Home Builder Software
127 views | +0 today
Follow
Home Builder Software
Information for Real Estate Marketing and Sales Professionals selling New Homes
Your new post is loading...
Your new post is loading...
Rescooped by Lasso Data Systems from Social Media Content Curation
Scoop.it!

The Rise Of The Digital Is Changing Just About Everything About Curation | David Weinberger

The Rise Of The Digital Is Changing Just About Everything About Curation | David Weinberger | Home Builder Software | Scoop.it

[Curated by Giuseppe Mauriello]

 

I excerpted some interesting pieces from this article by David Weinberger. He wrote:

 

"The rise of the digital is changing just about everything about curation, mainly for the better but not entirely.

 

Collections themselves used to be physical assemblages of works. Now, not only are the works unassembled, the collection consists of metadata about the works. The metadata includes not only where the object exists (usually a clickable address), but also information designed to help the user evaluate whether it's worth the click.

 

You know you have to include the standard reference works, but for most of the works there's no right answer and probably no uniform agreement among the curators themselves. Now every curator can have her own digital collection even if other curators disagree.

 

Digital curation often only brings an item to our attention and reduces the number of clicks to get to it. The items outside the collection are still available on the Web and may show up at the top of a search results page or on someone else's curated list. The cost is in discovering the item; once discovered, items generally are only one click away.

 

Finally, curation protects us from works that are a waste of time, works that would mislead us or works that are objectionable. In a digital world, we have lots of other ways of accomplishing these goals: We use recommendation systems of various sorts, and a wide variety of evaluative tools have emerged to help us decide what is helpful and what is misleading.

 

Curation is thus changing at its core. It's curating metadata, not primary materials. Multiple curations can exist in the same space. We are losing the sense that there is a right curation for almost anything, and are also losing our sense of mastery of topics. And collections often are not as safe as they once were. Because of its strengths, curation will be with us forever. Indeed, as the welter of content continues to increase, we'll have more of it than ever.

 

In some areas—medical information, legal text—it will retain its old virtue of providing a reliable, authoritative source. In most areas, though, it has already been transformed, simultaneously transforming our idea of what constitutes a topic, what constitutes expertise, what constitutes authority and what constitutes a collection."

 

[read full article http://j.mp/uA5gJC]


Via Giuseppe Mauriello
more...
Guillaume Decugis's comment, January 2, 2012 10:50 AM
Yes, curation is changing and digital curation will not be the same as it used to be in pre-digital. We need to be prepared with softer boundaries than before of what is good and what isn't.

Thanks for sharing.
Giuseppe Mauriello's comment, January 2, 2012 10:54 AM
Hi Guillaume,
I totally agree with your comment. Thanks for appreciation my curated article.
Wishing to all you and your loved ones, Happy New Year!
Guillaume Decugis's comment, January 2, 2012 10:56 AM
Thanks! I wish you a happy new year as well! 2012 is going to be exciting.
Rescooped by Lasso Data Systems from Social Media Content Curation
Scoop.it!

LStack Is New Bookmarking App To Curate Your Content

LStack Is New Bookmarking App To Curate Your Content | Home Builder Software | Scoop.it

LStack is a very neat and clever little bookmarking app that allows you to do all sorts of weird and wonderful things with your bookmarks. It allows you to save your bookmarks fast as well as annotating them with tags and custom parameters and manages your whole bookmarking database.

 

LStack is smart bookmarking app. It let's you bookmark any webpage with bookmarklet, annotate bookmarks with tags or smart tags and even lets you attach parameters to bookmarks with smart tags.

 

LStack allows you to add virtually unlimited number of tags to any bookmark which can then can be used to find links. With LStack you can even add bookmarks by emailing them to your LStack account or share links via RSS feeds generated for any combination of filters.

 

You can even bookmark on your iPhone and iPad and other mobile devices.

