Hospitals: Trends in Branding and Marketing
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Global Health Care Up USD $ 9 Billion 7 Years!

Global Health Care Up USD $ 9 Billion 7 Years! | Hospitals: Trends in Branding and Marketing | Scoop.it
Global Mobile Health Market - New Market Research Report Published by ...
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Are hosptials Players in This Growth

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eMedToday's curator insight, June 10, 2013 9:00 PM

 

"According to a new market report published by Transparency Market Research "mHealth Market- Global Industry Analysis, Market Size, Share, Growth, Trends and Forecast, 2012 - 2018," the global mHealth market is expected to reach USD 10.2 billion by 2018 from USD 1.3 billion in 2012 at a CAGR of 41.5% from 2012 to 2018"
eMedToday's curator insight, June 10, 2013 9:02 PM

Are Pharmas Players in this Growth??

Hospitals: Trends in Branding and Marketing
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5 ways to build the brand loyalty of your physicians | Articles | Main

5 ways to build the brand loyalty of your physicians | Articles | Main | Hospitals: Trends in Branding and Marketing | Scoop.it
As the delivery of health care evolves, doctors must be aligned, engaged and satisfied. This can enhance culture and boost patient volume.
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Churn, confusion and disruption: The dark side of Obamacare coverage

Churn, confusion and disruption: The dark side of Obamacare coverage | Hospitals: Trends in Branding and Marketing | Scoop.it
Under the market-based system set up by the ACA, individuals are encouraged to "shop around" each year to find insurance that better suits medical needs and income. In fact — like Weston, a trade association executive in Sulphur, Okla. — they are often forced to do so when plans drop out of the local market or eliminate preferred hospitals and doctors from the network.
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Enabling better healthcare with artificial intelligence

Enabling better healthcare with artificial intelligence | Hospitals: Trends in Branding and Marketing | Scoop.it
Are consumers and clinicians prepared for innovation?

Via Art Jones
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Art Jones's curator insight, December 1, 10:54 AM

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As processors get faster and faster, we are getting better and better at automatically parsing through, evaluating, and categorizing the enormous amount of patient data available to us. This is enabling us to begin to diagnose, predict, and even—with the help of robotics—treat human ailments. As we continue to enhance our ability to turn patient data into intelligence about that patient, we will increasingly challenge our assumptions about the limitations of healthcare delivery.

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Emergency rooms are monopolies. Patients pay the price.

Emergency rooms are monopolies. Patients pay the price. | Hospitals: Trends in Branding and Marketing | Scoop.it
New data shows how emergency rooms take advantage of their market share, at the expense of their patients.

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Art Jones's curator insight, December 4, 3:57 PM

This well-researched article says visits to the emergency room are declining while the cost of an emergency visit has steadily increased. 

How much do emergency rooms contribute to the rising cost of healthcare?

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Microsoft’s Strategy for Finding What’s Next in Healthcare A.I.

Microsoft’s Strategy for Finding What’s Next in Healthcare A.I. | Hospitals: Trends in Branding and Marketing | Scoop.it
Microsoft is applying the same model it used to launch its quantum computing and chatbot efforts to innovation in healthcare, signaling the company’s ambit
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Healthcare Branding: Three Important Steps to Winning with Online Owned Media

Healthcare Branding:  Three Important Steps to Winning with Online Owned Media | Hospitals: Trends in Branding and Marketing | Scoop.it
A blog about Hospital Branding & Healthcare Marketing, written by Rob Rosenberg of Springboard Brand & Creative Strategy
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5 Healthcare Marketing Trends to Watch in 2017

5 Healthcare Marketing Trends to Watch in 2017 | Hospitals: Trends in Branding and Marketing | Scoop.it

According to Think with Google’sThe Digital Journey to Wellness: Hospital Selection:

  • 77% of patients use search engines prior to booking appointments.
  • Search drives nearly three times as many visitors to hospital sites, compared to visitors from other referral sites.
  • 44% of patients who research hospitals on a mobile device schedule an appointment.
  • Before the moment of conversion, patients typically search on symptoms and condition terms.

