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Guangzhou Olansi Healthcare Co., Ltd comes up with a range of air and hydrogen water generator to meet different demands - Guangzhou Olansi Healthcare Co., Ltd

Guangzhou Olansi Healthcare Co., Ltd comes up with a range of air and hydrogen water generator to meet different demands - Guangzhou Olansi Healthcare Co., Ltd | Heealth Technology | Scoop.it

http://hydrogenwatermaker.net/guangzhou-olansi-healthcare-co-ltd-comes-up-with-a-range-of-air-and-hydrogen-water-generator-to-meet-different-demands/ Guangzhou Olansi Healthcare Co., Ltd is a company that manufactures a variety of air and water purifiers. The company is based in China. The company has been providing services to its customers around the world. Press release: China. 7th June 2017: In present times more and more people are being exposed to the diverse effects of pollution. Already a lot of damage has been caused to life, be it plant, animal or human; due to pollution. In such a situation it becomes imperative for human beings to look for innovations that will help them survive healthily inspite of the various …


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Guangzhou Olansi Healthcare Co., Ltd releases advanced air and hydrogen water machine to help clients getting healthy living - Guangzhou Olansi Healthcare Co., Ltd

Guangzhou Olansi Healthcare Co., Ltd releases advanced air and hydrogen water machine to help clients getting healthy living - Guangzhou Olansi Healthcare Co., Ltd | Heealth Technology | Scoop.it

http://hydrogenwatermaker.net/guangzhou-olansi-healthcare-co-ltd-releases-advanced-air-and-hydrogen-water-machine-to-help-clients-getting-healthy-living/ Guangzhou Olansi Healthcare Co., Ltd is a reputed manufacturing concern that has focused on producing a host of eco-friendly products that help in keeping the working environment healthy and safe including air purifiers and water purifiers. For Immediate Press Release 7th June 7, 2017, Guangzhou, China-Nowadays, almost every commercial or industrial concern including but not limited to factories, workshops, offices, and R&D centers use a range of products for maintaining the cleanliness of working environments. Additionally, these products which include air purifiers, air circulators, air conditioners, ventilators, and water coolers to name a few also help in removing dust particles, …


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Olansi Healthcare Co., Ltd Introduces Next-generation Hydrogen Water Generators For Promoting Healthy Living World Widely - Guangzhou Olansi Healthcare Co., Ltd

Olansi Healthcare Co., Ltd Introduces Next-generation Hydrogen Water Generators For Promoting Healthy Living World Widely - Guangzhou Olansi Healthcare Co., Ltd | Heealth Technology | Scoop.it

http://www.hydrogen-water-generator.com/content/83-olansi-introduces-best-hydrogen-water-generator Olansi Healthcare Co., Ltd Introduces Next-generation Hydrogen Water Generators For Promoting Healthy Living World Widely


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What happens as marketers shift from algorithms to AI and other 2018 predictions

What happens as marketers shift from algorithms to AI and other 2018 predictions | Heealth Technology | Scoop.it

While compelling algorithms will continue to rule digital marketing next year, the industry is starting to glimpse functional artificial intelligence being applied to marketing challenges in new and interesting ways.

"The question that remains to be answered will be one of privacy and control," Kantar Millward Brown states in its Media and Digital Predictions for 2018 report. "Will consumers be happier that an anonymous AI is making decisions from their data or will this deepen the concerns over personal data privacy?"

 

Linked to AI is the rise of voice which, in turn, will spur the adoption of smart devices, the report said. "Big brands have not been slow to recognise the opportunity to engage people in this new channel - from ordering food to cooking dinner and paying bills. But marketers need to be wary. A skill must be simple, easy to use and add real value to people's lives," advised Kantar.

"The challenge with non-traditional forms of advertising is how to prove effectiveness; whether the objective is to make people more aware, change perceptions, or take action," Jane Ostler, managing director, media and digital at Kantar Millward Brown, said. "The impact and return on investment can be compared directly with other brand and behavioural metrics, but brands must be clear about their objectives and consider how to measure effectiveness early in the process."

This need to measure will lead advertisers to go a step further next year and question the role digital plays within the entire media ecosystem. Digital is no longer a channel; it is the layer that connects all marketing activities and should therefore not be treated as a silo, the report observed.

 

"Marketers are now keenly focused on ensuring that they understand the impact of their investment, particularly given that digital now accounts for more than 30% of global share of investment," Pablo Gomez, media and digital director, Kantar Millward Brown Asia-Pacific added. "It's up to industry players to answer the $100m (£74.5m) dilemma: how could that money be invested better – and not cut – so that it achieves the desired impact?"

