The HomeActions Scoop On Past Editions
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The HomeActions Scoop On Past Editions
HomeActions is a Relationship building and insulating system for Realtors®, increasing their top-of-mind awareness. <a href="http://www.HomeActions.net" rel="nofollow">www.HomeActions.net</a>
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Bob Vila’s 5 ‘Must Do’ Tasks for April

Bob Vila’s 5 ‘Must Do’ Tasks for April | The HomeActions Scoop On Past Editions | Scoop.it
Spring is officially underway, and while our focus has swung toward outdoor projects, it's not all daffodils and sunny skies for homeowners this season. Bob Vila has five tasks for homeowners this month that will save money and time in the future.
HomeActions's insight:

Bob goes into greater detail about each but the top 5 'Must Do' Tasks for April include:


1. Avoid Basement Flooding

2. Consider a Fresh Coat of Paint

3. Start your Lawn Care Early

4. Make a Planter for your Deck or Patio

5. Take Advantage of Selling Season

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The Real Estate Professional - A One-Man Marketing Team

The Real Estate Professional - A One-Man Marketing Team | The HomeActions Scoop On Past Editions | Scoop.it
HomeActions's insight:

Real Estate Professionals have been given the gift and the curse of managing their own marketing strategies. On the one hand, you have complete control over the distribution and implementation of your marketing. On the other hand, it may be hard to keep up with everything you have planned.

 

Instead of highlighting the barriers that stand in your way, let's focus on the solutions necessary to run an effective marketing strategy.

 

Identifying your target market - Luckily enough, as a real estate professional, the simplest task is identifying your target market; whether they're buying, selling, or staying you provide a service to homeowners. The last item in the series is important because homeowners who are not ready for the transaction need help with what they have now and they mustn’t be neglected.

 

Distribute compelling content - Building a relationship is both one of the most important aspects of your marketing plan as well as one of the most difficult. To ensure a commitment to your homeowners provide them with content they can use right now. Your content should not be all about the move when a majority of homeowners are not ready to move just yet. Include content that is viable, current and compelling enough to grasp their attention and keep them coming back for more. The return will inevitably lead to a growth in your repeat and referral business, building your pipeline, sales and profits.

 

Rely on a trustworthy medium - Email is reliable, resilient, and resourceful. Infiltrating someone's inbox can prove difficult but when it happens it becomes personal. Establish a bond with your recipient and provide them with content they can use and share. The more your content is shared the more exposure you gain. Feel free to share that same content on your blog and social media sites to reach a larger audience.

 

Distinguish your lead targets - Use analytics to assess the progress that you are making. Track open and click-through rates for lead generation and provide those interested with a little more attention. It's comforting and shows the homeowner that you care.

 

 

As a real estate professional you want to position yourself as the go-to resource for homeowners. Take advantage of technology that is going to improve workflow management, promote your brand, and assist you in becoming more productive while reaching a large audience.

 



Christopher Pitre

HomeActions

cpitre@homeactions.net




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Winning technology formula for the real estate professional.

Technology can be a real estate professional's most valued ally if they invest properly. 

HomeActions's insight:

As this Inman Next Agent article so clearly points out, your technological investments are centered around your commitment level.

 

That being said, technology consumption boils down to three main components:

  • Technology
  • Community
  • Lifestyle


Let’s dissect this even further, shall we?

 

Technology:

Workflow management is a powerful attribute and could improve your overall performance immensely.  Before diving head-first into a technological investment make sure you have time to immerse yourself in it. It may take some time to get used to it at the start, but in the end it’ll inevitably save you time and improve your workflow.

 

Community:

When choosing the technology that is right for you make sure it also caters to your community. Transaction is a big word and the definition is even larger. Secure a technological device that is going to speak to the entire community not just those interested in buying or selling right now. You want to be able to maintain a healthy relationship with your community so when the time comes for the transaction you will be their go-to professional.

 

Lifestyle:

We live in a visual age, an age where people are interested in the personal aspects of another’s life. That’s not saying you should divulge everything but give-and-take is necessary in order to establish a flourishing relationship.  Incorporate your personal lifestyle into your professional brand through your technological efforts and the homeowner will begin to trust you.

 

Technology is fun and can be rewarding so long as you use it properly; workflow management, community engagement and lifestyle involvement are the keys to success.



Christopher Pitre

HomeActions

cpitre@homeactions.net

 


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The Ultimate Social Media Event Marketing Checklist [Infographic]

The Ultimate Social Media Event Marketing Checklist [Infographic] | The HomeActions Scoop On Past Editions | Scoop.it
The Ultimate Social Media Event Marketing Checklist [Infographic]
Business 2 Community
Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.

Via Laura Kinnard, Attorney 2.Oh!, REwebCentral
HomeActions's insight:

Social Media Event Marketing is a vital tool and an essential element for building a trustworthy relationship between your business and community. 


