Higher Ed Marketing
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Video Content Marketing: Part 2 in Our Series

Video Content Marketing: Part 2 in Our Series | Higher Ed Marketing | Scoop.it
Smart schools will use video content marketing to increase the engagement with their prospective students and parents to convert more leads.
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Caylor Solutions 6 Tasks to Assign to K.I.T.T. - Marketing Automation

Caylor Solutions 6 Tasks to Assign to K.I.T.T. - Marketing Automation | Higher Ed Marketing | Scoop.it
Using marketing automation can free you up to do things that computer cannot do: build relationships and impact your bottom line.
Bart Caylor's insight:

New blog post on marketing automation.

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You Can't Manage What You Can't Measure: 25 Social Media KPIs

You Can't Manage What You Can't Measure: 25 Social Media KPIs | Higher Ed Marketing | Scoop.it
Use these social media KPIs (key performance indicators) to create a common measuring stick for your organization and to track your marketing goals.
Bart Caylor's insight:

New blog post on how to accurately measure social media success.

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6 Education Marketing Trends to Watch in 2016–Part 1

6 Education Marketing Trends to Watch in 2016–Part 1 | Higher Ed Marketing | Scoop.it
Are you ready to impact your school by using these education marketing trends? Read my predications for 2016 and apply these trends to your marketing today!
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Caylor Solutions Content Marketing Explained: The Canary Cottage Cafe 1952 - Caylor Solutions

Caylor Solutions Content Marketing Explained: The Canary Cottage Cafe 1952 - Caylor Solutions | Higher Ed Marketing | Scoop.it
How a chocolate fudge cake recipe can inform your content marketing plans.
Bart Caylor's insight:

Content marketing circa 1952!

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#Hashtags: Your Social Media Secret Weapon

#Hashtags: Your Social Media Secret Weapon | Higher Ed Marketing | Scoop.it
Are you using all available tools for your school's social media campaigns? Learn why and how you should effectively be using hashtags.
Bart Caylor's insight:

New post on best practices for using #hashtags in your #socmed #marketing.

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