Another branch of media that's gaining attention next year will be over-the-top (OTT) streaming content platforms. With TV-ratings player Nielsen and comScore to incorporate large-scale "census" set-top-box datasets into their panel-based national and local TV audience ratings estimates it's time to measure at scale. 

"Taking measurement over-the-top is arguably the only viable path toward the grand finale – an ideal world of perfect information gathered across all screens and touchpoints, delivered in real-time," Corey Jeffery, senior vice-president, media and digital product leadership, commented. "While that's likely to remain just the treatment of an as-yet-unwritten script for the future of media research, 2018 will prove a break-out year in the integration of various forms of passive OTT media and advertising data into the measurement frameworks of tomorrow."

 

Another digital media trend Kantar predicts for next year is the accelerated growth of walled gardens thanks to the work done to reassure advertisers and media agencies. 

"However, marketers need to push them to build more doors and windows within those walls for their campaigns. They should also extend demands for accountability beyond basic elements (like viewability or safety) and into the true branded impact of these platforms in the context of their total marketing spend,' the report said.


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The Role of Healthcare Professionals for Gastrointestinal Diseases | El Paso, TX Chiropractor | Call: 915-850-0900

The Role of Healthcare Professionals for Gastrointestinal Diseases | El Paso, TX Chiropractor | Call: 915-850-0900 | Heealth Technology | Scoop.it

In the month of October, approximately 50,000 people worldwide gathered in the World Congress of Gastroenterology to discuss different ways in which healthcare professionals could improve care for individuals with gastrointestinal, or GI, diseases, involving the gastrointestinal tract. While these attempts within the GI community are undeniably essential, it’s also fundamental that we teach the broader medical community concerning the growing challenge these gastrointestinal diseases present for the doctors.

 

How can you improve gastrointestinal diseases and its symptoms?

 

As many as 16 million individuals in the United States alone, suffer from irritable bowel syndrome, or IBS, with diarrhea, a gastrointestinal disease which mainly affects the bowel or colon and its symptoms are commonly characterized by abdominal pain and nausea. Constipation is the most common and uncomfortable gastrointestinal, or GI, issue, frequently reported by patients taking opioids. There are over 200 million opioid prescriptions written every year, each of which can lead to GI disease.


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Dr. Alex Jimenez D.C.,C.C.S.T's curator insight, January 4, 2:27 PM

Gastrointestinal diseases are a common ailment in the United States. Many patients will visit a healthcare professional due to symptoms of abdominal pain and discomfort as well as constipation. The proper health care can determine the outcome of gastrointestinal diseases. For more information, please feel free to ask Dr. Jimenez or contact us at (915) 850-0900.

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How to Ensure a Correct Digestive Health Diagnosis | El Paso Back Clinic® • 915-850-0900

How to Ensure a Correct Digestive Health Diagnosis | El Paso Back Clinic® • 915-850-0900 | Heealth Technology | Scoop.it

A healthcare professional at a gastroenterology practice, such as a dietitian specializing in gastrointestinal diseases, will often care for a great deal of individuals who walk into their clinic reporting symptoms which haven’t yet been diagnosed to a specific digestive health issue. Because not many primary care physicians are in charge of diagnosing GI diseases nor are they properly aware of their wide array of symptoms, many people with gastrointestinal diseases will often go undiagnosed for years.

 

How can you talk to your doctor about your digestive issues?

 

A healthcare provider specializing in gastrointestinal diseases may look out for certain symptoms, as well as possible dietary triggers, to determine a digestive health issue. Simple lifestyle changes are generally the best treatment method to help improve GI diseases and its symptoms, however, being able to communicate accordingly with your doctor can help them diagnose your problem more accurately in order to begin treatment immediately. By following a few factors the patient can control, they can ensure their medical diagnostic procedure is fast, easy, and correct.


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Dr. Alex Jimenez D.C.,C.C.S.T's curator insight, January 4, 6:25 PM

When visiting a doctor for digestive health issues, an accurate diagnosis can largely depend on the conversation between the healthcare specialist and their patient. Describing the symptoms in great detail can better help doctors determine the digestive health issue. For more information, please feel free to ask Dr. Jimenez or contact us at (915) 850-0900.

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Nurses who died in June 3 flood disaster laid to rest - Graphic Online

Nurses who died in June 3 flood disaster laid to rest - Graphic Online | Heealth Technology | Scoop.it
Two nurses, who died as a result of the June 3, 2015 flood and fire disaster in Accra, were yesterday buried after a burial and thanksgiving service h...
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Monday Health Tip - Heart Attack Prevention? - Markham Chiropractor

http://networkfamilycarecenter.com/ Call for an appointment 905-477-8900.
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What Does IBM’s Acquisition of Merge Healthcare Say About the Healthcare IT Market?

