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The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered

The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered | hokusai | Scoop.it

The subtitle of the writer and artist Austin Kleon’s new book, Show Your Work! is “10 Ways to Share Your Creativity and Get Discovered.” But that subtitle could just as easily be, “How to Self-Promote Without Being a Jerkface.” It’s an incredibly useful and compulsively readable short book about how to use social media and networking if you’re a creative person of any stripe.

 

Kleon, who gave the Keynote speech at this year’s SXSW, isn’t giving the same tired advice. The key to his method is to continuously share your work, whether or not you think it’s absolutely perfect, or absolutely finished. In fact, he encourages writers, artists, and musicians to pull back the curtain on their work and show the process. “By letting go of our egos and sharing our process,” Kleon writes, “We allow for the possibility of people having an ongoing connection with us and our work, which helps us move even more of our product.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 23, 2014 12:42 PM

Writer and author Austin Kleon shares some guidelines for promoting your work without spamming from his new book, Show Your Work! 10 Ways to Share...

Joan Puighermanal Oller's curator insight, March 24, 2014 11:54 AM

Faig esforços per a sumar-me a aquesta nova fe.

Laura Avila's curator insight, March 24, 2014 3:48 PM

It's so important to keep the balance between being visible and being obnoxious. Connections with publics are so important to maintain.

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9 Tools to Discover Influencers in Your Industry

9 Tools to Discover Influencers in Your Industry | hokusai | Scoop.it

The tide of influence hunting on the web is rising beyond public relations and social media to digital marketing at large.  In particular, there’s growing attention being directed towards influencers as gateways to new audiences.


Influence as the ability for a person to inspire action amongst a community is a very powerful thing and therefore, increasingly appreciated by digital marketing and PR pros alike. An influencer program that identifies, qualifies, engages and maintains relationships with industry influencers can serve as a formidable “force multiplier” for everything from content amplification to product feedback to content co-creation. 

Beyond the “brandividual endorsement”, people with a strong center of influence can provide valuable context and credibility to a company seeking to connect with an audience of buyers. But in an age of information overload and the ability for anyone, anywhere to publish, finding those influential connections in your industry can prove to be a challenge.

Here are 9 of many tools that can be used for the initial task of finding influencers aligned with specific areas of subject matter expertise. Several go beyond discovery and also support filtering, managing, engaging, monitoring and reporting....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 13, 2014 1:23 PM

Great list of influencer tools from Lee Odden. I'd definitely add GroupHigh to the toolkit.

AceConcierge's curator insight, February 13, 2014 8:54 PM

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