 

[check out it here http://lstack.com/ ]


Via Giuseppe Mauriello
more...
Martin Gysler's comment, December 20, 2011 10:50 AM
Sounds great, I have subscribed and would test it, have you tested?. Thanks Giuseppe!
Giuseppe Mauriello's comment, December 20, 2011 2:31 PM
Hi Martin,
thanks for appreciation!
I joined, but I will check it better later or tomorrow!
Have a nice evening!
Martin Gysler's comment, December 20, 2011 3:47 PM
OK and thank you Giuseppe! Say me what you think about. I have tried a little today, but I don't see the advantage yet.
Scooped by Lasso Data Systems
Scoop.it!

7 Ways to Use YouTube in Your Business

7 Ways to Use YouTube in Your Business | Home Builder Software | Scoop.it

YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. Here's some great tips from Smedio . . .

more...
No comment yet.
Rescooped by Lasso Data Systems from Internet Marketing Strategy 2.0
Scoop.it!

Google Encrypted Search Referrals: How To Counter The New Horizon of Vanishing Keywords | Search Marketing Blog

Google Encrypted Search Referrals: How To Counter The New Horizon of Vanishing Keywords | Search Marketing Blog | Home Builder Software | Scoop.it

Curated from the article intro: "Since the onset of Google’s encrypted search, which masks keyword data in analytics for users signed into Google.com, the effect has been astonishing.

Though Matt Cutts told Danny Sullivan that, “Even at full rollout, this would still be in the single-digit percentages of all Google searchers on Google.com,” the real effect is highly vertical-specific.

 

For instance, aimClear Blog lost keyword data for nearly 23% of organic visitors for November of 2011. We’ve seen significantly higher percentages on client sites.

This post shares new and traditional measurement options to sooth the savage SEO.

We’ll also offer a different take on organic keyword tracking, based on page level semantic cluster analysis using Webmaster Tools to mash in keywords, missing as a result of Google’s encrypted search.

 

...We’ll start with the most basic solutions like ranking reports, Bing data and new vs. returning organic keyword visitors + conversion.

 

Then, we’ll progress to more radical approaches using Webmaster Central, you may not have thought of yet."

 

An absolute must read for web publishers. 9/10

 

Read the full article: http://www.aimclearblog.com/2011/11/30/wtf-factor-seo-analytics-survival-in-the-age-of-vanishing-keywords/ 

 

(Curated by Robin Good)


Via Robin Good
more...
No comment yet.
Rescooped by Lasso Data Systems from Internet Marketing Strategy 2.0
Scoop.it!

Link-Building Tactics: 8 Approaches That Always Work

Link-Building Tactics: 8 Approaches That Always Work | Home Builder Software | Scoop.it

I am just coming off from an internal meeting about the ethics and best practices for link building, where the outcome was the affirmation of our desire to create inbound links that are always the consequence of value creation and not of other motives or forces. 

More often than not I see how difficult it is for those new to web publishing to attack this front in ways that do not expose them to the risk of hurting their reputation or even being penalized for it. The problem is only one of available info, in the sense that if publishers really knew what their link building options and the consequences of each one were, they would all probably be making the right choices.  

In this article by Pamela Vaughan, you can have a good introduction or a pleasant and short refresher of which are some of the best practices to increase your inbound links.

Useful. 7/10

 http://blog.hubspot.com/blog/tabid/6307/bid/29278/The-8-Best-Link-Building-Tactics-to-Boost-Off-Page-SEO.aspx 


Via Robin Good
more...
No comment yet.
Rescooped by Lasso Data Systems from Internet Marketing Strategy 2.0
Scoop.it!

How To Repackage and Create More Content From What You Have Already Published

How To Repackage and Create More Content From What You Have Already Published | Home Builder Software | Scoop.it

David Meerman Scott provides a small set of useful practices that any company can adopt to recycle, curate, enrich and expand the amount of high-value content it can publish.

