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Can LinkedIn Survive The Social Media Bubble? - Forbes

Can LinkedIn Survive The Social Media Bubble? - Forbes | Hi Tech Marketing | Scoop.it
In the first week of LinkedIn rolling out their recruiting platform, KAS Placement lost 4 clients. Their initial sign-on was impeccable. Two years after, I see nothing but decline for the site.

 

Intermediate/ Digest...

 

Facing Strong Headwinds Going Forward

  -- >  It’s a site full of business professionals, though is devoid of any money. The majority of people who make money, don’t spend significant amounts of time on LinkedIn. When executives do visit the site, they typically are bombarded by salesmen attempting to push everything from software to phone service. Because of this, fewer and fewer business development professionals are paying for special access, as their sales attempts consistently come up empty.

  -- >  Their advertising platform is nothing new and nothing special. Running an executive search firm, I am familiar both with LinkedIn’s recruiting and web-ad offers. While I initially found the site to have some intriguing features such as being able to target certain people within certain companies, it fails to innovate.

  -- >  Their email theft turned off many older business professionals. Even though it denies the accusations, LinkedIn appeared to hack into many users’ email accounts in an attempt to increase connectivity and thus increase user engagement.

  -- >  In September of 2013, the site was sued by customers who claim the company appropriated their identities for marketing purposes. Currently, LinkedIn faces hundreds of formal complaints due to less than ethical email practices.  

 

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Via CYDigital
Abhijit Athavale's insight:

Ken Sundheim's hatchet job on $LNKD - basic premise is correct, but FB and Google+ better? Seriously?

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CYDigital's curator insight, December 4, 2013 7:14 PM

Significant negative points. On the positive side: LinkedIn + Slideshare are two of the four main social media channels for B2B (plus Twitter and Google+), and it has become the main means to distribute.


Having said that, the first point is disconcerting: has the average influence of the LinkedIn user decreased?

Allison Emma Schizkoske's curator insight, December 6, 2013 1:45 PM

To me linked in is growing. People today and connecting to one another and the webiste is gaining more and more people who are signing up. This is a great social media tool that will be used among professionals.

Rescooped by Abhijit Athavale from The MarTech Digest
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The Content Marketing Hype!

The Content Marketing Hype! | Hi Tech Marketing | Scoop.it
We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out

 

Intermediate/ Digest...

 

Our buyers are too smart. They see right through these self-serving tactics. They are looking for brands that put buyers first. They are looking for brands that know how to connect on a human and emotional scale. In fact, the Corporate Executive Board’s latest report shows that “emotion beats promotion” by a factor of 2 to 1.

-- >  78% of CMOs think content is the future of marketing  (Demand Metric)

-- >  60-70% of B2B marketing content goes unused (Sirius Decisions)

-- >  Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. (InboundWriter)

 

So what do we do know? The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need.

 

Content Marketing is an equal portion of creation, curation and syndication.

-- >  You can’t have all the answers. And likely won’t have enough funds to create all the content you need. But the unique insights and point of view you do have should be the focus of content creation.

-- >  Curation is the art and science of finding the experts, insights and research from others. It is a much more strategic function than most people think and it is not just about licensing content. Effective content curation will allow you to add your perspective and to package the content for your buyers. It allows us to cover other people’s content like a journalist covers the news.

-- >  And finally content syndication (or distribution) is just as important so we can get all the great content we create and curate and expose it to a larger audiences

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
Abhijit Athavale's insight:

Think content marketing is not over hyped? Think again. Look at the Google Trends chart embedded in this article. Tech marketers have been doing content marketing for years - others are just waking up to it.

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CYDigital's curator insight, December 5, 2013 10:38 PM

Here's a benchmark to use for content creation: is the content such that it will improve the life of the reader either professionally or personally? Does it teach? Does it make life just a little bit easier/better?

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Two Keys to More Effective Marketing in ...

With 2014 now less than a month away, most B2B marketers are well into their planning for next year. For most marketers, the ultimate question is: What can we do to boost the effectiveness of our marketing efforts in 2014?
Abhijit Athavale's insight:

Ideas for increasing content marketing effectiveness - fairly straightforward analysis that people tend to miss.

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Tellabs Changing Marketing Strategy to Encompass Digital Channels and Mobile

Tellabs Changing Marketing Strategy to Encompass Digital Channels and Mobile | Hi Tech Marketing | Scoop.it
Abhijit Athavale's insight:

While content marketing is a big buzzword these days, most tech companies have already been doing that for a long time. What they are not doing is using digital for awareness building.

