Hotel and accommodation trends
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How marketing and customer service approach customer engagement

How do marketing teams and customer service teams approach customer engagement? Here's a look at the different goals, tools, and skills that marketing and customer service teams employ to support customers.
Marketing may be in charge of social media for a company, but customer service teams are the kings of customer engagement,

The customer service team does so by using tools such as social media monitoring, engagement dashboards, CRM integration, personalized routing, supervisor visibility, and access to back-end systems.
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Hotel and accommodation trends
News, concepts and innovations from the hospitality and accommodation market. Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Cornell Center for Hospitality Research publishes hotel brand reputation analysis

Cornell University’s Center for Hospitality Research has released an index and analysis of hotel brand reputation in the United States and Canada.

The first of its kind in terms of the scale of the reputation data analyzed, the report analyzes over 30 million reviews of more than 30,000 branded hotels posted to 47 review sites between January 1, 2016 and March 31, 2018.
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What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings : HEBS Digital Blog

What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings : HEBS Digital Blog | Hotel and accommodation trends | Scoop.it
The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose their hotel, then choose to stay again?
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How Homesharing Hit the Corporate Travel Mainstream –

How Homesharing Hit the Corporate Travel Mainstream – | Hotel and accommodation trends | Scoop.it
During the bulk of its decade-long existence, Airbnb faced an uphill battle getting the corporate travel ecosystem to embrace its homeshare products. Recently, though, the company has made strong inroads through its Airbnb for Work platform, getting travel managers onboard and encouraging hesitant business travelers to give it a try.
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Airbnb for Work expands, looks beyond core business travel market | PhocusWire

Airbnb, in its tenacious quest to engage with one billion guests by 2028, is ramping up its efforts to court the professional community by expanding its Airbnb for Work offerings.

Following last month’s news that bookings from 2016 to 2017 tripled (more than 700,000 companies have now used the corporate travel platform), Airbnb for Work is placing a “new strategic focus” on three key areas - teamb
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Chinese hotel chain warns of massive customer data theft

China’s largest hotel chain is investigating an apparent data theft that is said to involve as many as half a billion pieces of information.
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Cet été, Airbnb a attiré 7 millions de Français

Le spécialiste de l’hébergement alternatif Airbnb vient de rendre son bilan estival. Deuxième clientèle après les Américains, les Français ont été nombreux à réserver un logement sur la plateforme. Du 1er juin au 31 août 2018, près de 7 millions de voyageurs français ont séjourné chez un hôte Airbnb, dans le monde entier. La majorité d’entre eux sont tout de même restés en France, préférant les villes de Paris, Marseille ou encore La Rochelle pour passer leurs vacances.
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Hotel takeaways from the ‘Global Wellness Trends’ report

Hotel takeaways from the ‘Global Wellness Trends’ report | Hotel and accommodation trends | Scoop.it
Here are four wellness travel trends that were uncovered, which hotels could pay attention to.

1. A new era of transformative travel

Transformative travel, the concept of travelling to find a new perspective or to undergo some self-reflection, is set to take a step further. New ideas are forming on the basis of stories or narratives. Instead of one destination and experience to change perception, a new trend will be about multiple linked chapters taking a traveller through an emotional saga of transformation.
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Peer-to-Peer Accommodation Networks - Goodfellow Publishers

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry. Peer-to-Peer Accommodation Networks: Pushing the boundaries discusses all the hot topics in this area, with a specific focus on Airbnb, in the international context.
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Professionelle Vollzeitvermieter treiben das Wachstum von Airbnb | Gründerszene

Die Vermietungsplattform Airbnb sieht sich gerne als Protagonist der Sharing Economy, in der Privatpersonen ihre Wohnung mit Fremden teilen. Werbefotos zeigen Szenen von Menschen verschiedener Länder, die sich wie Freunde begrüßen und gemeinsam ihren Tag verbringen. Eine falsche Idylle? Die größten Wachstumsraten erziele Airbnb bei der Vollzeit-Vermietung von Wohnungen, berichtet „The Information“.
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Morgengast von 07:17 Uhr - Morgengast - 10 Jahre Airbnb - die Entwicklung in der Schweiz