Here are five simple initial approaches you can consider:

1. Turn Videos Into Blog Posts

 

2. Turn Videos Into Ebooks


3. Turn Ebooks into Webinars


4. Turn Blog Posts Into a Game


5. Turn Comments Into Content


Find out all the details here: http://blog.hubspot.com/blog/tabid/6307/bid/29112/5-Ways-to-Repackage-Existing-Content-to-Create-MORE-Content.aspx 


Via Robin Good
more...
No comment yet.
Rescooped by Lasso Data Systems from Social Media Content Curation
Scoop.it!

Building Thought Leadership through Content Curation

"Anyone can collect links, and algorithms can aggregate. But only trained editors have the skills to select and collect the best information and build a “ loyal audience." - Mark Briggs, Journalism Next


Via Giuseppe Mauriello
more...
Beth Kanter's comment, November 17, 2011 3:04 AM
I like her steps too, although I tend to present them in a more simplified way for my audience. Great find.
janlgordon's comment, November 17, 2011 11:51 AM
Hi Beth - Good point, the simpler the better, I agree with you:-)
Rescooped by Lasso Data Systems from Real Estate News
Scoop.it!

Florida Markets Dominate REALTOR.com Top Ten Turnaround Report | REALTOR.com® Blogs

Florida Markets Dominate REALTOR.com Top Ten Turnaround Report | REALTOR.com® Blogs | Home Builder Software | Scoop.it
Realtor.com's Top 10 Turnaround Town Report, based on third quarter 2011 data, includes six Florida markets.

Via Cyndee Haydon www.SandbarsToSunsets.com
more...
No comment yet.
Scooped by Lasso Data Systems
Scoop.it!

Koloa Landing at Poipu Beach Reaches $28 Million in Sales - PR.com (press release)

Koloa Landing at Poipu Beach Reaches $28 Million in Sales - PR.com (press release) | Home Builder Software | Scoop.it
Koloa Landing at Poipu Beach Reaches $28 Million in SalesPR.com (press release)Lasso Data Systems is the leading developer of “on-demand” CRM real estate software for new home builders and developers.
more...
No comment yet.
Rescooped by Lasso Data Systems from Internet Marketing Strategy 2.0
Scoop.it!

How To Get On Top Of Google New "Fresh" Results?

How To Get On Top Of Google New "Fresh" Results? | Home Builder Software | Scoop.it

From the article intro: "If you haven’t heard about Google’s “Freshness Update” by now, I’m sure you’ll be hearing about it much more.

 

The short story is that Google is now “Giving you fresher, more recent search results.“. Marketing Pilgrim took a look at this update as well. So what’s next?


Well, “new” content is now ranking higher for many searches.

 

Looking around at various search results across the board, some of the results are astounding. As Rand Fishkin pointed out, a Google query for “Top Chef Texas” is almost entirely composed of content that is just days old. Changing the number of results to 100 doesn’t help much, either.


So how do you leverage this?

 

What can you do to try and ensure that you have a shot at “fresh” rankings?"

Read on:  http://www.marketingpilgrim.com/2011/11/7-content-marketing-tactics-to-rank-higher-in-googles-new-fresh-results.html


Via Robin Good
more...
No comment yet.
Scooped by Lasso Data Systems
Scoop.it!

Daily Forecast Update: New Home Sales, Mortgage Applications ...

Daily Forecast Update: New Home Sales, Mortgage Applications ... | Home Builder Software | Scoop.it
Although new sales and new home starts are well below their historical averages, the recent decline in new construction has helped keep additional inventory off the market to the benefit of the existing home sale market.
more...
No comment yet.
Rescooped by Lasso Data Systems from Social Media Content Curation
Scoop.it!

Use Twitter to Benefit your Company! Introducing Twitter Stories | Twitter Blog

Use Twitter to Benefit your Company! Introducing Twitter Stories | Twitter Blog | Home Builder Software | Scoop.it

Today we’re launching the first in a series of Twitter stories.

Read about a single Tweet that helped save a bookstore from going out of business; an athlete who took a hundred of his followers out to a crab dinner; and, Japanese fishermen who use Twitter to sell their catch before returning to shore.

