Healthcare Marketing & PR
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Healthcare Marketing & PR
News and research in healthcare marketing & PR
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Study: Texting to improve medication adherence shows high engagement

Study: Texting to improve medication adherence shows high engagement | Healthcare Marketing & PR | Scoop.it
Correction: The original version of this story misstated the study population. Improving medication adherence is on the wish list of many healthcare stakeholders. Given the multitude of reasons why people don’t stick with their prescriptions, there isn’t just one successful modality to improve their adherence.
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Research: Higher U.S. Physician Spending Doesn’t Lead to Better Patient Outcomes

Research: Higher U.S. Physician Spending Doesn’t Lead to Better Patient Outcomes | Healthcare Marketing & PR | Scoop.it
Research: Higher U.S. Physician Spending Doesn’t Lead to Better Patient Outcomes
Julie O'Donnell's insight:
A broken system?
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Mobile Rx info-seeking is surging and driving point of care discussions – is your brand ready?

Mobile Rx info-seeking is surging and driving point of care discussions – is your brand ready? | Healthcare Marketing & PR | Scoop.it
45% of physicians use smartphones to access digital resources for professional purposes between patient consults, and almost one in four (23%) do so during patient consults. Forty-three percent use tablets to access digital professional resources at home. 
Julie O'Donnell's insight:
Interesting stats which show how mobile devices are shaping conversations in the doctors office
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Patients and doctors divided on healthcare responsibility and cost, a new study finds

Patients and doctors divided on healthcare responsibility and cost, a new study finds | Healthcare Marketing & PR | Scoop.it
fewer than 6 percent of healthcare professionals
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Mobile Heat Map: Social And Health Emerge As The Hottest Areas For Deals To Mobile Startups

Mobile Heat Map: Social And Health Emerge As The Hottest Areas For Deals To Mobile Startups | Healthcare Marketing & PR | Scoop.it
Travel and marketplaces have also heated up. Other areas are just getting going.
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Blockchain Technology: The Solution for Healthcare Interoperability

Blockchain Technology: The Solution for Healthcare Interoperability | Healthcare Marketing & PR | Scoop.it
Blockchain technology is going to revolutionize healthcare and the method in which every patient interacts. In order to answer the question, can blockchain technology be used to securely store
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The Rise Of Innovation In China's Life Science Sector - Forbes

The Rise Of Innovation In China's Life Science Sector - Forbes | Healthcare Marketing & PR | Scoop.it
Much has been made of China’s efforts to close the gap between western high technology sectors, and in the case of certain spaces, to actually bridge the gap and become a global leader.  In form, these efforts represent the potential – but not the inevitability – of similar outcomes in [...]
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Friday Feedback: Do Physicians Drag Their Feet in Taking New Research into Practice?

Friday Feedback: Do Physicians Drag Their Feet in Taking New Research into Practice? | Healthcare Marketing & PR | Scoop.it
Do Physicians Drag Their Feet in Taking New Research into Practice?
Julie O'Donnell's insight:
The blend of 'wait and see' (real world evidence vs. trial) and personal bias creates a cocktail that slows down adoption
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The 'Uber' for birth control expands to HIV meds

The 'Uber' for birth control expands to HIV meds | Healthcare Marketing & PR | Scoop.it
Your essential at-a-glance source for breaking news, innovation, and creativity.
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The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom

The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom | Healthcare Marketing & PR | Scoop.it
"Instead of asking you to come to us and be part of this massive room of people shouting over each other, you can bring us to you, and have us be, essentially, one more person in your conversation."
Julie O'Donnell's insight:

Connecting the reader and the newsroom using Slack - could this be the future of crowdsourcing content beyond Twitter?

