Hotel Advertising & Promotions
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Hotel Advertising & Promotions
Latest ad campaigns and promotions in the hospitality industry
Curated by Pamela Carvell
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Hotels losing out on search engine advertising

Hotels losing out on search engine advertising | Hotel Advertising & Promotions | Scoop.it
Hotels could be missing out on direct bookings as a significant portion of trademark brand advertising on search engines is taken by online travel agencies (OTAs), according to research by BrandVerity.
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5 Questions to Ask Before Implementing a Social Media Strategy | Social Media Today

5 Questions to Ask Before Implementing a Social Media Strategy | Social Media Today | Hotel Advertising & Promotions | Scoop.it
Tactics are the executional steps that help achieve the overarching goals of the strategy. So, before you make the jump to execution, think of these five questions while you are developing your social media strategic plan.

Via Osama Abulhasan
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Kimpton Hotels & Restaurants - A yoga mat in every room

Kimpton Hotels & Restaurants - A yoga mat in every room | Hotel Advertising & Promotions | Scoop.it
A Yoga Mat in Every Room: This is our philosophy at Kimpton Hotels. We aim for healthy vacations to ensure the wellness of our customers while traveling.
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Loch Ness Monster: Is Nessie just a tourist conspiracy? - BBC News

Loch Ness Monster: Is Nessie just a tourist conspiracy? - BBC News | Hotel Advertising & Promotions | Scoop.it
BBC News
Loch Ness Monster: Is Nessie just a tourist conspiracy?
BBC News
It was 14 April 1933 and Mrs Mackay, manageress of the Drumnadrochit Hotel, was driving with her husband along the road to Inverness.
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Advertising to gays and lesbians comes out of the closet ...

Advertising to gays and lesbians comes out of the closet ... | Hotel Advertising & Promotions | Scoop.it
Lesbians, gays, bisexuals and transgender people have long waited for a larger helping of fairness in advertising, or at least something other than punch lines and cliches. While there are still plenty of those, U.S.
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Hometown London wins Claridge's ad account - CampaignLive

Hometown London wins Claridge's ad account - CampaignLive | Hotel Advertising & Promotions | Scoop.it
Hometown London wins Claridge's ad account CampaignLive Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley.
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Pizza Hut reaches one million Facebook 'likes' in UK » Hospitality ...

The brand page, which was launched in April 2009, offers Pizza Hut's UK fans the opportunity to source promotional offers, enter competitions and find out new product development news. The page also includes highlights ...
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The Smart Hotelier's 2013 Top Ten Digital Marketing Resolutions. - 4Hoteliers

The Smart Hotelier's 2013 Top Ten Digital Marketing Resolutions. 4Hoteliers I believe that 2013 is the Year of the Three Screens in Hospitality: desktop, mobile and tablet. I will deliver a customized and user-friendly ...
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How To Destroy A Legendary Brand Through Awful Customer ...

The hotel's advertising was very clear: “Each one, the greatest of them all.” You cannot create higher expectations than that. And with those expectations I booked a long awaited 4-day vacation at this luxury New York City ...
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Expedia moves towards comprehensive mobile booking via app ...

With approximately ten percent of Expedia's consumers connecting with the company on mobile, Expedia has broadened the scope of its app, which previously only included bookings for hotel rooms. The updated app is ...
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Hotel Marketing Awards 2012: entries this week » Hospitality And ...

Hotel Marketing Awards 2012: entries this week » Hospitality And ... | Hotel Advertising & Promotions | Scoop.it
It's time to get your entry/ies in for the prestigious 19th Annual Hotel Marketing Awards organised by the Hotel Marketing Association, a branch of the Chartered Institute of Marketing, and sponsored by American Express.
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Holiday Inn to launch new marketing directives - Hotel News Now

Holiday Inn to launch new marketing directives - Hotel News Now | Hotel Advertising & Promotions | Scoop.it
“The new advertising campaign in 2013 and new collateral for your hotels (will) reflect the repositioning,” she said. The brand's marketing team has done extensive research on its target customers and their media behaviors.
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John Lewis ads scoop IPA Effectiveness Grand Prix - Marketing

John Lewis ads scoop IPA Effectiveness Grand Prix - Marketing | Hotel Advertising & Promotions | Scoop.it
John Lewis ads scoop IPA Effectiveness Grand PrixMarketingThe department store's 'highly emotive' TV ads scooped the Grand Prix at Monday night's (29 October) ceremony at the London Hilton Hotel on Park Lane, where a record number of Gold...
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Top 10 Hospitality Industry Trends in 2014 - Hospitality Net (press release)