 

Each story reminds us of the humanity behind Tweets that make the world smaller.

Each month we’ll curate a selection of profiles to share...

[read full article http://j.mp/tkYk1w]


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Lasso Data Systems from Green Innovation
Scoop.it!

Tens of millions of people are moving to places that are more vulnerable to environmental disaster...

Tens of millions of people are moving to places that are more vulnerable to environmental disaster... | Home Builder Software | Scoop.it

Tens of millions of people are moving to places that are more vulnerable to environmental disaster, particularly the urban flood plains of Asia and Africa, according to a UK government report.

 

By focusing mainly on the people displaced by drought, floods and famine, the world is neglecting those “trapped” in deteriorating environmental conditions or actually moving into them, says the study, prepared by the government’s Foresight programme that examines issues 20-80 years in the future.


Via J. Campbell
more...
Jón Sallé's comment, October 27, 2011 11:34 AM
Should also be considered the fact that many rice-producing areas in south and south east asia will soon be under the see !...
Rescooped by Lasso Data Systems from Internet Marketing Strategy 2.0
Scoop.it!

Social Media Keywords vs. SEO Keywords

Social Media Keywords vs. SEO Keywords | Home Builder Software | Scoop.it

Keywords and text are valuable for more than just Google results pages.

 

The same logic that applies to the importance of SEO content also applies to social networks such as YouTube, Twitter, and LinkedIn.

 

After all, these social networks have a search function similar to that of Google.

 

Think of these social networks as simply a different search engine, but just on a slightly smaller scale.

 

Many aspects of optimizing your social media accounts are similar to optimizing for the search engines.

 

You want content to look natural; you want to think like your target audience; you want to target 2-3 keyword phrases at a time; the more specific the better, and so on.

 

However, there are two vital differences that are important to understand if you’re going to begin targeting keywords for social media.

 

1. Different Inquiries

2. Different Answers

 


Via Antonino Militello, Robin Good
more...
Neil Ferree's comment, December 23, 2011 10:05 AM
Social SEO will become a major influence on how SEO practitioners design and execute their Local, Mobile, Social Media marketing. Visual backlinking is a technique I suspect will add to this new phenom.
Rescooped by Lasso Data Systems from Social Media Content Curation
Scoop.it!

If Brand Loyalty Is Defined By Engaging Your Niche Audience, Curation Is The Key To Finding Your Voice

If Brand Loyalty Is Defined By Engaging Your Niche Audience, Curation Is The Key To Finding Your Voice | Home Builder Software | Scoop.it

The author of this article is huge fan of the Online Journalism Review and after reading one of the latest blog posts"Five more lessons for getting it right, this time around" ( http://bit.ly/vg45DU ), she thought to start a healthy debate and perspective on Niles’ assertion, “Don’t make the syndication mistake.”

 

While she agrees that licensed content should not replace original content creation, the syndication market has rapidly evolved over the past 5 years, creating a new architecture for news and media and providing huge opportunities for publishers and content buyers.

 

In this full interesting article, I excerped this part and it is the title of my curated article:

 

"Niles (the author of post on OJR) focuses on traditional publishers in the article, but licensing syndicated content is also a great opportunity for brands. For example, imagine you’re the content marketing strategist for a major fashion retailer. Your entire job is dedicated to building, articulating and spreading your brand’s view on fashion trends through your blog and content marketing efforts.

 

Creating high quality, original content takes a lot of work and time, as it rightfully should. However, imagine that you have the opportunity to license and streamline a huge range of voices and perspectives into your content marketing strategy – from bloggers such as The Sartorialist to the Fashion Toast, magazine publications like Inventory and Elle, major fashion sites like Style.com or The Cut.

 

Whether you’re a content marketing strategist, an online editor or traditional publisher, the key is meticulous curation. If done right, highly curated, syndicated content can be hugely valuable, cost efficient and sustainable long term.

