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Free breakfast at Best Western hotels - Hotel Management

Free breakfast at Best Western hotels - Hotel Management | Hospitality and Tourism | Scoop.it
Best Western is offering free breakfast at a number of hotels across Australia, New Zealand and Fiji.
Jess Jack Darcy's insight:

Best Western Hotels are offering guests a free breakfast at participating properties around Australia, New Zealand and Fiji. The GM of Best Western stated that both business and leisure travellers are more likely to book a hotel that includes a breakfast in the rates.

Results from a Hotels.com survey show that guests placed a higher importance on complimentary breakfast, over onsite restaurants and free Wifi.

I think Best Westerns decision to provide guests with a free breakfast is a smart idea. I agree with the Hotels.com survey and think that complimentary breakfast can enhance a guests experience at the hotel, as well as provide convenience to business travellers, who often don't have time to search for breakfast and leisure travellers, who would appreciate waking up and having breakfast prepared and ready for them to enjoy. 

Providing guests with a free breakfast also allows them to get even more value out of their stay at Best Western, which should result in positive word of mouth to friends and family, as well as gain a good reputation on social media sites such as trip advisor.

 

Darcy Richardson.

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New app to open hotel doors

New app to open hotel doors | Hospitality and Tourism | Scoop.it
HOTEL guests can open the door to their room using a new smart phone app developed in South Australia.
Jess Jack Darcy's insight:

A smart phone app has been introduced which allows guests to check in and out and is used as the ‘key’ to get in and out of their rooms. Each time a customer stays they will be given a unique code that allows access to there room and once checked out the code will no longer work. Guest can also book rooms by using the app.

 

This is the future of the hotel industry I believe. No longer will we see as much human interaction; anything that can be, will be replaced by technology. Using this technology productivity will be increased, less money will be spent on wages and it will be make the process to stay at a hotel as simple as a push of a button. Although using this technology means a loss of previously seen jobs. 

 

Jessica Killey

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Can the 'cyber butler' make hotel stays more enjoyable?

Can the 'cyber butler' make hotel stays more enjoyable? | Hospitality and Tourism | Scoop.it
HAVE you ever been disappointed by the service at your hotel?
Jess Jack Darcy's insight:

An app has been created as an in room service and can be seen in 8 Stamford hotels around Australia and New Zealand.  With this app customers can listen to voice messages, keep up to date with their bill, check flight times and even set a do not disturb button for their room.

 

This is the future of the hotel business in my opinion. With in the next few years I predict that majority of hotels around the world will adapt to this service and the physical human room service will fade out. Technology is growing at such a rapid pace and with apps such as this, it can create huge profit, improve productivity and also provide huge amounts of service reports back to the hotel detailing what the current customers want, are using and expect when staying at their hotels. Not adapting to this new technology could potentially put hotels behind their competitors.

 

Jessica Killey

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Two-thirds of Australian hotels to cut services at Easter to avoid paying penalty pay of up to 275 per cent

Two-thirds of Australian hotels to cut services at Easter to avoid paying penalty pay of up to 275 per cent | Hospitality and Tourism | Scoop.it
MORE than two thirds of Australia’s hotels will shut their doors or slash services during what should be a bumper Easter holiday period because they have to pay penalty rates of up to 275 per cent, a key industry group warns.
Jess Jack Darcy's insight:

66% of Australian hotels cut back services over the Easter/ANZAC day break due to the fact they would have to pay their staff penalty rates which result in loss on what will be one of the peak holiday times of the year. Surveys resulted in the top three services to be cut back on would have been restaurant services, housekeeping and bars.

This is a very hard issue for Australian managers to solve as it raises a decision to make profit on the business but put service and facilities at risk or to work on a loss and hope that the service given brings back customers throughout the year when wages are not so high. The survey results stated that approximately only 13% of hotels were likely to turn a profit. If possible I think services should not be cut so much as the negative and disappointing services that could be seen if there is a lack of staff could result in a greater loss than the profit itself.

 

Jessica Killey

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$100 for breakfast in bed! Cost of hotel room service skyrockets

$100 for breakfast in bed! Cost of hotel room service skyrockets | Hospitality and Tourism | Scoop.it
IT MAY be the most important meal of the day, but breakfast is also becoming one of the most expensive for travellers staying in Australia's top hotels.
Jess Jack Darcy's insight:

The cost of breakfast delivered to your door while staying in hotels has skyrocketed in the past decade. The demand for fine dining has also seen a rapid increase. Surveys done in Australia’s 5 star hotels has resulted with facts that an average basic brekkie delivered to your room is only just affordable.