 


Via Giuseppe Fattori
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Two telehealth companies are expanding their capabilities in different ways

Two telehealth companies are expanding their capabilities in different ways | Hospitals: Trends in Branding and Marketing | Scoop.it
Two telehealth providers — SnapMD and MDLive — are building up their offerings. While SnapMD's platform includes support for Spanish speakers, MDLive has a new dermatology service.
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The Future Of Health – In Blockchain We Trust? - Disruption Hub

The Future Of Health – In Blockchain We Trust? - Disruption Hub | Hospitals: Trends in Branding and Marketing | Scoop.it
Trust is the foundation for business. Maintaining trust and corporate reputation is expensive, time-consuming, and often very inefficient. Blockchain technology has been hailed as a solution to protect trust, and could be a revolution in the way everyone —businesses, governments, organizations and individuals—work together.

Blockchain provides a simple, secure way to establish trust for virtually any kind of transaction, helping simplify the movement of money, products or virtually any other asset around the world. Blockchain also prevents any single company or centralized intermediary from having the power to manipulate transactions and the assets involved.

In the context of a trust economy, blockchain can be viewed as a ‘digital public ledger’ that could be used to record everything of importance using advanced cryptography and distributed programming to create a secure, transparent, immutable repository of truth. In this system, the individual—not a third party—determines what digital information is recorded in a blockchain, and how that information will be used.

As a repository of valuable data, blockchain can provide individual users with secure control over their digital identities. It can also potentially offer businesses an effective way to break down information silos and lower data management costs.

Imagine a place where individuals could safely store and manage all their assets including their driving licenses, passports, insurance policies, bank accounts, tax filings, property deeds, voting records and medical records (with full breakdown of medical, pharmaceutical and fitness regimens, and medical device or wearables usage data). Will there be day when we can have our own. . .

Via Giuseppe Fattori
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6 Reasons Why Healthcare Needs The Internet of Things (IoT)  #esante #hcsmeufr #digitalhealth

6 Reasons Why Healthcare Needs The Internet of Things (IoT)   #esante #hcsmeufr #digitalhealth | Hospitals: Trends in Branding and Marketing | Scoop.it

Abhinav Shashank is the CEO & Co-founder at Innovaccer Inc., a datashop integrating complex data across multiple distributed sources to give healthcare organizations greater insights to provider better care.

Technology can never replace humans because the ultimate decision-making authority always lies with the individual. He or she can, however, in the course of time, opt for technological solutions that simplify their work and bring about efficiency.

 


Via Florian Morandeau, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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Florian Morandeau's curator insight, November 6, 2:09 AM

IoT is a game-changer technology in healthcare.

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mHealth Economics 2017 - Current Status and Future Trends in Mobile Health - #digitalhealth

mHealth Economics 2017 - Current Status and Future Trends in Mobile Health - #digitalhealth | Hospitals: Trends in Branding and Marketing | Scoop.it
2017 edition of report on mHealth and digital health
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Is social media blurring the line of ethics between a doctor and a patient?

Is social media blurring the line of ethics between a doctor and a patient? | Hospitals: Trends in Branding and Marketing | Scoop.it

Sharmeen Obaid Chinoy’s tweets that claimed a doctor sent her sister a Facebook friend request a day after treating her, and called his behaviour ‘harassment’, have been met with a bag of mixed reactions.

Some commended her for taking up this issue, while others criticised her choice of words and for using her celebrity status for a personal cause. Since she has acknowledged that her choice of words was not appropriate, the focus should thus be shifted to the real problem, which is not about a lack of code of ethics.

Chinoy’s story blaringly sounds the alarm of an issue which has been ignored for far too long, not only by the physician community but also by our society. At the core of this incident was a breach of patient privacy, but more importantly, the backlash it received revealed a lack of understanding and awareness about the sanctity of the doctor-patient relationship. Surprisingly, most people did not think that a patient feeling vulnerable by her own physician was a big deal, and that is the most concerning part for me.

