Hospitality Digital Marketing & Beyond
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How AirBnb Is Using Content Marketing to Stay on Top

How AirBnb Is Using Content Marketing to Stay on Top | Hospitality Digital Marketing & Beyond | Scoop.it
For the past 24 months, Inc. magazine's company of the year has been crafting a lavish collection of branded content.
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Hospitality Digital Marketing & Beyond
Find news and information about Digital Marketing with focus in the Travel Industry & Technology. Search Engine Marketing, SEO, Social Media Advertising and Mobile.
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7 Things You Can Legally Steal from Successful Companies

7 Things You Can Legally Steal from Successful Companies | Hospitality Digital Marketing & Beyond | Scoop.it
Data-gathering from scratch is a daunting prospect. The good news is a lot of this data has already been gathered for you by your competitors.
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Very informative!

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Duane Tilden's curator insight, June 1, 2015 11:17 PM

"If you just want to get a list of the top influencers of an account, use this tool to generate the data. If you want more comprehensive data on your competitors’ followers you can use this tool. It is important to make connections with influencers early on so they can be evangelists for your brand."

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Site speed for SEO: Why it's about more than just loading times

Site speed for SEO: Why it's about more than just loading times | Hospitality Digital Marketing & Beyond | Scoop.it
One of the first things I was taught when I started out in SEO a few years ago was that “your site speed is part of Google’s algorithm and can affect ranking performance.”
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All the digital news stories you missed this week

All the digital news stories you missed this week | Hospitality Digital Marketing & Beyond | Scoop.it
This week's tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).
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10 of the finest digital marketing stats we've seen this week

10 of the finest digital marketing stats we've seen this week | Hospitality Digital Marketing & Beyond | Scoop.it
Getting chilly outside, isn’t it?
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Expedia Begins Revealing Its Big Ambitions in Hotel Services

Expedia Begins Revealing Its Big Ambitions in Hotel Services | Hospitality Digital Marketing & Beyond | Scoop.it
Expedia Inc. is in the process of introducing globally a new way for hoteliers to promote ancillary services such as discounted spa treatments, loyalty poi
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Expedia lets hotels offer freebies as an alternative to rate cutting - Tnooz

Expedia lets hotels offer freebies as an alternative to rate cutting - Tnooz | Hospitality Digital Marketing & Beyond | Scoop.it
Expedia has been rolling out a tool that lets hoteliers add spiffs, such as free parking or free wifi, as an additional lever to convert customers.
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Google Flights now shows expected airfare cost increases & filter for hotel discounts

Google Flights now shows expected airfare cost increases & filter for hotel discounts | Hospitality Digital Marketing & Beyond | Scoop.it
During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes.
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Analytics demystified, part II: Metrics, PIs and KPIs

Analytics demystified, part II: Metrics, PIs and KPIs | Hospitality Digital Marketing & Beyond | Scoop.it
Measuring marketing performance is fundamental to digital marketing analytics.
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Three brands succeeding in connecting online and offline experiences

Three brands succeeding in connecting online and offline experiences | Hospitality Digital Marketing & Beyond | Scoop.it
It's still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.
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Book on Google - answers to hoteliers' questions - Tnooz

Book on Google - answers to hoteliers' questions - Tnooz | Hospitality Digital Marketing & Beyond | Scoop.it
Google has burst onto the hotel transaction scene via Book on Google, awakening plenty of curiosity and questions about its long-term intentions.
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If search marketers can't predict which pages will outrank each other, is SEO just a crapshoot?

If search marketers can't predict which pages will outrank each other, is SEO just a crapshoot? | Hospitality Digital Marketing & Beyond | Scoop.it
For years, many companies have invested heavily in SEO. But when it really comes down to it, is SEO just a crapshoot?
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10 stupendous digital marketing stats from this week

10 stupendous digital marketing stats from this week | Hospitality Digital Marketing & Beyond | Scoop.it
We’re racing through Autumn at the speed of light, so naturally, this week’s roundup includes two Christmas-related stats.
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How has programmatic impacted the advertising industry?