Hotels now have to compete with the hundreds of cafes and restaurants that fill our streets offering high quality meals and service at very affordable prices.

It may be convenient to dine in and get room service but hotels are defiantly making you pay for it. Richard Munro, Accommodation Association of Australia’s chief executive says “although expensive most customers are happy to pay, it just puts high expectations on the hotel to deliver to the best standards.”

 

I believe this is true, yes prices have risen to get room service these days but if people are willing to pay the money to stay in 5 star hotels then they will most likely be happy to pay for expensive room service; however, they will have high expectations and if these are not met no doubt they will let they hotel know as Mr Munro said “you can’t get away with serving up overpriced, bland food in this industry.” I think the rise of price has improved the service and quality of room service, as now there are expectations to meet.

 

Jessica Killey

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World’s most luxurious hotel launches five-star CHILDREN'S package

World’s most luxurious hotel launches five-star CHILDREN'S package | Hospitality and Tourism | Scoop.it
Dubai’s iconic Burj Al Arab is launching the Spoilt Rotten service, which includes round-the-clock in-suite entertainment, a turn-down service and access to a private beach with free popcorn.
Jess Jack Darcy's insight:

The worlds first seven star hotel has created the “ultimate experience for kids”. The Burj Al Arab in Dubai has launched the ‘Spoilt Rotten Service’, which includes 24 carat iPads, a personal butler and private beach where popcorn and soft drinks are on tap, and all free of charge. 

 

Of course, this five star children's package isn’t cheap, as parents are required to book a $1,800 a night suite.

 

The package also includes non stop entertainment, access to a private pool and in room Macs, Playstations and Xboxes.

 

The GM of Burj Al Arab said: ‘Luxury doesn’t have an age limit. It is our job to create the ultimate experience for every Burj Al Arab guest’.

 

I think that is package is a little bit over the top. I doubt that many kids would notice 24 carat iPads and most definitely do not need their own private beach or pool. The inclusion of Playstations, Xboxes and Macs in the rooms would also mean kids spend more time in their hotel room, rather than outside, enjoying their holiday and spending time with loved ones. I can understand the appeal of this expensive kids package, but i think in the long term, both parents and their kids could regret not taking advantage of their holiday time together. I do not believe that many kids would need luxury facilities to enjoy themselves while on holiday, as most would be more interested in sightseeing and exploring the destination that they are in.


Darcy Richardson

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Hilton hosts global career days - Hotel Management

Hilton hosts global career days - Hotel Management | Hospitality and Tourism | Scoop.it
Hilton Worldwide hotels across Australasia have taken part in the global initiative of 'Careers@Hilton Live'.
Jess Jack Darcy's insight:

Hilton hotels around Australasia have taken part in ‘Youth in Hospitality’ Month by hosting an event called “Careers@Hilton”. The global event aims to showcase the many opportunities available to youth in the hospitality industry.

The world wide event, which is run throughout May, encourages companies to donate their time and expertise in order to assist young people in finding stability and preparing them for a better future.

I think this event is a fantastic idea for Hilton hotels to be a part of. It provides a unique opportunity for Hilton staff to inform and potentially inspire youth about the various career opportunities in the hospitality industry. Young people are provided with guidance on vital skills that are needed to succeed in the workforce, as well as partaking in events such as resume clinics, career speed-networking and presentations from Hilton staff on their career paths.

Being a young person studying hospitality, i feel as though these sorts of events are very important for youths. By providing them with different training and opportunities, it allows them to contribute to the global economy. With the travel and tourism being one of the biggest employers in the world, it means that there are countless positions for entry level workers, so with companies such as Hilton taking part in these events, it opens up opportunities and provides young people with the best available information and current positions that the industry provides.

 

Darcy Richardson

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Too sexy for the skies? Cathay Pacific flight attendant uniform ‘too revealing’

Too sexy for the skies? Cathay Pacific flight attendant uniform ‘too revealing’ | Hospitality and Tourism | Scoop.it
CATHAY Pacific flight attendants want the Hong Kong airline to redesign their uniforms because they are too revealing, a union says.
Jess Jack Darcy's insight:

Aesthetic labour, is a common practice in airlines and involves employees having similar characteristics such as height and accents valued by the organization to provide a company image. Flight Attendants on board the Hong Kong airline, Cathay Pacific share similar features for example, as they are of Asian descent, have dark, neat hair and are similar in stature. Recently, however, questions have been raised over the uniform which they must wear. Common complaints include that both the skirt and the blouse are too short and crew are feeling uncomfortable.


