Higher Education Marketing
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Higher Education Marketing
Marketing for Higher Education Institutions
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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | Higher Education Marketing | Scoop.it

Giuseppe Mauriello: This is an article by Neil Patel, the co-founder of KISSmetrics, published on the SEOmoz Blog. It talsk about semantic keyword research to help you focus your content and and improve your search engine rankings.

 

Here is some key points that I excerpted from the article intro:

 

"From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

 

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

 

Semantic search is technology that tries to determine what users mean when they type in a certain keyword.

 

In your SEO campaigns semantic search means you will have to identify the right keywords based upon user intent in the real world…and then create content around those terms.

 

Having a database of semantic keywords to create high-converting blog posts is one advantage…but there are other benefits:

 

- Higher click-through rate...

 

- Lower minimum bids...

 

- Higher quality score...

 

Employing a semantic keyword plan is crucial.

 

But how do you come up with those keywords?

 

Here are five approaches to use…including recommended tools.

 

1) Using Google advanced search...

 

2) Semantic keyword research with bookmarking tags...

 

3) Building a semantic keyword cloud through social monitoring tools...

 

4) Optimizing semantic keywords around trends...

 

5) Gathering semantic keywords through social search...

 

Keep in mind that as much as semantic keyword research is about finding actual keywords you can use in your SEO campaigns…it’s just as much about building a complete profile of your target customer. And the better you can understand your target customer the better your campaign results will be!..."

 

Each element is analyzed with more information, examples and many tools.

 

Check out the full article here: http://j.mp/IsHyWX

 


Via Giuseppe Mauriello, Robin Good
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New Twists in Online Recruiting of International Students

New Twists in Online Recruiting of International Students | Higher Education Marketing | Scoop.it

Bangkok—International students are often in an online wilderness as they search for universities to apply to. They run into confusing Web sites, search ads that can make shady institutions look genuine, and “contact us” pages that may not effectively connect them with admissions counselors.

 

An India-based company, Erudient, had students send Facebook messages to 162 universities in eight countries, including the United States and Canada. Only 51 percent of the universities responded within three days. Often when the universities did respond, the responses weren’t relevant. Some universities just referred those submitting inquiries back to the university’s Web site. (The company has an interest in the survey’s results: It has an app that helps universities track their Facebook metrics.)

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Is Google+ the No. 3 Social Network? Depends How You Measure It

Is Google+ the No. 3 Social Network? Depends How You Measure It | Higher Education Marketing | Scoop.it
Google+ now claims 170 million users, but does that make it the number three social network?
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Why Mobile Ads in Emerging Markets are the Future [INFOGRAPHIC]

Why Mobile Ads in Emerging Markets are the Future [INFOGRAPHIC] | Higher Education Marketing | Scoop.it

There are 5.3 billion mobile subscribers around the world, meaning 77% of the world’s population uses a phone. The majority of those users — 3.8 billion or 73% of the group — live in emerging economies.

 

Yet mobile advertising dollars spent around the world do not begin to compete with traditional platforms or Internet ads.

 

As the Internet spreads throughout the developing world, it’s arriving on phones before traditional computers. Some 70% of Internet users in Egypt, 59% in India, 57% in South Africa, 50% in Ghana and 44% in Indonesia get online via mobile phones alone.

 

This Jana infographic poses a question for advertisers — how will relevant content be delivered via mobile device?

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Creating and Optimizing Google and brand pages

Creating and Optimizing Google and brand pages | Higher Education Marketing | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


Via Martin Gysler, Robin Good
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2 Ways to Fix Customer Loyalty Programs

2 Ways to Fix Customer Loyalty Programs | Higher Education Marketing | Scoop.it
Customer loyalty is going the way of the dinosaur. But, there are a few different ways to save it from the slump.
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Google Deindexing Blog Networks and Cracking Down on “Unnatural” Links: The Report

Google Deindexing Blog Networks and Cracking Down on “Unnatural” Links: The Report | Higher Education Marketing | Scoop.it

Google Webmaster Tools is warning users that they’ve fallen from Google’s graces and should be on the lookout for “artificial or unnatural links." Popular blog networks have been deindexed.

 

Is it time to panic, or is a reality check in order?

 

From the excellent report by Miranda Miller on Search Engine Watch: "Recent events seem almost a fundamental shift in the way Google perceives inbound links; they’re now saying not only can you not buy them, you can’t try to build at all. Of course, Google is predictably tight-lipped about what it is, exactly, that has relegated the offending sites to the wrist-slap list.

 

...


This is the kind of profile that might signal a stinker to Google.