Top 10 Hospitality Industry Trends in 2014 - Hospitality Net (press release) | Hotel Advertising & Promotions | Scoop.it
Top 10 Hospitality Industry Trends in 2014
Hospitality Net (press release)
Hotels are looking at any and all ways to increase direct bookings in 2014.
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Fantastic article

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Google makes search practice concessions in a bid to resolve EU competition ... - Out-Law.com

Google makes search practice concessions in a bid to resolve EU competition ... - Out-Law.com | Hotel Advertising & Promotions | Scoop.it
Google makes search practice concessions in a bid to resolve EU competition ...
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Seven Simple Social Media Moves - Transworld Business

Seven Simple Social Media Moves - Transworld Business | Hotel Advertising & Promotions | Scoop.it
Seven Simple Social Media Moves
Transworld Business
A couple of years ago, when Kerpen went to Vegas, the check-in line at the Aria hotel where he was staying “took forever,” he said. So Kerpen did what he does best–took to ...
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Some good ideas

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Holiday Inn Express® Brings Back Iconic Stay Smart® Campaign with New ... - Hospitality Net (press release)

Holiday Inn Express® Brings Back Iconic Stay Smart® Campaign with New ... - Hospitality Net (press release) | Hotel Advertising & Promotions | Scoop.it
Hospitality Net (press release)
Holiday Inn Express® Brings Back Iconic Stay Smart® Campaign with New ...
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VisitEngland puts customer care at the heart of English Tourism Week 2013 - Travel Daily News International

VisitEngland puts customer care at the heart of English Tourism Week 2013 - Travel Daily News International | Hotel Advertising & Promotions | Scoop.it
Travel Daily News International VisitEngland puts customer care at the heart of English Tourism Week 2013 Travel Daily News International New research from the People 1st State of the Nation 2013 Report, due to be released during English Tourism...
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Best Western Reminds Guests What It's All About With New Advertising Campaign

Best Western Reminds Guests What It's All About With New Advertising Campaign | Hotel Advertising & Promotions | Scoop.it
Best Western Reminds Guests What It's All About With New Advertising Campaign - Best Western International, the World's Biggest Hotel Family®, is using its commitment to providing superior customer care to distinguish the brand f (Best Western...
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TripAdvisor's Focus On Hotels, Social Media & Mobile Are Paying Off - NASDAQ

TripAdvisor's Focus On Hotels, Social Media & Mobile Are Paying Off - NASDAQ | Hotel Advertising & Promotions | Scoop.it
TripAdvisor's Focus On Hotels, Social Media & Mobile Are Paying Off NASDAQ The number of hotel shoppers on TripAdvisor's websites and mobile platforms increased by more than 30% y-o-y, which led to a 24% y-o-y increase in click-based advertising in...
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Hotel Marketing Association presents 2012 Awards - Hospitality And ...

Best Social Media Campaign and Best Marketing Activity Hotel Chain, went to Aloft Hotels for their Play & Stay music promotion. The campaign encouraged young musicians and bands to audition in Aloft Hotels in return for a ...
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Round-Up Of 30 Well Designed Advertising Posters | Kitaro10

Round-Up Of 30 Well Designed Advertising Posters | Kitaro10 | Hotel Advertising & Promotions | Scoop.it
In our today's article we are going to share “Round-Up Of 30 Well Designed Advertising Posters” to inspire you. ... Print ads are captivating to brief any product or company. The most ... the brown palace hotel advertising poster ...
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How Important Are Hotel Reviews to Your Attendees' Decisions on Where to Stay? - Meetings Net (blog)

Travel-News.co.ukHow Important Are Hotel Reviews to Your Attendees' Decisions on Where to Stay?
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CLUB LAUNCHES TWITTER FEEDS - Leeds United

CLUB LAUNCHES TWITTER FEEDS - Leeds United | Hotel Advertising & Promotions | Scoop.it
... Office staff answering relevant ticketing/Membership queries and questions from fans. @LUFCCommercial will encapsulate the club's marketing, hospitality, retail, promotions, and sponsor announcements.
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Is Hotel SEO Dead? Not by a Long Shot – More Than Half of Your Website's ... - Hospitality Net (press release)

Great article worth a read.....Is Hotel SEO Dead? Not by a Long Shot – More Than Half of Your Website's ...Hospitality Net (press release)The better the SEO on the site, the better the Quality Index assigned to your paid search campaigns by Google, which means higher ad...
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