This story establishes a need to re-make such uniforms and explores sexual harassment, a potential consequence claimed by some employees. Similar to bullying, sexual harassment can have some very negative implications for workers such as unwanted attention from customers and destroy a business’s image. The article shows that over the past 12 months, 27 per cent of Hong Kong attendants had been sexually harassed on different flights.


Changes to this uniform are much needed if workers are worried to the extent of sexual harassment. As important as aesthetics are in the company’s image, employees should still feel safe and comfortable in the workplace. This issue can be prevented and should only have some short term impacts on employee’s satisfaction as the company can take quick action to resolve these grievances.

 

J.Trainor

 

HTE601- Lecture 5 (Aesthetic Labour) Sem1 2014

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Price or quality—pick one

Price or quality—pick one | Hospitality and Tourism | Scoop.it
RYANAIR is the airline Europeans love to hate. Horror stories abound about flying with the carrier that took the no-frills model to a new extreme. Some find its...
Jess Jack Darcy's insight:

Customer’s needs and values are a fundamental consideration of any tourism operator. Subsequently, finding a balance between price expectations and service quality has been a key focus for organisations for quite some time. Past theory demonstrates a generalised approach and suggests the aspects that customers find most important when travelling are as follows: 1.Clean Appearance; 2.Convenience of location; 3. Reasonable Pricing; 4. Quality Service; 5.Reputation (HTE601- Lecture 2; Sem1 2014).


This Article, however, shows a different understanding in regards to Ryanair, an Irish airline known for its low cost and it’s not so great customer service. Referring to Ryanair as ‘the airline Europeans love to hate’, the article explores the reasoning behind customer’s use of the airlines services and develops a sound understanding of the customer’s perspective. The writer establishes that in this instance, customers have altered their priorities and are much more price orientated and are willing to sacrifice service.

 

Operating in such a way, Ryanair is establishing a strong stance on budget airfares that could prove either beneficial or costly for the company. Growth in popularity and market share have already been established with a reported 81 million customers using the airline last year. However, it is of my opinion that such implementation can only provide short term benefits as low profit margins may stem any opportunity of expansion and mean that company lags behind competition in future efforts to expand the services provided.

 

J.Trainor  

 

HTE601- Lecture 2 (Customers Values) Sem1-2014  

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There’s more than one victim in workplace bullying

There’s more than one victim in workplace bullying | Hospitality and Tourism | Scoop.it
There’s no doubt that workplace bullying exists in some businesses, but having the Fair Work Commission manage it rather than employers will only hurt the industry, writes Restaurant and Catering Australia.
Jess Jack Darcy's insight:

Bullying and harassment in the workplace is an issue faced by many different industries including hospitality and tourism. As covered emotional labor is an important aspect of hospitality businesses. The consequences of such issues can have a dramatic effect on the operation of a business and deter overall performance. This article takes a stance against new jurisdiction enforced by the Fair work commission by demonstrating the negative consequences such legislation will have on the employer.

 

Restaurant and Catering Australia writes convincingly in their argument, of the burden such practices will have on operators and notes that, ‘The ever increasing eroding of employer rights in Australia will encourage more and more business owners to contemplate off shoring to countries where labour laws are less intrusive and businesses are incentivised by governments with concessional business tax rates’.

 

Restaurant and Catering Australia, presents us with a very powerful argument and forces us to approach the issue from an employer’s perspective. I agree with the article as I believe, while jurisdiction to such an extent offers employees full proof security, there is a need for the recognition of the damage it will cause employers and the hospitality industry. The article clearly identifies the potential long term ramifications such changes to policy may have on the industry within Australia.

