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How to Pick the Perfect Email Subject Line Every Time

How to Pick the Perfect Email Subject Line Every Time | HELLO Copywriter | Scoop.it
Get an email subject line right, and you’re 80% of the way to a successful campaign. Botch it, and you’re sunk. Here's how to always get it right.

 

http://www.pinpointe.com/blog/email-subject-lines

 

Mike Searles's insight:

What a find!

 

If you write email headlines...

 

And you want better email open rates with less unsubscribe rates...

 

Check out the news here:

http://www.pinpointe.com/blog/email-subject-lines

 

Thank me later.

 

Mike Searles

www.mikesearles.com

 

 

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Free Marketing Interviews mp3 Downloads

Free Marketing Interviews mp3 Downloads | HELLO Copywriter | Scoop.it
Free Marketing Interviews mp3 Downloads
Mike Searles's insight:

It's the best kept secret online...

 

Free marketing interviews (great for copywriters) ready to listen to or download - you choose.

 

Hundreds of 'em!

 

Go here and choose for yourself:

http://hardtofindinterviews.com/

 

Thank me later.

 

Mike Searles

 

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The Best Content Ideas Come From Customers' Nightmares

The Best Content Ideas Come From Customers' Nightmares | HELLO Copywriter | Scoop.it
The Best Content Ideas Come From Customers' Nightmares. I'm a copywriter. One challenge: who'd want to read about copywriting regularly?
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Your Social Profile Must Be Amazing!

Your Social Profile Must Be Amazing! | HELLO Copywriter | Scoop.it

Profiles can make or break whether someone wants to connect with you, and that’s critical if you’re in sales, business development or a job seeker.


Give them a reason to be impressed, rather than underwhelmed.


Over the years, I’ve observed that marketing oneself does not come easy to people, especially those in Sales.


This may be surprising as putting our best face forward is common sense [...]

Mike Searles's insight:

Good article on your social profiles and a great social news site:

http://www.socialbusinessnews.com/your-social-profile-must-be-amazing/

 

I also help people write an amazing social profile:

http://www.socialmediawriter.com

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What Separates GREAT Copywriters From the Rest

What Separates GREAT Copywriters From the Rest | HELLO Copywriter | Scoop.it

Clayton Makepeace explains the importance of learning the business side of your niche to Guillermo Rubio.

 

In Clayton’s own words:

“ … immerse yourself in the science of direct response. Take courses. Read books. Attend seminars. Do whatever it takes to get a solid grasp of the nuts-and-bolts side of the business.

“Why? Because as you better understand the challenges your clients face, you’ll be able to create packages that better fill their needs.”

Mike Searles's insight:

What separates GREAT copywriters who are earning a small fortune, from “okay” copywriters who are earning a living? Soak in this article for the "magic ingrdient".

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Redacto Texto's curator insight, October 20, 2014 11:14 AM

Lo que separa a un #redactor exitoso del resto: convertirse en un asesor de confianza del cliente.

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5 Proactive Ways to Make Sure You Have Happy Clients

5 Proactive Ways to Make Sure You Have Happy Clients | HELLO Copywriter | Scoop.it
Happy clients are a big part of your web-writing success. With happy clients, you get word of mouth and repeat business, which makes everything easier.
Mike Searles's insight:

from Wealthy Web Writer (recommended) www.wealthywebwriter.com

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Secrets of Copywriting: The Power Of A Strong Value Proposition

Secrets of Copywriting: The Power Of A Strong Value Proposition | HELLO Copywriter | Scoop.it
Have you ever tried to write something persuasive and felt that you're not getting it right? Maybe your writing feels generic. Maybe it's disorganized, or too pushy. Maybe … you just don't know. And readers don't take the action (...)
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Redacto Texto's curator insight, December 4, 2014 10:53 AM

La propuesta de valor es eso que nadie más puede ofrecer por ti: ¡pónla en palabras!

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Interactive Copywriting: does what advertising cannot

Interactive Copywriting: does what advertising cannot | HELLO Copywriter | Scoop.it
With interactive copywriting, you engage the reader in ways that ads and commercials cannot. You dissolve the divide between brand and buyer.
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Social Media Interviews ... Here's Proof You Can Do It

Social Media Interviews ... Here's Proof You Can Do It | HELLO Copywriter | Scoop.it
Arrest the attention of your audience by telling them a true story and you can arouse their interest; convince, persuade and gain some favourable action.

In other words, tell a story and sell your message effectively.

I discovered a terrific way to sell a message by telling online audiences true stories.

I recorded interviews with niche topic experts.

Interviewing an expert is something you CAN do.

It's a terrific way to add fresh, unique compelling content to your social media.

I've put some of the media interviews I have recorded with experts on a web page and published them for you to learn from and see how it can be done.

Visit the list and choose a few.

While the topics might also be of interest to you I suggest when you listen you notice the formula I follow when asking my guests engaging questions.

There is a simple formula to follow.

It makes the entire process painless for you and pleasurable for your guest.

Want to know more about that formula for interviewing experts for your social media?