What Does IBM’s Acquisition of Merge Healthcare Say About the Healthcare IT Market? | Heealth Technology | Scoop.it

As if everyone’s heads in healthcare IT weren’t already spinning like that of Linda Blair in 1973’s “The Exorcist,” here comes yet another acquisition in healthcare IT, this time the Armonk, N.Y.-based IBM announcing on Thursday its acquisition of the Chicago-based Merge Healthcare.

 

All mergers and acquisitions are interesting, but this one offers particular facets worth pondering. First of all, of course, its timing, less than four months after that giant company had just swallowed up the Dallas-based Phytel and the Cleveland-based Explorys back in April, a move announced during the HIMSS Conference.

 

That double acquisition is one of the reasons that we editors at Healthcare Informatics made IBM one of our “Most Interesting Vendors” this year, as its trajectory has encapsulated some of the mergers and acquisitions that have taken place in order to give some vendors a particular edge as competition intensifies in the healthcare IT world. As Senior Editor Rajiv Leventhal wrote regarding IBM’s analytics push, “Enter the Watson Health Cloud, which IBM will sell to doctors, hospitals, insurers and patients. That offering will be the centerpiece of a new dedicated, Boston-area business unit, IBM Watson Health, which now includes both Explorys and Phytel.” Leventhal quoted Anil Jain, M.D., chief medical officer (CMO) for Explorys, as saying that “[IBM] is complimenting much of what we do around traditional analytics using machine learning algorithms with some of the cognitive computing and the Watson analytics that Watson Health group will be leveraging. We became the content that will fuel some of the next generation analytics that Watson has become famous for.”

 

In a blog published today on AuntMinnie.com, staff writer Erik Ridley wrote this: “For IBM's new Watson Health unit, the deal gives the company access to Merge's image management and analysis software and its installed base of more than 7,500 U.S. institutions, clinical research institutes, and pharmaceutical companies. IBM is adding Merge to other recent acquisitions, such as population health firm Phytel and cloud-based healthcare intelligence company Explorys.”

Ridley went on to note that “IBM plans to offer Watson Health Cloud to analyze and cross-reference images against lab results, electronic health records (EHRs), genomic tests, clinical studies, and other health-related sources. In aggregate, these represent 315 billion data points and 90 million unique records, according to the company. This could provide Merge's installed base with a useful consolidated, patient-centric view of current and historical images, EHRs, data from wearable devices, and other related medical data.”

 

So far, so good. I think that IBM is gaining clear advantage in acquiring Merge Healthcare at this time., as it brings imaging informatics into the fold and potentially will integrate elements of imaging informatics with its already-advancing work in analytics. Indeed, Joe Marion, a Wisconsin-based consultant who blogs regularly for Healthcare Informatics and who is one of the most knowledgeable observers of the imaging informatics sector around, sees clearly the advantages to this pairing. As Joe wrote Thursday in a blog on this site, “Today, IBM is a different company than it was thirty years ago, as is the healthcare industry.  Much of the “big iron” emphasis is gone, and the company has much more of a services focus these days.  Cloud computing was never a factor in the past, and today, coupled with Watson, it offers much more potential for delivery of storage and analytics solutions.”

 

Joe further noted that, “In the age of past efforts, there were much larger barriers between Information Technology (IT) and clinical departments.  That is why IBM chose to partner with GE to address RIS-PACS [radiology information system/picture archiving and communications system (issues)] previously, as the two complemented one another in terms of hospital administration emphasis.  Today, there is much more IT emphasis on clinical systems and their integration across the enterprise.  And,” he added, “the healthcare environment today is radically different than in the age of past efforts, given increased regulation and greater provider consolidation.  An IBM-Merge combination should have much broader appeal to integrated delivery networks (IDN’s) who might benefit from greater interoperability and better business analytics.”

 

I agree completely with Joe’s perspective on this. Now, what about Merge Healthcare itself? I’ve been following Merge very closely as a company for several years now. Merge has some very talented senior executives, and solutions that are respected and appreciated by providers. The challenge for the company’s senior management has been facing is the shifting landscape of the imaging informatics market right now. PACS solutions have become almost totally commoditized; I’m sure there are PACS systems that are at last marginally better than others, but, given the accelerating demands facing patient care organizations, the need to move quickly into accountable care- and population health-based arrangements, and clinicians’ demands for always-available computing, even significant solution quality differentiation is simply no longer enough (and let’s not even talk about how commoditized RIS solutions have become).