10 Jahre Airbnb - die Entwicklung in der Schweiz

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Evolve Raises $80 Million for Vacation Rental Management Tech –

The vacation rental tech sector continues to produce outsized funding rounds as different businesses try to take market share by offering varying models.
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Locations illégales type Airbnb : Paris multiplie les amendes

Locations illégales type Airbnb : Paris multiplie les amendes | Hotel and accommodation trends | Scoop.it
Gare aux « professionnels » déguisés en amateurs : le nombre de logements épinglés par la capitale augmente significativement depuis le début de l’année.

Paris hausse encore le ton, avec des sanctions visant notamment à dissuader les multi-propriétaires. Du 1er janvier au 15 août 2018, le montant des amendes infligées pour des locations illégales d’appartements parisiens sur des plates-formes comme Airbnb atteint 1,384 million d’euros d’amendes, contre 1,319 d’euros million sur l’ensemble de l’année 2017, révèle RTL.
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Travel Agents Get a Dose of the Sharing Economy Through Sabre Deal With Booking –

Travel agents won't have as much credibility as they want with their customers unless they that they have a complete view of lodging markets in terms of Travel agents won't have as much credibility as they want with their customers unless they that they have a complete view of lodging markets in terms of rates and accommodation types.
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Rapport : Les destinations en Afrique qui affichent la plus forte croissance sur Airbnb

Rapport : Les destinations en Afrique qui affichent la plus forte croissance sur Airbnb | Hotel and accommodation trends | Scoop.it
Ce sommet intervient à un moment où Airbnb connaît une croissance rapide en Afrique, en particulier en Afrique du Sud. La communauté Airbnb s’est développée rapidement, car des voyageurs des quatre coins du monde viennent en Afrique pour explorer des destinations locales, participer à des expériences uniques, et rencontrer des hôtes de diverses communautés à travers le continent. Au cours des dernières années, des destinations à travers l’Afrique ont émergé pour compter parmi les destinations les plus dynamiques au monde sur Airbnb.
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Hotels integrate more personalized and localized expertise into their services

The luxurious anonymity of a hotel is being traded in for directions to the hole-in-the wall arepa spot or a rarely traveled hiking trail - information that only a local could possess.
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Upsell conversion, mobile communication top list of opportunities for hoteliers | PhocusWire

A new survey of hoteliers finds the majority are missing the opportunity to generate revenue through upselling.

The survey of 300 hoteliers in the United States, Canada, Western Europe and Southeast Asia by Travel Tripper, StayNTouch and TrustYou reveals that 70% say they “never or only sometimes” promote and convert upsells or upgrades at check-in.

The “2018 Guest Experience Assessment Report” advises hotels to incorporate upselling options into their booking engines and also to offer them to guests at check-in.
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Fribourg veut légiférer pour intégrer et encadrer les activités d'Airbnb - rts.ch - Fribourg

Fribourg veut légiférer pour intégrer et encadrer les activités d'Airbnb - rts.ch - Fribourg | Hotel and accommodation trends | Scoop.it
Des députés fribourgeois veulent réviser la loi cantonale, pour intégrer la plateforme de location Airbnb et encadrer ses activités. L'objectif est de mettre sur pied d'égalité tous les acteurs du tourisme régional.
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Is there enough room for another one-stop shop like Airbnb? | PhocusWire

It's worth remembering that Airbnb was the feisty little upstart of the travel, tourism and hospitality industry not too long ago - before it became a power player.