 
 

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Hospitals Brace For Unpaid Patient Bills After Trump Ends Obamacare Subsidies

Hospitals Brace For Unpaid Patient Bills After Trump Ends Obamacare Subsidies | Hospitals: Trends in Branding and Marketing | Scoop.it
Hospitals will most likely see rising bad debt in 2018 after President Trump ended Obamacare's cost-sharing reductions.
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Hospital Branding: Digital is a Lose-Lose Proposition

Hospital Branding:  Digital is a Lose-Lose Proposition | Hospitals: Trends in Branding and Marketing | Scoop.it
A blog about Hospital Branding & Healthcare Marketing, written by Rob Rosenberg of Springboard Brand & Creative Strategy
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In the future, health information can be shared directly via your mobile phone to your physician – will it soon be possible to monitor even gestational diabetes without needing to fill in paper for...

“Oh no! Not gestational diabetes again! As if I wasn’t busy enough with other things as it is. Now I will need to monitor my blood sugar levels and also keep a record of what I’m eating

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Art Jones's curator insight, December 1, 10:50 AM

When our cellular phone doubles as health monitoring device, patient, and practitioner both gain ready access to real-time data and data history.

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Benefit of social media on patient engagement and satisfaction: Results of a 9-month, qualitative pilot study using Facebook

Benefit of social media on patient engagement and satisfaction: Results of a 9-month, qualitative pilot study using Facebook | Hospitals: Trends in Branding and Marketing | Scoop.it
Despite the potential benefits of social media, health care providers are often hesitant
to engage patients through these sites. Our aim was to explore how implementation
of social media may affect patient engagement and satisfaction.

Via Marie Ennis-O'Connor, Giuseppe Fattori
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(2) How To Measure Vital Signs at Home! - The Medical Futurist - YouTube


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Art Jones's curator insight, December 8, 3:23 PM

Personal wellness and health data was once gathered only in specialty locations. Those locations employed expensive equipment to gather the data.

 

Today because of the miniaturization of computing power (mobile phones & wearables) those same test are now ubiquitous and accessible by anyone, anywhere at anytime. 

 

Devices like those highlighted in this article are ushering in a new democratization of healthcare era.

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The Power of Testimonials in Healthcare Branding

The Power of Testimonials in Healthcare Branding | Hospitals: Trends in Branding and Marketing | Scoop.it
A blog about Hospital Branding & Healthcare Marketing, written by Rob Rosenberg of Springboard Brand & Creative Strategy
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How the Diabetes Community is Revolutionising and Democratising Self-care

How the Diabetes Community is Revolutionising and Democratising Self-care | Hospitals: Trends in Branding and Marketing | Scoop.it

As the world reflects on diabetes and the highly complex global challenges it poses, it’s interesting to explore the role the diabetes community has played in revolutionising and democratising self-care; creating an inspiring blueprint for how we might manage other chronic conditions.

 

The diabetes community  has been pioneering in embracing the benefits of self-management. The early adoption of mHealth applications have played a key role in helping patients and clinicians collect and share information and learn more about their conditions.

 

The clinical benefits of putting testing in the hands of patients has been obvious for many years. Since the early electrochemical glucose meters in the late ’80s and early ’90s functionality to store and track trends has been added to patients’ home glucose monitors.


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Kantar - Consumers turn to Facebook, Twitter for healthcare information  #hcsmeufr #esante #digitalhealth #mhealth

Kantar - Consumers turn to Facebook, Twitter for healthcare information  #hcsmeufr #esante #digitalhealth #mhealth | Hospitals: Trends in Branding and Marketing | Scoop.it

Those with health conditions turn to social media for emotional support.

Social media’s influence on patient groups is growing as more individuals turn to online sources for health information and advice.

According to the 2017 MARS Consumer Health study, 73% of all U.S. adults use the internet for health and wellness. Of those, more than one in three are looking up information about health conditions or symptoms.

