Higher Education Marketing Tips and Tricks
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Higher Education Marketing Tips and Tricks
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Developing Sustainable Student Recruitment Strategies in China

Developing Sustainable Student Recruitment Strategies in China | Higher Education Marketing Tips and Tricks | Scoop.it
While China remains the biggest student recruitment market, emerging challenges make it essential to develop a strategic marketing approach.
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Declutter Your Digital Space: 4 Development Suggestions to Make Your School’s Website More Intuitive

Declutter Your Digital Space: 4 Development Suggestions to Make Your School’s Website More Intuitive | Higher Education Marketing Tips and Tricks | Scoop.it
Could your school’s website be less complicated? Find out how to make your site more intuitive, easier to navigate, and a more enjoyable experience for users.
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Emerging Markets and Tactics for International Student Recruitment in Southeast Asia

Emerging Markets and Tactics for International Student Recruitment in Southeast Asia | Higher Education Marketing Tips and Tricks | Scoop.it
As the region’s importance grows, find out why now is the perfect time to expand your international student recruitment initiatives into Southeast Asia.
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Tips for Promoting Blended Learning to Recruit the “Unreachable” Student

Tips for Promoting Blended Learning to Recruit the “Unreachable” Student | Higher Education Marketing Tips and Tricks | Scoop.it
How top schools are promoting blended learning to recruit previously unreachable students & tips for promoting your own blended programs
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9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student

9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student | Higher Education Marketing Tips and Tricks | Scoop.it
9 ways for college and university marketers to review and tune up their marketing to be more relevant for today's prospective students.
Higher Education Marketing's insight:

The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s has significantly evolved into the incredibly diverse and mixed student populations that we see today .

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6 Ways Your Private School Can Boost Inquiries from Parents Online

6 Ways Your Private School Can Boost Inquiries from Parents Online | Higher Education Marketing Tips and Tricks | Scoop.it
Practical digital marketing strategies private schools can use to reach, engage with, and boost inquiries from parents online.
Higher Education Marketing's insight:

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards.

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Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy

Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy | Higher Education Marketing Tips and Tricks | Scoop.it
Find out how new ad-blockers could impact your online student recruitment, and how to adjust your strategy to avoid losing visibility.
Higher Education Marketing's insight:

Last week, we discussed ways to improve click-through rates on your Facebook ads. 

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13 Tips To Generate More Student Leads

Higher Education Marketing (HEM) shares the key elements of effectively generating student leads online, including: increasing organic reach and launching Pa...
Higher Education Marketing's insight:
13 Tips To Generate More Student Leads
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5 Steps to Writing Irresistible PPC Ads for Student Recruitment

5 Steps to Writing Irresistible PPC Ads for Student Recruitment | Higher Education Marketing Tips and Tricks | Scoop.it
Test your Pay-per-Click ad writing-prowess against our 5 steps to better PPC copy - and discover the secret of irresistible PPC ads!
Higher Education Marketing's insight:

Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient means of raising your profile online, and generating quality student inquiries.

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How Recent Changes to LinkedIn Groups Affect your College or University’s Alumni Groups

How Recent Changes to LinkedIn Groups Affect your College or University’s Alumni Groups | Higher Education Marketing Tips and Tricks | Scoop.it
Review of recent changes to the rules of operation and management of LinkedIn Groups and their implications on higher ed alumni groups
Higher Education Marketing's insight:

LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check out the LinkedIn Groups directory and drill down to your favourite institution to see a detailed listing of all presently operating public Groups. Of course there are also many private Groups not listed here so consider the directory as the tip of the iceberg.

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Tips for Better Higher Education Pay-Per-Click (PPC) Marketing

Tips for Better Higher Education Pay-Per-Click (PPC) Marketing | Higher Education Marketing Tips and Tricks | Scoop.it
Create better pay per click marketing for your college or university with these education lead generation tips.
Higher Education Marketing's insight:

As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It is the non-branded search engine queries for specific programs and degree types that have been growing most significantly in the past few years.

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A Higher Ed Marketer’s Guide to Email Lead Nurturing

A Higher Ed Marketer’s Guide to Email Lead Nurturing | Higher Education Marketing Tips and Tricks | Scoop.it
An introduction to email lead nurturing strategy, tactics and best practices for school, college and university marketers
Higher Education Marketing's insight:

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution that is responsible for creating a new and very important role for permission-based email within the recruitment marketing mix.