Christopher Pitre

HomeActions

Cpitre@homeactions.net

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Laura Kinnard's curator insight, February 13, 2013 4:31 PM

Great checklist.

REwebCentral's curator insight, March 12, 2013 12:14 PM

Realtors should consider incorporating a version of this checklist for open houses and other events, including community events that they want to support and raise their profile through.

Mike Ellsworth's curator insight, March 13, 2013 2:37 PM

Great infographic if you plan events.

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Google Authorship: Get your picture in search results and drive more traffic

Google Authorship: Get your picture in search results and drive more traffic | The HomeActions Scoop On Past Editions | Scoop.it
HomeActions's insight:

ImanNext provides an in-depth analysis of what it takes to get your picture generated on search results in order to drive more traffic.

 

 

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LinkedIn: Don’t set it and forget it

LinkedIn: Don’t set it and forget it | The HomeActions Scoop On Past Editions | Scoop.it
Many times, LinkedIn becomes the “set it and forget it” network. But for real estate professionals, there can be a huge opportunity to connect with your current sphere as well ...
HomeActions's insight:

For real estate professionals, building relationships is one of the most important elements of success.


LinkedIn is the world's largest professional network housing more than 200 million members. While that number may seem intimidating, LinkedIn incorporates features that allow the user to narrow their search, influential opportunities, and target reach.


ImanNext shares two new features via the article LinkedIn: Don't Set It And Forget It that could significantly enhance e-prospecting for real estate professionals. 


"LinkedIn Today. This is a new feature where you have the ability to follow influencers and thought leaders in business." LinkedIn Today is the real estate professional's gateway to a myriad of information pertinent to the homeowner.


"SlideShare Integration. Now that SlideShare is integrated into LinkedIn, you can now upload SlideShare presentations right into your LinkedIn Profile." Use SlideShare integration to update your experience and market that experience to your target audience.


Use these features, along with an array of other features, LinkedIn offers to build your brand as a leader in the real estate industry. 


Get educated. Share knowledge. Grow relationships. 




Christopher Pitre

HomeActions

cpitre@HomeActions.net

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The Eco-Friendly Home - Energy Saving Tips for the Homeowner

The Eco-Friendly Home - Energy Saving Tips for the Homeowner | The HomeActions Scoop On Past Editions | Scoop.it
HomeActions's insight:

The Good Life Team shared this infographic on their pinterest account; we found these energy saving tips very educational and decided to pay if forward.


A home has many rooms and each room offers a unique opportunity to reduce energy usage, save the homeowner money and preserve our planet. 


Give it a try, see how many you're able to accomplish.


Christopher Pitre

HomeActions

Cpitre@homeactions.net

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The Future of Real Estate Techonlogy

"The techonolgy that's going to work is the technology that makes the professional more productive."

HomeActions's insight:

Steve Berkowitz, CEO of Move.Inc., operator of Realtor.com shed some light on what he envisions for the future of technology at the Real Estate “Connect” Event that took place in New York City from January 16-18, 2013.

 

The video can be viewed on Inman news.  Steve shares some of his beliefs before focusing on the actual technology that could enhance the performance of real estate professionals.

 

Included in his beliefs for enhancing performance are:

  • Improved Workflow Management
  • Reduced Paperwork
  • Anything That’ll Help the Professional Be More Productive
  • Collaboration – the ability for people who have an interest and the people who can meet that interest
  • The ability to get more information out to consumers faster

 

 

“Technology is an enabler. It’s all about the data. The companies that do the best have the best technologies and have the largest consumer audiences – this idea of predicted analytics is going to change the nature of what we do. The technology that’s going to work is the technology the makes the professional more productive. Agents want to have a private conversation with consumers; they want to move into the private world.”

 

I agree with Steve and would venture to say, the channel that allows you into the “private world” is email marketing. It’s not exactly “new technology” but it’s a method that allows you to have a one-on-one dialogue attached to a collaborative effort that is branded to you.

 

What do I mean by that?

 

Email is an incredibly important channel for the real estate industry, so long as you deliver content that matters to the homeowner. The truth is, the majority of homeowners are not engaged in a transaction. You have to nurture your homeowners, establish trust and insulate relationships with information they can you use right now.  This private, informative and constant connection establishes a profound and secure relationship with your consumers.

 

Steve Berkowitz raises an important question in this video: “How do we help both the agent and consumer have an anonymous conversation until the consumer is ready in the sense to revel themselves?”

 

I think the only way to do this is by portraying yourself as a reliable and responsible professional. You supply the homeowner with information that affects them right now so when they are ready for the transaction not only do they remember you but they rely on you and recommend you to others.

 

Steve goes on to say, “The internet creates leads but we [professionals] do not know how to handle prospects... make that lead more informed, smarter, so that when the agent sends an email back it’s a relevant conversation.”

 

If you use email marketing effectively you'll be able to build your relationships, build your brand, and get the call when it comes time to buy or sell a home.

 

Christopher Pitre

HomeActions

Cpitre@homeactions.net

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