 

For example, an unnatural link profile for a flower shop might look like: 1,000 links with the brand name as the anchor text; 3,500 links using “buy flowers online”; 5,000 links using “order flowers online,” etc. You would expect more links to use the brand name as anchor text; large quantities of links using very specific, high search volume terms, even more than the name of the business, could be a red flag.

 

...

 

Unnatural links, paid links... obviously they’re not going to pay off in the grand scheme of things. But before you jump on the bandwagon, ask yourself if you can handle the immediate drop in rankings and possibly traffic if you delete a bunch of backlinks. Or should you stop, breathe, plan, and try something new to build up some volume of backlinks before pulling plug on any that might be deemed “unnatural?”"

 

Recommended. 9/10

 

Full article: http://searchenginewatch.com/article/2164438/Google-Cracking-Down-on-Unnatural-Links-Deindexing-Blog-Networks ;


Via Robin Good
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Top 10 Social Media-Savvy Universities

Top 10 Social Media-Savvy Universities | Higher Education Marketing | Scoop.it

Harvard University is at the head of the class when it comes to using social media to connect with students, potential applicants and the community, beating out University of Pennsylvania and MIT for the top spot.

 

Social media consulting company Sociagility revealed a list of which of the 25 highest-ranked universities in both the U.S. and UK are best at using social media such as Facebook, Twitter and YouTube. Sociagility selected which schools to analyze based on the 2011 – 2012 Times Higher Education World University Rankings.

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Best and worst uses of Timeline feature for marketing.

Best and worst uses of Timeline feature for marketing. | Higher Education Marketing | Scoop.it
There is a clear divide between brands that have "adopted" the timeline feature and those that have simply "migrated" their old strategy to the new format with a few old brand assets tossed in.
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Back to basics: Lessons learned from the mobile Web

Back to basics: Lessons learned from the mobile Web | Higher Education Marketing | Scoop.it

By Matt Whitaker - By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.

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Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise

Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise | Higher Education Marketing | Scoop.it
Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report,...
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The World's Largest Online Population - China

The World's Largest Online Population - China | Higher Education Marketing | Scoop.it
Today, one in five Internet users is Chinese. This graphic breaks down user habits and trends in one of the fastest-growing online markets.
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5 Ways to Market Your Brand With Location-Based Networks

5 Ways to Market Your Brand With Location-Based Networks | Higher Education Marketing | Scoop.it
If your marketing plan includes location-based networks, here are 5 ways to get started.
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Facebook's US User Growth Slows but Twitter Sees Double-Digit Gains

Facebook's US User Growth Slows but Twitter Sees Double-Digit Gains | Higher Education Marketing | Scoop.it
The social networking giant’s US user base dwarfs that of Twitter, but Twitter maintains more rapid growth...
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9 Ways to Get More Out of Google Analytics

9 Ways to Get More Out of Google Analytics | Higher Education Marketing | Scoop.it
Already know and love Google's data tools? Here are nine cool features you may not be using--but should.
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UK universities trail behind their US counterparts on social platforms

UK universities trail behind their US counterparts on social platforms | Higher Education Marketing | Scoop.it

Research by social media consultancy Sociagility shows that Britain’s elite universities are losing out to their US counterparts on social media platforms like Facebook, Twitter and YouTube. In times where student fees are going up and higher educational choices are getting tougher, it’s an important space when focussing on domestic and international student recruitment.

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Social Media Trends 2012 – Content Curation in PR

Social Media Trends 2012 – Content Curation in PR | Higher Education Marketing | Scoop.it

There are already a slew of tools that enable curation of content. You can do it with a blog or use a more sophisticated platform like Curata.

 

One obvious place to do curation of content – including your own social content – is on your online newsroom with social features. You can create a channel of industry news and interesting content that your customers and stakeholders would find interesting and useful. As Rebecca Lieb says in her new book about Content Marketing: It’s time to think like a publisher.

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Google launches social media reports tool

Google launches social media reports tool | Higher Education Marketing | Scoop.it

Google Analytics launched Social Reports, a set of five reports that apply key business-related metrics to branded social media sites and marketing campaigns. Social Reports tracks more than 400 international social networks, including Facebook, Twitter, Hyves in the Netherlands, VKontakte in Russia and Mixi in Japan, to help marketers measure the value of their social media efforts, said Phil Mui, group product manager at Google Analytics.

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Study Finds Marketers Don't Practice ROI They Preach

Study Finds Marketers Don't Practice ROI They Preach | Higher Education Marketing | Scoop.it

A survey of 243 CMOs and other marketing executives found that 57% don't establish their budgets according to ROI measures. Sixty-eight percent of respondents said they base their budget decisions on historical spending levels, while 28% said they go with gut instinct. And 7% said most of or all their spending decisions aren't based on any metrics at all.

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