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Effective Persuasion Techniques

Effective Persuasion Techniques | holly peco | Scoop.it
Everyone is susceptible to being persuaded; persuasion is a process whose objective is to change a person’s attitude and/or behavior towards an idea, event, person or an object. An understanding of...
Holly Peco's insight:

these techniques are helpful skills and would benefit to increase sales.

 

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Rescooped by Holly Peco from Automatic Content recognition
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Television Social Media - Social Media Television - Television Social Media News Network

Television Social Media - Social Media Television - Television Social Media News Network | holly peco | Scoop.it
#Television via #twitter http://t.co/iXInNqWU #tv #marketing and #advertising on television in the social media age...

Via liaoyong
Holly Peco's insight:

Exposing the brand repeatedly would catch attention to the consumer especially before, during, or end of the reality television shows as well as the “paid brands” sponsors where they also promote the products in the show itself

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What Is Brand Equity and Why is it Valuable?

What Is Brand Equity and Why is it Valuable? | holly peco | Scoop.it
In the late 1980s, brand equity was just emerging as an important idea. In 1991 I published a book, Managing Brand Equity that defines brand equity and describes how it generates value.

Via Thomas Faltin
Holly Peco's insight:

as a consumer, I would value more the well-known brand.

  than to those less-known brand product. Most likely would  buy/ get the product with better brand because we believe that well-known brand gives more quality and satisfaction

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Michael Shaw's curator insight, August 15, 2014 2:07 AM

A very insightful article about brand equity and its value.

dane norton's curator insight, September 29, 2014 10:37 PM

This article discusses the emerging trend of brand equity over the last twenty years, providing a model that includes a perspective on brand equity today. This model has four dimensions that include brand loyalty, brand awareness, brand associations and perceived quality. Each of these dimensions provide value to a firm in numerous ways, once a company identifies the value of brand equity they can then follow a brand equity road map to manage potential value. 

Tiffany's curator insight, October 1, 2014 3:56 AM

Brand equity has become more important in marketing to help brands evaluate itself. To gain the brand equity that should consider brand awareness, brand loyalty, and brand association. The brand equity also provides value of customers. It encourages customers' ability to procss information.

Rescooped by Holly Peco from Mobile Marketing and Communication
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Is Your School Admissions Marketing Social?

Is Your School Admissions Marketing Social? | holly peco | Scoop.it
Create an engaging social media presence for your school or college on Facebook, Twitter and YouTube to help you reach your enrollment goals.

Via M-CommunicationsCollective
Holly Peco's insight:

social media presence is an easy access for all the students to achieve their learnings, skills, goals, and performances

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Rescooped by Holly Peco from Marketing Strategy News
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Integrated Marketing Communications: introduction

Integrated Marketing Communications: introduction | holly peco | Scoop.it
Integrated Marketing Communications (IMC) allows you to create marketing strategies and campaigns that are consistent across the board. (What is Integrated Marketing Communications?

Via Lawrence Porter
Holly Peco's insight:

integrated marketing communications helps marketers to develop their marketing strategies skills or knowledge in an effective IMC programme or this strategies applies in campaigns where marketers provides a consistency services to the audience and gives benefits for both parties

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Jordy Jamieson's curator insight, March 6, 2014 7:51 PM

My first scoop. Just an introduction to IMC

Caitlin Jackson's curator insight, March 10, 2014 5:53 PM

Interesting Read .  Really enjoyed it. Found it insightful as it shows how different media communicate to different consumers therefore when using many different disciplines they over each others weaknesses 

ben matthew's curator insight, August 3, 2014 7:10 AM

Interesting article to give a better insight to understand what IMC is... Also mentioned how frequency builds credibility... Can see this when watching tv and you always see the same television ads come on regularly! @jpfernandez9

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Television Social Media - Social Media Television - Social Television

Television Social Media - Social Media Television - Social Television | holly peco | Scoop.it
RT @SocialNewsCorp: #Television via #twitter http://t.co/iXIjfQNK #tv #marketing and #advertising on television in the social media age

Via Rhys Miles Thomas, Holly Peco
Holly Peco's insight:

marketing communication is useful in advertising the brand through reality television shows, which it is an effective way to market the brand online or any social media and this increased consumer. It is important in establishing an effective program, which are advertising, marketing-oriented public relations direct response, sales promotion, and social media – sponsorship

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Holly Peco's curator insight, May 11, 2014 10:04 PM

Mostly everyone has televisions at home, work and anywhere. television shows help create consumers through advertising. Television viewing helps the brand advertising to increase consumer. The artists, celebrities and hosts also help them to create consumers. High ratings on television show such as reality television show will create money. hence, the higher ratings, more audience are watching the reality television show, more people would buy the product as well as the product endorsements or other advertisements surround the television show

