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Rescooped by Minna Kilpeläinen from Just Story It

Story Strategy For Generating Lots Of Content

Story Strategy For Generating Lots Of Content | Hitchhiker | Scoop.it
Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature?

Via Dr. Karen Dietz
Dr. Karen Dietz's curator insight, June 11, 2014 7:06 PM

This post by Emily G. Buchler gives us a terrific way to think about our business stories that will generate an endless stream of stories that are cohesive to your brand. How? By telling stories within stories.

Yes -- what a great point! She then does a fabulous job explaining what she means by this statement, and gives examples so we 'get it'.

Put this article into the category of 'strategic storytelling'. Yes, we need to craft our business stories. But if we don't think about them strategically, we can end up with messages at cross purposes with themselves as we produce content across different channels. 

So go read this article because I think it will really help you generate ideas for more stories you can tell -- but in a way that is consistent with your brand.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Minna Kilpeläinen from Working With Social Media Tools & Mobile

Kotisivut kuolivat, yritysblogi kerää kävijät

Kotisivut kuolivat, yritysblogi kerää kävijät | Hitchhiker | Scoop.it
Sisällöltään köyhät yrityksen kotisivut ovat kohta historiaa. Ne eivät näy hakukoneissa eivätkä leviä sosiaalisessa mediassa. Sen sijaan yritysblogi voi moninkertaistaa kävijämäärät.

Via Ilkka Olander
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Rescooped by Minna Kilpeläinen from Curation Revolution

Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment]

Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment] | Hitchhiker | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.

I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.

Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.

For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.

When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.

This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.

So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.

To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Added to G+ too


Via Martin (Marty) Smith
Minna Kilpeläinen's insight:

Thanks for the lesson, Marty!

Dr. Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Dr. Karen Dietz's curator insight, August 22, 2014 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 

As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.

Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.

Other than a rant for me, what's the value of this post to you and business storytelling?

Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.

All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!

Karen Dietz

Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
Rescooped by Minna Kilpeläinen from Just Story It

Add Visual Humor To Your Website With A Cartoon Subscription Service

Add Visual Humor To Your Website With A Cartoon Subscription Service | Hitchhiker | Scoop.it

Click here to edit the content...

Via Dr. Karen Dietz
Dr. Karen Dietz's curator insight, December 7, 2012 7:23 PM

Hey -- this isn't about storytelling per se. But it is about spicing up your website with a little bit of humor. Perfect for a Friday afternoon! Let a little bit of humor be part of your business narrative :))

Enjoy the article and the ideas shared here. I hope it brings a smile to your face, and smiles within your community!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

CESSON's curator insight, August 4, 2014 9:41 PM

Great idea!