Higher Education Marketing
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Rescooped by Heather Laurendeau from Better know and better use Social Media today (facebook, twitter...)
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The World Of Social Media Monitoring And Analytics [INFOGRAPHIC] - AllTwitter

The World Of Social Media Monitoring And Analytics [INFOGRAPHIC] - AllTwitter | Higher Education Marketing | Scoop.it

In less than a decade social media has rapidly grown from a casual way to connect with friends and family to a global e-commerce powerhouse, with brands of all shapes and sizes from all corners of the world using platforms such as Twitter, Facebook, Instagram and Pinterest to grow huge audiences, drive engagement and boost website referral traffic and sales.

Of course, now social media is very much a business it requires a business approach and strategy, and in recent years significant advances have been made (and start-ups born) in social media monitoring and analytics, with more than six in 10 marketing professionals now using these tools to track and measure their social media ROI.

This visual from Demand Metric takes a closer look at the world of social media monitoring and analytics.


Via Mau
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Rescooped by Heather Laurendeau from SEO and Social Media Marketing in Higher Education
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Higher education marketing - Using technology more strategically

Higher education marketing - Using technology more strategically | Higher Education Marketing | Scoop.it
Pegi Anton of Noel-Levitz explains how to leverage technology to improve your campus direct marketing.

Via Blaine Victor Morrow
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Blaine Victor Morrow's curator insight, March 26, 2013 6:54 PM

To create a harmonious experience for students, your creative approach and message must match the technological platform you are using. Think of how the creative, message, and response process fit together. Take e-mail for example. Look at your subject line. Would it make you want to open your e-mail? Does the subject line fit in a mobile browser? Does the subject line match the message in the e-mail? Does the call to action make you want to take action?

Rescooped by Heather Laurendeau from Leadership in Distance Education
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Building an Online Community: The Barn-Raising Strategy

Building an Online Community: The Barn-Raising Strategy | Higher Education Marketing | Scoop.it
If you build it, they will come? Think again. Building a strong and vibrant community online takes more than a Field of Dreams approach. In fact, that looks a lot like building a barn.

Via Dr. Susan Bainbridge
Heather Laurendeau's insight:

Business strategist and SOBCon founder Liz Strauss advises clients to build their business using the good, old fashioned barn-raising strategy:  Be the leader, have a plan, and utilize your social-media community.

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Rescooped by Heather Laurendeau from Leadership in Distance Education
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So how do teachers close the “distance” gap and build rapport? | iTeach @ Leeward

So how do teachers close the “distance” gap and build rapport? | iTeach @ Leeward | Higher Education Marketing | Scoop.it
Discussion on  the importance of intro videos (can be simple….recorded with an iPhone or iPad) and provide 10 tips to recording to set the students up

Via Dr. Susan Bainbridge
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Scooped by Heather Laurendeau
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The Student Loan Interest Tax Deduction: Are You Taking Advantage of It?

The Student Loan Interest Tax Deduction: Are You Taking Advantage of It? | Higher Education Marketing | Scoop.it
Did you know you can deduct the interest you pay on your student loans in your taxes? You can deduct student loan interest not only for yourself, but also for your spouse�if you�re filing jointly�as well as for any dependents.
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Rescooped by Heather Laurendeau from Digital Communications and Marketing for Higher Education
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It's Live Now: Google’s Suite of Media Tools for Journalists

It's Live Now: Google’s Suite of Media Tools for   Journalists | Higher Education Marketing | Scoop.it

Excerpt from "Home Page" of the new Google's hub:
"Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online.

Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended to guide you through all the resources Google offers to journalists."

Here are the sections of this new Google’s Suite:

1. Gather and Organize
- Advanced Search
- Google Trends and Analytics
- Google Consumer Surveys
- Google Drive

2. Publish
- Google News
- Google Images
- Webmaster Central
- Google Analytics
- Custom Search Engine

3. Engage
- Google+ and Hangouts
- YouTube

4. Develop
- Google Web Toolkit
- Google App Engine
- Android developers
- YouTube Partnerships

5. Visualize
- Google Maps Engine
- Google Maps API
- Google Crisis Map
- Google Earth
- Google Earth Engine Timelapse
- Google Fusion Tables
- Google Charts

6. Additional Resources
- Google Politics & Elections
- Transparency Report
- Google Crisis Response

Check out it: http://www.google.com/get/mediatools

Announced by The Next Web some hours ago with this article:
http://thenextweb.com/google/2013/10/16/google-guides-journalists-towards-digital-resources-google-media-tools-hub

 


Via Giuseppe Mauriello, thomaslisterman
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Jorge Izquierdo's curator insight, October 17, 2013 3:24 AM

Google entrando en el periodismo. Todo un paquete de aplicaciones para periodistas.

 

Stephen Dale's curator insight, October 18, 2013 8:46 AM

Google's new suite of digital media tools. It's not just for journalists! #google

thomaslisterman's curator insight, October 20, 2013 6:42 PM

Helpful interface to interact with Google's suite of tools for digital story-telling. 

Rescooped by Heather Laurendeau from Higher Education Communication & Marketing
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Good practices for landing pages on highered sites

Good practices for landing pages on highered sites | Higher Education Marketing | Scoop.it

In the daily practice of web communications, we use many terms we think everyone understands. We talk about IA (information architecture) and bounce rates and landing pages. If pressed, how would you explain “landing page” to someone on your campus? Beyond that, why do landing pages matter? Why are they key for explaining your brand?


Via Régis Faubet
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Rescooped by Heather Laurendeau from Kenya School Report - 21st Century Learning and Teaching
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Trends in Online Education: How Technology Is Helping Nontraditional Students Succeed - CollegeRecruiter.com

Trends in Online Education: How Technology Is Helping Nontraditional Students Succeed - CollegeRecruiter.com | Higher Education Marketing | Scoop.it

Student loan debt is in the trillions, the job market feels like it’s never going to properly recover and college tuition prices continue to rise. While it’s unlikely the United States will ever adopt free education options like many European countries, the surge in online learning technology is helping to mitigate some of these issues.


Via Abraham Tumuti
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Scooped by Heather Laurendeau
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Distance learning: study while you work - Telegraph.co.uk

Distance learning: study while you work - Telegraph.co.uk | Higher Education Marketing | Scoop.it
Telegraph.co.uk Distance learning: study while you work Telegraph.co.uk “I didn't want to come out of university with all that debt.” Having made this decision, Jamie was able to look into alternatives – which in the end turned out to be a degree...
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Scooped by Heather Laurendeau
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Text Messaging for Student Recruitment - Higher Education Marketing

Text Messaging for Student Recruitment - Higher Education Marketing | Higher Education Marketing | Scoop.it
Text messaging is one content strategy for schools receiving renewed interest in student recruitment circles.
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