 

J. Trainor

 

HTE601- Lecture 5 March 2014 (Emotional Labour & Job Satisfaction)

   

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Mantra Group News - Mantra Embraces Earth Hour With The Launch Of Green Conferencing Solution

Mantra Group News - Mantra Embraces Earth Hour With The Launch Of Green Conferencing Solution | Hospitality and Tourism | Scoop.it
On the eve of the world’s largest environmental awareness initiative – Earth Hour on 29 March – Mantra Mooloolaba Beach has launched a new ‘Eco Confer
Jess Jack Darcy's insight:

Mantra group has recently launched a new initiative into sustainable tourism by offering business customers the ‘Eco Conference’ package at Mantra Mooloolaba beach. This package encourages business travellers looking for a greener approach to corporate travel and implements offerings the ecologically friendly. By implementing such an approach, the Mantra group not only promote sustainable tourism but acknowledge their Corporate Social Responsibility or CSR. Mantra has managed to demonstrate such CSR by teaming up with Carbon Neutral a carbon solutions provider and reforestation offset developer.

 

This green approach has the potential to provide Mantra with some extremely beneficial results as the recognition of ecologically friendly practices amongst the general public grows steadily. Climate change and greenhouse emissions are two of the most important issues concerning the public and efforts made by Mantra group and other organizations throughout the tourism industry to minimize their emissions and take on board sustainable practices will boost social responsibility as it shows consideration for what people value.

 

Certainly, there is still much to be done to minimize carbon emissions. Mantra group however are taking a positive initiative in creating a healthy environment for future generations and are creating a well rounded reputation for doing so.

 

J.Trainor

 

HTE601- Lecture 6 (31/5/2014)

 

Saarinen, J ; 2014; Critical Sustainability: Setting the Limits to Growth and Responsibility in Tourism  Saarinen, J. Sustainability (2071-1050), Vol. 6 Issue 1, p1-17

 

Kokoni, S; Skea, J, 2014; Input–output and life-cycle emissions accounting: applications in the real world. Climate Policy (Earthscan). Vol. 14 Issue 3, p372-396.

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Accor becomes AFL hotel partner - Hotel Management

Accor becomes AFL hotel partner - Hotel Management | Hospitality and Tourism | Scoop.it
Accor has entered an exclusive agreement with the AFL to become the league's official hotel partner.
Jess Jack Darcy's insight:

This article discusses the Australian Football Leagues exclusive agreement with Accor to become the AFL’s official hotel partner. The two year contract means that the AFL, its clubs and subsidiaries will stay at Accor hotels across Australia and New Zealand. Accor has over 200 hotels across Australia, with many strategically placed close to stadiums and arenas that host AFL games, such as Sydney Olympic Park. Accor’s hotel brands include the 5 star Sofitel & Pullman hotels, the mid market Novotel and Mercure and the economy Ibis hotels.

 

This partnership isn't all about accommodation though, Accor plans to work with the AFL in areas such as indigenous programs, job development as well as a number of activities across digital and social media that benefit both the organisations.

 

I think this partnership is a great idea as it brings together Australia’s most popular sport with Australia’s largest hotel group. If the partnership is managed right, these 2 organisations could make a huge difference with the programs that it aims to develop, such as the indigenous programs strategy. Both organisations are likely to benefit from the partnership, mainly the increased exposure that Accor hotels will experience, and the convenient accommodation that the AFL will receive. 

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Have Australian hotels lost the wow factor?

Have Australian hotels lost the wow factor? | Hospitality and Tourism | Scoop.it
AUSTRALIAN hotels have failed to make a prestigious list of the world's best new hotels.
Jess Jack Darcy's insight:

Not one Australian hotel made the prestigious list of the top hotels in the world. Previous years we had a few in there but in 2012 not one is site of the 121 chosen.

 

To me this is a reflection on how Australia is travelling currently. We are a little behind time compared to some other countries but I do not think this is a negative for the Australian hotel industry as it just give more and more room to grow and improve. In the coming years Australia will see some big developments in hotels with even the talk of opening a six star hotel in Sydney in order to keep up with the rest of the worlds developments. Give it a few years and I believe Australia’s hotel industry will be booming.

 

Jessica Killey

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Thieving hotel guests busted with Linen Technology Tracking device

Thieving hotel guests busted with Linen Technology Tracking device | Hospitality and Tourism | Scoop.it
THINK twice next time you consider nicking a towel from your hotel room.
Jess Jack Darcy's insight:

A tracking device that is washable has been created and placed in linen towels and bathrobes in a hotel in Melbourne in order to reduce theft. Since the technology has been introduced pool towel theft has dropped from 4000 a month to just 750.  

