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How Will Facebook's Latest News Feed Updates Affect Your School’s Marketing Efforts?

How Will Facebook's Latest News Feed Updates Affect Your School’s Marketing Efforts? | Higher Edu News | Scoop.it
A recently announced News Feed update could have a dramatic impact on Facebook marketing for schools. Here is what it might mean for your institution.
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5 Actionable Tips for Following Up on Student Inquiries by Phone

5 Actionable Tips for Following Up on Student Inquiries by Phone | Higher Edu News | Scoop.it
Following up on student inquiries by phone is something that every school must do in their recruitment efforts. Here are five tips to get the job done well.
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Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?

Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement? | Higher Edu News | Scoop.it
Facebook Messenger and WhatsApp are two of the world's largest messaging apps. Curious about which can drive more engagement for schools? Here's a comparison.
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4 Ways to Make Your School's CTAs More Compelling

4 Ways to Make Your School's CTAs More Compelling | Higher Edu News | Scoop.it
A good CTA can make a world of difference in boosting conversion rates among your target demographics. Here's how you can make your CTAs more compelling.
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3 Intriguing Alternative Education Ad Options on Pinterest, Reddit and LinkedIn

3 Intriguing Alternative Education Ad Options on Pinterest, Reddit and LinkedIn | Higher Edu News | Scoop.it
Digital advertising can go well beyond the offerings from Google and Facebook. Here are some worthwhile alternatives to consider for higher ed institutions.
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The Growing Importance of CRM for Student Recruitment

The Growing Importance of CRM for Student Recruitment | Higher Edu News | Scoop.it
Are you using CRM for student recruitment? Find out how automated marketing and lead management could help increase your school’s chances of success.
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Higher Education Texting Ideas for Every Stage of the Enrollment Journey

Higher Education Texting Ideas for Every Stage of the Enrollment Journey | Higher Edu News | Scoop.it
The humble SMS can make a big impact on education recruitment efforts. Here are some of the best ways to employ this tool throughout the enrollment journey.
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Facebook Ads for Schools: 7 Weekly Optimization Steps for Your Campaigns

Facebook Ads for Schools: 7 Weekly Optimization Steps for Your Campaigns | Higher Edu News | Scoop.it
Do you want to keep your college Facebook ads fresh, impactful and cost-effective? Follow these simple steps every week to get more from your campaigns.
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Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online

Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online | Higher Edu News | Scoop.it
Open houses can be a valuable tool for attracting prospective students. Here are some top education marketing techniques to help you promote them online.
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Optimizing Your Strategy for Mobile Student Recruitment

Optimizing Your Strategy for Mobile Student Recruitment | Higher Edu News | Scoop.it
Developing successful strategies for recruiting students on mobile devices has become increasingly essential. Learn how to increase your chances of success.
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4 Ways to Build Trust When Recruiting International Students Online

4 Ways to Build Trust When Recruiting International Students Online | Higher Edu News | Scoop.it
International students have to place a lot of blind faith in their chosen institutions. Here’s how to use your online presence to earn their confidence.
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Getting the Most From Facebook Insights For Schools

Getting the Most From Facebook Insights For Schools | Higher Edu News | Scoop.it
Wondering how to use Facebook Insights for schools? This blog provides an introduction to using Facebook Insights to improve your social media efforts.
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Google Analytics in Higher Education: Goal Tracking Made Easy for Schools

Google Analytics in Higher Education: Goal Tracking Made Easy for Schools | Higher Edu News | Scoop.it
Wondering how you can better use Google Analytics in higher education marketing? Find out how goal tracking can help your student recruitment efforts.
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5 Steps to More Enticing Email Marketing for Student Recruitment Pros

5 Steps to More Enticing Email Marketing for Student Recruitment Pros | Higher Edu News | Scoop.it
Creating enticing email marketing is an excellent way to build stronger connections with prospective students. Here are five steps to help you do it.
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Recruiting International Students from Indonesia

Recruiting International Students from Indonesia | Higher Edu News | Scoop.it
Learn how Indonesia’s young population, growing middle class, and need for education make it a huge potential market for international student recruitment.
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4 Digital Marketing Channels That Depend on Good Student Persona Development

4 Digital Marketing Channels That Depend on Good Student Persona Development | Higher Edu News | Scoop.it
Developing personas is a critical step in finding success across a number of important educational recruitment channels. Here are a few examples to consider.
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4 Ways to Make Your School's CTAs More Compelling

4 Ways to Make Your School's CTAs More Compelling | Higher Edu News | Scoop.it
A good CTA can make a world of difference in boosting conversion rates among your target demographics. Here's how you can make your CTAs more compelling.
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How to Improve Local SEO for Student Recruitment

How to Improve Local SEO for Student Recruitment | Higher Edu News | Scoop.it
Location is a big part of modern search. Have you optimized your local SEO for student recruitment? Here are some ways to put your school on the map.
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Opportunities for International Student Recruitment in Vietnam

Opportunities for International Student Recruitment in Vietnam | Higher Edu News | Scoop.it
Schools looking for international student markets rich with opportunity would do well to consider Vietnam. Here's a look at why it's so compelling.
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The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns

The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns | Higher Edu News | Scoop.it
With time, distance, and language barriers, recruiting international students through social media can be a challenge for schools. Here’s how to bridge the gap.
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Creating a Language School Digital Marketing Plan

Creating a Language School Digital Marketing Plan | Higher Edu News | Scoop.it
Want to attract more prospective students, target new markets, and follow up with leads more effectively? Here’s how to create a language school marketing plan!
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Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You

Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You | Higher Edu News | Scoop.it
Struggling to get to grips with GA reports? Here are six of the most important to familiarize yourself with when using Google Analytics in education marketing.
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CRM for Education Made Simple: A Beginner’s Guide for Schools

CRM for Education Made Simple: A Beginner’s Guide for Schools | Higher Edu News | Scoop.it
Interested in using CRM for education, but not sure where to start? Get your school up and running with this handy introduction to what CRM can offer you.
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Master’s Student Recruitment Strategies: Attracting the Right Applicants

Master’s Student Recruitment Strategies: Attracting the Right Applicants | Higher Edu News | Scoop.it
Here is what you need to know about the laws of attraction for top master's students. 
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Creating a Data Driven Marketing Strategy for Student Recruitment

Creating a Data Driven Marketing Strategy for Student Recruitment | Higher Edu News | Scoop.it
Learn how you can use data to improve and refine your student recruitment strategy in order to earn more direct leads and student enrollments.
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