HigherEd Technology 2013
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HigherEd Technology 2013
What's happening in web 2.0 & technology in higher eduction
Curated by Vicky Hennegan
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Rescooped by Vicky Hennegan from Curation, Social Business and Beyond

Content Curation Strategies to Boost your Online Business

This  very informative article was written by Shobha-Atre for Fulltraffic blog

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

Here's what caught my attention - a few takeaways:

Content curation helps in defining a niche target audience and providing content relevant to their needs.

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

Brand building can be a huge exercise and also challenging for many companies at the same time.

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: [http://bit.ly/s1py23]

Via janlgordon
Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
Rescooped by Vicky Hennegan from Curation, Social Business and Beyond

How Businesses Can Use Content Curation to Get More Targeted Results

How Businesses Can Use Content Curation to Get More Targeted Results | HigherEd Technology 2013 | Scoop.it

This piece was written by Shel Holtz he has some good suggestions for companies to move curation beyond entry level and show them  how to create more innovative ways to use this powerful tool and that produces more targeted results.




There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to understand how to us it in a way that will strengthen their content marketing strategy.


Here are some of the ways companies can apply curation that will give them more visability and beyond.


** To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.


**Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.


The process would look something like this:


**Identify opportunity:


Any company news is a potential curated collection.

Think about a product launch, or financial events.


Select curators:


**criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.


**Monitor conversation:


**With the curator in place, it’s time to develop key words and set up a monitoring plan.


**This can be as simple as establishing a few Google Alerts or as sophisticated as tapping into a monitoring service the organization is already using, like Radian 6.


Select and comment on the best content:


**Curators need to cull through the many items people have posted in order to find the right posts to create an accurate overview of the news.


**Moreover, adding context is one more curation chore.

When appropriate, adding commentary improves the value of the collection.


Here's the takeaway:


Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.


**It’s only a matter of time before some organizations move beyond entry-level curation efforts and start curating their news.


Curated by Giuseppe Mauriello and Jan Gordon


[read full interesting article http://qik.im/KTK]

Via Giuseppe Mauriello, janlgordon
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Rescooped by Vicky Hennegan from Curation, Social Business and Beyond

Curation Plays A Major Role in Successful Content Strategy - Here's Why

Curation Plays A Major Role in Successful Content Strategy - Here's Why | HigherEd Technology 2013 | Scoop.it

This is an interesting article by Byron White, Founder of IdeaLaunch.

I love the way the author has positioned curation as a key element in content marketing strategy. He says that curation starts with the selection process of the right articles, then researching the assets of the competition.

In addition to adding context, also part of the process is learning how much content you need, how frequently to publish it and which channels of distribution, (social especially) required to capture organic market share.

Having said that, here are a few things the author said and my comments:

He says -"Who will win the content curation war of the web? The race to transform to high-quality publishing is officially on. It’s time to gather ideas, develop stories and publish quality content that keeps readers (and customers) coming back for more".

I say, I don't  think it's a war, I think it's an evolution, I think there will be many winners, it's not a race

He says, "We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online."

I say:  I think it's a combination of both, original and curated content are both ruler online. I don't think it's either or.

What do you think?

Here's what caught my attention:

**The skill and savvy of a Content Strategist is equally as important as your Director of Marketing these days.

**Getting the right content to the right prospects at the right time is the key to content marketing success.


****But in the end, it’s not content that’s king. Instead, it’s the impact that the content has on us long after we pass it by.

****Great content is hard to create, curate, optimize and distribute. But when it all comes to together, it is the catalyst that makes your business better. And better than that.

Curated by Giuseppe Mauriello and Jan Gordon

[read full article http://j.mp/sPZqzu]

Via Giuseppe Mauriello, Robin Good, janlgordon
Martin Gysler's comment, December 21, 2011 7:46 AM
I have downloaded the free eBook, thanks for the share!
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 21, 2011 10:33 AM
Nice find. Thank you for sharing.
janlgordon's comment, December 21, 2011 5:56 PM
Robin Good
This piece is excellent - thanks for sharing it!!