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The Cost of a Lead [Infographic] - Madison Logic Blog

The Cost of a Lead [Infographic] - Madison Logic Blog | Hi Tech Marketing | Scoop.it
“How much does a lead cost?” That just might be the most common question that we’ve encountered  while working in the lead generation space for the past five years.
Abhijit Athavale's insight:

$43 per lead in the technology industry

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Digital Marketing Files: Tips for Clear B2B Marketing Messages - CMSWire

Digital Marketing Files: Tips for Clear B2B Marketing Messages - CMSWire | Hi Tech Marketing | Scoop.it
Digital Marketing Files: Tips for Clear B2B Marketing Messages
CMSWire
Too many B2B marketers are falling for the “trick” traps in this “trick or treat” world of marketing messages.
Abhijit Athavale's insight:

The article in a jist: Be a responsbile, honest member of the society, avoid marketing spin and leave the buzzwords aside - sustainable, diversity, corporate social responsibility are overused.

 

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DataDriven Doesnt Mean Data Only

DataDriven Doesnt Mean Data Only | Hi Tech Marketing | Scoop.it
Betting on data doesnt always win the marketing game.

 

Basic/ Condensed...

 

The trick to winning poker isn't just understanding the data. It's also understanding when it's profitable to pay less attention to the numbers and more attention to behavioral clues and information that can't be plugged into a powerful decision-making algorithm (not yet, anyway; but that may soon change). In articles, thought leadership, and conference discussions about marketing, this balance is often framed as a gut versus logic (or Mad Men versus Moneyball) decision. But this framing strikes me as only partially correct. 

 

The behavior and decision-making ah-has of the past decade (e.g., signal versus noise, thinking fast versus thinking slow, gorillas in the room, etc.) are extremely valuable. But these perspectives and approaches don't make all decisions better. Data makes many organizational and marketing decision-making processes better, but not all of them. For example, when making strategic decisions, such as whether to acquire a competitor, it' less important for a leader to recognize how recency bias might affect her thinking and more important for her to firmly grasp the company's risk appetite and the degree to which she can rally the workforce to buy into the acquisition.  

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
Abhijit Athavale's insight:

A very good article on why data should not be the only factor that drives marketing decisions. There haven't been any studies as to what type of analytics or data actually help decision making.

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CYDigital's curator insight, December 4, 2013 7:53 PM

Completely correct! Data is a tool, and data driving your function is not meant to replace decision making. To complete the poker analogy, there are always "tells" and there's a art and science behind seeing the tells.


Remember: there's a human behind every tracked action, so every activity is certainly not always a rational act,

CYDigital's curator insight, May 19, 2014 6:57 AM

Completely correct! Data is a tool, and data driving your function is not meant to replace decision making. To complete the poker analogy, there are always "tells" and there's a art and science behind seeing the tells.


Remember: there's a human behind every tracked action, so every activity is certainly not always a rational act.

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Inbound Marketing Costs 62% Less Per Lead Than Outbound Marketing

Inbound Marketing Costs 62% Less Per Lead Than Outbound Marketing | Hi Tech Marketing | Scoop.it
Social media and Latest Inbound marketing techniques have revolutionized the B2B marketing industry. Inbound marketing drives more ROI than outbound marketing (B2B Marketing : Inbound Marketing Costs 62% Less Per Lead Than Outbound ...
Abhijit Athavale's insight:

It's abundantly clear that any kind of digital marketing strategy must be supported by a content marketing strategy. If you are developing uninteresting content, you are not going to win.

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Big Data Overload? B2B Marketers Get An 'F' For Real-Time Info Delivery

Big Data Overload? B2B Marketers Get An 'F' For Real-Time Info Delivery | Hi Tech Marketing | Scoop.it
Big Data Overload? B2B Marketers Get An 'F' For Real-Time Info Delivery - 11/14/2013
Abhijit Athavale's insight:

Real time information delivery doesn't really have a large impact on 9 to 18 month sales cycles of high technology products.

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7 Ways to Tell if Your B2B Technology Content Is Trying Too Hard - Business 2 Community

7 Ways to Tell if Your B2B Technology Content Is Trying Too Hard - Business 2 Community | Hi Tech Marketing | Scoop.it
Abhijit Athavale's insight:

More than trying too hard, the article has a good perspective on selling vs prospecting. Most businesses try to sell too much ...

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Why Fixing Local Marketing Means Making Tech Disappear - Street Fight

Why Fixing Local Marketing Means Making Tech Disappear - Street Fight | Hi Tech Marketing | Scoop.it
Why Fixing Local Marketing Means Making Tech Disappear Street Fight But beyond a glove-like product-market fit, the technology and its pitch resonates with a much more basic, ontological thesis for the local web, and technology as a whole: that the...
Abhijit Athavale's insight:

Absolutely fascinating - the reason why tablets are so ubiquitous is that they are much easier to use than personal computers. Similarly, companies that hide technology while enabling local buyers and sellers to interact easily will flourish.

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US Military Scientists Solve a Fundamental Problem of Viral Marketing

US Military Scientists Solve a Fundamental Problem of Viral Marketing | Hi Tech Marketing | Scoop.it
Network theorists working for the US military have worked out how to identify the small “seed” group of people who can spread a message across an entire network.
Abhijit Athavale's insight:

Tipping Point is not just some abstract concept anymore. This 'seed algorithm' has immense potential and may perhaps give rise to a real internet technology company

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