Consumers are Getting Social

84% of adults indicate they have visited a social media site such as Facebook, Instagram or Twitter in the last 6 months, and nearly 70% say they have caught up or posted on a social network in the last 30 days (an increase of 5% since 2015). This trend is also apparent among older adults: 51% of adults aged 50+ say they have participated in social media in the past month (an increase of 4% since 2015).

Social Media's Value

Nearly half of all adults indicate they value social media related sources for healthcare information. Social and online sources of information help consumer groups connect with others and share information: 

 

Do Patient Groups "Like" Healthcare Info on Social Media Sites?

Patient groups that are more likely to value social media content as a source of healthcare information are:

 

Many condition sufferers are turning to social media for additional emotional support in managing their condition. This is especially the case for those suffering from debilitating or chronic conditions. For example, multiple sclerosis sufferers are 138% more likely than all doctor diagnosed condition sufferers to agree their ailment makes it difficult to do day-to-day tasks. They are 67% more likely to indicate their health is worse compared to a year ago.

While social sources of health information are a valuable resource for many, only 12% of all condition sufferers indicate they trust the medical information people share on social media. Advertisers and marketers should consider strategies to build trust and establish credibility when utilizing social media channels to reach patients.


Via Plus91, Rémy TESTON, Lionel Reichardt / le Pharmageek
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How to Reduce Primary Care Doctors’ Workloads While Improving Care

How to Reduce Primary Care Doctors’ Workloads While Improving Care | Hospitals: Trends in Branding and Marketing | Scoop.it
It is possible.
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Why Major Hospitals Are Losing Money By The Millions

Why Major Hospitals Are Losing Money By The Millions | Hospitals: Trends in Branding and Marketing | Scoop.it
Brigham Health, the Cleveland Clinic and MD Anderson are among several prestigious hospital systems struggling with today’s healthcare economics.

Via Art Jones
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Art Jones's curator insight, November 8, 4:36 PM

The Future of InPatient Healthcare

 

Excerpt:

According to the Harvard Business Review, several big-name hospitals reported significant declines and, in some cases, net losses to their FY 2016 operating margins. Among them, Partners HealthCare, New England’s largest hospital network, lost $108 million; the Cleveland Clinic witnessed a 71% decline in operating income; and MD Anderson, the nation’s largest cancer center, dropped $266 million.

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Comprehensive report from @iqvia / quintilesIMS : The Growing Value of Digital Health

Comprehensive report from @iqvia / quintilesIMS : The Growing Value of Digital Health | Hospitals: Trends in Branding and Marketing | Scoop.it

Via Olivier Delannoy
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 Social media is a tweeting marvel for local health care

 Social media is a tweeting marvel for local health care | Hospitals: Trends in Branding and Marketing | Scoop.it

A part of the #jabathon flu campaign running this week, a York doctor shows how social media has a vital role to play in delivering key messages from General Practice, not least of all about winter:

We all have different personas don’t we: to my patients I’m Dr Brooks; to my friends or colleagues I’m Abbie or Abs, and to my mum I’m Abigail.

Curating the @NHS account allowed me to show all sides of myself to the world out there. I think some of my close friends were surprised to see the professional Dr Brooks at work, seeing me in a ‘Britney Spears’ headset was a highlight for them.

During my five days tweeting for @NHS I had clinicians, patients and service users asking useful and insightful questions using #askDrAbbie.

 

 


Via Plus91, Giuseppe Fattori
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Health Care Providers Can Use Design Thinking to Improve Patient Experiences

Health Care Providers Can Use Design Thinking to Improve Patient Experiences | Hospitals: Trends in Branding and Marketing | Scoop.it
Solving problems starts with understanding people’s needs.

Via Art Jones
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Art Jones's curator insight, November 17, 11:52 AM

Human Centered Design

 

Excerpt:

Design thinking has already taken hold in healthcare, leading to the development of new products and the improved design of spaces. Yet it remains underused in addressing other important challenges, such as patient transportation, communication issues between clinicians and patients, and differential treatment of patients due to implicit bias, to name just a few. If more leaders embrace design thinking, they can leverage a deeper understanding of patients to solve such problems, achieving better clinical outcomes, improved patient experience, and lower costs along the way.