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Digital Health: Are We Patients or Consumers? | CEA Digital Dialogue

Digital Health: Are We Patients or Consumers? | CEA Digital Dialogue | Healthcare Marketing and Advertising | Scoop.it
After attending the Digital Health Summit at the 2013 International CES, it is clear that one of the big questions in healthcare is no longer “Are we patients or consumers?” – but rather “When do the roles change, if at all?
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Mobile Messages Put The Power Of Health In Every Mothers Hand

Mobile Messages Put The Power Of Health In Every Mothers Hand | Healthcare Marketing and Advertising | Scoop.it

The more I travel the world, there is one truth that I’ve noticed. Everyone has cell phones.

Even in the poorest corners of the globe, most people have access to a cell phone of some sort. This little bit of technology is a crucial part of their lives for lots of reasons.

During my recent time with The UN Foundation, I learned about the Mobile Alliance For Maternal Action. Affectionately known as MAMA, they are using SMS and audio messages to provide health information to expectant mothers. These health messages and reminders are comprehensive, stage-­based and adapted to different languages and to address specific needs.


Via Alex Butler
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Franklin Delano Williams's curator insight, March 26, 2013 1:54 PM

A great tool! Even the poorest mothers have cell phones.

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Cancer research to be aided by smartphone game developed at hackathon (Wired UK)

Cancer research to be aided by smartphone game developed at hackathon (Wired UK) | Healthcare Marketing and Advertising | Scoop.it
Facebook, Google and Amazon Web Services developers are joining academics for a hackathon that will see genetic data transformed into a citizen science mobile game

Via Alex Butler
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Murray McKercher's curator insight, March 1, 2013 5:21 PM

This is an amazing effort..You can track the progress of the game jam by following the hackers at #CRUKgame

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Top 10 Pharma Advertising Budgets - 2012

Top 10 Pharma Advertising Budgets - 2012 | Healthcare Marketing and Advertising | Scoop.it
While DTC advertising spending has backed off from the $5-billion-a-year highs set during the boom years of the last decade, significant sums are still spent, particularly by the top 10 spenders.

Via Richard Meyer
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Richard Meyer's curator insight, February 26, 2013 12:47 PM

Direct-to-consumer (DTC) advertising, something that once seemed shocking, has become such a part of the television landscape that it raises few eyebrows any longer. Oh, there was an FDA study and finding last year that calming voice-overs and images of puppies and beach houses did not distract consumers from picking up on the health risks of the products being pitched. And a recent study found that voluntary industry guidelines have been ignored to the point that family-hour viewing often comes with a dose of erectile dysfunction drug advertising. But all in all, it is a part of doing business embraced by consumers and used by drugmakers of all ilk.


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The Internet and Health | Pew Research Center's Internet & American Life Project

The Internet and Health | Pew Research Center's Internet & American Life Project | Healthcare Marketing and Advertising | Scoop.it
The internet can be used as a diagnostic tool, for peer-to-peer healthcare, and for self-tracking. We look at the statistics behind these activities.

Via Richard Meyer
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Gust MEES's curator insight, February 17, 2013 4:15 AM

Check it out...

 

Guillaume Decugis's comment, February 19, 2013 12:15 PM
Very nice! Thanks for sharing.
Joy O'Hare's curator insight, February 20, 2013 12:35 AM

Understanding crap detection is especially important in regards to searching for health care issues. While a bad link might hurt your reputation as a curator, a poorly researched link to a potential "cure" for your ailment could physically harm you should you choose to follow its advice.

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Using Twitter to predict the influence of lifestyle on health

Using Twitter to predict the influence of lifestyle on health | Healthcare Marketing and Advertising | Scoop.it
(Phys.org)—Researchers at the University of Rochester showed last year how Twitter can be used to predict how likely it is for a Twitter user to become sick.

Via Alex Butler
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Social media and health info graphic

Social media and health info graphic | Healthcare Marketing and Advertising | Scoop.it

Via Richard Meyer
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Telling Healthcare Stories via Multiple Media | HealthWorks Collective

Telling Healthcare Stories via Multiple Media | HealthWorks Collective | Healthcare Marketing and Advertising | Scoop.it
In healthcare, we are gifted with the opportunity to be with people at times they are most broken, and the ability to share stories of those who have been through similar illness or trauma can provide a lifeline not currently taught in health...

Via Sam Stern
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Sam Stern's curator insight, February 27, 2013 9:27 PM

the NYT has vaulted the art of digital story telling to a new level. I encourage mHealth brands to experience the power of Story Telling through this powerful piece.  Imaginne how powerful you brand story can be if you talk less about your technology and more about what your technology can do for people.

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Touch Surgery: the iPad app that teaches surgeons how to operate

Touch Surgery: the iPad app that teaches surgeons how to operate | Healthcare Marketing and Advertising | Scoop.it
Forget the board game Operation: this new mobile surgical simulator lets you tap and swipe your way through the steps of an operation in a radical new model of interactive training

Via Alex Butler
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Bart Collet's curator insight, February 27, 2013 6:51 PM

education/visual reference being the N°1 app for healthcare

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Apple launches dedicated ‘Apps for Healthcare Professionals’ collection

Apple launches dedicated ‘Apps for Healthcare Professionals’ collection | Healthcare Marketing and Advertising | Scoop.it
Apple launches dedicated 'Apps for Healthcare Professionals' collection

Via Richard Meyer
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Marisa Maiocchi's curator insight, March 3, 2013 12:14 AM

Hay que recordar que para acceder a la colección de apps es necesario tener instalado iTunes en el ordenador!

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Apple launches dedicated ‘Apps for Healthcare Professionals’ collection

Apple launches dedicated ‘Apps for Healthcare Professionals’ collection | Healthcare Marketing and Advertising | Scoop.it
Apple launches dedicated 'Apps for Healthcare Professionals' collection

Via Alexandre DUBOIS
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Amgen's Planned Assault On AbbVie, Roche, And Lilly - Forbes

Amgen's Planned Assault On AbbVie, Roche, And Lilly - Forbes | Healthcare Marketing and Advertising | Scoop.it
One big piece of news from Amgen's meeting with investors today: the company disclosed which drugs it is planning to make biosimilars of. This could be one of the biggest sea changes affecting the biotech industry.

Via Richard Meyer
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Focus on life sciences industry trends for 2013 - Lexology (registration)

Focus on life sciences industry trends for 2013 - Lexology (registration) | Healthcare Marketing and Advertising | Scoop.it
Focus on life sciences industry trends for 2013 Lexology (registration) Pharmaceutical and biotechnology companies, in vitro diagnostic manufacturers, and laboratory service providers all have a significant stake in the government's regulation of...
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