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Rescooped by Peter DeMeo from Just Story It

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | HL7 | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.

Via Dr. Karen Dietz
Dr. Karen Dietz's curator insight, August 12, 2013 3:18 PM

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:

  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 

It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!

And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.

Go read the article, look at the other amazing stats shared, and enjoy the stories.

This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

Rescooped by Peter DeMeo from Healthcare Interoperability

Health IT Standards Predictions for 2013 - Government Health IT (blog)

Health IT Standards Predictions for 2013 Government Health IT (blog) The HL7 FHIR Protocols that I've been using for ABBI also have a simplified method by which patients (or devices) can post data to a PHR.
Via Alexander Berler
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