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Pager Expands Its On-Demand Doctor Service By Letting Users Chat With Nurses

Pager Expands Its On-Demand Doctor Service By Letting Users Chat With Nurses | Healthcare Marketing & PR | Scoop.it
part of a broader group of startups
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Advantage all? DTC ads boost prescription use and adherence, research finds

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Facebook Launches New 'Donate' Button to Become Charity Contender

Facebook Launches New 'Donate' Button to Become Charity Contender | Healthcare Marketing & PR | Scoop.it
'Donate' might take Facebook's platform for social activism to the next level
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The rise of bad content marketing advice

The rise of bad content marketing advice | Healthcare Marketing & PR | Scoop.it
The rise of bad content marketing advice
Julie O'Donnell's insight:
Too true!
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How to create video with thumb stopping power on Twitter | Twitter Blogs

How to create video with thumb stopping power on Twitter | Twitter Blogs | Healthcare Marketing & PR | Scoop.it
thumb stopping power on Twitter
Julie O'Donnell's insight:
Does your content have 'thumb stopping power'? Check out these stats and tips from Twitter data.
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Nokia to debut digital health range this summer

Nokia to debut digital health range this summer | Healthcare Marketing & PR | Scoop.it
redesigned Health Mate mobile app and brand new remote monitoring software, Patient Care Platform.
Julie O'Donnell's insight:
The rebirth of Nokia as a healthcare company?
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Cancer-Drug Ads vs. Cancer-Drug Reality

Cancer-Drug Ads vs. Cancer-Drug Reality | Healthcare Marketing & PR | Scoop.it
Opdivo didn’t help my wife, or almost anyone else. So why can Bristol-Myers Squibb market it on TV?
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Fail Fast Stupid - Embracing Failure in Marketing 

Why are marketing teams slow to embrace failure, optimise and improve when pharma R&D has long-since accepted that failure is the price of success?
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Is It Time to Bring Consumer Data into Health Care? — Medium

Is It Time to Bring Consumer Data into Health Care? — Medium | Healthcare Marketing & PR | Scoop.it
Amazon and other vendors deliver just about everything but health care — yet probably know more about your habits and behaviors than your…
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Healthcare Needs To Embrace Experience Management Platforms

Healthcare Needs To Embrace Experience Management Platforms | Healthcare Marketing & PR | Scoop.it
Healthcare Needs To Embrace Experience Management Platforms - 04/15/2016
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Sober reality disrupts digital healthcare boom 

Sober reality disrupts digital healthcare boom  | Healthcare Marketing & PR | Scoop.it
It has not been a good few months for disruptive “unicorn” companies in the healthcare sector. First came questions over the accuracy of blood testing technology developed by Theranos, the much-hyped Silicon Valley start-up whose 32 year-old founder,
Julie O'Donnell's insight:
Do unicorns not have the stamina to 'disrupt' the healthcare sector? The longterm view and patience to deliver beyond the initial hype is needed.
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Do you really need 10,000 steps a day?

Do you really need 10,000 steps a day? | Healthcare Marketing & PR | Scoop.it
Do you really need 10,000 steps a day?
Julie O'Donnell's insight:

Shocker - it's not how many steps you take it's how you take them!

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Why Doctors Need More Technical Skills than Ever Before

Why Doctors Need More Technical Skills than Ever Before | Healthcare Marketing & PR | Scoop.it
Why Doctors Need More Technical Skills than Ever Before
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Do Mental Health Apps Help Anyone?

Do Mental Health Apps Help Anyone? | Healthcare Marketing & PR | Scoop.it
Look support is support. Even anti-AA folks can agree on the fact that bonding with other people struggling with the same issues can be life saving. But studies have already shown that mental health apps work best when there's a professional involved. And not to get Nietzschean but if there's a professional involved, then what's the point of the app?
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Only You, Your Doctor, and Many Others May Know - Technology Science

Only You, Your Doctor, and Many Others May Know - Technology Science | Healthcare Marketing & PR | Scoop.it
Washington State responds to a re-identification study of anonymized health records that it sells by removing fields sensitive to re-identification.
Julie O'Donnell's insight:

When your data is bought and sold in the digital age it always risky that anonymised data can be tracked back to an individual. This research shows exactly how that can be done for one hospital selling data for $50.

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