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Marketing Content Designed for Hospitality Professionals
Curated by Nick Avedesian
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25 New Social Media Conversion Resources You Shouldn’t Miss | Unbounce

25 New Social Media Conversion Resources You Shouldn’t Miss | Unbounce | Hospitality Marketing | Scoop.it

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?

 

If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you’ve come to the right place.

 

I’ve collected a bunch of the best new links that will help you figure it out and implement it like a … well, whatever you want to implement it like. :)

 

Here are 25 of the best posts on social media conversion in the last couple of weeks, arranged by topic:

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Ivo Nový's comment, September 23, 2012 5:57 AM
thats great.. I like it. Thank you Martin, i.
Philip Search's curator insight, November 12, 2013 9:18 AM

Social Media explained the #Hospitality way 

Rescooped by Nick Avedesian from SocialMediaRestaurants.com
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Berkeley Study: Half-Star Change In Yelp Rating Can Make Or Break A #Restaurant

Berkeley Study: Half-Star Change In Yelp Rating Can Make Or Break A #Restaurant | Hospitality Marketing | Scoop.it

Two Berkeley economists have found that the tiniest changes in online restaurant reviews can make or break a restaurant. A simple half-star improvement on Yelp’s 5-star rating makes it 30-49% more likely that a restaurant will sell out its evening seats. Online reviews, the researchers conclude, “play an increasingly important role in how consumers judge the quality of goods and services.”

The researchers validate the claims by combining yelp reviews of 328 San Francisco restaurants with a database that tracks real-time reservation availability from 6-8pm. The power of Yelp to fill a restaurant’s seats and the owner’s pocketbook holds up even when controlling for the establishment’s décor, service rating, and cost.


Via SocialMediaRestaurants.com
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How to Create a Content Calendar to Correlate SEO Results

How to Create a Content Calendar to Correlate SEO Results | Hospitality Marketing | Scoop.it
You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take all the credit for traffic uplifts across non-brand terms and ranking improvements for target keywords.
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[Infographie] Comment les marques réagissent face à un bad buzz sur les médias sociaux ? - Websourcing.fr

[Infographie] Comment les marques réagissent face à un bad buzz sur les médias sociaux ? - Websourcing.fr | Hospitality Marketing | Scoop.it

Cette infographie détaille comment les entreprises réagissent face à un commentaire négatif sur les médias sociaux afin de désamorcer un bad buzz.

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Broadcast Your Restaurant's Dining Room-Kitchen "Live" On Facebook

Broadcast Your Restaurant's Dining Room-Kitchen "Live" On Facebook | Hospitality Marketing | Scoop.it
Broadcast live video to your friends on Facebook...

Via SocialMediaRestaurants.com
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Report: Online marketing boosts restaurant visits

Report: Online marketing boosts restaurant visits | Hospitality Marketing | Scoop.it

In the first quarter of 2012, 6 percent of restaurant visits (926 million visits) were influenced by online marketing, reports market research company The NPD Group.


Via Ormond Ross Jr
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Pop-Up Eateries are the New Wave for Restaurants [infographic]

Pop-Up Eateries are the New Wave for Restaurants [infographic] | Hospitality Marketing | Scoop.it

Restaurants are a $372 billion industry. Pop-Up restaurants are appealing considering that more than a quarter of traditional restaurants fail within their first year, and 60% fail by their third year. Cutting–edge chefs and restaurant financiers have sought new investment opportunities in recent years.

The latest trend is Pop-up restaurants. These are hybrids of pop-up shops and good restaurants. They're less expensive to start up and operate than regular restaurants, so they have lower risk and barriers to entry.

This infographic details the business model and 7 steps required to start your own pop up eatery.


Via SocialMediaRestaurants.com
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Christian Jørgensen's curator insight, March 25, 2014 5:59 AM

Pop-up restaurants - the new black ?

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Not sure I agree with these completely: 5 ways to deal with negative online reviews

Not sure I agree with these completely: 5 ways to deal with negative online reviews | Hospitality Marketing | Scoop.it

A new dining establishment just received a scathing online review from a restaurant critic or worse — a food blogger. Adrenaline courses through the owner's veins as he contemplates this brazen affront to his integrity.

We've heard all the horror stories of restaurant owners trying to deal with the consequences of negative online reviews — whether critical comments about poor service, food or staff — which can damage a restaurant's reputation and hinder sales for years.


Via SocialMediaRestaurants.com
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Is Mobile Search Taking Over the Restaurant Space?

Is Mobile Search Taking Over the Restaurant Space? | Hospitality Marketing | Scoop.it
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and bounds.

Via Ormond Ross Jr
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Restaurant Social Media Top 10 [Infographic]

Restaurant Social Media Top 10 [Infographic] | Hospitality Marketing | Scoop.it

Next month, restaurant marketing, communications and customer service professionals will gather in Chicago for the second annual Foodservice Social Media Universe (#FSMU) -- the first and only conference to provide social media insights and best practices specifically for restaurant operators.

In advance of #FSMU (I'll be emceeing the event, BTW), we thought it would be interesting to compare the social media reach of the biggest brands in the QSR and fast casual segments. We've compiled the results into the infographic below.

A word of caution as you view the infographic...As you'll undoubtedly learn at #FSMU, a successful social media strategy is about much more than just accumulating the highest number of "likes" or followers. Real success will come from how effectively you engage your followers and how well you use that engagement to improve your bottom line.


Via SocialMediaRestaurants.com
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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Hospitality Marketing | Scoop.it
With social media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing...
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