 

So, clearly, for senior executives at Merge, a respected company that has been going through some major management changes and has been treading water in a rapidly shifting imaging informatics vendor landscape, this deal makes a lot of sense, too.

 

The challenge now will be to make this pairing work for current Merge Healthcare customers and for IBM customers—and customers of the former Phytel and Explorys, too. We all know about the trajectories of healthcare IT vendors that have grown too rapidly through acquisition and that have ended up becoming a jumble of unintegrated parts.

IBM’s moves so far seem thoughtful and precisely judged. Only time will tell how everything turns out ultimately—and clearly, that will depend on execution. Skillful execution is to healthcare IT what location is to real estate—a fundamental element of success. And this trajectory for IBM is a fascinating one. So stay tuned—because this is going to be an interesting path ahead.


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Adopting Physicians

Adopting Physicians | Heealth Technology | Scoop.it

I have been going to my family practitioner for years. During these visits I have been able to witness the devolution of the EMR. One thing I really enjoyed about him when we first met was how excited he was about his home grown EMR. He navigated quickly through it and dictated his notes. Then a few years later his affiliated hospital decided to standardize on an EMR. He had to give up his system and adopt to a new one. It was not ideal, and he would tell me all about his challenges, but he was able to use dictation and he completed his notes efficiently. Over time I noticed that his office fell into a nice routine and he could retrieve all the information he needed and dictate notes and orders quickly.  

 

It had been a year since I had seen him and I called for an appointment. I had to provide all my information and none of my insurance information was in the system. You guessed it, they updated their practice management system and EMR. My patient experience went downhill from there. My previous clinical history was archived and not incorporated into the new EMR. So no trending, no real history. Years of electronic, discrete data now converted to a static view only. It is like having your EMR converted to paper, then scanned.

 

My provider was frazzled, I could tell the way he focused on my encounter and then had to “hunt and pick” his way around the new EMR. No microphone, no dictation, and no customized templates. He confided to me how the hospital system decided to migrate all their physicians to this new ASP platform and they all had to use the same templates. There was no dictation and even if he could, his old profiles were gone, meaning that he would have to retrain the system to recognize special words and speech patterns. Something that he had spent years investing in. Here he was working for a large healthcare organization and they would not use time proven physician adoption strategies. Instead they adopted physicians into whatever their leadership felt was needed.   

 

My scenario is being played out through many healthcare organizations. EMR’s are being replaced because of vendor problems, healthcare acquisitions or just because they have outgrown the capabilities of the existing systems. So why are CIO’s allowing their organizations to use a “slash and burn” technique for system replacement? An even more alarming question is; why are CMIO’s not making a stand against it?   

 

During the sales process EHR vendors focus on their ability to quickly install and train employees on the new system. Organizational leadership views this as an opportunity to get this “information technology” project out of the way so they can move on to the next thing. They might even have this labeled as a Strategic Initiative, tied to bonuses for on time completion.

 

 The thought of having to deal with all the physician requirements and pay for the process of converting all the old data into the new system, is too daunting. Especially when you have software vendors telling them how difficult and costly it will be. Keep in mind that they have a vested interest in getting the system installed as quickly as possible.

I am certainly not going to talk about physician adoption. This has been the topic of just about every HIMSS conference. It also has been at the core of every EMR adoption strategy. So why are we having to visit this again? Because:

 

Organizations are focused on project life cycles and fail to factor impact to productivity.Hospital leaders often do not understand ambulatory practice operations.Leadership incentives are designed to accomplish quick wins.CEO’s still do not understand the value of discrete data.

 

As my family physician entered information into my problem list, medication history (which I had to bring with me from Walgreens for my visit) and reviewed my labs (toggling back and forth trying to find scanned images of my previous lab values) I started to get annoyed. Not at him, but at the hospital leadership that placed more importance on their performance appraisals and ignored the impact they would have on thousands of patients. My data which my healthcare provider and I built for years was now relegated to view only files which could now be printed like a pdf. I am sure on a macro level they could trend on the population as a whole, but I have to rebuild my record, history and trends all over again.   

 

Hospitals focus on episodes of care. Billing is all about the bed stay and the admission timeframe. For ambulatory care it is a longitudinal record. It is all about establishing that long term relationship with the patient. Providers can go months or years without seeing a patient, but are expected to jump into the exam room with a smile, a look of recognition, and an understanding of the patient’s history without having to ask all the same questions all over again.

