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» What’s Ahead for Home Healthcare Staffing?

» What’s Ahead for Home Healthcare Staffing? | Healthcare | Scoop.it
Demand for home healthcare aides will grow significantly through 2022, but low wages and demanding work are contributing to high turnover rates.
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New care settings, payment models create opportunities for healthcare staffing - Staffing Industry Analysts (registration)

New care settings, payment models create opportunities for healthcare staffing - Staffing Industry Analysts (registration) | Healthcare | Scoop.it
New care settings, payment models create opportunities for healthcare staffing Staffing Industry Analysts (registration) Last month, we discussed our outlook for healthcare staffing in 2014 and the underlying trends in supply and demand for...

Via Christiane Soto
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Five top tips on why healthcare professionals should be using social media in 2014

Five top tips on why healthcare professionals should be using social media in 2014 | Healthcare | Scoop.it

The relationship between patients and doctors has long been based on face-to-face communication and complete confidentiality. Whilst these fundamentals still absolutely remain, the channels of communication across all sectors have changed monumentally, with social media at the forefront of these changes.

 

Increasingly patients are taking to the Internet to find recommendations for healthcare professionals and to self-diagnose. By having an online presence your business can positively influence these conversations – engaging with the public and colleagues both locally and globally and can facilitate public access to accurate health information. The reality is social media is here to stay, so in 2014 why not make it your resolution to become part of the conversation.

 

To get you started and so that social media isn’t seen as such a daunting place, SocialB are providing a free eBook containing lots of fantastic advice on how to use social media within the healthcare sector ‘Twitter for Healthcare Professionals’ please visit http://www.socialmedia-trainingcourses.com/top-10-twitter-tips-ebook/ to receive your free copy.

 

Here are 5 top tips on using social media in 2014:

 

1. Decide on your online image and adhere to it
Decide how you would like to be portrayed professionally and apply this to your online presence. Create a tone of voice and a company image – in line with your branding and values – and stick to it.

 

2. Be approachable, whilst maintain professional boundaries
Connecting with patients via social media can help to ease their concerns and develop a certain rapport or trust with you prior to their consultation. However, this must remain professional at all times, and individual advice should not be given. The general rule is that personal ‘friend requests’ should not be accepted; connection over corporate pages and accounts is encouraged to maintain a traditional doctor-patient relationship.

 

3. Contribute your knowledge, experience and industry information
Social media is a fantastic way to launch an online marketing campaign. Interaction with your patients and potential clients via social networks is an inexpensive way to engage with, and learn from your audience.
As a healthcare professional, you will inevitably take part in conferences, training days and possibly new research. Social media allows you to share your knowledge, enabling your market to be better informed about you and your work.

 

4. Treat others how you wish to be treated
By engaging with other means that they are more likely to take notice of, and share, your social media updates. Sharing is key and it is this action that will substantially grow your audiences. Maintain your professionalism and pre-agreed tone of voice whilst communicating with others. Make it easy for peers and patients to recommend your level of skill and service, and ensure you recommend fellow healthcare professionals for the same reasons.

 

5. Consider your audience
Whilst you may be astute at targeting a particular audience as a result of careful market research, always be aware who else can see your online presence. Governing bodies, competitors and the press are just a few examples. Whilst social media tends to be a more informal platform, by following the above points will ensure your professional reputation is upheld.


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» More Nurses Seeking Careers in Leadership

» More Nurses Seeking Careers in Leadership | Healthcare | Scoop.it
Many new nursing graduates are encouraged by educators and nursing associations to move into leadership roles.
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 Throughout the country and the whole world, the largest sector of healthcare providers is made up of nurses. Regardless of their overwhelming presence, not many of these nurses are included in important policy discussions that could shape the future of patient care.