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Driving Lead Generation with SEO in Higher Ed

Driving Lead Generation with SEO in Higher Ed | Higher Education Marketing Tips and Tricks | Scoop.it
This post argues the importance of seo to higher ed lead generation and summarizes a recent report on search engine ranking factors
Higher Education Marketing's insight:

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads.

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Why You Should Consider Adding Native Advertising to your Higher Education Marketing

Why You Should Consider Adding Native Advertising to your Higher Education Marketing | Higher Education Marketing Tips and Tricks | Scoop.it
Native advertising is one of the most popular and promising paid marketing techniques. Learn how your school can leverage its potential!
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4 Simple Time Management Tips for Education Lead Generation Campaigns

4 Simple Time Management Tips for Education Lead Generation Campaigns | Higher Education Marketing Tips and Tricks | Scoop.it
4 Simple Time Management Tips for Education Lead Generation Campaigns
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Beyond Responsive: How to Give Prospective Students a Fast and Frictionless Mobile Experience

Beyond Responsive: How to Give Prospective Students a Fast and Frictionless Mobile Experience | Higher Education Marketing Tips and Tricks | Scoop.it
Beyond being responsive, prospective students expect a fast and frictionless mobile web experience with your school. These tips will help!
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7 Signs Your Website is Sabotaging Student Recruitment

7 Signs Your Website is Sabotaging Student Recruitment | Higher Education Marketing Tips and Tricks | Scoop.it
Use this comprehensive checklist to ensure your school's website has what it takes to attract & convert the most discerning students.
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6 Online Video Platforms for Improving your School’s Content Marketing

6 Online Video Platforms for Improving your School’s Content Marketing | Higher Education Marketing Tips and Tricks | Scoop.it
Producing original videos can be a challenge for schools. Here are 6 innovative tools to kick-start your video content marketing strategy!
Higher Education Marketing's insight:

Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some form of marketing through video channels is a must when trying to engage with today’s prospective students.

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Use your website to invite students into your school’s story

How does your website invite students into your school's story?
Higher Education Marketing's insight:
Use your website to invite students into your school’s story
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5 Steps To Promote Your School's Open House Through Social Media

Open houses are important recruitment events for any educational institution, from K-12 schools to career colleges, to universities. One of the most importan...
Higher Education Marketing's insight:

Open houses are important recruitment events for any educational institution, from K-12 schools to career colleges, to universities. One of the most important elements of hosting a successful open house, is effectively promoting the event well beforehand, so you draw enough visitors to make the endeavor worthwhile.

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4 Types of “ROI Content” Every College Website Should Have

4 Types of “ROI Content” Every College Website Should Have | Higher Education Marketing Tips and Tricks | Scoop.it

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.

Higher Education Marketing's insight:

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.

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The Rise and the Fall of the Stealth Applicant

The Rise and the Fall of the Stealth Applicant | Higher Education Marketing Tips and Tricks | Scoop.it

Traditionally students had to make themselves known during their college search process – in fact, it was the only way to, firstly, get general information from an institution, and secondly, gain access to the documentation needed to apply.

Higher Education Marketing's insight:

Traditionally students had to make themselves known during their college search process – in fact, it was the only way to, firstly, get general information from an institution, and secondly, gain access to the documentation needed to apply.

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How to Avoid the Creep Factor in Student Recruitment

How to Avoid the Creep Factor in Student Recruitment | Higher Education Marketing Tips and Tricks | Scoop.it
This post describes the "Creep Factor" in online marketing, discussing what can cause it and how to avoid it.
Higher Education Marketing's insight:

We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know. It could be the display ads that keep popping up selling a product related to a search you did last month or maybe the pop up dialog box that wants to chat with you about a website’s services.

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Visual Storytelling with Instagram's New Ads for Colleges

Visual Storytelling with Instagram's New Ads for Colleges | Higher Education Marketing Tips and Tricks | Scoop.it
Instagram has opened its advertising to all businesses, creating exciting social media marketing opportunities for student lead generation.
Higher Education Marketing's insight:

If you’ve been following the social media trends favouring increasingly mobile and image-based content, it may come as little surprise that photo-sharing mobile app Instagram is emerging as one of the best student recruitment platforms.

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8 Essential Marketing Steps to Launching A New College Program

8 Essential Marketing Steps to Launching A New College Program | Higher Education Marketing Tips and Tricks | Scoop.it
This post provides a checklist of 8 essential marketing steps you can use to launch a new college or university academic program.
Higher Education Marketing's insight:

Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many of these same people are of the “build it and they shall come” mentality, and often give little thought as to what marketing resources will be required to effectively launch these new programs.

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