 

As an industry we need to do a better job at safeguarding our patient’s records in a way that will allow them to have seamless transitions from one system to the next. Converting data to static views is not only counterproductive, but borderline irresponsible. My personal physician was an EMR champion that loved the technology because of what he could do for his patients. At the end of the day, that’s how it should be for all of us.


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Ebola response: Looking back on an unprecedented year

Ebola response: Looking back on an unprecedented year | Heealth Technology | Scoop.it
We should take it as a collective challenge to build on the assets of the Ebola response, as we refine development and partnership approaches in the post-2015 era. The Bank remains fully committed to provide rapid, flexible and effective support to help Guinea, Liberia and Sierra Leone get to and remain at zero Ebola cases. We will also continue to stretch ourselves, to improve our effectiveness as we work toward recovery and rebuilding of the health sector in the three countries.

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Ebola in the context of conflict affected states and health systems: case studies of Northern Uganda and Sierra Leone

The health systems of conflict-affected states are characterized by a series of weaknesses, some common to other low and even middle income countries, others specifically conflict-related. Added to this is the burden placed on health systems by the aggravated health problems associated with conflict. Other features of post conflict health systems are a consequence of the global institutional response.

Comparing the experience of Northern Uganda and Sierra Leone in the emergence and management of Ebola outbreaks in 2000-1 and in 2014-15 respectively highlights how the various elements of these conflict affected societies came together with international agencies responses to permit the outbreak of the disease and then to successfully contain it (in Northern Uganda) or to fail to do so before a catastrophic cost had been incurred (in Sierra Leone).

These case studies have implications for the types of investments in health systems that are needed to enable effective response to Ebola and other zoonotic diseases where

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Health Check: how do you catch – and get rid of – head lice?

Health Check: how do you catch – and get rid of – head lice? | Heealth Technology | Scoop.it
We humans think we sit on top of the food chain, but the pediculosis capitis mite – the head louse – sits above us, on the top of our heads.

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hydrogen water machine,hydrogen water maker,hydrogen water generator from Guangzhou Olansi healthcare

hydrogen water machine,hydrogen water maker,hydrogen water generator from Guangzhou Olansi healthcare | Heealth Technology | Scoop.it

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3 Digital Trends That Orthopedic and Spine Surgeons Should Know About in 2018

3 Digital Trends That Orthopedic and Spine Surgeons Should Know About in 2018 | Heealth Technology | Scoop.it

Over the last few years there has been several dynamic changes in the world of patient acquisition for orthopedic and spine practices.  As 2018 approaches, here are 3 of the most important digital trends that practices should know about to continue to grow their patient volume:

 

1. The Shift to Smartphone Usage

For the first time in history, more internet traffic and usage has come from mobile devices than desktop computers.  In fact, in 2016-2017 up to 60% of all internet usage was from a smartphone or tablet and the average American spent up to 5 hours per day on a mobile device. 

As a result of the growing usage of smartphones over desktops, Google has been encouraging businesses to update their websites to mobile-responsive websites.  A mobile-responsive site is one that automatically changes its layout and placements of certain menus and buttons automatically.

Over the last few years, Google has begun penalizing websites that do not make this upgrade by pushing them further down in organic Google search results (many times off the first page) if the search came from a mobile device. (Read our full article on this topic)

 

What this means for your practice: If a potential patient in your area is looking for an orthopedic or spine specialist, or treatment for a specific condition, those practices with mobile responsive sites will outrank those that do not.  Considering that 70% of patients use Google to search for a condition or a physician, if your website is not ranking on the first page because your site is outdated, you could be losing hundreds of patients per month to your competitors.

Many practices are often hesitant to update their websites because of the perceived cost.  However, redesigning your website may not cost as much as you think.  You should also consider how much new patient revenue you may be losing to your competitors by not doing so.

 

2. The Shift to Video Content

In 2017, 33% of all online activity was spent watching videos and 45% of people spend an hour or more each week watching videos on sites like YouTube and Facebook.  YouTube is now the second most popular search engine in the world behind Google.

For orthopedic and spine practices, many patients are opting to watch videos of physicians explaining causes and treatments for conditions like sciatica or meniscus tears, instead of reading long form written content. 

This speaks to the “modern patient” having less time to read content and wanting to get information easily and effectively.  Patients who watch videos featuring a physician feel as if they get an insight into that physician’s personality and demeanor before even meeting them.   In fact, 73% of people said that seeing a video influences their decisions.

 

What this means for your practice:  Investing in high quality video content is imperative for your practices digital marketing strategy.  Video content can include Q&A’s with physicians, patient testimonials and physician introduction videos.  These videos can be used in multiple incarnations including as part of an effective social media marketing strategy and YouTube marketing strategy.