You can overcome your fears and beat your doubts.

Just contact me and I will be glad to help you jump start your own first interview.
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How to Get People to Listen to You on Social Media

How to Get People to Listen to You on Social Media | HELLO Copywriter | Scoop.it

Want your social media to stand out?

 

Tips for cutting through the noise on social media to make your voice known [...]

 

CLICK THE HEADLINE to view the full article

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Content Curation: The new communications responsibility

What is 'content curation'?

 

Does it count as 'media'?

 

Do you curate?

 

The volume of content published to the web is overwhelming even the best search engine's ability to help people filter out the junk and find just what they need...

 

Web writer ... click the headline to read the article or view the SlideShare presentation by Communications Consultant Shel Holtz.

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Writers Let’s Embrace the New Era – The Era of Entrepreneurs!

Writers Let’s Embrace the New Era – The Era of Entrepreneurs! | HELLO Copywriter | Scoop.it

Times have changed.

 

The world is not what it was only a few decades ago.

 

It has gone digital and information technology has taken over.

 

What does it mean for the web writer today?

 

[click headline now to read full article]

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Successful Direct Mail in B2B

Successful Direct Mail in B2B | HELLO Copywriter | Scoop.it

[Success Story] How choice of marketing envelope and letter generated a 56 to 1 ROI (Return On Investment) [...]

Mike Searles's insight:

This case comes from the 'Success Stories' files of my friends at 3D Mail Results (items to improve direct-mail results).

 

Highly recommended reading...

 

Thank me later.

 

Mike Searles

Writer & Copywriter

http://www.mikesearles.com

 

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How To Write Bullets That Deeply Resonate With Your Target Audience

How To Write Bullets That Deeply Resonate With Your Target Audience | HELLO Copywriter | Scoop.it

I want to let you in on a very interesting discovery I made while browsing through videos on YouTube. YouTube is a great place to learn from and use to curate content. There are so many videos pack...

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How To Write Bullets That Deeply Resonate With Your Target Audience

How To Write Bullets That Deeply Resonate With Your Target Audience | HELLO Copywriter | Scoop.it
I want to let you in on a very interesting discovery I made while browsing through videos on YouTube. YouTube is a great place to learn from and use to curate content. There are so many videos pack...
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Is Social Media Really Marketing? - Huffington Post

Is Social Media Really Marketing? - Huffington Post | HELLO Copywriter | Scoop.it
Is Social Media Really Marketing? I spent a lot of my career in marketing, and I teach a few marketing courses (...)
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Copywriting Training Center | Copywriting courses, copywriting coach, copywriting training

Copywriting Training Center | Copywriting courses, copywriting coach, copywriting training | HELLO Copywriter | Scoop.it

Hi. I’m Steve Slaunwhite. You may know me from my award-winning books and popular workshops on marketing and copywriting. One of my passions is helping good writers become great copywriters.

Mike Searles's insight:

Meet this Copywriter: Steve Slaunwhite: http://www.steveslaunwhite.com/

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A Simple Story About the Power of Publishing Content on the Open Web

A Simple Story About the Power of Publishing Content on the Open Web | HELLO Copywriter | Scoop.it

I think everyone who has ever wanted to write a book has dreams about what publication day will be like (...)

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All the Most Popular Copywriting Formulas You Need in One Place

All the Most Popular Copywriting Formulas You Need in One Place | HELLO Copywriter | Scoop.it
Problem - Agitate - Solve: know the formula? This and other proven copywriting methods in one blog post (...)
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Gary Halbert (dec.) Newsletter Archives

Gary Halbert (dec.) Newsletter Archives | HELLO Copywriter | Scoop.it

If you have never read the famous Gary Halbert Letter ... or any one of lots of his newsletters on copywriting ... begin today!

 

Mike Searles's insight:

If you have never read The Gary Halbert Letter ... you can today!

 

source: TheGaryHalbertLetter.com

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The 5 Best Ways to Use Social Media to Drive Traffic to Your Website

The 5 Best Ways to Use Social Media to Drive Traffic to Your Website | HELLO Copywriter | Scoop.it
The competition for web traffic is fierce.

Every day new bloggers join the flow of information competing to be found.

Even if you have the advantage of already enjoying lots of visitors ...
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Small-Business Owners Spending More Time, Money on Social Media [Infographic]

Small-Business Owners Spending More Time, Money on Social Media [Infographic] | HELLO Copywriter | Scoop.it

A new survey reveals that small businesses are increasing their social media marketing efforts.

 

No surprise, huh? But what about you?

 

CLICK THE HEADLINE: take a closer look at the infographic and article to compare how others business decision makers are trending their social media activities in [...]

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Why Your URL is Important

Why Your URL is Important | HELLO Copywriter | Scoop.it

How much time did you put into deciding on your website’s URL?

 

The right URL in your eyes can be the, errr, wrong URL to somebody else. Want some examples?

 

Here's a list of the Top 10 unintentionally worst company URLs [...]

 

(click headline now to view full article)

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