 

Curating a variety of relevant, niche perspectives not only supports the evolving definition of today’s “journalist,” but also helps to build your own unique voice, better engage your audience and increase the likelihood of people staying engaged and on your site...."

 

curated by Giuseppe Mauriello

[read full and original article here http://j.mp/uAE45a]


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Lasso Data Systems from Social Media Content Curation
Scoop.it!

Content Curation Tools: 5 Different Approaches | Darwin Ecosystem

Content Curation Tools: 5 Different Approaches | Darwin Ecosystem | Home Builder Software | Scoop.it

According to the Romain Goday, there are five distinct approaches to content curation. They are: 

 

1. The Expert Approach: Curators
A way to obtain relevant information with a reduced level of effort is to rely on experts. 

 

2. The Crowd Approach: Popularity
Most content curation tools use a series of algorithms to determine which content is popular and make it more visible to users. 

 

3. The User Behavior Approach: Personalization
Content personalization involves using technology to accommodate the different information needs between individuals. It surfaces content that is assumed to be more relevant for a specific user. 

 

4. The Relationships Approach: Social Graph

The social graph is an increasingly used approach to curate information. 

 

5. The Patterns Approach: Emergence
This approach consists of representing the emergence of content over the Web.

 

And for each one it provides an in-depth description, pros and cons as well as example of real tools utilizing that approach.

 

He concludes with a simple but insightful point:

 "Most of those approaches are combined by content curation tools in an attempt to increase information relevance for the users. 

Tools cannot effectively understand the context of the user.

So the challenge is to reduce the noise without filtering information that could be valuable for the user.

 

[read full article http://j.mp/tY3yYX]


Via Robin Good, Giuseppe Mauriello
more...
janlgordon's comment, December 8, 2011 1:27 AM
This is a great piece Robin!
Martin Gysler's comment, December 8, 2011 4:09 AM
A great post!
Giuseppe Mauriello's comment, December 8, 2011 4:11 AM
thank you Martin!
Scooped by Lasso Data Systems
Scoop.it!

10 Reasons Blogs Are Your Social Media Hub

10 Reasons Blogs Are Your Social Media Hub | Home Builder Software | Scoop.it

Stand out from the pack by developing a blog that's integrated into your organization's website . . .

more...
No comment yet.
Rescooped by Lasso Data Systems from Social Media Content Curation
Scoop.it!

12 Rules of Blogging Survival: Content Curation is Great Strategy | Problogger

12 Rules of Blogging Survival: Content Curation is Great Strategy | Problogger | Home Builder Software | Scoop.it

Excerpt from article:

 

Blog readers have a myriad of reading options for almost every topic you can think of. In fact, within your niche, potential customers may be enjoying blog posts written by your competitors while they ignore your blog like the plague.

 

 

There are 12 ways for your blog to survive and thrive.

 

1. Be the best teacher in your niche... (content curation strategy)

2. Be more personal than the others...

3. Be funnier than the others...

4. Say what everyone else thinks...

5. Be the expert on a specific sub-niche... (content curation strategy)

6. Have a bigger vision...

7. Be more extreme than the others...

8. Be more creative than the rest...

9. Cross-pollinate better than the others...

 

10. Be the best curator of meaningful content:

Find the best information that others have written and posted online—the best articles, charts, tables, infographics, videos, or pictures. Collect it in a logical, easy-to-use navigational structure on your blog.
Make sure you link to and give credit to your sources and only summarize (or take small portions of) the articles you link to. Content curation is a way to share great information that is already available and to become seen as a key source of great information.

 

11. Be the news source for your industry... (content curation strategy)

12. Work harder than the rest...

 

[read full article http://j.mp/tgsQ0N]


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Lasso Data Systems from Internet Marketing Strategy 2.0
Scoop.it!