 

3. Social Media as a Primary News Source

According to a 2017 Pew Research Study, 67% of all Americans get at least their news from Social Media sites.  This represents a significant shift from print and TV being the primary news sources, but does not seem all too surprising considering that the average American spends almost two hours per day on social media sites.

The likely reason for these shifts is that social media sites like Facebook serve as aggregate news sites where users can get information from all of their trusted news sources, from local newspapers to national TV networks, in one single place.  Sites like Facebook recognized very early on how to monetize the time users spent on the site or app by allowing for highly targeted advertisement being shown to their over 1 billion users.

 

What this means for your practice:  All of this time spent on social media each day is the perfect opportunity to highlight your services and expertise to potential patients.

When executed correctly, Facebook and Instagram ads can target users by their locations, behaviors, purchases, websites they have recently visited and their interests.  Knowing the behaviors of those in need of orthopedic or spine care can allow you to target ads directly to those in your area and increase brand awareness as well as generate new patients. Imagine a newspaper ad or billboard that was shown only to those with an orthopedic injury or spine condition?  That’s what social media marketing can do for your practice.


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What These Award-Winning Hospital Marketing Campaigns Have in Common 

What These Award-Winning Hospital Marketing Campaigns Have in Common  | Heealth Technology | Scoop.it
See why keyword research, eye-catching design, and engaging copy lead to successful hospital pay-per-click (PPC) campaigns.

One in twenty searches on Google are for health information, and competing for that search traffic gets harder every day. To ensure your healthcare organization is landing at the top of those coveted search results pages, today’s marketers need to invest in both organic and paid strategies.

Check out these recent healthcare pay-per-click (PPC) campaigns and see how investments in keyword research paid off in results – and recognition.

Pella Regional Health Center

Pella Regional Health Center began offering a lung cancer screening and wanted to fill their appointment books. The Iowa-based health center turned to Geonetric to build and optimize display and text ads and run a five-month campaign.

The campaign not only increased appointments, it received a Gold award for Best Marketing Campaign from the eHealthcare Leadership Awards.

Concord Hospital

Concord Hospital, Concord, NH, wanted to build awareness and increase appointment requests for its Center for Urologic Care. Together we developed a targeted pay-per-click campaign that used ads across Twitter, Facebook, Google, and Bing. We not only performed keyword research around the top conditions, we also worked with Concord Hospital to share best practices on the consumer journey, ensuring an optimized experience from ad to landing page to conversion.

In three months, the ads drove 9,750 visits to the landing page, resulting in 17 appointment requests. This campaign received an Honorable Mention in the Web Advertising Campaign category of the MarCom awards.

The right partner

What else do these campaigns have in common? Their digital agency. Geonetric manages comprehensive, multi-channel PPC campaigns for hospitals and health systems across the country. If you’re looking for a partner who can implement and optimize campaigns as well as bring strategic ideas to the table, you’ve come to the right place.


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Branding For A Medical Practice & It's Importance

Branding For A Medical Practice & It's Importance | Heealth Technology | Scoop.it
Tips and Tricks for Branding a Medical Practice

What message is your branding giving about your medical practice? Private practice physicians can have a difficult time standing out against stiff local competition. Healthcare marketing is a competitive field, therefore, it’s important to make sure your medical practice is getting noticed. Solid branding is vital for private practice physicians to ensure they are delivering a clear consistent message about their practice. Lets address why it is important to have the proper branding for your medical practice:

Consistency Across BrandingReputationClear Brand MessageVisually CleanRecognizable & Memorable1. Medical Practice Branding Consistency

The branding of your medical practice is the visual representation of your practice to patients and the outside world. The initially imperative is to make sure your branding is consistent on all of your marketing and professional digital & physical outlets. Often times branding consistency can fall to the wayside when the physician or owner decides to update aspects of the practice but decides  against fully updating all the practice outlets.

This may mean that new providers were added, additional locations opened, name changes, color schemes altered or all of the above. It can be a great idea to give your logo a much needed facelift if it’s dated but make sure that when you launch the new logo and colors schemes it makes its way to all aspects of the medical practice. Inconsistent logos, business cards, and colors will cause confusion and can look sloppy or cheap. An example of inconsistent branding for a medical practice could be if a doctor was recently employed at local hospital or physicians group but has branched out and become an independent private practice physician. The physician may have outdated business cards with the old hospital logo or colors or the website is different from the previous employers. This will cause confusion for potential patients who might want to schedule an appointment. If they are under the impression the physician is employed by the hospital they may be under the assumption that the practice accepts a certain insurance or that the medical records are already in the system. Patients become frustrated and confused when they discover there may be changes to their appointment. Inconsistency in your medical practice branding can reflect a lack to an attention to detail or professionalism.