This technology is a great idea and hopefully more hotels will adapt to it in the years to come. I think that managers face huge difficulties and losses when linen and other cotton items are taken from the rooms daily. With this new system people will be aware that they are being watched and the hotel can do stocktake a lot easier that previously. This will also mean money will be saved as nearly as many items will need to be purchased constantly in order to replace the ones stolen.

 

Jessica Killey

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The Observatory Hotel offers five-star pet service

The Observatory Hotel offers five-star pet service | Hospitality and Tourism | Scoop.it
NO MUTTS please - this hotel establishment is five stars.
Jess Jack Darcy's insight:

A 5 star hotel in Sydney is now offering a pet service to their customers. Dogs, cats and even birds can stay in their hotel for around $50 a night and be looked after during the day while the customers enjoy their holiday. The owner of th hotel believe that dogs are part of the family and you shouldn’t have to leave them behind.

 

I think this is a great idea and we will see many more hotels catch only to this in the near future. People are hesitant to leave their dogs at the kennels as they don’t know what goes on behind the gates and the trouble of finding someone to look after your pet can be a big struggle a lot of the time.  For a hotel to offer this service I think it is a huge competitor advantage and could attract many more customers and from a more diverse range of market as well.

 

Jessica Killey

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Is this the end of room service?

Is this the end of room service? | Hospitality and Tourism | Scoop.it
ONE of the world's biggest four-star hotel chains is dropping room service. They say guests don't want it anymore
Jess Jack Darcy's insight:

The Hilton, New York no longer serves room service to its 2000 room hotel. They say it is due to the cost verse profit made on the service and that customers do not demand it nearly as much these days.

Analyst’s say this could affect the star rating on the hotel as they are no longer offering a full service but with no profit being made it is a cost saving act.

 

I don’t think this is a bad thing for the hotel industry, I predict many more full service hotels will head down this path soon as there is so much competition from cafes and restaurants near by it makes it very hard to compete with reasonable prices.  Consumers these days like to get out and explore the hospitality world and with technology these days they can often get caught stuck inside but with no room service this forces customers to get out and see what’s around them.

 

Jessica Killey

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The luxury hotel built in historic ruins where you can sleep in a CAVE

The luxury hotel built in historic ruins where you can sleep in a CAVE | Hospitality and Tourism | Scoop.it
The Museum Hotel in Cappadocia has been restored and renovated from ruins, caves, and houses to become the region's first luxury hotel - costing up to £1,200 a night.
Jess Jack Darcy's insight:

A luxury hotel has been built in Cappadocia’s historic ruins in Turkey, allowing guests to sleep in a cave. The Museum hotel has been restored and renovated from ruins, caves and houses to become the first luxury hotel in the region.

 

The caves date back thousands of years, which were perviously home to Persians and early Christian Romans who lived in the caves. Guests of the hotel are treated to a unique experience of living in a hotel with various historical items and antiques displayed throughout the caves, with relics dating back to the 16th century.

 

This hotel would without a doubt offer one of the most unique and memorable experiences in the world. Knowing that you are staying in a place that is steeped in thousands of years of history and character would give the hotel a magical feel and as one would notice your are in a real, living museum. This hotel is literally an attraction in itself, having been created within historical ruins.

 

I think a hotel such as this, would allow guests to immerse themselves in Cappadocian culture in one of the most extraordinary ways. I would love to be able to stay in this hotel, due to its stand out concept of a hotel/museum, and knowing that there is no where else in the world like it, would make the stay even more special. After reading various articles about newly constructed hotels around the world, boasting amazing locations, unique concepts and designs and stunning features, i am looking forward to my future working in the tourism and hospitality industry, because of all the exciting things that are happening in the industry.

 

Darcy Richardson

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Etihad Airways

Jess Jack Darcy's insight:

Etihad Airways are set to launch the worlds first private multi room cabin on a commercial aircraft, called The Residence. The Residence will feature a living room, double bedroom, separate ensuites and a butler. Passengers will have a dedicated Butler on call during the flight, offering personal service to the highest standards, found in some of the worlds most prestigious hotels. The Butlers will be trained at the Savoy Butler Academy in London, which is part of the world famous Savoy Hotel.

Other features of the property include mood lighting, window shading and in seat massages, all of which are controlled by a touchscreen. The bedroom features an 82 inch long double bed mattress, wardrobe, bedside table and under bed storage for luggage.

