healthcare digital marketing
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How to choose between Facebook and LinkedIn

How to choose between Facebook and LinkedIn | healthcare digital marketing |
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester
Nicoletta Gay's curator insight, March 29, 2014 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 2014 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 2014 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

Rescooped by Pascale Bourgois from Healthcare, Social Media, Digital Health & Innovations!

Online Healthcare Marketing Trends for 2014 #hcsm

Online Healthcare Marketing Trends for 2014 #hcsm | healthcare digital marketing |

Image-Centric Content

Numerous studies indicate that the human brain is able to process visual information 60,000 times faster than text – a fact that partially accounts for the new image-centric approach to online healthcare marketing. In this context, a relevant image or a micro-video posted online can help you elicit a stronger emotional response from viewers compared to text-only posts. To get the best possible results, it’s imperative to complement your healthcare advertising strategy with images and videos that your followers will love to comment on and share. 

Native Advertising

Including ads nearly indistinguishable from organic content and integrated seamlessly into users’ feeds, native advertising proposes a logical step after Internet users became annoyed and desensitized by pop-up ads and advertising banners. Native advertising comes along with a series of best practices, which require you to ensure that your ads:

don’t strike a discordant note with the organic content of your website – this way, your visitors won’t bounce from your website feeling confused or duped

are highly engaging, but not highly visual

are properly tagged to get found online easily

are mobile-friendly

Organic Interaction

Another trend that will probably dominate online healthcare marketing in 2014 is organic interaction, which allows healthcare marketers to leverage the interaction with their patients through authentic connections. An authentic connection can be built by posting content that invites target audience to visit websites where healthcare professionals are ready to discuss different health aspects, answer questions and even examine patients remotely through web cameras or videos that people create and send via emails. Additionally, more and more healthcare practitioners recommend patients to use medical mobile applications, which can help them monitor their health. Organic interactions give you the opportunity not only to interact with your patients in a unique way, but also to turn them into reliable brand ambassadors.

Wearable Technology

We can’t talk about wearable technology without presenting Google Glass, an Android-powered computer built into spectacle frames, which is expected to have a positive impact on different industries, including the healthcare sector. Paramedics connecting instantly with trauma specialists while treating victims at the scene of an accident and transplant teams making available real-time data while carrying out organ removal from organ donors are just a few things that this technology will make possible.

Mobile Ads, Websites and Apps

Studies document that increasing numbers of people use their mobile devices to browse the Internet. This means that mobile medical marketing is key to reaching audience that loves “mobility.” Although creating long blogs that provide high-quality, comprehensive content is very important to attract visitors, make sure that you also optimize your webpage content for mobile devices. 


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Via Parag Vora
Sam Burich's curator insight, April 30, 2014 11:29 PM

This is about marketing for Obamacare.

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Consumers demand better customer care in digital era and a quarter take more than a year to forgive mistakes, report says

Consumers demand better customer care in digital era and a quarter take more than a year to forgive mistakes, report says | healthcare digital marketing |

UK Consumers have become more demanding and more easily disappointed despite their access to brands and companies vastly improving with the development of digital technology, a study has shown.

The report from customer experience management firm Thunderhead surveyed more than 2,000 consumers and interviewed senior customer executives from 33 businesses. The findings concluded that nearly a quarter of people (24 per cent) said they would take more than a year to forgive a company if it had somehow broken their trust, while 23 per cent said they would never trust the company again.

In addition, more than half (52 per cent) said there had been no improvement in their relationships with businesses over the last three years, and a quarter said they had worsened. Of the people surveyed, nearly a this (30 per cent) said they would share a bad experience online, on the phone or in person, and the report concluded that on average a negative experience would be shared with around 18 people.

“Marketing has become a highly sophisticated and business-critical operation that looks beyond customer acquisition and with this has grown in its importance to organisations,” the report stated. “However, with greater profile comes increased scrutiny also. Unfortunately, as our research suggests, the reality is that too often investment in the customer relationship is undermined by a lack of focus on customer engagement.

Via Brian Yanish -
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