 

 

 

We are talking consistency for all outlets of your medical practice, what are some of the common healthcare marketing outlets used by doctors that could have inconsistent marketing?

LogoMarketing collateralSocial mediaGoogle and search platformsBusiness ListingsSignageDigital AdvertisingPrint & Outdoor Advertising2. Reputation for Medical Practice Branding

Branding is an opportunity for private practice physicians to market their medical practice. Healthcare marketing involves networking with other healthcare professionals and potential patients. Your brand helps other physicians and healthcare professionals associate visually with your practice. You want your medical branding to be memorable, clean, consistent, and deliver a clear message. As a physician your brand is the visual way to represent your practice in business and marketing, your reputation depends on it.

3. Clear Message for Medical Practice Branding

The brand for your private medical practice should clearly define your medical specialty. Don’t over complicate your logo with long tag lines or too many colors. Make sure that in a matter of seconds your website, social media, logo, etc. that a patient may be engaging with clearly communicates the vision and mission of the practice. Make sure everything that is on your physical and digital assists it consistently inline with the branding procedures you but into place.

4. Clean and Appealing Branding for Medical Practices

Make a good impression! Branding is the frontline of your healthcare marketing as a physician. Invest the money and design your logo in a legible, medical friendly font with 2-3 colors maximum. Blues and reds are among the most patient friendly colors in the medical industries so choosing a variation of these can be a smarty decision. Once you have a logo you can be proud of invest the energy in a website that will serve as the digital billboard and foundation of your digital brand. Carry these tips across social media banners, social media graphics & posts, advertising, etc. to keep everything consistent and clean.

5. Make Your Medical Practice Branding Memorable

The best way to get a memorable and creative brand is to work in conjunction with a healthcare marketing focused designer or team. Communicate how you want your brand to look and trust in their healthcare marketing expertise. You’re an incredible doctor and your referring doctors know that but if given a piece of marketing collateral do they associate your brand with your high quality healthcare services. Use branding as an opportunity to differentiate your medical practice from other doctors in your profession.

Conclusion

In conclusion, invest in your medical practice brand message and graphic design. Branding says a lot about your practice and the physicians that are part of it.Be meticulous, especially early on in creating your brand, that it communicates your core values, medical approach and overall vision. Then once you have a brand in place you are proud of set up processes and procedures to ensure they are adhered to in all aspects of marketing and advertising. Every 2-3 years sit back down and do an introspective evaluation of the brand positioning, competitors and the current local medical market and see if it may be time for a brand update or overhaul.


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A Consumer’s Guide to Your Healthcare Website

A Consumer’s Guide to Your Healthcare Website | Heealth Technology | Scoop.it

The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs in Healthcare?”

Is AI just the latest craze, or does it have potential to positively impact healthcare? Brian Gresh, newly appointed president of Loyal, and former executive director, digital and content marketing at Cleveland Clinic, is betting that AI-enabled digital tools will turn information into insight for consumers, and help them make better healthcare decisions. “But beyond that,” he asks, “how do we package that information in a way that makes it all seem less daunting for the consumer to get answers, easier for them to process and make an informed decision?”

Founded as Transparently in 2015 and recently rebranded as Loyal, the company’s earliest solution, Empower, enables healthcare providers to easily publish star ratings and comments from patients, giving consumers the tools and information they need to evaluate and choose physicians.

Chad Mallory, founder and CEO, Loyal

Loyal’s latest solution, Guide, takes information gathering to the next level, using artificial intelligence. “Transparently was founded on the idea that consumers need access to more information to make the best healthcare decisions,” says Chad Mallory, founder and CEO. “We learned that more information wasn’t necessarily enough. Consumers also want to be walked through this complicated journey.”

Can machine learning help consumers better navigate healthcare’s complexities? Perhaps it’s a start. Here, we’ll see how Loyal implements Guide on hospital websites, and how consumers and organizations benefit.