#SEO Optimization: Bing vs. Google

#SEO Optimization: Bing vs. Google | Home Builder Software | Scoop.it

The main principles of SEO are the same for all the big search engines, as are the no-no’s. Keyword-stuffing, paid link schemes, link farms and other black hat SEO techniques will get you punished in the same way all across the board, but if you want to undertake small tweaks to make your site rank better in a particular engine, there is no reason not to go for it.


...

 

...as Bing is still really in its infancy, we’ve yet to see the developments that will make it really different to Google. Some findings have started to emerge now, but it will take several more years and a further gain in search engine market share before anyone really has to consider optimizing sites specifically for Bing.
 

At the moment, as Google has been tweaking their algorithm for more than a decade, theirs is far more discerning and advanced because they’ve had more time to develop and tweak it. Therefore, if you have a site with good copy, appropriate keyword density, good PageRank and lots of quality inbound links that already ranks well in Google, it will almost certainly rank well in Bing as well. 

Find out more: http://sixrevisions.com/content-strategy/seo-for-bing-versus-google/
 


Via Level343, Robin Good
more...
Level343's comment, November 24, 2011 10:20 AM
You're welcome A Broad Viewer :)
Scooped by Lasso Data Systems
Scoop.it!

Despite low mortgage rates, new home sales barely making progress

Despite low mortgage rates, new home sales barely making progress | Home Builder Software | Scoop.it
WASHINGTON — U.S. homebuilders are feeling a little less pessimistic about the struggling housing market.
more...
No comment yet.
Scooped by Lasso Data Systems
Scoop.it!

StumbleUpon Trounces Both Facebook and Twitter - The Lifecycle Of Links . . .

StumbleUpon Trounces Both Facebook and Twitter - The Lifecycle Of Links . . . | Home Builder Software | Scoop.it

StumbleUpon shows us in this beautiful infographic how the life-cycle of a link is much higher than on any other social site including Facebook and Twitter . . .

more...
No comment yet.
Rescooped by Lasso Data Systems from Internet Marketing Strategy 2.0
Scoop.it!

For Web Marketers With Curious Minds Google Launches “Think Insights”

For Web Marketers With Curious Minds Google Launches “Think Insights” | Home Builder Software | Scoop.it

Today at Google, the Think with Google team known for The Google Think Quarterly has launched its next project: Think Insights.

 

In an effort to position itself as a thought leader, Google’s Think Insights is a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library including videos and infographics, planning tools, and a section for emerging digital trends.

 

If you only have a few minutes to spare, try playing with its Real Time Insights Finder tool, which lets you spot emerging trends and gain valuable consumer insights, all in real time....

 

[read full article http://j.mp/sHIrmW]


Via Giuseppe Mauriello, Tom George, Robin Good
more...
johnny howard's curator insight, September 28, 2014 6:42 PM

Google generating their own consumer insight software. This will help companies gain knowledge they need to market that cant afford the big research budget 

Scooped by Lasso Data Systems
Scoop.it!

How to Set Up a Google+ Brand Page

How to Set Up a Google+ Brand Page | Home Builder Software | Scoop.it

Mashable go hands-on, to offer you a simple walkthrough, demo-ing just how quick and easy it is to get your business set up on Google+...

more...
No comment yet.
Scooped by Lasso Data Systems
Scoop.it!

Tips for Lasso CRM Software from Team Lasso | Lasso CRM

Tips for Lasso CRM Software from Team Lasso | Lasso CRM | Home Builder Software | Scoop.it
... to help people & business sell more real estate. Our goal is to connect with Lasso users to obtain feedback, insight and news to make Lasso the best home builder software for real estate sales and marketing professionals.
more...
No comment yet.
Scooped by Lasso Data Systems
Scoop.it!

Useful for every industry: Top 5 Tools to Better Time Your Tweets . . .

Useful for every industry: Top 5 Tools to Better Time Your Tweets . . . | Home Builder Software | Scoop.it

Do you know the optimum time of day to tweet your followers? Here's a look at five Twitter tools that will give you valuable insight . . .

more...
No comment yet.