How has programmatic impacted the advertising industry? | Hospitality Digital Marketing & Beyond | Scoop.it
Andrea Brown, Managing Director of Content UK at Publicis Media, recently spoke at our Get with the Programmatic conference.
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How Can Small Businesses/Websites Compete with Big Players in SEO? - Whiteboard Friday

How Can Small Businesses/Websites Compete with Big Players in SEO? - Whiteboard Friday | Hospitality Digital Marketing & Beyond | Scoop.it
It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.
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3 reasons your mobile campaign should pull, not push - Mobile Marketer - Columns

3 reasons your mobile campaign should pull, not push - Mobile Marketer - Columns | Hospitality Digital Marketing & Beyond | Scoop.it
By Andrew J. ChapinThese days, push commerce is the default setting for marketers. Do you want customers? Assemble a gargantuan email list, blast out notifications with dozens of deals multiple times a day, and hope it will nudge someone toward a buy.
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How to combine attribution and segmentation data to achieve marketing success

How to combine attribution and segmentation data to achieve marketing success | Hospitality Digital Marketing & Beyond | Scoop.it
Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.
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Google's HTTPS algorithm still only looks at the URL to give ranking boost

Google's HTTPS algorithm still only looks at the URL to give ranking boost | Hospitality Digital Marketing & Beyond | Scoop.it
Believe it or not, insecure web pages can still get the HTTPS ranking boost.
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Google Flights Now Notifies Flyers When Airfares Will Expire

Google Flights Now Notifies Flyers When Airfares Will Expire | Hospitality Digital Marketing & Beyond | Scoop.it
Plenty of flights apps these days inform users whether they expect airfares to rise or fall but Google Flights is taking its features one step further and
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Google adds fare forecasts and hotel loyalty promotion to metasearch

Google adds fare forecasts and hotel loyalty promotion to metasearch | Hospitality Digital Marketing & Beyond | Scoop.it
Google is making a few enhancements to its travel search, such as adding airfare forecasts and hotel loyalty program information to its listings.
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Hermit Crab SEO

Hermit Crab SEO | Hospitality Digital Marketing & Beyond | Scoop.it
You've heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.
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Digital analytics demystified, Part One: Puzzle vs. Mystery

Digital analytics demystified, Part One: Puzzle vs. Mystery | Hospitality Digital Marketing & Beyond | Scoop.it
Analytics. The word alone evokes thoughts of spreadsheets, pie charts, late nights at the office, and many other unpleasant things. Analytics is also typically thought of as complicated and difficult.
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Website Features Checklist: The Ultimate Must-Haves for Your Site | MarTech

Website Features Checklist: The Ultimate Must-Haves for Your Site | MarTech | Hospitality Digital Marketing & Beyond | Scoop.it
Website Features Checklist: The Ultimate Must-Haves for Your Site by Douglas Karr on MarTech
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All the digital news stories you missed this week

All the digital news stories you missed this week | Hospitality Digital Marketing & Beyond | Scoop.it
It’s been brand-tastic in terms of tech news this week, with announcements and releases aplenty.
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Four key trends within the world of influencer marketing

Four key trends within the world of influencer marketing | Hospitality Digital Marketing & Beyond | Scoop.it
Working with social influencers has become commonplace for brands over the past few years, particularly in the fashion, beauty and lifestyle sectors.
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Google Penguin looks mostly at your link source, says Google

Google Penguin looks mostly at your link source, says Google | Hospitality Digital Marketing & Beyond | Scoop.it
When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
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How brands are using digital marketing to reach the older generations

How brands are using digital marketing to reach the older generations | Hospitality Digital Marketing & Beyond | Scoop.it
New research has revealed that 27% of consumers over the age of 55 feel brands are too focused on targeting younger people.
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