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Health beat: University of Minnesota explores link between antibiotics, adult ... - Minneapolis Star Tribune

Health beat: University of Minnesota explores link between antibiotics, adult ...
Minneapolis Star Tribune
Research has offered compelling evidence that taking antibiotics changes the composition of microbes in the guts of humans and animals.
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Health beat: Access to local groceries is key to staying healthy - Minneapolis Star Tribune

Minneapolis Star Tribune
Health beat: Access to local groceries is key to staying healthy
Minneapolis Star Tribune
Elizabeth Flores, Minneapolis Star Tribune Clinton, Minn., resident Dara Gibson made her way through a grocery aisle in June.
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Agreed - IF you add "& those who support their care" | There's a difference between happy and satisfied patients

Agreed - IF you add "& those who support their care" | There's a difference between happy and satisfied patients | Heealth Technology | Scoop.it

...After working in this field for 20 years, I have learned that what patients care most about is communication. ....


Via Greg Judd
christopher cyril's insight:

STOP THE PRESSES! Stop them, and put the bolded, italicized, and underlined passage RIGHT UP TOP.

 

Oh, and add "and those who support their care" on the end - the family members, the loved ones who can help make your patients healthier - or not - in 1,000 small and large ways, IF they're guided effectively.

 

How does any other human activity involving groups come to address this? By giving plenty of attention, and effort and energy to getting communications, if not right, then at least available and encouraged. 

 

Not health care. Health professionals and their organizations have instead made half-hearted swipes at this - and have generally wound up defaulting to hiding behind well-intentioned, horribly implemented regulatory "safeguards" like HIPAA to avoid really sweating the messy, complex, underfunded activity of individual and 'care team' communications.

 

The mostly-feeble health information gathering & communications "apps" (loathe that term) brought so eagerly to market by - well, everyone and their coding cousin - probably are mostly well-intentioned, but mostly reinvent walled garden efforts to a) sequester information and b) be "THE boss" of health care communications processes. None is  nearly open, connected, or humble enough to get the job done.

 

Why not make now the time to start really obsessing, effectively over getting health communications moving faster on the right tracks?

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Greg Judd's curator insight, August 8, 2015 9:49 AM

STOP THE PRESSES! Stop them, and put the bolded, italicized, and underlined passage RIGHT UP TOP.


Oh, and add "and those who support their care" on the end - the family members, the loved ones who can help make your patients healthier - or not - in 1,000 small and large ways, IF they're guided effectively.


How does any other human activity involving groups come to address this? By giving plenty of attention, and effort and energy to getting communications, if not right, then at least available and encouraged. 


Not health care. Health professionals and their organizations have instead made half-hearted swipes at this - and have generally wound up defaulting to hiding behind well-intentioned, horribly implemented regulatory "safeguards" like HIPAA to avoid really sweating the messy, complex, underfunded activity of individual and 'care team' communications.


The mostly-feeble health information gathering & communications "apps" (loathe that term) brought so eagerly to market by - well, everyone and their coding cousin - probably are mostly well-intentioned, but mostly reinvent walled garden efforts to a) sequester information and b) be "THE boss" of health care communications processes. None is  nearly open, connected, or humble enough to get the job done.


Why not make now the time to start really obsessing, effectively over getting health communications moving faster on the right tracks?

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Building a Khan Academy for Health Care

Building a Khan Academy for Health Care | Heealth Technology | Scoop.it
Even if Medicare pays for end-of-life discussions, most doctors don’t know how to handle them. Videos can facilitate the conversation.
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11 Superfoods That Work Better Together ("some foods which come in combination")

11 Superfoods That Work Better Together ("some foods which come in combination") | Heealth Technology | Scoop.it
Teaming up two superfoods may be better than one when it comes to eating a balanced diet.

Black beans + red bell pepper

 

Whole grains + onions + garlic

 

Tomatoes + olive oil

 

Salmon + collard greens

 

Broccoli + tomatoes

 

Green tea + black pepper

 

Turmeric + black pepper

 

Brussels sprouts + olive oil

 

Kale + almonds

 

Dark chocolate + apples

 

Garlic + salmon


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christopher cyril's insight:

Check out these 11 combinations; they may work for you. Open the link to know why.

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Bert Guevara's curator insight, August 10, 2015 10:26 AM

Check out these 11 combinations; they may work for you. Open the link to know why.

Alberto Saavedra's curator insight, August 10, 2015 11:58 AM

Check out these 11 combinations; they may work for you. Open the link to know why.

Eric Larson's curator insight, August 11, 2015 2:30 PM

Great ideas.

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This silent epidemic is stealing our future

This silent epidemic is stealing our future | Heealth Technology | Scoop.it

“Twenty years ago, my mother was diagnosed with a form of premature dementia. She was 49-years-old buthad suffered symptoms for at least five years. The descent from her beautiful - New Zealand Herald”


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Idoia Mikelez Alonso's curator insight, August 16, 2015 8:33 AM

"...there is dignity even in dementia..."