Consumer Behavior
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Rescooped by lauren bennis from The MarTech Digest
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3 Smart Uses for Video in Email Campaigns - The ExactTarget Blog | #TheMarketingTechAlert

3 Smart Uses for Video in Email Campaigns - The ExactTarget Blog | #TheMarketingTechAlert | Consumer Behavior | Scoop.it

Basic/ Digest...

 

Here are three smart uses for video content in your email campaigns.

 

Tease. When you’ve got a new product or service in the pipeline, generate excitement among your fans with video. Demonstrate the benefits.

 

Launch. During the launch of a new product or service, your fans are your most effective marketers. Fan-made video—think YouTube—can be awesome content for your email campaigns, and more importantly, drive confidence and increase sales.

 

Inform. Continue to educate your fans about the products and/or services they’re enjoying. Keep them up-to-date on enhancements and add-ons. Inspire them with other fans’ stories. But remember that video content shouldn’t focus only on what you’re selling. Use video to keep fans informed about your industry and your brand. Video content that makes your fans feel like insiders can build brand loyalty.

 

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Via CYDigital
lauren bennis's insight:

good way to get consumers attention. 

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CYDigital's curator insight, March 3, 2014 9:24 PM

I was reticent about including this post into today's Alert, as it is B2C oriented as evidenced by the "launch" inclusion. However, the "tease" and "inform" are pertinent to our B2B world.

CYDigital's curator insight, May 20, 2014 9:21 AM

I was reticent about including this post into today's Alert, as it is B2C oriented as evidenced by the "launch" inclusion. However, the "tease" and "inform" are pertinent to our B2B world.

Scooped by lauren bennis
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Psychology of Consumer Behaviour - Fastest-Growing Brands Are 'Ideal-Driven'

Psychology of Consumer Behaviour - Fastest-Growing Brands Are 'Ideal-Driven' | Consumer Behavior | Scoop.it
Fastest-Growing Brands Are 'Ideal-Driven' - 01/18/2012...
lauren bennis's insight:

brands using more than just functional benefits to impact peoples lives

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Rescooped by lauren bennis from Digital-News on Scoop.it today
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5 Psychological Tactics Marketers Use To Influence Consumer Behavior

5 Psychological Tactics Marketers Use To Influence Consumer Behavior | Consumer Behavior | Scoop.it
Digest...
1. Run Emotional Ideas
Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals.

Via Thomas Faltin
lauren bennis's insight:

5 psychological tactics that marketers use to make consumers buy their product and remember their brand. Playing on consumers emotions is a good way to influence the choices they're making.

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Rescooped by lauren bennis from New Customer - Passenger Experience
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Adapt to Consumer Behaviour or Die

Adapt to Consumer Behaviour or Die | Consumer Behavior | Scoop.it

Via Eric_Determined / Eric Silverstein
lauren bennis's insight:

online shopping is becoming a lot more popular, and when brick and mortar shopping, social media is still getting in the way. Impulse buying is not completely gone, but definitely the same as it was as people go into brick and mortar shops, knowing what they want or else they go online, where it is easier and often can be cheaper.

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Eric_Determined / Eric Silverstein's curator insight, December 5, 2013 10:44 AM

"They’re visiting stores prepared, armed with the information they need to make a purchase with a very specific product in mind. The days of impulse buying might not be behind us, but that behaviour is certainly waning.

The auto industry is a prime example of this. Adweek recently reported that where car buyers used to visit 7 dealers to make a purchase decision, today they visit an average of 1.2."

 

Do you anticipate the behaviour to shift any further?

 

Share your insight.

Rescooped by lauren bennis from Social Foraging
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Kantar - Do Tweets influence consumer behaviour?

Kantar - Do Tweets influence consumer behaviour? | Consumer Behavior | Scoop.it

Kantar Media Compete and Twitter have worked together to understand the impact of Tweets posted by retail companies. Specifically, we wanted to know whether Tweets influence consumer behaviour; are people exposed to a retailer Tweet more likely to visit that retailer's website and eventually purchase from that retailer?

 

To answer these questions, Compete observed 2,600 US-based Internet consumers who saw Tweets from almost 700 different retailers such as Amazon, Nike and Walmart from August to mid-October. We limited the scope of the study to desktop browsing only (no mobile or table activity) and exposure on Twitter.com only (no Twitter clients were included in the analysis). We also studied the behaviour of two control groups comprised of a similar set of consumers who visited Twitter but did not see retailer Tweet and who were simply average internet users.


Via Ashish Umre
lauren bennis's insight:

I think it could work with most social networks :)))

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Chantelle Pulevaka's curator insight, September 30, 2014 9:03 PM

Twitter can increase the amount of people who visit a retail store after being exposed to it on twitter. 

Samara Paxton's curator insight, October 2, 2014 7:23 PM

Twitter is helping brands increase the web traffic to their retailsites. Its amazing how just seeing a tweet from a retailer can encourage a person to visit, and then buy from their website. It proves that having a presence on social media isimportant for a brand,especially with the kind of statistics that are being shown in this article. Twitter users that visit a retail website are more likely to visit or buy from that site than just a regular internet user- and it makes sense. A brand needs to always be reminding of its presence, and keeping up with what is going on in the modern world to reach its younger customers, who are so easily accesssible. 

Chantelle Pulevaka's curator insight, October 2, 2014 9:54 PM

Maybe there should be more apps like twitter to engage consumers.