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10 Dangerous Threats to Your Landing Page Conversion Rate

10 Dangerous Threats to Your Landing Page Conversion Rate | Documentando y prescribiendo contenidos | Scoop.it
(Original image source)
Really good landing pages are designed to be simple: nothing more than a web page designed to get your web visitors to perform an action.
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Infografía: 13 Herramientas de Curación de Contenidos para Bloggers

Infografía: 13 Herramientas de Curación de Contenidos para Bloggers | Documentando y prescribiendo contenidos | Scoop.it
Después de un largo paréntesis sin escribir por motivos personales, vuelvo a la carga con renovadas fuerzas para seguir insistiendo en la importancia que los content curators han de tener en las empresas para que estas se ...
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Dream Big, Start Small — 8 Ways to Go Digital at Your Charity

Dream Big, Start Small — 8 Ways to Go Digital at Your Charity | Documentando y prescribiendo contenidos | Scoop.it
Simren Deogun Account Manager, Digital Stephen Thomas Ltd Here are 8 ways you can...
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Fraud Happens: A Practical Guide for Nonprofits to Reduce Their Risk

Fraud Happens: A Practical Guide for Nonprofits to Reduce Their Risk | Documentando y prescribiendo contenidos | Scoop.it
Vince Thomas Founder and CEO Billhighway Nonprofit organizations are not immune to...
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The Multi-Generational Appeal of Gamification in Online Communities

The Multi-Generational Appeal of Gamification in Online Communities | Documentando y prescribiendo contenidos | Scoop.it
Christina G. Smith Director, Inbound Marketing YourMembership.com While...
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Del documentalista al “content curator”: una evolución digital ...

Del documentalista al “content curator”: una evolución digital ... | Documentando y prescribiendo contenidos | Scoop.it
Content curator es uno de estos nuevos términos. Sus funciones son las mismas que realiza un documentalista, aunque focalizadas al ámbito digital y basadas en la necesidad de sobrevivir ante tanta abundancia informativa ...

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Content Editor & Coordinator | RecBib - Recursos Bibliotecarios

Content Editor & Coordinator | RecBib - Recursos Bibliotecarios | Documentando y prescribiendo contenidos | Scoop.it
Empresa: Hoyreka Contenidos S.L.Lugar: Villaviciosa de Odón (Madrid)Oferta de trabajo - empleo: Content Editor & CoordinatorDescripción: hoyreka!

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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | Documentando y prescribiendo contenidos | Scoop.it

What is social media curation? Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation.

 

<- human + curation tool= information filter (JS)


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A Unified Labeling System for Transmedia Projects

A Unified Labeling System for Transmedia Projects | Documentando y prescribiendo contenidos | Scoop.it

Robert Pratten: "I’d like to develop a unified labeling for transmedia projects. The objective is to allow the audience to quickly and easily determine

(a) if this is the kind of project they will like

(b) what is expected of them in terms of time and effort required to enjoy the project."


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Curation Saturation, and Why We Might Need Information Friction After All | Brass Tack Thinking

Curation Saturation, and Why We Might Need Information Friction After All | Brass Tack Thinking | Documentando y prescribiendo contenidos | Scoop.it
Frictionless. It's a word that's taking root in some places to describe the ease of sharing things on the web, specifically through social technologies.

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The 10 Commandments of Content Marketing | The Content Strategist

The 10 Commandments of Content Marketing | The Content Strategist | Documentando y prescribiendo contenidos | Scoop.it

Yes, yet another top1o list... but hey, you should try this one


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What Difference Is There Between An Editor and a Content Curator? | Liz Wilson

What Difference Is There Between An Editor and a Content Curator? | Liz Wilson | Documentando y prescribiendo contenidos | Scoop.it

Liz Wilson writes on the Paper.li community blog: "I had my first online argument recently.

 

I didn’t enjoy it, as I detest arguing in public (or even at all), but this seemed to matter. Not in the way that poverty or injustice or corruption matter.

 

But it was important to me because I felt my adversary was simplifying to the point of losing meaning, which seems to be almost a way of life where a new or complicated word is involved.


It was an argument about the term “content curator” and what it means. I had started an online discussion asking for examples of content curation in internal communications (because it’s one of my fields of interest).


The only response was more than I had bargained for.

 

My correspondent felt vehemently that “curator” was a lexical relic, exhumed from a dusty Victorian dictionary by software manufacturers hyping their wares. He strongly advised professional communicators not to confuse their clients by using this “jargon”. “Editor” would do fine.

 

I wasn’t convinced… but… did he have a point?"

 

Insightful. 8/10

 

Read the full story here: http://community.paper.li/2012/03/07/why-a-content-curator-is-not-an-editor/ ;


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The Ultimate Guide to Publishing Your eBook on Amazon’s Kindle Platform

The Ultimate Guide to Publishing Your eBook on Amazon’s Kindle Platform | Documentando y prescribiendo contenidos | Scoop.it

If you plan to write and publish your own eBook, this article will be of great value and give you much information. [note mg]

 

With the seven steps contained in this article, you'll never have to read another one on publishing to Amazon's Kindle platform ever again.

 

I have returned from the fiery abyss of writing my first eBook and uploading it on Kindle, and I bring you this message:


It’s not that bad.

 

But why write and publish an eBook? If you’re an online marketer, entrepreneur, writer, blogger, or maybe a chef, what’s the point? Here’s what I’ve found:

 

It’s time to prove your authority. You have an incredible, life-changing idea? You won’t find a better time for your words to spread like wildfire to inspire and empower, if executed correctly...