The living room features a 32inch TV, while the bedroom has its own 27 inch LCD TV. It is furnished with a two-seat reclining sofa upholstered in Poltrona Frau leather, dual marquetry dining tables and a chilled mini-bar. The residence is also fully Wi Fi enabled.

I think Etihad Airways cabin sounds like the ultimate in luxury. Although the cabin would generally be used by guests while travelling overseas, the Residences’ features makes it an attraction in itself. The concept of a luxury room in the sky is very unique and would most defiantly be a once in a lifetime experience, especially because it is a world first. I think its great that Etihad Airways are doing something different  to enhance their guests experiences, as it helps them stand out from the competition, as well as portray them as a desirable airline to fly with.

 

Darcy Richardson

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Tiered Wi-Fi emerges as new industry model

Tiered Wi-Fi emerges as new industry model | Hospitality and Tourism | Scoop.it
As consumers increasingly demand basic connectivity at no charge, full-service hotel brands pioneer a new path.
Jess Jack Darcy's insight:

 

For the past decade, hotels have mostly resisted the growing demand for complimentary Wi Fi, as revenue from paid internet service has been quite significant for large properties in major cities around the world.

 

In recent times, major hotels have started to offer free Wi Fi, as they have recognised that free, basic Wi Fi is now a consumer expectation. To combat this, many have developed systems that satisfy demand, but still have the possibility of revenue through charging for premium Wi Fi service.

 

For Example, the Four Seasons Westlake Village in Los Angeles, introduced a tiered service that provides free basic Wi Fi for all guests. Guests who stay overnight receive free Wi Fi for up to 2 devices at no cost. The premium service for up to 4 devices is $12 per day. Director of rooms Billy Cueto said "Our decision was based on consumer demand and also on the understanding that most business travelers now bring at least two devices, a phone and then either a laptop or tablet".

 

I think all hotels should provide free, basic Wi Fi as a minimum. With the increase of technology, and most consumers owning a phone, tablet or laptop, it has become a necessity for Wi Fi to be provided. I feel as though many consumers travelling both domestically and internationally would be more inclined to stay at a hotel that provides basic internet services. For those who travel for business, internet would be an essential, but are also more likely to pay for premium services, meaning hotels can still make some sort of revenue through internet services. For me, i would rather stay at a hotel that does provide basic Wi Fi, but it would not be a complete deal breaker if it didn't.

 

Darcy Richardson

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Beverly Hills Hotel Loses Oscar Party, More Over Controversy

Beverly Hills Hotel Loses Oscar Party, More Over Controversy | Hospitality and Tourism | Scoop.it
The venerable Beverly Hills Hotel is beginning to feel the impact of the industry's outrage over the anti-LGBT and anti-female laws enacted in Brunei, the home country of hotel owner Sultan Hassana...
Jess Jack Darcy's insight:

Leadership of the Dorchester Collection and Sultan Hassanal Bolkiah, the owner of The Beverly Hills hotel, have come under strong criticism lately. Pressure has mounted due to controversial anti-LGBT and anti-female laws enacted in Brunei (Home country of Sultan Hassanal Bolkiah). This report demonstrates the consequences of such relations as numbers of the well known celebrities and influential groups that often stay at the hotel are turning their backs and are now boycotting its operation.

 

The article uses strong examples including Richard Branson who is quoted in claiming that no Virgin employees will be staying at any of the Dorchester Collection hotels. This negative publicity is already proving costly and could have some long term consequences for the image of The Beverly Hills Hotel and associated hotels. This is an issue of social responsibility as the public feels their interests are being neglected.

 

Social responsibility forms positive reputation and branding for companies. A lack of focus for such practices will leave a negative mark on the brand of The Dorchester Collection which will influence customers to second guess their stay.

 

J.Trainor

 

HTE601- Lecture 5 Sem1 2014

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Four Seasons has launched a $140K around the world flight for the super rich

Four Seasons has launched a $140K around the world flight for the super rich | Hospitality and Tourism | Scoop.it
IT’S ridiculously extravagant and you need to be super rich to do it.
Jess Jack Darcy's insight:

 

Innovation and creativity in tourism adds large value for operators as it sparks large interest from investors and creates a different experience for the adventurous tourist. Four Seasons has taken luxury to a new height, literally, with the rebranding of their own jet. Travellers are said to be provided with one of the finest hospitality services while touring the world at the cost of $140,000. Clearly aimed at wealthy market, ‘the flying limo’ as it has been nick named comes with an on-board concierge, chef, leather flat-beds and staff to cater to your every need.