Holly Peco's curator insight, May 14, 2014 9:45 PM

marketing communication is useful in advertising the brand through reality television shows, which it is an effective way to market the brand online or any social media and this increased consumer. It is important in establishing an effective program, which are advertising, marketing-oriented public relations direct response, sales promotion, and social media – sponsorship

Rescooped by Holly Peco from Content Experience is King
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Television Social Media - Social Media Television - Social Television

Television Social Media - Social Media Television - Social Television | holly peco | Scoop.it
RT @SocialNewsCorp: #Television via #twitter http://t.co/iXIjfQNK #tv #marketing and #advertising on television in the social media age

Via Rhys Miles Thomas
Holly Peco's insight:

marketing communication is useful in advertising the brand through reality television shows, which it is an effective way to market the brand online or any social media and this increased consumer. It is important in establishing an effective program, which are advertising, marketing-oriented public relations direct response, sales promotion, and social media – sponsorship

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Holly Peco's curator insight, May 11, 2014 10:04 PM

Mostly everyone has televisions at home, work and anywhere. television shows help create consumers through advertising. Television viewing helps the brand advertising to increase consumer. The artists, celebrities and hosts also help them to create consumers. High ratings on television show such as reality television show will create money. hence, the higher ratings, more audience are watching the reality television show, more people would buy the product as well as the product endorsements or other advertisements surround the television show

Holly Peco's curator insight, May 14, 2014 9:49 PM

marketing communication is useful in advertising the brand through reality television shows, which it is an effective way to market the brand online or any social media and this increased consumer. It is important in establishing an effective program, which are advertising, marketing-oriented public relations direct response, sales promotion, and social media – sponsorship

Rescooped by Holly Peco from All Things Branding
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Brand Equity Success Leads to a Logo with No Name

Brand Equity Success Leads to a Logo with No Name | holly peco | Scoop.it
Learn how powerful brand equity enables companies like Telstra, Apple, and Starbucks to drop their names from their logos successfully.

Via Donna
Holly Peco's insight:

I can say that brand logos with no name are the most successful brands marketers have created. brand logo has important roles to consumers. The loyal consumers are attached to their favourite brands  Marketers provides to consumers are identification of source of product, responsibility to product maker, risk reducer, search cost reducer, brand promise, symbolic device, and QUALITY.

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Television Social Media - Social Media Television - Social Television

Television Social Media - Social Media Television - Social Television | holly peco | Scoop.it
RT @SocialNewsCorp: #Television via #twitter http://t.co/iXIjfQNK #tv #marketing and #advertising on television in the social media age

Via Rhys Miles Thomas
Holly Peco's insight:

Mostly everyone has televisions at home, work and anywhere. television shows help create consumers through advertising. Television viewing helps the brand advertising to increase consumer. The artists, celebrities and hosts also help them to create consumers. High ratings on television show such as reality television show will create money. hence, the higher ratings, more audience are watching the reality television show, more people would buy the product as well as the product endorsements or other advertisements surround the television show

more...
Holly Peco's curator insight, May 14, 2014 9:45 PM

marketing communication is useful in advertising the brand through reality television shows, which it is an effective way to market the brand online or any social media and this increased consumer. It is important in establishing an effective program, which are advertising, marketing-oriented public relations direct response, sales promotion, and social media – sponsorship

Holly Peco's curator insight, May 14, 2014 9:49 PM

marketing communication is useful in advertising the brand through reality television shows, which it is an effective way to market the brand online or any social media and this increased consumer. It is important in establishing an effective program, which are advertising, marketing-oriented public relations direct response, sales promotion, and social media – sponsorship

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The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook

Companies are now using social networking sites, such as Facebook, to enhance their brand communication and to promote and disseminate their product information among consumers. Such brands as Coca-Cola, Converse, and Starbucks reach millions of people through their social media communication; however, companies do not have complete control over this phenomenon. Consumers actively “like” brands, comment on posts, share information and share their opinions with other people on the Internet. The purpose of this study is to fill the gaps in the discussion of the ways in which firm-created and user-generated social media communication techniques impact consumer-based brand dimensions through Facebook. Moreover, we studied brand purchase intentions to achieve a behavioral understanding of the influence of these two communication instruments. We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of social media communication on brand equity metrics. We subsequently applied structural equation modeling techniques for data analysis. The results of our empirical studies showed that user-generated social media communication had a positive impact on two measures of consumer-based brand equity, which included brand loyalty and perceived brand quality. In addition, the analysis indicated that firm-created social media communication had no influence on consumers’ brand purchase intention. This study also offers valuable insights for brand managers and scholars.

 

To read more, go to: 

ftp://ftp.zie.pg.gda.pl/RePEc/gdk/wpaper/WP_GUTFME_A_4_SchivinskiDabrowski.pdf

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