Read more: http://www.copyblogger.com/how-to-publish-kindle-ebook/


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Social vs Search in a Mexican Wrestling Match [Infographic]

Social vs Search in a Mexican Wrestling Match [Infographic] | Documentando y prescribiendo contenidos | Scoop.it
Mexican wrestlers and stats! This is going to be fun. So get your mask and stretchy pants on and prepare for a fight between social media and search marketing.
As legendary ring announcer, Michael Buffer would say, “Let’s get ready to rumble!
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Show Your Mettle. Join Our New Titanium Certified Developers Group.

Show Your Mettle. Join Our New Titanium Certified Developers Group. | Documentando y prescribiendo contenidos | Scoop.it
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If you’re a programmer with an iron-grip on the latest development skills, you’ll love being part of our Titanium Certified Developers Group.
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SEO content marketing roundup, week ending November 14th

SEO content marketing roundup, week ending November 14th | Documentando y prescribiendo contenidos | Scoop.it
Creativity and change.
The temptation can be real to use duplicate content when existing content becomes stale and you are in a creative funk.  Beware! There are consequences for adopting content that is not yours.
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On to New Adventures

On to New Adventures | Documentando y prescribiendo contenidos | Scoop.it
I ended up at NTEN by accident. I was brought on board to help with the 2009 Nonprofit Technology conference when I returned to Portland after dropping out of a graduate program that wasn't a good fit and came at the wrong time.
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Google And Dish Network Reportedly In Wireless Talks, Which Could Amount To Nothing

Google And Dish Network Reportedly In Wireless Talks, Which Could Amount To Nothing | Documentando y prescribiendo contenidos | Scoop.it
Google and Dish Network have been talking about launching a wireless service that would compete with AT&T, Verizon and the like, according to a report from the Wall Street Journal.
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CONTENT CURATOR: intemediario crítico del conocimiento

Curso Content curator, Intermediario crítico del conocimiento, ideas básicas.

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Storytelling en blanco y negro. « El Blog de @elcopycanalla

Storytelling en blanco y negro. « El Blog de @elcopycanalla | Documentando y prescribiendo contenidos | Scoop.it
El poder del Content Marketing. La emoción del Storytelling. Buscar: El Blog de ... Por eso, las marcas deben tirar de esas historias en blanco y negro en su marketing de contenidos. Porque emocionan, porque son creíbles.

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El desequilibrio del Digital Transmedia Storytelling

El desequilibrio del Digital Transmedia Storytelling | Documentando y prescribiendo contenidos | Scoop.it

Desarrollar una planificación estratégica de marca a medio y largo plazo mediante redes sociales y narrativas fragmentadas multimediales exige la aceptación de un alto grado de incoherencia entre los core messages de la marca. Aceptar esos desequilibrios, darlos por hechos y aprender a jugar con ellos hasta convertirlos en un valor añadido es, creo, el auténtico reto del DTS.


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The five pillars of transmedia

The five pillars of transmedia | Documentando y prescribiendo contenidos | Scoop.it

"Again this past week I find myself impressed by the amount of thought processing that people put into thinking about transmedia" ...


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Back to the '70s, When a Traffic Jam Could Be Art - New York Times

Back to the '70s, When a Traffic Jam Could Be Art - New York Times | Documentando y prescribiendo contenidos | Scoop.it
Back to the '70s, When a Traffic Jam Could Be ArtNew York TimesThe movement was happening around the world, but the Bay Area was a unique incubator, where artists drew inspiration from the protest and free speech movements.

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new Content Curation paper.li

new Content Curation paper.li | Documentando y prescribiendo contenidos | Scoop.it
New!Join our LinkedIn Group for free access to all the latest tips, advice, strategies and knowledge-shares on Content Marketing.Ideal
for entrepreneurs, professionals and practising marketers.

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Content Curators Will Be The New Great (Specialized) Newspapers [Video]

Robin Good: John McCarus, SVP for Brand Content at Digitas, ignites an interesting panel about content creation vs content curation.

 

This is the second in a series of three videos highlighting a 2012 conversation on the future of media on the social web organized by Ben Elowitz, CEO of Wetpaint.

The nicely edited video, brings up in its four minutes, some valuable takes and opinions on how curation is perceived, used and modulated to achieve different results and objectives.

 

From mere republishing and copying of someone else materials without attribution or credit (certainly not something to be categorized under "curation") to the new cadre of emerging journalists, who not only write, but also monitor, research, pre-digest and cull the most interesting content - not written by them - for their own audiences.

 

Key takeaways:


“A curator is an editor, essentially. You become a trusted source by doing the hard work for your audience and telling them what’s important, whether you’ve written it or not.

Traditionally that’s been the role of great newspapers; now that function is being spread across the web.”
Erick Schonfeld, TechCrunch


-> Publishers have a love / hate relationship with curators.

 

-> Curators help to expand a publisher’s reach, but the publisher risks losing credit (and traffic).

 

-> Curators who link back and republish only enough to pique interest will keep publishers happy.

 

“It’s like the forest episode of Planet Earth: the animal eats the nectar and sort of destroys the plant but spreads the pollen all over.”

Jason Hirschhorn, Media ReDEFined

 

Interesting. 7/10

 

Original video: http://vimeo.com/37553245 ;

 

Full article: http://digitalquarters.net/2012/02/video-rebooting-media-think-tank-content-creation-vs-curation/ ;


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Jeff Makana's comment, March 2, 2012 3:34 AM
Great improvements on delivery of content Robin, Your analysis give the reader added insights. In support and solidarity!