 

This recent Four Seasons initiative takes aim at those wealthy travellers, who have been hesitant to spend because of their concern for the overall economy the article reports. While the idea is, without a doubt, out of my and other students reach, the concept is exciting and will certainly attract the attention of those tourists seeking a different way to holiday. However, as exciting as it may be, I feel this may only show some short term benefits for Four Seasons as there is only a limited amount of people who can participate and it may be perceived as a bucket list item for those who can afford it.

 

Clearly, this article demonstrates the importance of innovation in tourism and the outlines the extent of ideas that organisations are developing to gain a competitive advantage.

 

J.Trainor

 

HTE601- Lecture 5 (Innovation)

      

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Abu Dhabi Occupancy Levels Continue to Rise on the Back of Strong Tourist Demand

Abu Dhabi Occupancy Levels Continue to Rise on the Back of Strong Tourist Demand | Hospitality and Tourism | Scoop.it
Article - Abu Dhabi Occupancy Levels Continue to Rise on the Back of Strong Tourist Demand - MENA Chain Hotels Market Review - March 2014
Jess Jack Darcy's insight:

MENA Chain Hotels Market Review studies key performance indicators of hotels in the Middle East during March of 2014. This article, supported by a strong range of statistics founded by TRI Hospitality Consulting Middle East in a HotStats survey of full-service, four and five star hotels, compares hotels performance throughout the different countries and highlights the strong performance and positive growth experienced by that of Abu Dhabi hotels.

 

According to the article, hotels in Abu Dhabi have boosted profits by 14.3% and occupancy rates by 4.3% which is a significant indicator of the tourism industries growth in popularity. While it is difficult to predict what future figures are destined for, it can be said that Abu Dhabi hotels are quickly gaining competitive advantage over competition in other Middle Eastern countries. In contrast, Doha suffered losses such as a 14.9% decline in average room rates and subsequently a slide in profit margins.

 

These forms of comparison throughout the article provide evidence of a stable and systematic method in measuring the performance of different tourism organizations. It allows operators to identify areas that require a focus for improvement and those strong points within the company. This aspect of business will prove effective for tourism and hospitality over a long period and creates a competitive nature that will keep operators minds busy on the industry as a whole establishing a bigger picture.

 

J.Trainor  

 

HTE601- Lecture 3 March 2014

 

Smith, L; 2005; KPIs: Making The Most Of TMC Metrics. Business Travel News, Vol. 22 Issue 23, p10-11.

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Tourism Businesses invited to Social Media Masterclass - News & Media - Tourism Australia

Tourism Businesses invited to Social Media Masterclass - News & Media - Tourism Australia | Hospitality and Tourism | Scoop.it
Australian tourism businesses are being invited to take part in a social media master-class in Far North Queensland, as a prelude to this year’s Australian Tourism Exchange (ATE14).
Jess Jack Darcy's insight:

 

Social Media has become a strong point of tourism operator’s human resource management (Serlen, B; 2013) As more and more people communicate through social media sites such as Facebook and Instagram, operators of tourism have recognised its importance in the modern world. It is an important tool used by hotels and resorts to market their brand, products and services to the public.

 

The article demonstrates just how important social media use has become to the tourism industry as large numbers of operators voluntarily participate in meetings, conferences and seminars to expand their knowledge and identify strategic methods to approach the market. This knowledge will equip the industry with some power in targeting tourists and will prove to be beneficial over the long run (Lange-Faria, W; Elliot, S; 2012).

 

I believe that such events will definitely benefit the industry as a whole, not just the operators as it will create stronger means of communication. Social Media, as described by Jesse Desjardins of Tourism Australia, is an ‘exciting’ prospect for the industry. Keeping up with the trends of the external environment such as social media will maintain customer loyalty and satisfaction and in return will provide tourism organisations with improved profitability and a well established brand name.

 

J. Trainor

 

HTE601- Lecture 5 March 2014

Social Media; Serlen, B; Travel Agent. 9/2/2013, Vol. 342 Issue 10, p40-42

Understanding The Role of Social Media  in Destination Marketing Lange-Faria, Wendy; Elliot, Statia. Tourismos, Spring/Summer2012, Vol. 7 Issue 1, p193-211

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