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Why We Must Keep Track of Errors in Electronic Medical Records: Scientific American

Why We Must Keep Track of Errors in Electronic Medical Records: Scientific American | Healthcare | Scoop.it
Digital medical records can easily go awry, but nobody is tracking the errors

Via Linda G. Brady, CAE
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» Hospitals Shed Light on the ACA Blame Game

» Hospitals Shed Light on the ACA Blame Game | Healthcare | Scoop.it
Following Cleveland Clinic’s announcement last month of more than $300 million in budget cuts, we addressed the ongoing blame game over the Affordab
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The Use of Temporary Physicians, PA's, and NP's are on the Rise

The Use of Temporary Physicians, PA's, and NP's are on the Rise | Healthcare | Scoop.it

As the physician shortage continues to grow and changes wrought by health reform begin to take shape, more healthcare providers are moving beyond the use of locum tenens physicians to also using nurse practitioners (NPs) and physician assistants (PAs).These are the findings of a nationwide survey conducted by temporary healthcare staffing firm Staff Care. The survey, which polled managers of hospitals and medical groups, found that requests for NPs and PAs went from less than 2 percent of requests in 2010 to more than 10 percent in 2012.

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Christiane Soto's curator insight, October 9, 2013 10:09 AM

Nice statistics that highlight both the shortage of primary care physicians as well as the apparent shortage of NPs and PAs.  

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The future of hospital staffing

The future of hospital staffing | Healthcare | Scoop.it
Healthcare reform, the continuing physician shortage and an aging population are changing the face of hospital staffing, according to U.S. News & World Report.
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Upcoding May Lead to Unnecessarily Higher Hospital Bills

Upcoding, the use of inaccurate billing codes to inflate reimbursements from payers, still occurs and often leads to unnecessarily higher costs.
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Infographic Details Jobs and the Nursing Shortage | Healthcare ...

Infographic Details Jobs and the Nursing Shortage | Healthcare ... | Healthcare | Scoop.it
As a member of hospital community, you know how important it is to maintain optimum staffing levels. It's important to healthcare workers, staff, administration, and, of course, patients. As time passes, the nursing shortage will ...
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» Healthcare Startup Offers Medical Exams Online

» Healthcare Startup Offers Medical Exams Online | Healthcare | Scoop.it
New healthcare startup, Doctor on Demand, was created to help patients access doctors online for $40 per consultation.
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Dr. Phillip McGraw has now decided to take up another part-time profession: adviser to Doctor on Demand. This new healthcare startup was created to help patients obtain access to doctors directly online, which could have a big impact on healthcare across the country.

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» Top 10 Healthcare Careers for 2014

» Top 10 Healthcare Careers for 2014 | Healthcare | Scoop.it
What's ahead for healthcare careers in 2014? Check out these ten lucrative healthcare fields poised for growth in 2014.
FactorFinders's insight:

When it comes to healthcare careers, many immediately think about doctors and nurses.However, there are many other career options within the industry. In addition to job security, these professions also offer generous salaries. 

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Brooklyn hospital plagued by staffing woes - Crain's New York Business

Brooklyn hospital plagued by staffing woes - Crain's New York Business | Healthcare | Scoop.it
Brooklyn hospital plagued by staffing woes
Crain's New York Business
While patient care has not suffered, that may only be a matter of time, given staffing issues, warned the report. Interfaith's next court date was set for Nov.
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» California Nurses Union Defeats Effort to Eliminate Paid Sick Leave

» California Nurses Union Defeats Effort to Eliminate Paid Sick Leave | Healthcare | Scoop.it
After a lengthy fight, the California Nurses Association defeated Sutter Health's attempt to eliminate paid sick leave for nurses.
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Staffing the Hospital of Tomorrow

Staffing the Hospital of Tomorrow | Healthcare | Scoop.it
"The jobs in the future will be different from the jobs in the past," one industry executive tells U.S. News.
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Op-Ed: Protecting nursing home residents with spy cameras

Op-Ed: Protecting nursing home residents with spy cameras | Healthcare | Scoop.it
Families who cannot devote the required attention a loved one deserves may decide that an assisted living facility is the best way to provide supervision, medical care, and social interactions for the beloved individual.
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