Online Reviews - a new approach to Hotel Revenue Management | Hotel internet marketing & hospitality strategy | Scoop.it
As markets changed fundamentally, traditional approaches to Hotel Revenue Management became outdated. Learn how user generated content shifted the concept.
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L'era delle recensioni online - un nuovo approccio all'Hotel Revenue Management

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Technological advances that are transforming the hospitality industry

Technological advances that are transforming the hospitality industry | Hotel internet marketing & hospitality strategy | Scoop.it
Almost every industry is undergoing a technology-driven transformation, and the hospitality industry is no different.
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I progressi tecnologici che stanno trasformando l'industria dell'hospitality

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Hotel Marketing Trends for 2015

Hotel Marketing Trends for 2015 | Hotel internet marketing & hospitality strategy | Scoop.it
Net Affinity are Focused exclusively on the hotel sector, with a collection of the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth.
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5 Social Media Trends for 2015

5 Social Media Trends for 2015 | Hotel internet marketing & hospitality strategy | Scoop.it
With 2015 fast approaching, we asked industry experts what trends they expect to see in social media in the coming year.
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5 trends dei Social Media per il 2015

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Why is Hotel Reputation Management Important for Hotel Marketing Today?

Why is Hotel Reputation Management Important for Hotel Marketing Today? | Hotel internet marketing & hospitality strategy | Scoop.it
Why is Hotel Reputation Management Important for Hotel Marketing Today?:More than any other industry, online reputation management is critical for
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Perchè la Reputation Manegement di un hotel è importante per il marketing?

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Engaging your email marketing audience with social media

Engaging your email marketing audience with social media | Hotel internet marketing & hospitality strategy | Scoop.it
RT @Responsys: Engaging your email marketing audience with social media: http://t.co/zyCq2bjR1d #emailmarketing
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Attirare gli utenti delle tue email con il social media

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10 email marketing tips for the hospitality industry

10 email marketing tips for the hospitality industry | Hotel internet marketing & hospitality strategy | Scoop.it
Email marketing is a great tool for all industries, but that doesn't mean you can take a one-size-fits-all approach. Your content needs to be tailored for each industry and hospitality is no different
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10 consigli sull'email marketing per l'hospitality

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How to use social media to tell your hotel’s story

How to use social media to tell your hotel’s story | Hotel internet marketing & hospitality strategy | Scoop.it
Suggestions for how you can use storytelling to enhance your hotel’s reputation. Social media provides exceptional platforms for sharing stories. Learn how!

Via Kim Zinke (aka Gimli Goose)
Studio Salerno's insight:

Come usare il social media per raccontare il tuo hotel

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Kim Zinke (aka Gimli Goose)'s curator insight, May 9, 2013 1:00 AM

Be sure to read their article from the previous week.  It provides even more ideas to tell your story.  And these ideas can easily be used for most organization stories.

http://www.olery.com/why-use-social-media-to-tell-your-hotels-story/

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Revenue Management Meets Social Media: Taking advantage of social data and channels

Revenue Management Meets Social Media: Taking advantage of social data and channels | Hotel internet marketing & hospitality strategy | Scoop.it
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Il Revenue management incontra il Social media: Come trarre vantaggio dal social

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How To Capitalize On Local Business SEO

How To Capitalize On Local Business SEO | Hotel internet marketing & hospitality strategy | Scoop.it
Whether you have a small business or a national corporation, local search engine optimization is changing the way you’re found.
Studio Salerno's insight:

Come investire sul local SEO

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Why Every Entrepreneur Should Focus on Local SEO

Why Every Entrepreneur Should Focus on Local SEO | Hotel internet marketing & hospitality strategy | Scoop.it
Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Studio Salerno's insight:

Perché ogni imprenditore dovrebbe concentrarsi sulla SEO Local

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SEO Must Be About More Than Your Website

SEO Must Be About More Than Your Website | Hotel internet marketing & hospitality strategy | Scoop.it
As marketers, we sometimes need to step back and focus on the big picture. Columnist Casie Gillette discusses how offline, social and email channels can work with SEO for major wins.
Studio Salerno's insight:

Il SEO deve essere più del tuo sito web

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What Everybody Ought to Know About One-Page Web Design

What Everybody Ought to Know About One-Page Web Design | Hotel internet marketing & hospitality strategy | Scoop.it
Loving the one-page web design trend? Make sure you're aware of potential SEO implications, which we address in this post.
Studio Salerno's insight:

Quello che tutti dovrebbero sapere su l sito monopagina

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The Concept of Hotel Revenue Management

The Concept of Hotel Revenue Management | Hotel internet marketing & hospitality strategy | Scoop.it
Hotel Revenue Management became a key factor of success for the hospitality industry. Learn about its basic principles.
Studio Salerno's insight:

Il concetto di Hotel Revenue Management

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10 On-Page SEO Tips To Use In 2015

10 On-Page SEO Tips To Use In 2015 | Hotel internet marketing & hospitality strategy | Scoop.it
Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines. As you move into 2015 and look to grow your website’s organic  traffic, what will b…
Studio Salerno's insight:

10 consigli sull'ottimizzazione SEO On-page da considerare nel 2015

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What's Changing in Social Media Marketing in 2015

What's Changing in Social Media Marketing in 2015 | Hotel internet marketing & hospitality strategy | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.
Studio Salerno's insight:

Cosa cambierà nel Social Media Marketing nel 2015

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Hotel Online Reputation Management

Hotel Online Reputation Management | Hotel internet marketing & hospitality strategy | Scoop.it
In the fifth blog of InnLink's Hotel Marketing 101 series, we discussed the basics of Hotel Online Reputation Management.
Studio Salerno's insight:

Reputation Management online di un hotel

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How to get social with your email campaigns

How to get social with your email campaigns | Hotel internet marketing & hospitality strategy | Scoop.it
8 ways to integrate social media into your email marketing Rather than email becoming obsolete, widespread use of social media updates via email has, in many ways, reinforced how email is an even m...
Studio Salerno's insight:

Come ottenere social dalle tue campagne di email marketing

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10 Ways To Integrate Your Social Media and Email Marketing

10 Ways To Integrate Your Social Media and Email Marketing | Hotel internet marketing & hospitality strategy | Scoop.it
Social media marketing is the latest hyped business marketing method and it is proving to be a very effective way of marketing your business when done correctly.
Studio Salerno's insight:

10 modi per integrare il tuo Social Media e l' Email Marketing

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9 Email Marketers Explain Why Nobody Opens Your Emails

Learn from nine email marketers why previously healthy open rates can start to go in a downward spiral.
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9 email marketers spiegano perchè le tue email non vengano aperte

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Why use social media to tell your hotel’s story

Why use social media to tell your hotel’s story | Hotel internet marketing & hospitality strategy | Scoop.it
Storytelling is probably the most powerful tool that a hotel has at its disposal to draw attention. Use different media to communicate with your guests.
Studio Salerno's insight:

Perchè usare il social media per raccontare il tuo hotel

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Social media influences revenue management

Hotels that tie social media engagement to revenue management strategies will find ways to incorporate this intelligence into bottom-line growth.
Studio Salerno's insight:

Il Social media influenza il Revenue management

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How hotels can gain a competitive advantage with local linguistics for SEO

How hotels can gain a competitive advantage with local linguistics for SEO | Hotel internet marketing & hospitality strategy | Scoop.it
The way we speak affects the way we search, and even small differences in search tendencies can make a big difference for hospitality marketers attempting to reach as many qualified prospects as possible.
Studio Salerno's insight:

In che modo gli hotel possono trarre vantaggio dalla localizzazione del SEO

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Make your website one of the world's most popular: the secret? SEO!

Make your website one of the world's most popular: the secret? SEO! | Hotel internet marketing & hospitality strategy | Scoop.it
Make your website one of the world's most popular: the secret? SEO!
TrainingZone.co.uk (blog)
Now your website may not be on this list, you probably check it for its Google ranking and get piqued when it's not at the top.
Studio Salerno's insight:

Fai in modo che il tuo sitoweb sia tra i più popolari: il segreto? Il SEO!

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