Over the course of the last four years (some argue that it's since Chip Conley arrived at the company as its hospitality strategist in 2013), Airbnb has grown up... a lot.
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SAP Concur intègre les offres d'Airbnb dans son outil de réservation

SAP Concur intègre les offres d'Airbnb dans son outil de réservation | Hotel and accommodation trends | Scoop.it
SAP Concur s’est associé à Airbnb pour permettre aux voyageurs d’affaires de réserver des hébergements alternatifs directement depuis l’OBT Concur Travel.

En quelques années, Airbnb est devenu un acteur majeur du Voyage loisirs comme du Voyage d’affaires, selon SAP Concur. Dans un communiqué, l’entreprise rapporte qu’entre 2016 et 2017, le nombre de clients de SAP Concur ayant réservé des séjours via Airbnb a augmenté de 42%. Le fournisseur de solutions dédiées à la gestion des déplacements professionnels a donc décidé de s’aligner sur la tendance de l’hébergement alternatif en renforçant son partenariat avec la célèbre plateforme.
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Pour vous aider à choisir un PMS, la 2ème édition de l’étude PMS de TendanceHotellerie

Pour vous aider à choisir un PMS, la 2ème édition de l’étude PMS de TendanceHotellerie | Hotel and accommodation trends | Scoop.it
Que font réellement 50 PMS disponibles sur le marché français ? L'étude liste plus de 400 points : cloud, connectivités, fonctionnalités, RGPD, NF525, domotique,…
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Airbnb’s Big Growth Driver: Full-Time Rentals —

Airbnb’s Big Growth Driver: Full-Time Rentals — | Hotel and accommodation trends | Scoop.it
A growing share of new homes on Airbnb are year-round rentals owned by hosts who never live in them. These rentals now surpass private rooms inside a house occupied by the host, one of Airbnb’s traditional offerings, according to company data for a week’s worth of listings from June obtained b
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Insights from the 2018 Hotel Data Conference : HEBS Digital Blog

Insights from the 2018 Hotel Data Conference : HEBS Digital Blog | Hotel and accommodation trends | Scoop.it
Last week in Nashville, I attended the Hotel Data Conference. Now in its tenth year, the HDC is a well-established gathering of hospitality professionals who come together to discuss the future of the industry. Over the week, I attended breakout sessions about Alternative Accommodations, Loyalty Sessions, and Independent Hotels. Below are a few of the takeaways I gathered from these sessions.
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Hotels push to build a better hotel breakfast

Westin, for example, has a SuperfoodsRx menu, in line with the chain’s wellness ethos. Vince Barrett, vice president of food and beverages/rooms at New Castle Hotels & Resorts, which operates the Westin Portland, Maine, and Westin Jekyll Island Resort and Spa, says that Westin properties must offer at least six “super food” items at each meal (things like avocado, wild salmon, walnuts and blueberries). A team of chefs and wellness experts helps to decide what should be included.
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Revenue and loyalty for vacation rentals in the age of Amazon and Google | PhocusWire

The accommodations market has expanded over the past decade, in part due to the growing vacation rental sector.

However, nobody quite knows how vacation rentals will fit into the larger travel ecosystem - or, who will ultimately “own” the vacation rentals space.

Sharing economy platforms like Vacasa and Airbnb have helped vacation rental owners and management groups market their properties online, but relatively little has been heard (yet) from the Big Tech companies like Amazon and Google - both of whom have their ambitions set on travel - or from Big Brands like the travel management companies.
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L'offre d'Airbnb pour les voyageurs d'affaires connaît un franc succès

La plateforme dédiée au Voyage d’affaires d’Airbnb ne s’est jamais aussi bien portée. Elle est d’ailleurs devenue, aux côtés des « Experiences », un véritable moteur de croissance pour l’entreprise. En effet, de 2016 à 2017, les réservations enregistrées par « Airbnb for Work » (anciennement Airbnb for Business) auraient triplé, selon le spécialiste de l’hébergement alternatif. Le nombre d’entreprises adhérant à la plateforme « corporate » d’Airbnb a quant à lui doublé depuis l’année dernière, s’élevant aujourd’hui à 700 000.
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